Apple and Nike: Tune Your Run?

***AppleInsider*** · 05-23-2006, 10:29 AM

Rumors are abound that Apple and Nike may be on the verge of announcing some form of partnership as early as today.

The buzz began early Monday evening when CNBC's "On The Money" aired a brief segment about an unknown partnership between Apple and Nike that was expected to be announced on Tuesday.

The two corporate giants have apparently called a press conference in New York City at 11:00 AM EST, but have otherwise been very secretive as to what they are going to announce.

Darren Rovell at ESPN did some digging and turned up a May 22, 2006 Nike filing with the New Zealand Patent and Trademark Office on the phrase "Tune Your Run."

In the filing, the shoe maker describes "Tune Your Run" as and "apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; computer peripherals, computer hardware, computer software, MP3 players, electronic devices; manuals sold as a unit therewith; parts and fittings in this class for all the aforesaid goods."

Followup checks also reveal that Nike is the registered owner of TuneYourRun.com, though the Web site was not active as of press time.

Apple and Nike were previously rumored to have entered into a partnership in 2004 when some Apple retail employees were given free Nike Air Zooms and a brief blurb appeared on Apple's Web site advocating a product or service called "Nike iD."

The blurb read: "Express yourself, define who you are, be creative and make a statement. What do your shoes say about you? That you’re a fan of USC? That you adore the color pink? With NIKE iD, you can personalize your shoes to represent you. Visit an Apple Store and ask a Mac Specialist for more details about NIKE iD."

The blurb was removed from Apple's site shortly after it first appeared.

[ View this article at AppleInsider.com ]

Ireland · 05-23-2006, 10:45 AM

Think different: Just do it!

p.s. someone should do a mock-up of the Apple logo, and change the stalk on the apple for a Nike tick

(i donnay have zi app)

..

Nike registered that domain on: Thursday May 18th & expires on May 18th 2008, so could possibly be a two year partnership ?

wilco · 05-23-2006, 10:46 AM

A Leopard with a weapon can break Windows!

Ireland · 05-23-2006, 10:53 AM

Quote:

Originally posted by wilco
A Leopard with a weapon can break Windows!

An idiot without a brain can ruin forums

JustDoIt · 05-23-2006, 10:57 AM

Hmmm wonder what that could be? LOL

notaclone · 05-23-2006, 11:03 AM

fun with trademark searches
TESS: US TM Searchs
couldn't find anything for Nike + tune

JustDoIt · 05-23-2006, 11:04 AM

deleted... message.

Ireland · 05-23-2006, 11:07 AM

Quote:

Originally posted by JustDoIt
Hmmm wonder what that could be? LOL

Check your username! How appropriate

dutch pear · 05-23-2006, 11:19 AM

Quote:

Originally posted by wilco
A Leopard with a weapon can break Windows!

Would you please stop doing that? it is annoying!
Thank you!

rdas7 · 05-23-2006, 11:39 AM

Something like this?

SpamSandwich · 05-23-2006, 11:46 AM

Quote:

Originally posted by rdas7
Something like this?

That's not bad, but I don't think Nike would stand for such a diminished presentation of their logo, and it should probably be used as a pattern inside the Apple logo.

**JeffDM** · 05-23-2006, 11:54 AM

Quote:

Originally posted by Ireland
An idiot without a brain can ruin forums

I think it would help to remove the nonsense signature or change the line such that it does make sense.

defmech · 05-23-2006, 11:58 AM

Here's the news: http://www.coolhunting.com/archives/...ke_x_apple.php

filburt · 05-23-2006, 12:01 PM

During the winter Olympics, Nike banked the farm on Bode Miller. So I guess this time around, Nike needed to bet on the sure thing.

what_happened87 · 05-23-2006, 12:08 PM

In the patent details that AI listed, they basically were describing all of the electronic world. How can they do that?

blackbird_1.0 · 05-23-2006, 12:47 PM

Quote:

Originally posted by rdas7
Something like this?

That's exactly what I was thinking.

wilco · 05-23-2006, 12:52 PM

Quote:

Originally posted by dutch pear
Would you please stop doing that? it is annoying!
Thank you!

Nope. You're welcome!

Ireland · 05-23-2006, 01:00 PM

Quote:

Originally posted by JeffDM
I think it would help to remove the nonsense signature or change the line such that it does make sense.

I tell you what, you do what you want with your signature, and i'll do what I want with mine! OK

Ireland · 05-23-2006, 01:09 PM

Quote:

Originally posted by defmech
Here's the news: http://www.coolhunting.com/archives/...ke_x_apple.php

Where did you get this? Very interesting! iPod could have bluetooth or something, and a chip in the shoe could talk to the iPod. With an extra feature in software on the iPod to set your own personal preferences. Cool

BRussell · 05-23-2006, 01:11 PM

http://www.apple.com/ipod/nike/

It looks a little silly.

scavanger · 05-23-2006, 01:50 PM

Pretty cool gadget.

notaclone · 05-23-2006, 03:25 PM

The only thing I would want it to do is match the music beat to the rhythm of my feet.
Maybe the Nike swash could be a worm coming out of the Apple?

ThinkingDifferent · 05-23-2006, 09:14 PM

I thought Nike was the Microsoft of the shoe business?

sobelizzard · 05-25-2006, 05:28 PM

Neat idea. As a runner, this is something I have thought about many times as I carry all sorts of devices (mp3 player, watch, GPS unit etc etc)... The two problems i see with it are as follows:

1 - pedometers are not so accurate. As a tracking device, GPS would be better, although this might rule Nike out of the equation (not much satellite reception under your foot

)

2 - Nike makes some awful running shoes. Maybe you love'em, but from my personal experience and the experience of many others I have spoken with... they're more gimmicky than anything. The shox wear out like nobody's business (rear outside sole).

