Apple ads hint at thinner iMacs, lighter MacBooks, cheaper Mac minis

***AppleInsider*** · 10-03-2009, 03:29 PM

First on AppleInsider: A trio of online advertisements that appear to have been published prematurely by one of Apple's international online stores suggest it's only a matter of days before the Mac maker takes the wraps off of new families of ultra-thin iMacs, lighter & thinner plastic MacBooks, and more affordable Mac minis [Updated with other countries].

The Netherlands-based Google Ad Sense ads, which can be seen below along with their Dutch to English translations, cropped up on Google.nl earlier this weekend and direct shoppers to the localized version of the Apple Store, where the advertised products are not available.

Assuming the ads were indeed commissioned by Cupertino-based Apple, they'd corroborate a series of forward looking hardware reports first published by AppleInsider over the past several months. These include expectations of thinner iMacs, redesigned polycarbonate MacBooks with thinner, sleeker enclosures, and speed-bumped Mac minis.

The new offerings are also expected to be accompanied by redesigns of the company's Mighty Mouse and Apple Remote, as well as aluminum wireless keyboards.

In recent weeks, Apple has informed its direct and indirect sales channels of constraints on MacBooks, iMacs, and Mac minis. Many of the company's resellers are also sold out of iMacs and Mac minis and have been given restocking estimates of October 7th and 9th for those two products, respectively, suggesting a formal announcement regarding these Mac hardware refreshes could come as early as this Tuesday.

Some Apple retail stores also reportedly received new signage in the past 48 hours that's not to be opened or displayed until further notice.

MacBook

Dutch: Apple's Nieuwste MacBook. Dunner, lichter en krachtiger! Gratis bezorging. Bestel vandaag.

English: Apple's Newest MacBook. Thinner, lighter and faster! Free delivery. Order today.

iMac

Dutch:De Splinternieuwe iMac. Ultradunne 20 & 24 inch modellen. Vanaf slechts €1099. Apple Store

English: The Brand new iMac. Ultra Thin 20 & 24 inch models. From only € 1099. Apple Store

Mac mini

Dutch: Apple's Nieuwe Mac Mini. Sneller en betaalbaarder dan ooit. Vanaf slechts €499. Bestel meteen.

English: Apple's New Mac Mini. Faster and more affordable than ever. From only € 499. Order immediately.

Note: The cheapest Mac mini currently sells for € 599 on the Netherlands online store.

Update: An ad for the new iMac can also be found via a search on the Italian Google Web site at a price of 1099 €. In addition references to a "new white MacBook" can be found on the German and Austrian sites.

For more on Apple's forthcoming Mac hardware refreshes, please see:

Apple ready and waiting with redesigned iMac line

Apple close to unveiling all-new MacBook line

Apple plans Mighty Mouse makeover

Apple to retain, redesign plastic MacBook family

Apple resellers advised of 2-3 week delay on Mac mini orders

Apple warns of near-term iMac, Mac mini constraints

Apple's next iMacs rumored with compelling new features

Apple may extend antiglare display option to more Macs

Briefly: more affordable iMacs from Apple expected by fall

Apple to introduce more affordable Macs, sources say

[ View this article at AppleInsider.com ]

ascii · 10-03-2009, 03:38 PM

Stronger? Is the Macbook getting unibody?

Trajectory · 10-03-2009, 03:45 PM

I really hope the redesign includes the ugly-ass aluminum enclosures. I hate the look of the current iMacs, and hope the new ones don't look exactly the same.

FuturePastNow · 10-03-2009, 03:48 PM

Quote:

Originally Posted by AppleInsider

Mac mini

Dutch: Sneller en betaalbaarder dan ooit. Vanaf slechts €499. Bestel meteen.

English: Faster and more affordable than ever. From only € 499. Order immediately.

How much does the Mac mini sell for now in the Netherlands?

dreyfus2 · 10-03-2009, 03:52 PM

Quote:

Originally Posted by FuturePastNow

How much does the Mac mini sell for now in the Netherlands?

599 and 799 Euros.

Winter · 10-03-2009, 03:54 PM

Quote:

Originally Posted by FuturePastNow

How much does the Mac mini sell for now in the Netherlands?

599 Euros which is equal to $873. (for the low end)

Gazoobee · 10-03-2009, 04:05 PM

Quote:

Originally Posted by ascii

Stronger? Is the Macbook getting unibody?

Carbon Composite is more likely. They've been experimenting with that as a case option for about two years now.

FuturePastNow · 10-03-2009, 04:09 PM

Quote:

Originally Posted by Winter

599 Euros which is equal to $873. (for the low end)

That's an absurd price, but I assume it includes taxes.

