brucemc

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brucemc
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  • How Apple achieves the high-gloss 'jet black' color on the iPhone 7 & 7 Plus

    designr said:
    "Apple in fact warns that this layer ismore prone to showing scratching and scuffing, and hence people should use a case if they want to keep a device untarnished."

    LOL. They spend all of this time and energy creating this gorgeous shell...and then recommend people cover it. This is in the same vein of phones that are getting so thin that you need a case just to be able to pick them up.

    Irony: It's what's for dinner.

    Serious question.  What do you recommend as a better course of action?  Try to think of this from Apple's perspective, or just any business, not the perspective of someone simply looks to criticize.

    1) Not produce such a finish in the first place?  
    - Consider though that reviewers who had access to the iPhone 7 on Sept. 7th said this was the best looking model.
    - Apple gets more than its fair share of criticism that its devices are lacking "dazzle" or "wow factor".  One way to do that is to have a really great looking finish.
    - Lots of positive press for Samsung with the Edge, even though it makes the device more fragile and has no (real) benefits.  But it is "cool"

    2) Not recommend a case for those that want to maintain a pristine look for the phone.  Wouldn't the complaint then be that Apple wasn't being honest?

    3) Make a jet black material with a magic quality that is impervious to any scratches?
    TurboPGTuraharatycho24Stwertwelshdogtgr1nolamacguywaverboySolipk22901
  • How Apple achieves the high-gloss 'jet black' color on the iPhone 7 & 7 Plus


    williamh said:
    sog35 said:
    designr said:
    "Apple in fact warns that this layer ismore prone to showing scratching and scuffing, and hence people should use a case if they want to keep a device untarnished."

    Apple is simply protecting themself from stupid law suits.

    Instead of trying to protect themselves from lawsuits by warning of a problem they know people will have, perhaps they would better serve their customers by sticking with more durable finishes.  It seems Apple is so enthralled by their own cleverness that they can't give up a flawed finish.  Why should anyone care how complicated it was to make the phone really shiny? And then advise us to hide the shine?
    They have 4 other colours/finishes.  No one is forced to buy this model.  Apple is being upfront about the potential for scratches and so a case can reduce the risk.  You are not forced to read this article and feel bothered by it.
    TurboPGTtycho24tgr1nolamacguySoliwilliamlondonmejsricrepressthisfastasleepapplepieguy
  • Editorial: Apple survived 2016's onslaught of fake news and failed competitors

    Yes, I would say that Apple had a very good year in 2016:
    - Introduced a great new product in AirPods. Performs great, packed with innovation, and is delighting the user. I am loving mine. In bringing this same technology to Beats line with the W1 chip, Apple is well on track to grabbing the large majority of value in the headphone market as they do on their other markets.
    - iPhone 7 was a very solid update. I just got one a couple weeks ago and the battery life is just amazing. Often have 50% or more remaining at end of day. Just a complete joyful upgrade over my previous 5s, in every way.
    - Apple Watch updates with watchOS 3, lower entry pricing and the Series 2 seems to have hit a sweet spot. SW is much more useable for those with original. The early competitors are falling off and Apple has a commanding lead of the high end. While a small category now, wearables have the most promise in the electronics market in terms of potential dollars and future platform. 
    - Updated MacBook Pro. While not without some controversy, it is hard to argue that the product isn't a huge upgrade over previous model. Many innovative features that will get more valuable with time (TouchBar, Touch ID, high performance multiple use ports that allow power, data, audio and video over a single cable).  Together with best screen on a laptop, super fast storage and amazingly thin and light.  Biggest impediment to more sales is high price coupled with the high USD. 
    - Continuing advancement in custom silicon which will pay dividends across all product lines in years to come. 
    - Great growth in services, led by Apple Music, with Apple Pay finally getting some real traction and now leading in mobile payment solutions. 

    Was it perfect?  Of course not. Vastly better than any other company in those markets - absolutely!
    magman1979asdasdwatto_cobraradarthekatpatchythepirate
  • HTC's new U series phones follow Apple's iPhone 7 in eliminating headphone jacks

    It is awfully quiet here...where are the dozens of posters that said the iPhone 7 abandoning analog audio out was the stupidest decision ever?  
    redraider11jbdragonjahbladedavenNotsofastradarthekatStrangeDayswatto_cobra
  • Slower-than-expected iPhone 7 sales prompt Apple to cut production by 10%, report claims

    mj web said:
    When will Tim Cook ever do a solitary thing right? Even a broken clock is right twice a day. Pity to watch Apple atrophy under Cook/Schiller inept mismanagement.
    Pathetic troll.
    StrangeDaysadamccalinetmagemagman1979williamlondonwatto_cobra
  • Review: Apple's new wireless AirPods put a smile on 2016

    Rough summary of the comments:
    - Those who have received and used the AirPods overwhelming agree with the reviewer that they are a great product and deserve a 5/5.
    - Concern trolls who do not have them (and likely never will) consider the review biased, and have lots of criticism of the product, and also think the article had some grammatical issues.

    ...just another day on the Internet...
    StrangeDaysmac_128iosenthusiastmacguiapplepieguyapplepieguyDave Spence
  • Next-gen Apple Watch might thin down by moving haptic motor to wristband

    I don't consider this likely to happen.  There was a story not long ago from a former employee (was an outsider that came in) involved with the heart rate sensor development, and his original proposal was to put into the band as it would be more accurate on the underside of wrist.  Apple's design team said no - needs to be in the case as they wanted the bands to be easily swapped.
    tycho24
  • Apple's 'iPhone 8' to gain tougher IP68 water and dust resistance - report

    But...I thought...based on what many said...that Apple deliberately made their products susceptible to damage so they could make more money through repairs?

    Is it possible those people were wrong?  Can't be, so I can only conclude that this rumour is bogus.
    leavingthebiggstanthemanwatto_cobraadm1
  • Which Apple W1-equipped headphones are right for you?

    I have the AirPods and love them. Stay in my ears through workouts and effortless to put in or take out. Really like that there is no cord between the buds (previous Sony pair were a pain).  I haven't tried the others so not saying AirPods are better, just that I really love the Pods. 
    pscooter63watto_cobraRayz2016
  • Android creator Andy Rubin plans AI-equipped smartphone with edge-to-edge display, ceramic...

    Aside from the ceramic case, it sounds like he is building the rumoured iPhone 8...

    No matter how good a product that might come, a new mobile OS seems like a lost cause.  It keeps the news interesting though. 
    cornchipwatto_cobra