Jobs passes on Apple Expo keynote

***AppleInsider*** · 08-18-2006, 12:39 PM

Apple Computer chief executive Steve Jobs has no plans to deliver a keynote address at next month's Apple Expo in France, show organizers said on Friday.

In a statement provided to Macworld UK, Reed Expositions spokeswoman Clementine Tisserand confirmed the lack of keynote address at the annual Apple trade show -- the largest of its kind in Europe.

"There will be no keynote at this year's show," she said, adding only that the decision not to offer a keynote was not made by the company she represents.

In the weeks and months leading up to previous Apple Expos, hopes and expectations of an appearance by the charismatic Jobs have often run high amongst the company's faithful. However, the Apple co-founder, for one reason or another, has failed to deliver a keynote address in Paris since 2003

In 2004, Jobs' scheduled keynote presentation was conducted by Apple vice president Phil Schiller after Jobs took leave from his duties at Apple in order to recuperate from pancreatic cancer surgery.

Jobs was also expected to present the opening keynote at last year's Apple Expo, but later changed his plans when several product launches failed to fall into alignment. Instead, Jobs used special media events in September and October to introduce new iPods and the company's fall Mac computer line.

This year's Apple expo is slated to run from September 12 - 16 at Porte De Versailles in Paris, France.

[ View this article at AppleInsider.com ]

SpamSandwich · 08-18-2006, 12:46 PM

Holy Keynote, Batman!

Is this a first, or has he skipped out before?

CosmoNut · 08-18-2006, 12:50 PM

We should just expect, then, that this is now the norm for the Paris expo.

meelash · 08-18-2006, 12:50 PM

Whoa, what does this mean?

I'm going for lunch, I expect to see some chill rumors conjured up to explain this news when I get back!

SpamSandwich · 08-18-2006, 12:51 PM

Quote:

Originally Posted by meelash

Whoa, what does this mean?

I'm going for lunch, I expect to see some chill rumors conjured up to explain this news when I get back!

Just chillax, dude.

DotComCTO · 08-18-2006, 12:58 PM

Wow! So, my guess is either:

a) We won't see any new products announced at the Expo.

-or-

b) Any announcements would be made just prior to the Expo from the US (a week before the Expo would tie in to the "high security shipments due on 9/5" article from AI).

Other guesses?

--DotComCTO

Booga · 08-18-2006, 01:00 PM

Quote:

Originally Posted by SpamSandwich

Holy Keynote, Batman!

Is this a first, or has he skipped out before?

I'm pretty sure he's skipped more Paris Expo keynotes than he's delivered since returning to Apple, but I could be mistaken.

emig647 · 08-18-2006, 01:05 PM

Quote:

Originally Posted by Booga

I'm pretty sure he's skipped more Paris Expo keynotes than he's delivered since returning to Apple, but I could be mistaken.

Yah they released the iMac g5 without him there. He was getting surgery that year for cancer. (2004). I don't think he was there last year was he?

It kinda sucks he only does 2 keynotes a year now. He used to do MWSF, WWDC, MWNY, MWParis... did he ever do MWTokyo?

Johnny Mozzarella · 08-18-2006, 01:15 PM

Yes he has done MWTokyo several times.

The reason he will not be doing Paris...

Steve: Behold the iTunes Movie store!
Crowd: Ohhhhh! Ahhhhh!
Steve: Oh, and there is one more thing...
Crowd: (on edge of seat)
Steve: Its only available in the good ol' U S of A!

DotComCTO · 08-18-2006, 01:25 PM

Quote:

Originally Posted by Johnny Mozzarella

The reason he will not be doing Paris...

Steve: Behold the iTunes Movie store!
Crowd: Ohhhhh! Ahhhhh!
Steve: Oh, and there is one more thing...
Crowd: (on edge of seat)
Steve: Its only available in the good ol' U S of A!

That would be quite the bummer if there wasn't anything new to announce other than iTunes Movies.

I know Apple doesn't need an expo to make a product announcement, but the timing for this event seemed right for announcing hardware updates.

We shall see!

--DotComCTO

**melgross** · 08-18-2006, 01:45 PM

This should not be a surprise to anyone. He has been limiting his keynotes to the dev conf, and the SFMW for some time.

Did anyone really expect him to change that this year with the problems the company is facing in France? There would have been too many questions that he would have to speak to while making his presentation.

