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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,153
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Nearly half of prospective smartphone buyers to choose iPhone
Even amid turbulent times, smartphone adoption continues to rise, with a new study revealing that nearly half of those consumers who plan to make a new smartphone purchase in the next three months will buy an iPhone.
A survey of over 4,000 respondents conducted by ChangeWave in the days immediately following the announcement of the iPhone 3GS found that more than 14% plan to purchase an integrated mobile device in the next 90 days -- the highest percentage ever recorded by the firm. Of those who said they plan to make a purchase, a resounding 44% indicated that they plan to buy an iPhone, compared to 23% who said they'll buy a BlackBerry and 8% who indicated they'll choose a device made by Palm. That's a 14 point jump for Apple since ChangeWave's last survey in March, which appears to have come directly at the expense of Research in Motion, whose BlackBerry demand fell by the same number of points. Meanwhile, purchase intentions for a device made by Palm doubled following the introduction of the Pre. For Apple and its exclusive U.S. iPhone service provider AT&T, the news gets even better. Of those consumers who say they'll be buying an iPhone, more than 66% also said they'll be new to the platform, having never owned one of Apple's handset. The survey also suggests that the surge in demand for iPhones isn't being driven by Apple's decision to continue marketing the previous-generation 8G iPhone 3G for just $99. Instead, over 86% of respondents planning to buy an iPhone said they'll choose one of the new 3GS models. In terms of current market share, Research In Motion (41%) remains the market share leader among consumers – unchanged since ChangeWave's previous survey in March – with Apple (25%; up 1 point) now firmly in second place. Palm (7%) remains far behind in third place, but their market slide finally appears to be slowing, according to the market research firm, down just two points in the past six months compared to 5-points in the six months before that. "Clearly, the Palm Pre is breathing new life into the company. Future demand appears strong, although the Palm brand name no longer commands the same presence it did back in its pioneer days," the firm said. "The far bigger story, however, is that of the iPhone 3GS. The new model release has resulted in a huge spike in demand for Apple going forward. Moreover, consumer plans for smart phone buying in the next 90 days are more than a third higher than they were a year ago." Still, one-in-four consumers say the most important reason they’re not considering buying an Apple iPhone is because they don’t like the requirement that they'll have to use AT&T. Similarly, 16% say they won’t buy a Palm Pre because they’d have to use Sprint. |
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#2 | |
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Registered User
Join Date: Mar 2008
Location: NoVA
Posts: 454
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Quote:
The good news, for Apple (and AT&T!), is that when they do choose they overwhelmingly choose the iPhone. |
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#3 |
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Registered User
Join Date: May 2009
Posts: 65
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Mac influence?
I wonder how many of the 66%, that will be new to the iPhone platform, have owned any Apple product (laptop/desktop/iPod) before?
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#4 |
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Registered User
Join Date: Jun 2006
Location: UK
Posts: 531
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got my 3gs this morning. love it!
"i find that if you keep talkin', your mouth comes up with stuff..." Karl Pilkington
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#5 |
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Registered User
Join Date: Oct 2007
Posts: 6,132
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I can vouch for dat! 4 days and the love grows daily.
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Once you go Mac, you never go back!
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#6 |
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My snark goes to 11.
Join Date: Nov 2001
Location: Galt's Gulch
Posts: 11,503
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I love Apple as much as the next guy the reasoning in this survey is crap. It basically measures if people are interested in purchasing right after the release and no on way ties that interest to sell through.
Here is the graph since the automated slave cannot add them. ![]() Hey, what a surprise, a bunch of people were interested June a year ago as well and then interested dropped off as Apple did nothing all year. If anything this article shows a troubling trend for Apple. Last year at the peak of interest, 56% said they were interested in the then new iPhone 3G. This year at the peak of interest, that same number is only 44%. Both times of year all the Apple buzz manages to crater RIM interest but it is stuck at the same 23% number. The lowering of Apple peak interest correlates very strongly to the increase in Palm interest. I'd be worried.
There is nothing to take a man's freedom away from him, save other men. To be free, a man must be free of his brothers.