Hopefully we'll see the mini in the US drop to $499.

Winter · 10-03-2009, 04:19 PM

Quote:

Originally Posted by FuturePastNow

That's an absurd price, but I assume it includes taxes.

Hopefully we'll see the mini in the US drop to $499.

I forgot to mention my source of conversion is xe.com

anantksundaram · 10-03-2009, 04:22 PM

These will fly off the shelves.

You can never be too dunne!

Interior · 10-03-2009, 04:26 PM

Translation of the ad:

Mac Mini has an even faster NVIDIA graphics processor now, it can easily run the newest 3D-games and demanding graphical applications...

Mac Mini will get a new graphics card as well, hello even more perfect HTPC?

iMacmatician · 10-03-2009, 04:32 PM

Quote:

Originally Posted by AppleInsider

MacBook

Dutch: Apple's Nieuwste MacBook. Dunner, lichter en krachtiger! Gratis bezorging. Bestel vandaag.

English: Apple's Newest MacBook. Thinner, lighter and stronger! Free delivery. Order today.

So "cheaper" isn't mentioned…

Quote:

Originally Posted by AppleInsider

iMac

Dutch

e Splinternieuwe iMac. Ultradunne 20 & 24 inch modellen. Vanaf slechts €1099. Apple Store

English: The Brand new iMac. Ultra Thin 20 & 24 inch models. From only € 1099. Apple Store

So that Whirlpool forums guy was off after all…

old-wiz · 10-03-2009, 04:36 PM

Not sure I see the point in a thinner iMac. It's hard enough to keep it cool as it is now and if they want to put more powerful processors and GPUs inside, how will they keep it cool?

Winter · 10-03-2009, 04:37 PM

Interior - Perhaps they're adding the 9600GT with 9400M?

Tofino · 10-03-2009, 04:37 PM

Quote:

Originally Posted by Trajectory

I really hope the redesign includes the ugly-ass aluminum enclosures. I hate the look of the current iMacs, and hope the new ones don't look exactly the same.

i'm with you on that one. i was hoping to get used to the look, but i never have. especially the back of the iMac... ugly ass is right!

Interior · 10-03-2009, 04:45 PM

Quote:

Originally Posted by Winter

Interior - Perhaps they're adding the 9600GT with 9400M?

Quite possible, only thing I'd be concerned about is the possible heat in such a small device.

ascii · 10-03-2009, 04:46 PM

Quote:

Originally Posted by old-wiz

Not sure I see the point in a thinner iMac. It's hard enough to keep it cool as it is now and if they want to put more powerful processors and GPUs inside, how will they keep it cool?

Thinner doesn't automatically equal harder to cool. There may be less air around a thing but air is not the only way to cool. e.g. copper pipes

themightyviking · 10-03-2009, 04:49 PM

My wish list for the new iMac:

User-upgradable hard drive without tearing the computer apart

Express 34 slot or eSATA port

Free Affy Tapple since it's October

TMV

palegolas · 10-03-2009, 04:50 PM

Quote:

Originally Posted by ascii

Stronger? Is the Macbook getting unibody?

Knowing Swedish and German I think "lichter en krachtiger" sounds more like "lighter and more powerful". Krachtiger sounds like "kraftigare" in Swedish, that means "more powerful", "more muscular" or "more capable" etc.
Makes sense to move everything to unibody though I don't think that's what they're saying in the ads.

t_k · 10-03-2009, 04:57 PM

Quote:

Originally Posted by Interior

Translation of the ad:

Mac Mini has an even faster NVIDIA graphics processor now, it can easily run the newest 3D-games and demanding graphical applications...

Mac Mini will get a new graphics card as well, hello even more perfect HTPC?

You've actually translated the current description, not the ad...

BenRoethig · 10-03-2009, 04:59 PM

Quote:

Originally Posted by FuturePastNow

That's an absurd price, but I assume it includes taxes.

Hopefully we'll see the mini in the US drop to $499.

I think European prices include all taxes.

Quote:

Originally Posted by old-wiz

Not sure I see the point in a thinner iMac. It's hard enough to keep it cool as it is now and if they want to put more powerful processors and GPUs inside, how will they keep it cool?

There's the LED angle.

MacApple21 · 10-03-2009, 05:05 PM

If the iMac is getting any thinner, then it will almost certainly have to use something equivalent to an Atom processor

jnjnjn · 10-03-2009, 05:07 PM

Quote:

Originally Posted by FuturePastNow

That's an absurd price, but I assume it includes taxes.

Yes, it does. Tax rate is 20% down here.

