CEA says Apple, Jobs not attending CES 2010 conference

***AppleInsider*** · 07-30-2009, 02:23 PM

Despite reports to the contrary, Apple will not be exhibiting at next year's Consumer Electronics Show, nor is Chief Executive Steve Jobs expected to deliver the show's keynote, according to the Consumer Electronics Association.

Disproving most of what was suggested in an article from The Wall Street Journal, CEA officials have confirmed with various sources that the Mac maker is not signed up as an exhibitor for the January show.

Jason Oxman, senior Vice president of Industry Affairs for the CEA, told MacWorld that the show will feature the 25,000 square foot iLounge Pavilion to showcase Mac, iPhone and iPod products -- but only from third party vendors.

This brings to an end months of speculation that Apple would make an appearance at CES. The Cupertino, Calif., based company has usually avoided attending CES, considered the world's definitive home electronics event, as Macworld Expo has often been running at or near the same timeframe. With Apple pulling out of Macworld Expo 2010, though, the company is no longer tied to that specific show, which led to rumors.

The author of the Journal piece, Ben Charny, was essentially called out by former Engadget editor Ryan Block today. Block and Charny were both at a dinner with CEA Chief Executive Gary Shapiro, and according to Block, Shapiro never even suggested Apple would appear at next year's CES. He called the article by Charny "specious and flatly wrong."

"Bottom line, though is that if Gary had even gotten remotely close to implying Apple would be at CES, this shoddily sourced piece by Charny wouldn't have been the earliest story with the scoop nearly 24 hours after the fact -- laptops would been immediately out for reports filed from the dinner table," Block wrote.

The Journal later issued a correction for the story. The updated article reads: "The Consumer Electronics Association says that Apple has been invited to attend the convention. Apple declined to comment."

As for the prospect of Jobs keynoting CES, a CEA official confirmed that Jobs has not responded to Shapiro's invitation to speak at the event.

[ View this article at AppleInsider.com ]

jazzguru · 07-30-2009, 02:25 PM

I've got that song "should I stay or should I go" playing in my head for some reason.

Ireland · 07-30-2009, 02:41 PM

I called this earlier today.

teckstud · 07-30-2009, 02:43 PM

I'm still hoping SJ personally announces the iPad, iTab or SuperSized Touch this fall.

christopher126 · 07-30-2009, 03:04 PM

think of the avgas he will save by not using his GulfStream!

SpamSandwich · 07-30-2009, 03:18 PM

The fools!

Ireland · 07-30-2009, 03:25 PM

Quote:

Originally Posted by teckstud

I'm still hoping SJ personally announces the iPad, iTab or SuperSized Touch this fall.

iPad, for those cold winter months? Ladies.

emulator · 07-30-2009, 03:31 PM

they should put a sticker to every NYT.

The WSJ: made by read by idiots.

Leonard · 07-30-2009, 03:32 PM

Dang it. It would be good to have had Steve Jobs give the keynote. I'm sure there are many interesting topics he could have covered. Something on consumer electronics design, or ease of use, where he consumer products going in the future,...

But then again, he still looks thin in his latest pics.

DimMok · 07-30-2009, 03:41 PM

Nice try.

Ireland · 07-30-2009, 04:03 PM

Quote:

Originally Posted by Leonard

Dang it. It would be good to have had Steve Jobs give the keynote. I'm sure there are many interesting topics he could have covered. Something on consumer electronics design, or ease of use, where he consumer products going in the future,...

But then again, he still looks thin in his latest pics.

Steve never talks about this stuff though. That's Gates your thinking of. Steve Jobs is very secretive, therefore wouldn't discuss this stuff. I.E He would never do the main CES keynote.

chronster · 07-30-2009, 04:16 PM

It would be nice to see Apple take part in one of the coolest and geekiest things in the world though

teckstud · 07-30-2009, 04:35 PM

Quote:

Originally Posted by Ireland

iPad, for those cold winter months? Ladies.

Ok- how's this, the iSlab?

teckstud · 07-30-2009, 04:42 PM

Quote:

Originally Posted by chronster

It would be nice to see Apple take part in one of the coolest and geekiest things in the world though

I thought that was the beerfest tonight at the WhiteHouse!

ouragan · 07-30-2009, 04:53 PM

Quote:

As for the prospect of Jobs keynoting CES, a CEA official confirmed that Jobs has not responded to Shapiro's invitation to speak at the event.