Matthew Yohe · 08-18-2006, 01:51 PM

"Is this a first, or has he skipped out before?" -- SpamSandwich

"Yah they released the iMac g5 without him there. He was getting surgery that year for cancer. (2004). I don't think he was there last year was he?" -- emig647

Jesus people... Read the article... it says that he has skipped out a couple times.

SpamSandwich · 08-18-2006, 01:57 PM

Quote:

Originally Posted by Matthew Yohe

"Is this a first, or has he skipped out before?" -- SpamSandwich

"Yah they released the iMac g5 without him there. He was getting surgery that year for cancer. (2004). I don't think he was there last year was he?" -- emig647

Jesus people... Read the article... it says that he has skipped out a couple times.

I believe the article has been updated a couple of times since it was posted.

gugy · 08-18-2006, 02:44 PM

No Steve keynote means no new "COOL" products at Paris. Simple as that.
Maybe we'll see some hardware updates. that's it.

kenaustus · 08-18-2006, 02:45 PM

It could be that Apple is not ready to announce any new products, either in the Mac or iPod ranges.

On the other hand, it could be that Apple is still rather unimpressed with France over the iTunes situation and this is basically a brush off. If this is the case maybe there will be another opportunity for Apple to put on a Keynote before the holiday buying season, even if Steve J isn't there.

Porchland · 08-18-2006, 02:48 PM

Quote:

Originally Posted by Johnny Mozzarella

Yes he has done MWTokyo several times.

The reason he will not be doing Paris...

Steve: Behold the iTunes Movie store!
Crowd: Ohhhhh! Ahhhhh!
Steve: Oh, and there is one more thing...
Crowd: (on edge of seat)
Steve: Its only available in the good ol' U S of A!

I agree. Apple doesn't want to draw attention to the fact that they have a U.S.-first strategy. I'm not criticizing the strategy -- hey, I live in the U.S. -- I'm just saying. Given the way music and TV shows went, it's doubtful that movies would be available in Europe at the same time as they debut in the U.S.

blue2kdave · 08-18-2006, 03:01 PM

Quote:

Originally Posted by SpamSandwich

Holy Keynote, Batman!

Is this a first, or has he skipped out before?

Way to read the article. I know it was a long one.

fuyutsuki · 08-18-2006, 03:14 PM

Quote:

Originally Posted by blue2kdave

Way to read the article. I know it was a long one.

Quote:

Originally Posted by SpamSandwich

I believe the article has been updated a couple of times since it was posted.

Way to read the comments.

I agree about the US Movie Store being a possible reason for bailing on Paris. Bear in mind that trans-Atlantic flights are all screwed up at the moment because of the recent planned attacks and it may well be in Steve's interest to steer clear of Europe full stop even if he does fly about on a private jet. You can still be grounded. France's nasty policy on iPods and iTMS is also a good controversy to keep away from.

Is it just me or did the autumn 2005 announcements for the iPod nano and iMac with integrated iSight etc. really "just work" when it came to media coverage? They even made the news here in tech-news-desert Britain, when MWSF 2006 barely did and WWDC was a total no show. Maybe Apple are going to aim for a repeat in new gear news events? I can see it making sense from their perspective, even reducing the risks and costs associated with far flung expos.

Benton · 08-18-2006, 03:15 PM

If the keynote wasn't cancelled:

I'd favor Bertrand Serlet for the Apple Paris Expo keynote address. Bertrand's French connection seems appropriate for this venue. He performed well at the 2006 WWDC. The European Union may like to see Apple leadership beyond USA centric representatives.

http://www.apple.com/pr/bios/serlet.html

meelash · 08-18-2006, 03:16 PM

Quote:

Originally Posted by blue2kdave

Way to read the article. I know it was a long one.

Way to read the posts. Post # 13 is especially revealing.

EDIT: Fuyutski beat me to it...

meelash · 08-18-2006, 03:18 PM

Quote:

Originally Posted by Benton

I favor Bertrand Serlet for the Apple Paris Expo keynote address. Bertrand's French connection seems appropriate for this venue. He performed well at the 2006 WWDC. The European Union may like to see Apple leadership beyond USA centric representatives.

http://www.apple.com/pr/bios/serlet.html

YEAAHH!!! BERTRAND ! BERTRAND !

simonbeckerman · 08-18-2006, 03:21 PM

Knowing a bit of Steve leads me to think of 2 reasons:

1: The french law about drm

2: Nobody liked steve on his last one so here's a surprise for us: no steve this time.