I need no warrant for being, and no word of sanction upon my being. I am the warrant and the sanction. THE blog |
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#7 | |
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Registered User
Join Date: Oct 2007
Posts: 6,132
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Quote:
Once you go Mac, you never go back!
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#8 | |
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Registered User
Join Date: Aug 2006
Posts: 123
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#9 | |
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My snark goes to 11.
Join Date: Nov 2001
Location: Galt's Gulch
Posts: 11,503
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Quote:
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There is nothing to take a man's freedom away from him, save other men. To be free, a man must be free of his brothers.
I need no warrant for being, and no word of sanction upon my being. I am the warrant and the sanction. THE blog |
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#10 |
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Registered User
Join Date: Jun 2008
Posts: 626
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While the 3Gs is (as viewed by many) simply a "point" update before something more interesting next year. Considering all they did was beef the specs and didn't change a single physical thing about the phone (the camera is much, much better but still just a spec IMO) and it jumps back to 44% I think says quite a bit. Also, look at it this way - look at the relatively low %'s for the 2G and then a massive jump up to the 3G - that would indicate to me that a lot of people didn't buy the 2G and as such aren't even allowed to buy a new smart phone yet without paying the big bucks (don't feed me AT&T's junk, you have to average over $100 a person to get the 12 month upgrade plan). So, the fact that it's so high despite all the huge number of people that (seemingly) jumped at the 3G says a lot (compared to RIM where they are, seemingly, releasing a new version of something every other month).
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#11 |
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Registered User
Join Date: Jun 2009
Posts: 140
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Apple has seen its share of this market go from zero to where it is now. It will continue to go up. Unlike the Mac vs Windows saga, this fight is tilted in favor of Apple.
iPhone is not a phone. It is a computer platform disguised as a phone. It is catching up and will soon explode like a wild fire. And the truth is this; the best is yet to come! |
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#12 |
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Registered User
Join Date: Mar 2009
Location: Currently Helsinki, Finland.
Posts: 269
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I wish they would include global stats as this is more a true measure of iPhone uptake. The US is just one market. I wonder how the iPhone will do in incumbent markets like Asia, or Europe where Samsung, and Nokia reign. Either way, consumers should come out on the better end of the stick. I am waiting for the iPhone to be released so I can use it alone my N97.
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#13 | |
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Registered User
Join Date: Jan 2007
Location: methane seas of neptune
Posts: 1,483
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Quote:
APPLE just sold over one million iphones in 3 days and maybe 5 million in 90 or even more. And considering there with AT&T i find the sales amazing. The $99 Model will be a world wide hit. I am reminded of the MAD magazine logo "what me worry " All the numbers mean nothing compared to monster sales and high profit. 9
Change your company's name. Not that big of a deal.
The Beatles . |
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#14 |
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Registered User
Join Date: Sep 2006
Posts: 3,221
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I was away for a few days, and must have missed this mega-event altogether! You mean....... you really mean..... you bought an iPhone, you like the iPhone, and you're even OK with ATT?!
