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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,151
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Steve Jobs expands on Apple's green goals
In a new interview, Apple's co-founder explained his company's environment-centric public relations push, and shared advice provided by former Vice President Al Gore.
Steve Jobs, along with Chief Operating Officer Tim Cook, spoke with BusinessWeek to highlight Apple's environmentally conscious ways. Jobs acknowledged that Greenpeace's targeting of his company years ago played a part in the Mac maker promoting its green focus in public. After Greenpeace criticized Apple for the use of toxic chemicals in its products, Jobs said he turned to Gore, a member of his company's board of directors and winner of the Nobel Peace Prize for his work on climate change. Gore reportedly told Jobs to do what he does, and not get into a "mud-slinging war" with the environmental organization. In response, Apple began mentioning its products' environmental impact with a scorecard at each keynote. Jobs argued that his company has always been green, but in the past it didn't make it a point to mention it in public. He said the company's tight-lipped approach, particularly on public policy issues, hurt its image with environmental organizations. "We tend to report rather than predict," Jobs told BusinessWeek. "You won't see us out there saying what the PC is going to look like in 2016. We quietly go try to invent the PC for 2016." It was the second time this week the publication profiled Apple's environmentally friendly push. Another feature highlighted the company's reporting of hardware carbon emissions, a new disclosure that was revealed by the company this week. That story also included comment from Jobs. The use of Apple products by consumers accounts for more than half of the Cupertino, Calif., corporation's annual 10.2 million tons of carbon emissions. The company's environmental Web site states that less than 5 percent of the company's emissions come from manufacturing facilities, while more than 95 percent of Apple's greenhouse gases are from the products they make. Cook said that companies often focus on the wrong issues. He gave the example of installing motion detectors in a conference room, to automatically turn off the lights in a room when no one is there. But the real carbon footprint, he said, comes from the products themselves. "Making products cleaner involves real engineering," Cook said. "It's about innovating, and it's hard work." |
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#2 |
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Registered User
Join Date: Feb 2007
Posts: 659
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What's the environmental savings offset between Apple's environmentally friendly ways of doing business and Al Gore's massive homes?
Rush was on Jay Leno thursday and took Jay's green car challenge driving on an obstacle course in an electric card where Al Gore and Ed Begley cardboard cutouts would "jump" out at you for you to take evasive action. If you were to hit them, you would be penalized and your time increased. During Rush's run, Al Gore pops out and Rush hits him. Rush then stops the car, backs up so he can go forward and hit Al Gore again! ![]() Gotta love him! ![]()
Global Warming, Carbon Dioxide, Greenhouse Gases, Shrinking Ice Caps, Carbon Neutral, Carbon Credit, Generation Investment Management - Al Gore - "Beware the Prophet seeking Profit!" - Dennis Miller
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#3 |
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Registered User
Join Date: Oct 2005
Location: Ont Canada
Posts: 39
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As long as we use Computers
As long as we use Computers -- it shall never be 100% green. The imported thing is Apple has gotten hold of the principle make as green as possible . Very good
HT |
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#4 |
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Registered User
Join Date: Feb 2006
Location: Ireland
Posts: 8,560
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meh..
Collecting my SSD iMac Fry-die. :D
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#5 | |
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Registered User
Join Date: Apr 2002
Location: No GPS signal.
Posts: 1,169
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I'm glad Greenpeace played their part in moving Apple (and others) in this direction. I wish Greenpeace had used better tactics, and am increasingly disappointed in them, but it's still better than if they'd done nothing. These causes are far more important than some corporation's image--or the emotions of that corporation's users
![]() I no longer see Greenpeace continuing to help in this area though. They need to reward successes! Maybe now it's time for Apple to push THEM to improve. I sure hope so. Greenpeace's sensationalism isn't what bothers me, nor their singling out of Apple just because that makes headlines. Those choices are just "good marketing," and in modern culture, unfortunately they ARE good ways to get things done sometimes. What bothers me, though, is the emphasis on what companies promise vs. what they deliver. That's where "good marketing" fails to get things done, and actions must be acknowledged! That's how other companies will be persuaded to follow Apple's lead. Quote:
If a former arsonist puts me out when I'm on fire, I'll call him a hypocrite... but I'll still be glad not to be burning!