Steve Jobs will retire for health reasons before the next CES is held in Las Vegas. Any hope that he stays on as CEO of Apple is wishful thinking. How do you want a person with a liver transplant to attend crowded events with the risk of infection and rejection of the transplanted liver?

Steve Jobs should be allowed to retire before he dies on the job.

OC4Theo · 07-30-2009, 05:28 PM

Apple does not need CES. CEA needs Apple to increase attendance. Why go to CES when Apple already has 2 world-class shows of its own every year?

Going to CES is desperation, and Apple is in no way desperate. Apple Stores are the biggest shows going on everyday. Why waste the money? Apple does not preview future products, so there is no need attending the CES.

Why go to them, when they can pay to come to you? It's no brainer. Forget the CES!!!

lightstriker · 07-30-2009, 06:53 PM

Quote:

Originally Posted by christopher126

think of the avgas he will save by not using his GulfStream!

Avgas is the secret ingrediant for the MBP long battery life.

Quadra 610 · 07-30-2009, 08:57 PM

Who cares?

Apple can do its own event, incluing the WWDC.

**Marvin** · 07-31-2009, 02:36 AM

It would have been fun seeing Apple compete with Microsoft on their turf but if their reason for abandoning MacWorld was not playing by a 3rd party schedule, CES wouldn't have been any different.

This means there are no known events between now and WWDC 2010, which leaves a lot more uncertainty about what Apple will do and when and no doubt why Apple will prefer this setup.

We can be fairly sure of an event around September/October for the SL launch and maybe a product refresh (quads in the consumer line hopefully). Plus they don't have to delay a tablet launch until January just so they have something to talk about. Intel's Pine Trail Atom CPUs are on schedule so should be coming around October.

The N450 is only single-core and includes a GPU so possibly no 9400M but it can be passively cooled so no fan is required. This means a very slim tablet is possible and with 2GB Ram + SSD maybe, it will run SL a little better than the original Mac Mini Core Solo.

FuturePastNow · 07-31-2009, 08:29 AM

Our long national nightmare is over.

07-30-2009, 02:23 PM	#1
*AppleInsider* Kasper's Automated Slave Join Date: Nov 1997 Posts: 6,151	CEA says Apple, Jobs not attending CES 2010 conference Despite reports to the contrary, Apple will not be exhibiting at next year's Consumer Electronics Show, nor is Chief Executive Steve Jobs expected to deliver the show's keynote, according to the Consumer Electronics Association. Disproving most of what was suggested in an article from The Wall Street Journal, CEA officials have confirmed with various sources that the Mac maker is not signed up as an exhibitor for the January show. Jason Oxman, senior Vice president of Industry Affairs for the CEA, told MacWorld that the show will feature the 25,000 square foot iLounge Pavilion to showcase Mac, iPhone and iPod products -- but only from third party vendors. This brings to an end months of speculation that Apple would make an appearance at CES. The Cupertino, Calif., based company has usually avoided attending CES, considered the world's definitive home electronics event, as Macworld Expo has often been running at or near the same timeframe. With Apple pulling out of Macworld Expo 2010, though, the company is no longer tied to that specific show, which led to rumors. The author of the Journal piece, Ben Charny, was essentially called out by former Engadget editor Ryan Block today. Block and Charny were both at a dinner with CEA Chief Executive Gary Shapiro, and according to Block, Shapiro never even suggested Apple would appear at next year's CES. He called the article by Charny "specious and flatly wrong." "Bottom line, though is that if Gary had even gotten remotely close to implying Apple would be at CES, this shoddily sourced piece by Charny wouldn't have been the earliest story with the scoop nearly 24 hours after the fact -- laptops would been immediately out for reports filed from the dinner table," Block wrote. The Journal later issued a correction for the story. The updated article reads: "The Consumer Electronics Association says that Apple has been invited to attend the convention. Apple declined to comment." As for the prospect of Jobs keynoting CES, a CEA official confirmed that Jobs has not responded to Shapiro's invitation to speak at the event. [ View this article at AppleInsider.com ]