DotComCTO · 08-18-2006, 03:32 PM

Quote:

Originally Posted by blue2kdave

Way to read the article. I know it was a long one.

FYI - the original posting of the e-mail was much shorter and did not include much detail. I saw it myself. It was updated after people had already started posting in the forum.

--DotComCTO

DotComCTO · 08-18-2006, 03:35 PM

Quote:

Originally Posted by Benton

I favor Bertrand Serlet for the Apple Paris Expo keynote address. Bertrand's French connection seems appropriate for this venue. He performed well at the 2006 WWDC. The European Union may like to see Apple leadership beyond USA centric representatives.

http://www.apple.com/pr/bios/serlet.html

That's all well and good, but the AI article says:

"There will be no keynote at this year's show," she said, adding only that the decision not to offer a keynote was not made by the company she represents.

So - no keynote at all.

--DotComCTO

**JeffDM** · 08-18-2006, 03:42 PM

Quote:

Originally Posted by Porchland

I agree. Apple doesn't want to draw attention to the fact that they have a U.S.-first strategy. I'm not criticizing the strategy -- hey, I live in the U.S. -- I'm just saying. Given the way music and TV shows went, it's doubtful that movies would be available in Europe at the same time as they debut in the U.S.

Regarding the iTunes thing, it does seem that way. I don't think Apple even has significant blame to this. It is just a practicality measure, the US is their biggest single market by country. The rights to movies and music in the international market delegated to subsidiaries or other entities, often broken down by country, slowing down the process because each entity needs separate negotiations.

mdriftmeyer · 08-18-2006, 03:47 PM

Quote:

Originally Posted by SpamSandwich

Holy Keynote, Batman!

Is this a first, or has he skipped out before?

The answer is in the article.

TimUSCA · 08-18-2006, 04:16 PM

Did anyone else think the headline said "Jobs passes away" at first? I about crapped a brick.

ryanx27 · 08-18-2006, 04:18 PM

Quote:

Originally Posted by AppleInsider

In 2004, Jobs' scheduled keynote presentation was conducted by Apple vice president Phil Schiller after Jobs took leave from his duties at Apple in order to recuperate from pancreatic cancer surgery.

[ View this article at AppleInsider.com ]

G5 Pancreas next Tuesday!!!

meelash · 08-18-2006, 04:18 PM

Quote:

Originally Posted by TimUSCA

Did anyone else think the headline said "Jobs passes away" at first? I about crapped a brick.

nope, that was just you....

minderbinder · 08-18-2006, 04:21 PM

Quote:

Originally Posted by Matthew Yohe

Jesus people... Read the article... it says that he has skipped out a couple times.

As usual, AI has updated the article without noting it.

Come ON guys. If you're going to do this could you at least put a note at the end of the article saying "edited 8:27 to add..." Otherwise EVERY thread has people arguing over things in the article that have changed.

Seriously. Please.

meelash · 08-18-2006, 04:24 PM

Quote:

Originally Posted by minderbinder

As usual, AI has updated the article without noting it.

Come ON guys. If you're going to do this could you at least put a note at the end of the article saying "edited 8:27 to add..." Otherwise EVERY thread has people arguing over things in the article that have changed.

Seriously. Please.

They probably only posted half by mistake. Because the time between the update and the original was pretty short...

NOFEER · 08-18-2006, 05:12 PM

maybe sj will pull a rokr....he's pissed off at the french maybe he'll do something to minimize the french expo.

icfireball · 08-18-2006, 08:19 PM

Maybe nothing really good is going to be released at the Paris Expo.

Or maybe Jobs is bluffing by having some schmuck release some AWESOME product.

ricksbrain · 08-18-2006, 09:11 PM

This is just more of Steve taking attention off of himself and helping to refocus it on Apple and its products. It's kind of sad, but ultimately, wise and necessary.

For those of us who eagerly watched everything since his return in '97, be glad you were a party to it all. These changes seem to signify the end of the Apple turnaround and the beginning of the mature Apple-- the company that should have been during the 90s.