nagromme
Would you like a treatment? Last edited by nagromme; 09-26-2009 at 04:14 PM.. |
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#6 | |
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Registered User
Join Date: Jan 2005
Location: 1 Infinite Fluke, CA Hates: Integrated graphics
Posts: 822
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Quote:
198419841984
Where were you when the hammer flew? 13" MacBook Pro, 2.53 GHz, 4 GB RAM, 128GB SSD ::: iPhone 3GS 32GB |
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#7 | |
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Registered User
Join Date: Jun 2008
Posts: 5
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Quote:
Nature does more damage to the earth than man could ever hope to imagine. You are the arrogant one here.http://forums.appleinsider.com/image...s/1smoking.gif |
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#8 | |
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Registered User
Join Date: Jun 2008
Posts: 888
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#9 | |
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Registered User
Join Date: Mar 2004
Location: Australia
Posts: 969
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I think it was Dell that was highlighted 18months back as better than Apple, due to the promises it was making to have removed all <insert polluting components> within a year. I remember hearing it and getting annoyed that they were comparing Dell's promises against an unknown Apple. And then 6 months ago Dell announced that they wouldn't be doing that yet, but promised it for the next year. And this, by Greenpeace standards, is great as it's a commitment to greener products. |
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#10 |
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Registered User
Join Date: May 2009
Posts: 82
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Every bit regarding the environment counts, and I'm glad Apple is not ignoring the subject. To me – it is not a loss to have mobile chips in my iMac.
Al Gore gave Steve Jobs good political advice…"don't get into mud-slinging…". |
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#11 | |
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Registered User
Join Date: Feb 2009
Location: Somewhere in the Cheese
Posts: 456
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Quote:
Why don't you start your own forum if all you want to do is hear yourself talk. The only thing remotely relevant here is the lie about Al Gore's carbon footprint, and it's ... you know, ... a lie. Rush Limbaugh is not funny he's a fascist jerk. You are also not funny.
It was a widely held belief by the smartest people in late 1400's Europe that human knowledge and indeed civilisation itself, had advanced to such a nearly complete and perfect state, that the "end times" were certainly almost upon them.
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#12 | |
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Registered User
Join Date: Sep 2006
Posts: 3,218
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Quote:
But there are two things to note here: (i) The benchmark should not be how your own products performed in the past, but rather, how your best (on this score) competitors' products are performing. I'd like to see Apple perform that analysis against its best competitor, with the analysis conducted by a third-party that can audit and verify the results independently - that would be pushing the envelope. (ii) It is also hugely important to take on energy efficiency initiatives since those are like low-hanging fruit for cost savings as well as GHG emissions reductions. Motion detectors in conference rooms etc are a no-brainer. Every little bit helps, considering how energy-hungry and energy-wasting the US is. |
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#13 |
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Registered User
Join Date: Sep 2006
Posts: 3,218
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#14 | |
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Registered User
Join Date: Feb 2009
Location: Somewhere in the Cheese
Posts: 456
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Quote:
Apple (and Cook), are saying to include the products themselves in the ratings, which no-one has bothered to do before. Apple's products are known to be more energy efficient on average than most others because they've been designing to that heuristic for many years now. It seems like you are saying "yeah, but let's see what a detailed comparison of products will reveal." As if this would be a bad thing for Apple? All indicators we know of, kind of imply Apple would win such a comparison hands-down. Their batteries are more efficient and have a greater power density, their motherboards are more efficient etc. The only product I know of they make that could be said to really suck up the power is the Mac Pro and they make those in lower volume than all the others. I don't get what you are arguing here.
It was a widely held belief by the smartest people in late 1400's Europe that human knowledge and indeed civilisation itself, had advanced to such a nearly complete and perfect state, that the "end times" were certainly almost upon them.
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#15 | ||||
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Registered User
Join Date: Sep 2006
Posts: 3,218
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Calm down, man. That said, let me address your weasel-y words and vacuous claims.