Expect the price of the Mini to be $499; as a rule Apple uses the same price in dollars and euros.

jnjnjn · 10-03-2009, 05:13 PM

Quote:

Originally Posted by ascii

Stronger? Is the Macbook getting unibody?

Wrong translation, 'krachtiger' is 'more powerful' and in this case it means a faster processor.

Need a translation of the other text below the second link?

Interior · 10-03-2009, 05:14 PM

Quote:

Originally Posted by t_k

You've actually translated the current description, not the ad...

Did the Mac Mini have a NVIDIA graphics processor before? It says it has an /even faster/ NVIDIA card which indicates to me they're upgrading it.

Edit: 2006 - 2008 versions had the GMA950, Early 2009 model started shipping with 9400M.

jnjnjn · 10-03-2009, 05:17 PM

Quote:

Originally Posted by palegolas

Knowing Swedish and German I think "lichter en krachtiger" sounds more like "lighter and more powerful". Krachtiger sounds like "kraftigare" in Swedish, that means "more powerful", "more muscular" or "more capable" etc.
Makes sense to move everything to unibody though I don't think that's what they're saying in the ads.

Correct, 'krachtiger' means 'more powerful'.

jnjnjn · 10-03-2009, 05:22 PM

Quote:

Originally Posted by Interior

Did the Mac Mini have a NVIDIA graphics processor before? It says it has an /even faster/ NVIDIA card which indicates to me they're upgrading it.

The Mini - currently - has a NVIDIA graphics processor; the same as the MacBook and unibody MacBook.
The translation is also correct, so it means that a new faster NVIDIA processor is used.

MacTel · 10-03-2009, 05:32 PM

Quote:

Originally Posted by old-wiz

Not sure I see the point in a thinner iMac. It's hard enough to keep it cool as it is now and if they want to put more powerful processors and GPUs inside, how will they keep it cool?

Two reasons: The use of LED displays and the possibly smaller internal components (i.e. 1.8" drives and/or getting rid of optical drives altogether and going for SD). Apple tossed the floppy drive with the first iMac so why not toss the optical or make it optional. Thinner == better.

iMacmatician · 10-03-2009, 05:33 PM

Quote:

Originally Posted by MacApple21

If the iMac is getting any thinner, then it will almost certainly have to use something equivalent to an Atom processor

The current iMacs can handle 55 W CPU so there's still a long way to go.

Gadgetoid · 10-03-2009, 05:42 PM

As much as I want a new iMac to come out on Monday, a casual glance at these ads gives me the impression that they are old, rather than new. The Mac mini does, indeed, have faster NVidia graphics... the 9400M.

ascii · 10-03-2009, 06:01 PM

Quote:

Originally Posted by Gadgetoid

As much as I want a new iMac to come out on Monday, a casual glance at these ads gives me the impression that they are old, rather than new. The Mac mini does, indeed, have faster NVidia graphics... the 9400M.

But the price is lower...

FuturePastNow · 10-03-2009, 06:04 PM

Quote:

Originally Posted by Gadgetoid

As much as I want a new iMac to come out on Monday, a casual glance at these ads gives me the impression that they are old, rather than new. The Mac mini does, indeed, have faster NVidia graphics... the 9400M.

That's not an ad he translated. It's an excerpt from Apple's current product page for the mini.

Of course it says "faster Nvidia graphics"- it's said that for months!

t_k · 10-03-2009, 06:04 PM

Quote:

Originally Posted by Gadgetoid

As much as I want a new iMac to come out on Monday, a casual glance at these ads gives me the impression that they are old, rather than new. The Mac mini does, indeed, have faster NVidia graphics... the 9400M.

You should realize though, that the ad doesn't actually talk about the graphics card at all.

Gadgetoid · 10-03-2009, 06:11 PM

I'm sorry, I'm sorry. The Apple gods have been angered. They'll all be launched tomorrow. I mean Monday. I mean two days ago!

I want a 24" Apple cinema display to go with a new iMac that doesn't cost £600+ and come with what would be redundant speakers, microphone and camera.

ascii · 10-03-2009, 07:56 PM

If the new iMac is only 1099 Euros, does that mean no Nehalem?

jraffin · 10-03-2009, 08:09 PM

Hi

In Spain in google.es, I have checked they advertised the new Imac as IMAC Air.
There is 2 ads. In the one they advertised it as the new Imac Air and in another one they advertised a new starting price of 1003€ when at the moment the starting price is 1099€

HEre is the copy of the ad

Tienda Apple Mac Oficial
store.apple.com/es/imac Configura tu iMac Air aquí. ¡Ahora incluye Mac OS Snow Leopard!

