Fourth Manhattan Apple Store shrouded with 'red curtain'

***AppleInsider*** · 10-27-2009, 03:45 PM

In preparing to reveal its latest New York City flagship store at 67th and Broadway, Apple has covered the massive glass building with a picture of a red curtain to tease passers by.

Apple retail chief Ron Johnson said in August that the location, which used to be home to a Victoria's Secret, would open by the end of 2009. The company looks poised to deliver on that promise, with the graphic curtain atop the store's huge glass housing pulling back to show an Apple logo and the words "Opening soon. Apple Store, Upper West Side."

Gary Allen at ifoAppleStore previously reported that the curved glass roof will cover the rear three-quarters of the new store. It was originally expected to finish by Thanksgiving, but as of September that deadline was pushed back, and an opening before Christmas is now anticipated.

The location and plans for a future Apple store were first revealed in late 2007 for the property at 1982 Broadway on the northwest corner of West 67th Street. The city required Apple to retain at least half of the original exterior wall for the new location. The construction reportedly cost $37.9 million.

The store's huge glass storefront is said to be 54 feet tall, 75 feet wide and 30 feet deep. It has been covered with black plastic, concealing the inside. Permits show that the Apple Retail outlet will include one level above ground and two below.

Apple's Upper West Side store remains concealed. Photo credit CNet

Apple has existing retail outlets in Manhattan on Prince Street in SoHo, on West 14th Street in the Meatpacking District, and at Fifth Avenue and 59th Street. Recently, the Fifth Avenue store was revealed to be the most profitable per square foot in the expensive shopping district. The store is estimated to have annual sales of more than $350 million.

A speculative rendering of the new location. Image credit ifoAppleStore

teckstud · 10-27-2009, 03:59 PM

No Blu-ray, not going. (Just kidding)

MissionGrey · 10-27-2009, 04:13 PM

Even their construction zones are classy, and a marketing tool.

extremeskater · 10-27-2009, 04:20 PM

Quote:

Originally Posted by teckstud

No Blu-ray, not going. (Just kidding)

I'm glad Apple has black plastic around the store to conceal whats inside. You know because its a great mystery what Apple sells. And people had the nerve to make fun of Microsoft open a store.

MissionGrey · 10-27-2009, 04:24 PM

Quote:

Originally Posted by extremeskater

I'm glad Apple has black plastic around the store to conceal whats inside. You know because its a great mystery what Apple sells. And people had the nerve to make fun of Microsoft open a store.

People make fun of it because it is funny.

lewisburgess · 10-27-2009, 04:25 PM

Mmmmmm. Glassy.

NasserAE · 10-27-2009, 04:26 PM

Quote:

Originally Posted by MissionGrey

Even their construction zones are classy, and a marketing tool.

I feel sorry for the contractor

teckstud · 10-27-2009, 04:28 PM

Quote:

Originally Posted by extremeskater

And people had the nerve to make fun of Microsoft open a store.

More like Microsoft had the nerve to open a funny store.

MissionGrey · 10-27-2009, 04:32 PM

Quote:

Originally Posted by teckstud

More like Microsoft had the nerve to open a store that was funny.

You have to wonder what those meeting are like when someone pitches the "lets do pretty pink ponies, in our commercials as a marketing tool."

Sometimes I wish off the wall ideas that are good, would get implemented.

MissionGrey · 10-27-2009, 04:34 PM

Quote:

Originally Posted by NasserAE

I feel sorry for the contractor

You are not allowed to make any dust, debris or noise.
And whatever you do, don't break the 70 foot wall of glass, that we already installed.

extremeskater · 10-27-2009, 04:39 PM

Quote:

Originally Posted by teckstud

More like Microsoft had the nerve to open a funny store.

Hey with Obama in office we need all the job creation we can get.

Ensign Pulver · 10-27-2009, 04:47 PM

Quote:

Originally Posted by extremeskater

Hey with Obama in office we need all the job creation we can get.

MS retail store defender and Republican rolled into one. What a surprise!

Johnny Mozzarella · 10-27-2009, 04:49 PM

Quote:

Originally Posted by extremeskater

I'm glad Apple has black plastic around the store to conceal whats inside...

In some respects I'm disappointed that Apple has chosen to make all the stores sooooooo cookie cutter.
It is no mystery how it look inside.
If you've seen one, you've seen 'em all.