I am not arguing anything. I am just making a couple of points. The fact that you don't agree with them is fine. Quote:
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You really need to work on your reading comprehension. Quote:
Hopefully, you do now. Last edited by anantksundaram; 09-26-2009 at 06:41 PM.. Reason: typo |
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#16 |
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Registered User
Join Date: Jan 2008
Posts: 44
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Steve Jobs,
I appreciate environmental consciousness but PLEASE dont taint my favorite company with this global warming scam BS, PLEASE dont compromise any products for the sake of environmentalism, and PLEASE dont give credibility to the greenpeace pu**ies. |
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#17 |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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I told you all - it's all Al Gore's doing! When are they going to do something about the Chinese slave labourers and human rights violators making Apple products? SUCH HYPOCRISY!
Once you go Mac, you never go back!
Last edited by teckstud; 09-26-2009 at 07:04 PM.. |
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#18 |
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Registered User
Join Date: Jan 2008
Posts: 44
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#19 |
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Registered User
Join Date: Jan 2009
Posts: 123
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I saw the interview/segment and was entertained. That aside however, I like Al Gore's advice and I see it as a positive for Apple that they took the steps to make changes.
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#20 |
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Registered User
Join Date: Aug 2009
Posts: 10
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I wonder if all of this PR this week about Apple promoting their Green initiatives has anything to do with the big article that came out in NEWSWEEK this week ranking corporate America.
http://greenrankings.newsweek.com/companies/view/apple Apple only came in at number 133/500 ! That was behind HP at 1, Dell at 2, Intel at 4 and IBM at 5!! Something sounds fishy |
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#21 |
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Registered User
Join Date: Sep 2006
Posts: 3,218
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Don't panic. Or exaggerate. The average American emits a little over 20 tons of CO2 per year from all that stuff you list. At $20/ton for CO2 credits (a very generous estimate of the likely price), that's only $400 per person.
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#22 |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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Where the inovatuon on the thermal AppleTV ? Why is that left off Apple list ? Where it's on/ off swich
Once you go Mac, you never go back!
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#23 | |
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Registered User
Join Date: Jan 2009
Posts: 123
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#24 | |
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Registered User
Join Date: Nov 2008
Posts: 2,056
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Quote:
http://www.newsweek.com/id/215522
(Formerly LTD on Neowin.net) (currently *LTD* on Macrumors.com)
Mac OS users have made a conscious technology choice and are therefore typically better informed than their peers. -- Paul Thurrott, winsupersite.com, December 06, 2004 |
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#25 | |
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Registered User
Join Date: Jan 2008
Posts: 44
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Quote:
the most beneficial thing we can do for the environment is provide economic security to 3rd world countries in exchange for promises to stop pollution and habitat/forrest/wetland destruction. the people promoting the carbon BULLSH*T should be ashamed for taking attention and resources away from something that could actually be meaningful. edit: does anyone else notice the Carbon MARKET Expo advert below. the title says it all. Last edited by cwfrederick; 09-26-2009 at 07:30 PM.. |
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#26 | |
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Registered User
Join Date: Apr 2009
Location: Toronto
Posts: 35
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Quote:
A third of the ranking comes from "reputation" which, at best, is meaningless, and at worst skews the data egregiously. There were also numerous references to reporting of initiatives and intentions, which, frankly, has very little to do with the "greenness" of a company. I really think that this kind of information is important to a lot of consumers. It would be nice of somebody could come up with a comprehensive and meaningful auditing system. |
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#27 |
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Registered User
Join Date: Nov 2008
Posts: 15
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Apple came in 133rd overall and 25th in its industry. Which is still a little fishy, given some of those in the top 24.
