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gatorguy said:MacPro said:applesauce007 said:What percentage of the profit does Apple make in China?
The fact that so many armchair-executive techies don't like these ads confirms my reaction that they're good. To wit:
- I laughed out loud at the "Word!" gag
- I laughed out loud at the "Ghosts!" gag
- I was intrigued w/ the Pencil-markup features of Word
...the ads are zippy, easily consumable, show value, and are amusing. That's good work. (Tho I don't expect many left-brainers to get advertising)
SpamSandwich said:EsquireCats said:This is good advertising. It recognises that the iPad isn't for everyone, but for most people it's going to do everything they want (and more.) Specifically what it loses from a general purpose laptop it gains in more useful abilities (e.g. speed, ease of use, convenience.)
There are always going to be ad critics in the forums, and in the face of good advertising they are always going to fail at articulating their argument. This thread has been no exception.
As for the timing: for the best results from a big launch Apple needs to counter the iPad's depressed mindshare, a simple top-of-mind reminder assists there - that's what these ads do (especially as they counter prevalent falsehoods about the iPad's abilities.)