You might want to check your math and/or your terminology. Perhaps you meant $150 cost + 35% MARKUP is roughly $200. Otherwise it is only about 25% gross margin. To get those margins, it would need to sell for circa $230.
If Apple knew is irrelevant. When you purchase a phone from Apple, they warrant that it will work for at least a year. That's it. That's their promise. By purchasing it, you are saying you are ok with that promise.
The thing I've never understood about JCP is how they're trying to position themselves. They're not high end, and they're not the bargain bin. What are they? They're not communicating it to me.
Lets look at competitors. Walmart (which sells clothes and many similar items) is clearly the bargain bin. Kohls is basically the same. Target is tells me they are different and a little better, but still affordable. Macy's is "high end".
Where is JCP? Are they trying to be...
Google isn't the one creating the report, therefore it stands to reason that ALL flavors of Android (note I'm saying Android, which is open source, not Google Android) is grouped together under the "Android" umbrella.If you really think the Kindle and Nook, two of the more popular "android" tablets, are in the small other category, I think you're being purposely obtuse.
You keep referring to EV as the metric which Apple should be measured. Are you planning a takeover? EV, calculated in the manner you are using, is for when you're planning on BUYING A COMPANY.That's why you add in debt and subtract cash from your valuation. Why?Because if you're paying market price for a company, you also have to add in the debts a company has, as you will now be on the hook for those. If a company has a market price of $100 and has $50 in debt, the...