You're right... profit only means short-term success.
BUT... knowing Apple's history... and the directions they've been able to go in recent years... I'd be willing to bet that Apple will translate that into long-term success as well.
1% or "niche" status is fine if it's sustainable. And Apple isn't just "getting by" these days... they are in a very healthy position.
Ask Motorola or LG what it's like to post a loss in a quarter... or several in a row.