If you're not an early adopter and you want an iPhone, why wouldn't you get the 5C? This will be HUGE in subsidized countries. There's still room for growth in the U.S... a lot of people are still buying cheap smartphones. The 5C will be MAX of $99 on contract, $0 down at T-Mobile, and will be discounted heavily for various promotions.
Apple will also be able to mass produce these better.