It looks there is no a long time to wait!!!

Adios from España!!

pats · 10-03-2009, 08:16 PM

Let's not forget that Fudzilla

Quote:

"ION 2 should launch toward the end of the year, but Nvidia doesn’t want to talk too much about it, as it still plans to sell many original ION chips.

Our industry sources have told us that the new, shrunk version of ION, probably branded as ION 2, should have much faster graphics and much more shaders. We don’t believe that the thermals will change that much, but we’ve heard that ION 2 will have more than double the number of shaders of the original Geforce 9400M /MCP79 /ION chip.

Since ION has 16 shaders , or processors as Nvidia calls them these days, you should expect that the new one has more than 32. This will get much better gaming to netbooks and nettops based on ION 2 which is definitely something you cannot say no to and at the same time Cuda applications might run faster, in case you found one that matter to you.

ION 2 should be launching by the end of the year."]ON 2 should launch toward the end of the year, but Nvidia doesn’t want to talk too much about it, as it still plans to sell many original ION chips.

Our industry sources have told us that the new, shrunk version of ION, probably branded as ION 2, should have much faster graphics and much more shaders. We don’t believe that the thermals will change that much, but we’ve heard that ION 2 will have more than double the number of shaders of the original Geforce 9400M /MCP79 /ION chip.

Since ION has 16 shaders , or processors as Nvidia calls them these days, you should expect that the new one has more than 32. This will get much better gaming to netbooks and nettops based on ION 2 which is definitely something you cannot say no to and at the same time Cuda applications might run faster, in case you found one that matter to you.

ION 2 should be launching by the end of the year.

What is Ion2 the follow on to the 9400M also called MCP89

charlituna · 10-03-2009, 08:24 PM

Quote:

Originally Posted by Interior

Translation of the ad:

Mac Mini has an even faster NVIDIA graphics processor now, it can easily run the newest 3D-games and demanding graphical applications...

that is a reference to the current model

applebook · 10-03-2009, 08:29 PM

People don't need thinner iMacs but quad-core!

Cubert · 10-03-2009, 08:44 PM

Announcement Tuesday with availability by Friday at the latest.

10-03-2009, 03:29 PM	#1
*AppleInsider* Kasper's Automated Slave Join Date: Nov 1997 Posts: 6,151	Apple ads hint at thinner iMacs, lighter MacBooks, cheaper Mac minis [u] First on AppleInsider: A trio of online advertisements that appear to have been published prematurely by one of Apple's international online stores suggest it's only a matter of days before the Mac maker takes the wraps off of new families of ultra-thin iMacs, lighter & thinner plastic MacBooks, and more affordable Mac minis [Updated with other countries]. The Netherlands-based Google Ad Sense ads, which can be seen below along with their Dutch to English translations, cropped up on Google.nl earlier this weekend and direct shoppers to the localized version of the Apple Store, where the advertised products are not available. Assuming the ads were indeed commissioned by Cupertino-based Apple, they'd corroborate a series of forward looking hardware reports first published by AppleInsider over the past several months. These include expectations of thinner iMacs, redesigned polycarbonate MacBooks with thinner, sleeker enclosures, and speed-bumped Mac minis. The new offerings are also expected to be accompanied by redesigns of the company's Mighty Mouse and Apple Remote, as well as aluminum wireless keyboards. In recent weeks, Apple has informed its direct and indirect sales channels of constraints on MacBooks, iMacs, and Mac minis. Many of the company's resellers are also sold out of iMacs and Mac minis and have been given restocking estimates of October 7th and 9th for those two products, respectively, suggesting a formal announcement regarding these Mac hardware refreshes could come as early as this Tuesday. Some Apple retail stores also reportedly received new signage in the past 48 hours that's not to be opened or displayed until further notice. MacBook Dutch: Apple's Nieuwste MacBook. Dunner, lichter en krachtiger! Gratis bezorging. Bestel vandaag. English: Apple's Newest MacBook. Thinner, lighter and faster! Free delivery. Order today. iMac Dutch:De Splinternieuwe iMac. Ultradunne 20 & 24 inch modellen. Vanaf slechts €1099. Apple Store English: The Brand new iMac. Ultra Thin 20 & 24 inch models. From only € 1099. Apple Store Mac mini Dutch: Apple's Nieuwe Mac Mini. Sneller en betaalbaarder dan ooit. Vanaf slechts €499. Bestel meteen. English: Apple's New Mac Mini. Faster and more affordable than ever. From only € 499. Order immediately. Note: The cheapest Mac mini currently sells for € 599 on the Netherlands online store. Update: An ad for the new iMac can also be found via a search on the Italian Google Web site at a price of 1099 €. In addition references to a "new white MacBook" can be found on the German and Austrian sites. For more on Apple's forthcoming Mac hardware refreshes, please see: Apple ready and waiting with redesigned iMac line Apple close to unveiling all-new MacBook line Apple plans Mighty Mouse makeover Apple to retain, redesign plastic MacBook family Apple resellers advised of 2-3 week delay on Mac mini orders Apple warns of near-term iMac, Mac mini constraints Apple's next iMacs rumored with compelling new features Apple may extend antiglare display option to more Macs Briefly: more affordable iMacs from Apple expected by fall Apple to introduce more affordable Macs, sources say [ View this article at AppleInsider.com ]