Our lil' Apple's growin' up, Ma!

sunilraman · 08-19-2006, 12:49 AM

Just a quick word: Notice how in WWDC Keynote he was trying to "delegate" parts of the Keynote. Steve is on a 5-year handover plan, my pulled-out-of-my-a$$ prediction.

sunilraman · 08-19-2006, 12:52 AM

Quote:

Originally Posted by ryanx27

G5 Pancreas next Tuesday!!!

This is one of the most insensitive but simultaneously most hilarious posts I've seen in the past few years

...More predictions from me: Either there will be new iPods announcement at separate event prior to Paris Expo, or new iPods announcement End of Sep/ first few weeks of Oct. They have to release the new updated iPod range by mid-Oct latest for run-up to Christmas frenzy.

RoamingGnome · 08-19-2006, 01:12 AM

If we don't see a new MBP by the 12th I'll be surprised.

ouragan · 08-19-2006, 01:48 AM

Quote:

Apple Computer chief executive Steve Jobs has no plans to deliver a keynote address at next month's Apple Expo in France, show organizers said

Of course, Steve Jobs has better things to do than sell his company products to show goers. For instance, he must fight the delisting of Apple Computer shares on the NASDAQ stock exchange, fight criminal fraud charges that could send him to jail for 5 years and fight an FCC order banning him from sitting on any board of directors of a publicly traded company for the next 5 to 10 years following the serving of his 5 year jail sentence.

Indeed, Steve Jobs has far better things to do than to show up at his company annual show for Europe. Why would he show up?

deepkid · 08-19-2006, 02:42 AM

Back when the Apple retail stores first opened and the whole Macworld NYC/Boston drama was going on, Apple signified that it would shift away from expo-focused announcements to special events (one reason the in-store theatres were offered).

This was because of the high costs associated with expos and because products needed to be introduced when ready, not because a conference loomed. It was also likely a statement of who was boss, after a power struggle with the former coordinators of Macworld.

wackybit · 08-19-2006, 07:31 AM

So where's the new MacBook Pro announcement gonna be? So I guess the new mbps are going to be launched like the MacBook. There's something for sure since there's some secret shipments coming on Sept. 5th (http://appleinsider.com/article.php?id=1965)
I'm waiting for the new mbps so I can finally get myself a laptop!!!

08-18-2006, 12:39 PM	#1
*AppleInsider* Kasper's Automated Slave Join Date: Nov 1997 Posts: 6,159	Jobs passes on Apple Expo keynote Apple Computer chief executive Steve Jobs has no plans to deliver a keynote address at next month's Apple Expo in France, show organizers said on Friday. In a statement provided to Macworld UK, Reed Expositions spokeswoman Clementine Tisserand confirmed the lack of keynote address at the annual Apple trade show -- the largest of its kind in Europe. "There will be no keynote at this year's show," she said, adding only that the decision not to offer a keynote was not made by the company she represents. In the weeks and months leading up to previous Apple Expos, hopes and expectations of an appearance by the charismatic Jobs have often run high amongst the company's faithful. However, the Apple co-founder, for one reason or another, has failed to deliver a keynote address in Paris since 2003 In 2004, Jobs' scheduled keynote presentation was conducted by Apple vice president Phil Schiller after Jobs took leave from his duties at Apple in order to recuperate from pancreatic cancer surgery. Jobs was also expected to present the opening keynote at last year's Apple Expo, but later changed his plans when several product launches failed to fall into alignment. Instead, Jobs used special media events in September and October to introduce new iPods and the company's fall Mac computer line. This year's Apple expo is slated to run from September 12 - 16 at Porte De Versailles in Paris, France. [ View this article at AppleInsider.com ]

08-18-2006, 12:46 PM	#2
SpamSandwich Registered User Join Date: May 2005 Posts: 8,456	Holy Keynote, Batman! Is this a first, or has he skipped out before? "The natural progress of things is for liberty to yield, and government to gain ground." —Thomas Jefferson Proud AAPL stock owner.

08-18-2006, 12:50 PM	#3
CosmoNut Senior Member Join Date: Nov 2001 Location: Non-Cupertino-based Posts: 4,831	We should just expect, then, that this is now the norm for the Paris expo. AppleInsider's "journalists" are anything but.