I am wondering how MacAfee is down at 56th place when they are a software company. Presumably it is because they still ship out millions of plastic discs in large cardboard packaging, rather than focusing on something greener like downloads. And because, as we know, they cause every PC on the planet to work twice as hard making fans and processors spin a lot more than they should and to take twice as long to do anything. Too bad MS doesn't get pegged for the lost hours and countless amounts of energy required to do everything half-a**ed in the first place, or over again, or to need IT staff and consultants to get in their cars and make house calls. Can you even imagine all the wasted energy that can be laid at MS' door? |
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#28 | |
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Registered User
Join Date: Jan 2009
Posts: 123
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#29 | ||
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Registered User
Join Date: Sep 2006
Posts: 3,218
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Quote:
1) Here's the data: http://www.eia.doe.gov/oiaf/ieo/emissions.html Look at the appropriate para under "Emissions per Capita." 2) As to 'compensation' and 'price:' The market will decide if there is a cap-and-trade system (as the EU currently has, where the price of CO2 is about $20/ton), and the government will decide if there is a carbon tax. Neither exists in the US yet (obviously). 3) I have no guilt whatsoever. (In any event, I'll take guilt over ignorance.) 4) If it's the law, you'll have no choice. You'll be a fool too. Quote:
Last edited by anantksundaram; 09-26-2009 at 07:42 PM.. |
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#30 |
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Registered User
Join Date: Sep 2006
Posts: 3,218
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#31 |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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I've always said this right here is the reason for those Nasty high gloss glass screens for the last 2 years- BLECH! EnvironmentL rating over function- THANK U AL GORE
Once you go Mac, you never go back!
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#32 |
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Registered User
Join Date: Mar 2009
Posts: 652
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#33 | |
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Registered User
Join Date: Dec 2006
Location: dit doe
Posts: 731
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#34 | |
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Registered User
Join Date: Jan 2008
Posts: 44
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Quote:
there was no sarcasm. those were rhetorical questions meant to further emphasize that this is a scam (your answers, and the fact that the government is involved only supports the scam argument). that was a wild statement!? funny @ Winter: totally agree (i mentioned in an earlier post that i do appreciate environmental consciousness, its the icing on the cake. apple has the best working products, best looking products, and theyre the most environmentally friendly!) |
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#35 | |
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Registered User
Join Date: Jan 2009
Posts: 123
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Quote:
I'm all for environmental initiatives, such as what Apple and others are doing. I am against crazy initiatives that have not really been factored correctly through today's society. Edit: cw, just saw your post and I'm glad you agree. |
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#36 | |
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Registered User
Join Date: Sep 2006
Posts: 3,218
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Quote:
It would, however, be equally screwy if firms were held accountable for the carbon impact of the lifetime customer use of their product - for example, Toyota would never sell a car or GE an aircraft engine. That is why rankings like these have simply no way to truly account for "green." |
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#37 | |
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Registered User
Join Date: Sep 2006
Posts: 3,218
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Quote:
at the Laurel and Hardy tag-team."There is nothing worse than aggressive stupidity." - Johann Wolfgang von Goethe (Coincidentally, just saw that on my Google homepage). Last edited by anantksundaram; 09-26-2009 at 08:08 PM.. Reason: add |
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#38 | ||||||||
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Registered User
Join Date: Jul 2003
Posts: 2,481
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You need to think a bit about what your saying as you are obviously conflicted.
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Further more these causes you seem to support have been exploited by organizations like green peace to advance their own agenda. It is really difficult these days to get to solid facts as everybody massages the data to support their point of view. Quote:
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The fact if the matter is that by responding to green peace Apple has decrease the quality, reliability and safety of it's products for zero gain. Well except for the pleasure of kissing green peaces ass if that can be seen as a gain. Quote:
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There are real concerns with polution, but honestly when was the last time that green peace offered up a solution to any of the problems? Their answers are always regression and control. Quote:
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Look most people are concerned about the environment. Green peaces problem is that most people recognize them as a bunch of idiots that have done little for the environment in real terms. Frankly by the time I was thirteen I planted more trees than green peace has. So if you are concerned about the environment, my suggestion is to pull the wool off your head and seek out more responsible environmental organizations. Otherwise you are simply allowing yourself to be exploited and your wallet fleeced for nothing. Dave |
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#39 | |
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Registered User
Join Date: Jan 2008
Posts: 44
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Quote:
this is too much.. we're just having a cordial interchange thankyouverymuch (which doesnt pertain at all to anything youve mentioned bty)"There is nothing worse than a obtusely defensive forum commenter." -Johann Sebastian Bach coincidentally, i just made that up |
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#40 | ||||
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Registered User
Join Date: Jul 2003
Posts: 2,481
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Thank you for this.
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Dave |
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