I go to grand openings for the t-shirt.

appler0x · 10-27-2009, 05:01 PM

I can't wait to attend the grand opening, whenever that happens to be! Seriously, what other company has customers loyal enough to travel great distances to attend the grand opening of a retail store?

teckstud · 10-27-2009, 05:06 PM

Quote:

Originally Posted by appler0x

I can't wait to attend the grand opening, whenever that happens to be! Seriously, what other company has customers loyal enough to travel great distances to attend the grand opening of a retail store?

Well "This Is It" (the store of MJ) does open tonight at midnight and the line is snaking around the block.

isaidso · 10-27-2009, 05:08 PM

Quote:

Originally Posted by Johnny Mozzarella

In some respects I'm disappointed that Apple has chosen to make all the stores sooooooo cookie cutter.
It is no mystery how it look inside.
If you've seen one, you've seen 'em all.

I go to grand openings for the t-shirt.

Wow. How un-cookie cutter of you.

scurran23 · 10-27-2009, 05:29 PM

Anyone know when this store is scheduled to open?

OnePotato · 10-27-2009, 05:36 PM

Quote:

Originally Posted by teckstud

Well "This Is It" (the story of MJ) does open tonight at midnight and the line is snaking around the block.

I thought the title was "This is it?"

christopher126 · 10-27-2009, 05:37 PM

Quote:

Originally Posted by teckstud

More like Microsoft had the nerve to open a funny store.

Good one!

Look at the 'red curtain.' Apple is just a class act. Most companies would just have plywood!

teckstud · 10-27-2009, 06:22 PM

Quote:

Originally Posted by OnePotato

I thought the title was "This is it?"

It is- you changed my post. Metaphorically that movie is the MJ store.

**JeffDM** · 10-27-2009, 07:01 PM

Quote:

Originally Posted by Johnny Mozzarella

I go to grand openings for the t-shirt.

If you wanted a t-shirt, wouldn't it be easier to just work a couple hours instead of standing in line for even longer?

lightstriker · 10-27-2009, 07:12 PM

Looks kind of fake, with the weird lighting. who's the amateur that did the photoshop on that picture?

**JeffDM** · 10-27-2009, 07:15 PM

Quote:

Originally Posted by extremeskater

Hey with Obama in office we need all the job creation we can get.

Thanks for leaving the politics out of it.

-AG- · 10-27-2009, 07:26 PM

I thought the name was "That WAS it".

We now have another elvis on our hands. Maybe he isn't dead either.... maybe he too was abducted by aliens and was taught the meaning of life the universe and everything and has now evolved to another astral plain and thus the death was just a cover story.

Or maybe we are all just being ignorant..... http://bit.ly/d0nkt

Cubert · 10-27-2009, 08:03 PM

Hmmm.....red for Christmas? Victoria's Secrets? Both?

They have always been black.

charlituna · 10-27-2009, 09:00 PM

Quote:

Originally Posted by AppleInsider

Apple retail chief Ron Johnson said in August that the location, which used to be home to a Victoria's Secret,

there is a highly inappropriate joke in there somewhere.

Quote:

Originally Posted by Johnny Mozzarella

In some respects I'm disappointed that Apple has chosen to make all the stores sooooooo cookie cutter.

actually they generally break the mold with these flagship, built from scratch stores. which could be why all the fuss with the curtains and such. they don't want to spoil the surprise

extremeskater · 10-27-2009, 09:33 PM

Quote:

Originally Posted by Ensign Pulver

MS retail store defender and Republican rolled into one. What a surprise!

Independent.

extremeskater · 10-27-2009, 09:35 PM

Quote:

Originally Posted by JeffDM

If you wanted a t-shirt, wouldn't it be easier to just work a couple hours instead of standing in line for even longer?

After 15 hours get a tee shirt and healthcare.

Spinoza · 10-28-2009, 01:35 AM

Quote:

teckstud:

Well "This Is It" (the story of MJ) does open tonight at midnight and the line is snaking around the block.

Quote:

Originally Posted by OnePotato

I thought the title was "This is it?"

I thought it was "Is this it?"

or

"Is this it?"

Spinoza · 10-28-2009, 01:37 AM

Quote:

Originally Posted by extremeskater

Independent.

Independent = bashful Republican.

AeronPrometheus · 10-28-2009, 03:18 AM

Quote:

Originally Posted by lewisburgess

Mmmmmm. Glassy.

Apple needs to finally open a matte finish store, ignoring the professionals is really hurting them.

-AG- · 10-28-2009, 08:27 AM

Quote:

Originally Posted by AeronPrometheus

Apple needs to finally open a matte finish store, ignoring the professionals is really hurting them.