07-30-2009, 02:41 PM	#3
Ireland Registered User Join Date: Feb 2006 Location: Ireland Posts: 8,557	I called this earlier today. Collecting my SSD iMac Fry-die. :D Last edited by Ireland; 07-30-2009 at 03:22 PM.. Reason: stupidotypical typographical errorography

07-30-2009, 02:43 PM	#4
teckstud Registered User Join Date: Oct 2007 Posts: 6,115	I'm still hoping SJ personally announces the iPad, iTab or SuperSized Touch this fall. Once you go Mac, you never go back!

07-30-2009, 03:18 PM	#6
SpamSandwich Registered User Join Date: May 2005 Posts: 8,453	The fools! "The natural progress of things is for liberty to yield, and government to gain ground." —Thomas Jefferson Proud AAPL stock owner.

07-30-2009, 05:28 PM	#16
OC4Theo Registered User Join Date: Jun 2009 Posts: 138	What for? Apple does not need CES. CEA needs Apple to increase attendance. Why go to CES when Apple already has 2 world-class shows of its own every year? Going to CES is desperation, and Apple is in no way desperate. Apple Stores are the biggest shows going on everyday. Why waste the money? Apple does not preview future products, so there is no need attending the CES. Why go to them, when they can pay to come to you? It's no brainer. Forget the CES!!!

07-30-2009, 02:25 PM	#2
jazzguru Registered User Join Date: Mar 2009 Location: Oblivion Posts: 1,408	I've got that song "should I stay or should I go" playing in my head for some reason.

07-30-2009, 03:04 PM	#5
christopher126 Registered User Join Date: Feb 2008 Location: Arizona Posts: 367	think of the avgas he will save by not using his GulfStream!

07-30-2009, 03:31 PM	#8
emulator Registered User Join Date: Mar 2007 Posts: 115	they should put a sticker to every NYT. The WSJ: made by read by idiots.

07-30-2009, 03:32 PM	#9
Leonard Registered User Join Date: Jun 2002 Location: Ottawa Posts: 398	Dang it. It would be good to have had Steve Jobs give the keynote. I'm sure there are many interesting topics he could have covered. Something on consumer electronics design, or ease of use, where he consumer products going in the future,... But then again, he still looks thin in his latest pics.

07-30-2009, 03:41 PM	#10
DimMok Registered User Join Date: Jun 2008 Posts: 170	Nice try.

07-30-2009, 04:16 PM	#12
chronster Registered User Join Date: Apr 2009 Posts: 558	It would be nice to see Apple take part in one of the coolest and geekiest things in the world though

07-30-2009, 08:57 PM	#18
Quadra 610 Registered User Join Date: Nov 2008 Posts: 2,055	Who cares? Apple can do its own event, incluing the WWDC. (Formerly LTD on Neowin.net) (currently *LTD* on Macrumors.com) Mac OS users have made a conscious technology choice and are therefore typically better informed than their peers. -- Paul Thurrott, winsupersite.com, December 06, 2004

07-31-2009, 02:36 AM	#19
Marvin Global Moderator Join Date: Feb 2006 Posts: 5,251	It would have been fun seeing Apple compete with Microsoft on their turf but if their reason for abandoning MacWorld was not playing by a 3rd party schedule, CES wouldn't have been any different. This means there are no known events between now and WWDC 2010, which leaves a lot more uncertainty about what Apple will do and when and no doubt why Apple will prefer this setup. We can be fairly sure of an event around September/October for the SL launch and maybe a product refresh (quads in the consumer line hopefully). Plus they don't have to delay a tablet launch until January just so they have something to talk about. Intel's Pine Trail Atom CPUs are on schedule so should be coming around October. The N450 is only single-core and includes a GPU so possibly no 9400M but it can be passively cooled so no fan is required. This means a very slim tablet is possible and with 2GB Ram + SSD maybe, it will run SL a little better than the original Mac Mini Core Solo.

07-31-2009, 08:29 AM	#20
FuturePastNow Registered User Join Date: Nov 2007 Posts: 1,437	Our long national nightmare is over.

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