10-03-2009, 04:36 PM	#13
old-wiz Registered User Join Date: Mar 2008 Location: Massachusetts Posts: 38	Why a thinner iMac? Not sure I see the point in a thinner iMac. It's hard enough to keep it cool as it is now and if they want to put more powerful processors and GPUs inside, how will they keep it cool?

10-03-2009, 05:05 PM	#22
MacApple21 Registered User Join Date: Mar 2009 Location: Denmark Posts: 26	Nooo!!! If the iMac is getting any thinner, then it will almost certainly have to use something equivalent to an Atom processor

10-03-2009, 08:09 PM	#36
jraffin Registered User Join Date: Oct 2009 Posts: 3	Imac air advertised in Spain Hi In Spain in google.es, I have checked they advertised the new Imac as IMAC Air. There is 2 ads. In the one they advertised it as the new Imac Air and in another one they advertised a new starting price of 1003€ when at the moment the starting price is 1099€ HEre is the copy of the ad Tienda Apple Mac Oficial store.apple.com/es/imac Configura tu iMac Air aquí. ¡Ahora incluye Mac OS Snow Leopard! It looks there is no a long time to wait!!! Adios from España!!

10-03-2009, 08:29 PM	#39
applebook Registered User Join Date: Jul 2004 Posts: 230	People don't need thinner iMacs but quad-core! 32" Sharp AQUOS (1080p) > Unibody MacBook 2GHz. 320Gb HDD

10-03-2009, 03:38 PM	#2
ascii Registered User Join Date: Feb 2005 Posts: 791	Stronger? Is the Macbook getting unibody?

10-03-2009, 03:45 PM	#3
Trajectory Registered User Join Date: Apr 2009 Posts: 442	I really hope the redesign includes the ugly-ass aluminum enclosures. I hate the look of the current iMacs, and hope the new ones don't look exactly the same.

10-03-2009, 04:22 PM	#10
anantksundaram Registered User Join Date: Sep 2006 Posts: 3,218	These will fly off the shelves. You can never be too dunne!

10-03-2009, 04:26 PM	#11
Interior Registered User Join Date: Oct 2009 Posts: 4	Translation of the ad: Mac Mini has an even faster NVIDIA graphics processor now, it can easily run the newest 3D-games and demanding graphical applications... Mac Mini will get a new graphics card as well, hello even more perfect HTPC?

10-03-2009, 04:37 PM	#14
Winter Registered User Join Date: Jan 2009 Posts: 123	Interior - Perhaps they're adding the 9600GT with 9400M?

10-03-2009, 04:49 PM	#18
themightyviking Registered User Join Date: Oct 2008 Posts: 4	My wish list for the new iMac: User-upgradable hard drive without tearing the computer apart Express 34 slot or eSATA port Free Affy Tapple since it's October TMV

10-03-2009, 05:42 PM	#30
Gadgetoid Registered User Join Date: May 2009 Posts: 8	As much as I want a new iMac to come out on Monday, a casual glance at these ads gives me the impression that they are old, rather than new. The Mac mini does, indeed, have faster NVidia graphics... the 9400M.

10-03-2009, 06:11 PM	#34
Gadgetoid Registered User Join Date: May 2009 Posts: 8	I'm sorry, I'm sorry. The Apple gods have been angered. They'll all be launched tomorrow. I mean Monday. I mean two days ago! I want a 24" Apple cinema display to go with a new iMac that doesn't cost £600+ and come with what would be redundant speakers, microphone and camera.

10-03-2009, 07:56 PM	#35
ascii Registered User Join Date: Feb 2005 Posts: 791	If the new iMac is only 1099 Euros, does that mean no Nehalem?

10-03-2009, 08:44 PM	#40
Cubert Registered User Join Date: Jun 2005 Location: Philadelphia Posts: 472	Announcement Tuesday with availability by Friday at the latest.

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