HAHAHAHAHa

**JeffDM** · 10-28-2009, 08:35 AM

Quote:

Originally Posted by extremeskater

After 15 hours get a tee shirt and healthcare.

Oops, I meant work a job somewhere and buy your own Apple-logo-ed t-shirt outright. But that works too. It might not get you the t-shirt with the name of the new store on it, but that's just screen printing.

But then, what do I know? Maybe the genuine article has sentimental or collector value, and maybe having extra clothing helps if one ever becomes a hobo.

estatic · 11-12-2009, 08:04 AM

the wrap was off when I came home last night. Any way to post a picture?

Fast Fred 1 · 11-13-2009, 08:19 PM

Quote:

Originally Posted by MissionGrey

People make fun of it because it is funny.

Right it's curtains for Microsloft...... mizewell get uset to the red .

10-27-2009, 03:45 PM	#1
*AppleInsider* Kasper's Automated Slave Join Date: Nov 1997 Posts: 6,151	Fourth Manhattan Apple Store shrouded with 'red curtain' In preparing to reveal its latest New York City flagship store at 67th and Broadway, Apple has covered the massive glass building with a picture of a red curtain to tease passers by. Apple retail chief Ron Johnson said in August that the location, which used to be home to a Victoria's Secret, would open by the end of 2009. The company looks poised to deliver on that promise, with the graphic curtain atop the store's huge glass housing pulling back to show an Apple logo and the words "Opening soon. Apple Store, Upper West Side." Gary Allen at ifoAppleStore previously reported that the curved glass roof will cover the rear three-quarters of the new store. It was originally expected to finish by Thanksgiving, but as of September that deadline was pushed back, and an opening before Christmas is now anticipated. The location and plans for a future Apple store were first revealed in late 2007 for the property at 1982 Broadway on the northwest corner of West 67th Street. The city required Apple to retain at least half of the original exterior wall for the new location. The construction reportedly cost $37.9 million. The store's huge glass storefront is said to be 54 feet tall, 75 feet wide and 30 feet deep. It has been covered with black plastic, concealing the inside. Permits show that the Apple Retail outlet will include one level above ground and two below. Apple's Upper West Side store remains concealed. Photo credit CNet Apple has existing retail outlets in Manhattan on Prince Street in SoHo, on West 14th Street in the Meatpacking District, and at Fifth Avenue and 59th Street. Recently, the Fifth Avenue store was revealed to be the most profitable per square foot in the expensive shopping district. The store is estimated to have annual sales of more than $350 million. A speculative rendering of the new location. Image credit ifoAppleStore

10-27-2009, 03:59 PM	#2
teckstud Registered User Join Date: Oct 2007 Posts: 6,115	No Blu-ray, not going. (Just kidding) Once you go Mac, you never go back!

10-27-2009, 04:13 PM	#3
MissionGrey Registered User Join Date: Nov 2008 Location: Belowater, NV Posts: 168	Even their construction zones are classy, and a marketing tool. Forgo Looking At The Past As A Judge; Instead Be a Student.

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10-27-2009, 04:25 PM	#6
lewisburgess Registered User Join Date: May 2008 Posts: 9	Mmmmmm. Glassy.

10-27-2009, 05:01 PM	#14
appler0x Registered User Join Date: Aug 2005 Posts: 4	I can't wait to attend the grand opening, whenever that happens to be! Seriously, what other company has customers loyal enough to travel great distances to attend the grand opening of a retail store?

10-27-2009, 05:29 PM	#17
scurran23 Registered User Join Date: Oct 2009 Posts: 3	Anyone know when this store is scheduled to open?

10-27-2009, 07:12 PM	#22
lightstriker Registered User Join Date: Oct 2008 Posts: 171	Looks kind of fake, with the weird lighting. who's the amateur that did the photoshop on that picture?

10-27-2009, 07:26 PM	#24
-AG- Registered User Join Date: Oct 2009 Location: Australia Posts: 28	I thought the name was "That WAS it". We now have another elvis on our hands. Maybe he isn't dead either.... maybe he too was abducted by aliens and was taught the meaning of life the universe and everything and has now evolved to another astral plain and thus the death was just a cover story. Or maybe we are all just being ignorant..... http://bit.ly/d0nkt

10-27-2009, 08:03 PM	#25
Cubert Registered User Join Date: Jun 2005 Location: Philadelphia Posts: 472	Hmmm.....red for Christmas? Victoria's Secrets? Both? They have always been black.

11-12-2009, 08:04 AM	#34
estatic Registered User Join Date: Nov 2009 Posts: 1	the wrap was off when I came home last night. Any way to post a picture?

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