The Syncing and fitness tracking, however, is fabulous.

No need to flame ... if you love pedometers and Nike's, perfect

Anything that gets more people in love with running is more than a good thing.

05-23-2006, 10:29 AM	#1
*AppleInsider* Kasper's Automated Slave Join Date: Nov 1997 Posts: 6,159	Apple and Nike: Tune Your Run? Rumors are abound that Apple and Nike may be on the verge of announcing some form of partnership as early as today. The buzz began early Monday evening when CNBC's "On The Money" aired a brief segment about an unknown partnership between Apple and Nike that was expected to be announced on Tuesday. The two corporate giants have apparently called a press conference in New York City at 11:00 AM EST, but have otherwise been very secretive as to what they are going to announce. Darren Rovell at ESPN did some digging and turned up a May 22, 2006 Nike filing with the New Zealand Patent and Trademark Office on the phrase "Tune Your Run." In the filing, the shoe maker describes "Tune Your Run" as and "apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; computer peripherals, computer hardware, computer software, MP3 players, electronic devices; manuals sold as a unit therewith; parts and fittings in this class for all the aforesaid goods." Followup checks also reveal that Nike is the registered owner of TuneYourRun.com, though the Web site was not active as of press time. Apple and Nike were previously rumored to have entered into a partnership in 2004 when some Apple retail employees were given free Nike Air Zooms and a brief blurb appeared on Apple's Web site advocating a product or service called "Nike iD." The blurb read: "Express yourself, define who you are, be creative and make a statement. What do your shoes say about you? That you’re a fan of USC? That you adore the color pink? With NIKE iD, you can personalize your shoes to represent you. Visit an Apple Store and ask a Mac Specialist for more details about NIKE iD." The blurb was removed from Apple's site shortly after it first appeared. [ View this article at AppleInsider.com ]

05-23-2006, 10:45 AM	#2
Ireland Registered User Join Date: Feb 2006 Location: Ireland Posts: 8,561	Think different: Just do it! p.s. someone should do a mock-up of the Apple logo, and change the stalk on the apple for a Nike tick (i donnay have zi app) .. Nike registered that domain on: Thursday May 18th & expires on May 18th 2008, so could possibly be a two year partnership ? Collecting my SSD iMac Fry-die. :D Last edited by Ireland; 05-23-2006 at 11:02 AM..

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05-23-2006, 10:46 AM	#3
wilco Banned Join Date: Nov 2003 Location: LA Posts: 938	A Leopard with a weapon can break Windows!

05-23-2006, 10:57 AM	#5
JustDoIt Registered User Join Date: Jun 2005 Posts: 44	Hmmm wonder what that could be? LOL

05-23-2006, 11:03 AM	#6
notaclone Registered User Join Date: Jun 2004 Location: NYC Posts: 76	fun with trademark searches TESS: US TM Searchs couldn't find anything for Nike + tune

05-23-2006, 11:04 AM	#7
JustDoIt Registered User Join Date: Jun 2005 Posts: 44	deleted... message.

05-23-2006, 11:39 AM	#10
rdas7 Registered User Join Date: Oct 2004 Location: London, UK Posts: 32	Something like this?

05-23-2006, 11:58 AM	#13
defmech Registered User Join Date: Jun 2003 Posts: 1	Here's the news: http://www.coolhunting.com/archives/...ke_x_apple.php

05-23-2006, 12:01 PM	#14
filburt Registered User Join Date: Jul 2004 Location: Bay Area, CA Posts: 286	During the winter Olympics, Nike banked the farm on Bode Miller. So I guess this time around, Nike needed to bet on the sure thing.

05-23-2006, 12:08 PM	#15
what_happened87 Registered User Join Date: Aug 2004 Posts: 1	In the patent details that AI listed, they basically were describing all of the electronic world. How can they do that?

05-23-2006, 01:11 PM	#20
BRussell Registered User Join Date: Nov 2001 Location: In rehab for sex addiction Posts: 9,481	http://www.apple.com/ipod/nike/ It looks a little silly.

05-23-2006, 01:50 PM	#21
scavanger Registered User Join Date: Nov 2003 Posts: 274	Pretty cool gadget.

05-23-2006, 03:25 PM	#22
notaclone Registered User Join Date: Jun 2004 Location: NYC Posts: 76	The only thing I would want it to do is match the music beat to the rhythm of my feet. Maybe the Nike swash could be a worm coming out of the Apple?

05-23-2006, 09:14 PM	#23
ThinkingDifferent Registered User Join Date: Nov 2001 Posts: 1,591	I thought Nike was the Microsoft of the shoe business?

05-25-2006, 05:28 PM	#24
sobelizzard Registered User Join Date: Dec 2001 Posts: 130	Neat idea. As a runner, this is something I have thought about many times as I carry all sorts of devices (mp3 player, watch, GPS unit etc etc)... The two problems i see with it are as follows: 1 - pedometers are not so accurate. As a tracking device, GPS would be better, although this might rule Nike out of the equation (not much satellite reception under your foot ) 2 - Nike makes some awful running shoes. Maybe you love'em, but from my personal experience and the experience of many others I have spoken with... they're more gimmicky than anything. The shox wear out like nobody's business (rear outside sole). The Syncing and fitness tracking, however, is fabulous. No need to flame ... if you love pedometers and Nike's, perfect Anything that gets more people in love with running is more than a good thing.

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