So, what's the story in terms of how you reconcile this with your previous (thousands of) posts? (This is an honest question - not trying to be sarcastic or anything! Swear. ) |
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#15 | |
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Registered User
Join Date: Mar 2006
Location: Olympia, WA
Posts: 169
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#16 |
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Registered User
Join Date: Jan 2006
Location: SoCal
Posts: 930
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#17 | |
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Registered User
Join Date: Jun 2007
Posts: 136
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#18 | ||||
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Registered User
Join Date: Jan 2005
Location: Brooklyn, NY
Posts: 5,256
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#19 | |
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Registered User
Join Date: Aug 2008
Posts: 565
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Quote:
Furthermore, this past year was the year where everyone else finally got into the game. Major shakeups like that wont happen every year. Of course the number of people planning on buying an iPhone dropped when google released a smart phone OS and Palm announced that they were not dead. This next year will be far more telling as Android and Web OS fully establish themselves, and the initial hype dies down (of course Android is a lot further along in the process than Web OS). |
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#20 | |
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Registered User
Join Date: Oct 2007
Posts: 6,132
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Quote:
I've had a few issues with connections but nothing major. It took about 3 hours to be fully up and running. The 3G Safari is sometimes slow but as my friend who's had the iPhone 2years told me - Verizon owns NY. I love this phone- the camera and video paired with the OS is a dream. I had checked out other Verizon phones ( I was up for a new one) and while they had cameras and video - it was the simplicity in the use that Apple brings that tipped me. I knew I had to have this device eventually and coupled with my b'day I got it Friday. As it was July 3rd most people had fled NY and only 3 people were in the line- it maintainted a 10 deep level for the 45 mins I was there. I also am diggin the MMS texting on this phone more than any other phone I've ever had. The iChat like display for texting is great. I just discovered yesterday the button for the vibrate is really not a button (I kept pushing it ) but a slide latch. I also found an amazing case the next day at a new AT&T store in my hood. It's called a ifrogz and it too is amazing. It's both ergonomic and non slippery. So to summarize, I reconcile all my prior posts by the fact that the new device itself with that great OS ( I was primed on the Touch) and App store overrides the AT&T issues here in NY. So far, I love it!
Once you go Mac, you never go back!
Last edited by teckstud; 07-08-2009 at 04:01 PM.. |
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#21 | |
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Registered User
Join Date: Nov 2008
Posts: 2,060
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Quote:
In any case, I'm happy for ya. you're not just using it, but enjoying it. That's what counts.
(Formerly LTD on Neowin.net) (currently *LTD* on Macrumors.com)
Mac OS users have made a conscious technology choice and are therefore typically better informed than their peers. -- Paul Thurrott, winsupersite.com, December 06, 2004 |
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#22 | |
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Registered User
Join Date: Jun 2008
Posts: 626
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#23 |
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Registered User
Join Date: Oct 2007
Posts: 6,132
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I know- I've become everything I loathe.
(just kidding! )
Once you go Mac, you never go back!
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#24 | |||||
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My snark goes to 11.
Join Date: Nov 2001
Location: Galt's Gulch
Posts: 11,503
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That would be called not giving competitors ammo. Quote:
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I'm very glad that Apple sold so many phone so quickly. However you have competitors that are going to be playing catch up and jumping on every carrier including AT&T in the next seven months while Apple will sit on the 3GS and then begin trickling out details for the fourth version of the iPhone hardware and OS. RIM won't be sitting still either. Marketing and interest are not sales. They are better than no interest but they are not sales.
There is nothing to take a man's freedom away from him, save other men. To be free, a man must be free of his brothers.
I need no warrant for being, and no word of sanction upon my being. I am the warrant and the sanction. THE blog |
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#25 |
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Registered User
Join Date: Mar 2007
Posts: 90
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Palm Pre
I checked it out last weekend. I found the keyboard buttons way too small. No comparison when the iPhone's in landscape mode.
In a world of universal deceit, telling the truth is a revolutionary act.
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#26 | |
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Registered User
Join Date: Jun 2008
Posts: 626
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Quote:
I will guarantee you every penny to my name that the Pre will not outsell the iPhone even tho you claim the %'s in this study don't matter at all. |
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#27 | |
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Registered User
Join Date: Feb 2007
Location: England
Posts: 557
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Quote:
I seriously doubt it! The 3gs simply isn't as big a leap in technology as Apple's other updates. Simple as that. Last edited by monstrosity; 07-09-2009 at 08:28 AM.. |
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#28 | |
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Registered User
Join Date: Sep 2006
Posts: 3,221
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Quote:
Yeah, Apple is doomed. |
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#29 | |
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Registered User
Join Date: Oct 2008
Posts: 28
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Quote:
The 3G was a major success because it gave consumers enough time to let their contracts end and review the progress of the OS (looking back, iPhone OS 1.0 was clunky at best). Also, it permitted the evangelists to spread the good word. I was one of those people that can't upgrade until Dec. so a new iPhone is out of the question ($500 for an upgrade is ridiculous, especially considering the rather minor upgrades) P.S. Thank goodness they didn't upgrade the physical dimensions!!! There were enough issues with the 3g bump! |
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#30 | |
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Registered User
Join Date: Oct 2007
Posts: 6,132
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Quote:
It is however a refinement of the prior phone and now contains features that appeal to more people (MMS, Video)- hence its overwhelming popularity with new buyers. ![]() (I'd never thought I'd be defending the iPhone- )
Once you go Mac, you never go back!
