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Apple's had their (brilliant, award-winning) Mac vs. PC campaign, so fair enough.
And for well over a decade now:
You can do all the marketing and dress-up you want, but the product must eventually create its own dialogue on its own merits.
Oh they *are* cultural values. Ones that are about seniority, honour (family, patriarchal), position, and saving face.
They simply don't work in this day and age when it comes to the connection between products and their customers.
It used to be this way in many of the Asian airlines, for example (still is, in some respects.) It was seen as disrespectful and otherwise improper for subordinates (like the First Officer) to question the Captain or take the controls for the greater good, even when the latter was obviously in the wrong (and sometimes dangerously so.) This resulted in bad cockpit resource management, in turn resulting in entirely preventable tragedies.
The problem is very much cultural. Not everything translates well (or safely) into the 21st century.
entropys said:Laugh all you want guys, but it is a bit hollow.
the only reason this migration tool has any traction, and attention, is there is an element of truth.
There is a problem with the state of the Mac, and sales are less than they would have been if the Mac had been given some real love rather than neglect.
Sales last quarter were 5.4 million. That's typically on the high end for Macs.
asdasd said:The exodus from Apple is a bit scary.
Right? This stuff practically never happens.
Everyone at Apple, regardless of position, pay, contribution, and other opportunities, stays at Apple, all the time, for the rest of their lives, even after death.
Why, I just had a glimpse of a mummified Bertrand Serlet being wheeled toward the Apple HQ cafeteria! I think he's having the veggie wrap.