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#31 |
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Registered User
Join Date: Oct 2007
Posts: 6,132
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I too check it out- the Pre felt so plasticy it was ridiculous. The keys felt like someone had spilled a soda on them.
Once you go Mac, you never go back!
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#32 | |
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Registered User
Join Date: May 2007
Posts: 970
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Quote:
Oh wait.... they sold every iPhone they could make, and had shortages as it was. And they got a percentage of every monthly bill because the phone was unsubsidized. Those Apple corporate types, they're such idiots.
"Solipsism: In philosophy, a view that maintains that the self is the only thing that can be known to exist. It is an extreme form of skepticism. The solipsist sees himself or herself as the only individual in existence...."
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#33 | |||||
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Registered User
Join Date: Jan 2005
Location: Brooklyn, NY
Posts: 5,256
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Quote:
The point of the chart wasn't to show the long trend of iPhone sales, they were only talking about initial sales. Sales of everything trail off over the long term. Quote:
Their is no proof of what sales will be, because this is a projection of the future. We have to wait and see what sales will actually turn out to be. Quote:
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Last edited by TenoBell; 07-08-2009 at 05:12 PM.. |
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#34 |
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Registered User
Join Date: Jan 2005
Location: Brooklyn, NY
Posts: 5,256
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Actually from a hardware perspective the 3GS is a big leap, performance has been doubled. Most of the components in the 3G were exactly the same as the original iPhone. The crucial difference that helped sell the 3G was being sold subsidized. $199 is a lot more attractive than $499.
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#35 | |
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Registered User
Join Date: Oct 2007
Posts: 6,132
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Quote:
Once you go Mac, you never go back!
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#36 | |
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Registered User
Join Date: Aug 2008
Posts: 565
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Quote:
Not to mention that Apple doesn't rely on the iPhone for all their revenue. They also have iPods, Macs, and Apple TV (which has the potential to take off with a good revision). They stagger the launches of all these products throughout the year so that they have a lot of these jumps in revnue throughout the year (and to avoid making the consumer choose between two recently launched Apple products at the same time). Going back to the iPhone. It sells itself, no other phone will be able to match the self marketing that the iPhone has, even if they are better. You are right that Apple being tied to AT&T is a weakness now, but it is also what allowed the iPhone to come into existence. There will be a time when AT&T loses exclusivity, and there will be another jump in iPhone sales, but I wouldn't worry too much about Apple struggling before that happens. Other manufacturers should worry about that time though... |
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#37 |
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Registered User
Join Date: Aug 2008
Posts: 565
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That is what surprised me the most about the chart. More people were planning on buying the 16 GB 3GS. That extra $100 is really just a drop in the bucket when compared to the overall cost of the phone including the contract. The 32 GB version was sold out at the first place I tried, I'm glad I kept looking didn't buy the 16 GB version there.
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#38 |
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Registered User
Join Date: Jun 2007
Location: Princeton
Posts: 94
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#39 | |
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Registered User
Join Date: May 2007
Posts: 970
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Quote:
"Solipsism: In philosophy, a view that maintains that the self is the only thing that can be known to exist. It is an extreme form of skepticism. The solipsist sees himself or herself as the only individual in existence...."
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#40 |
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Registered User
Join Date: May 2008
Posts: 235
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Agreed. Imagine the market share of smartphones if the iPhone was available to all major providers. Add on top of that any kind of rural providers like US Cellular, if they are ever given the opportunity that is. But when that day comes, will the other major carriers also handle the onslaught of data usage that iPhone users are generally known for? I know we tax ATT's network heavily, but does anyone agree that other carriers will suffer the same fate in some way? If anything, this would expose the US cell network even more than what is known now........old and generally outdated compared to the rest of the world.
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