08-18-2006, 02:44 PM	#14
gugy Registered User Join Date: Jan 2005 Location: la Jolla Posts: 768	No Steve keynote means no new "COOL" products at Paris. Simple as that. Maybe we'll see some hardware updates. that's it. MacPro Octo 2.8 30" & 23" Apple Cinema HD Displays PowerBook G4 550, MacBook Pro 2.2 Ipod 1G, Shuffle 2G, iPhone 3G

08-18-2006, 02:45 PM	#15
kenaustus Registered User Join Date: Aug 2003 Location: Oklahoma Posts: 747	It could be that Apple is not ready to announce any new products, either in the Mac or iPod ranges. On the other hand, it could be that Apple is still rather unimpressed with France over the iTunes situation and this is basically a brush off. If this is the case maybe there will be another opportunity for Apple to put on a Keynote before the holiday buying season, even if Steve J isn't there. Ken

08-18-2006, 12:50 PM	#4
meelash Registered User Join Date: May 2006 Posts: 1,016	Whoa, what does this mean? I'm going for lunch, I expect to see some chill rumors conjured up to explain this news when I get back!

08-18-2006, 12:58 PM	#6
DotComCTO Registered User Join Date: Aug 2006 Location: Westchester, NY Posts: 95	Wow! So, my guess is either: a) We won't see any new products announced at the Expo. -or- b) Any announcements would be made just prior to the Expo from the US (a week before the Expo would tie in to the "high security shipments due on 9/5" article from AI). Other guesses? --DotComCTO

08-18-2006, 01:15 PM	#9
Johnny Mozzarella Registered User Join Date: Mar 2006 Posts: 955	Yes he has done MWTokyo several times. The reason he will not be doing Paris... Steve: Behold the iTunes Movie store! Crowd: Ohhhhh! Ahhhhh! Steve: Oh, and there is one more thing... Crowd: (on edge of seat) Steve: Its only available in the good ol' U S of A!

08-18-2006, 01:45 PM	#11
melgross Global Moderator Join Date: Sep 2004 Location: NYC Posts: 19,612	This should not be a surprise to anyone. He has been limiting his keynotes to the dev conf, and the SFMW for some time. Did anyone really expect him to change that this year with the problems the company is facing in France? There would have been too many questions that he would have to speak to while making his presentation.

08-18-2006, 01:51 PM	#12
Matthew Yohe Registered User Join Date: Apr 2005 Posts: 262	"Is this a first, or has he skipped out before?" -- SpamSandwich "Yah they released the iMac g5 without him there. He was getting surgery that year for cancer. (2004). I don't think he was there last year was he?" -- emig647 Jesus people... Read the article... it says that he has skipped out a couple times.

08-18-2006, 03:15 PM	#19
Benton Registered User Join Date: Aug 2004 Posts: 159	Bertand Serlet favored If the keynote wasn't cancelled: I'd favor Bertrand Serlet for the Apple Paris Expo keynote address. Bertrand's French connection seems appropriate for this venue. He performed well at the 2006 WWDC. The European Union may like to see Apple leadership beyond USA centric representatives. http://www.apple.com/pr/bios/serlet.html Last edited by Benton; 08-18-2006 at 04:14 PM..

08-18-2006, 03:21 PM	#22
simonbeckerman Registered User Join Date: May 2006 Posts: 4	Knowing a bit of Steve leads me to think of 2 reasons: 1: The french law about drm 2: Nobody liked steve on his last one so here's a surprise for us: no steve this time.

08-18-2006, 04:16 PM	#27
TimUSCA Registered User Join Date: Sep 2003 Location: Aiken, SC Posts: 51	Did anyone else think the headline said "Jobs passes away" at first? I about crapped a brick.

08-18-2006, 05:12 PM	#32
NOFEER Registered User Join Date: Nov 2002 Location: ASHLAND, KY Posts: 1,819	maybe sj will pull a rokr....he's pissed off at the french maybe he'll do something to minimize the french expo. I APPLE THEREFORE I AM

08-18-2006, 08:19 PM	#33
icfireball That's what she said! Join Date: Apr 2005 Posts: 2,569	Maybe nothing really good is going to be released at the Paris Expo. Or maybe Jobs is bluffing by having some schmuck release some AWESOME product.

08-18-2006, 09:11 PM	#34
ricksbrain Registered User Join Date: May 2005 Location: Banana Republic, USA Posts: 517	This is just more of Steve taking attention off of himself and helping to refocus it on Apple and its products. It's kind of sad, but ultimately, wise and necessary. For those of us who eagerly watched everything since his return in '97, be glad you were a party to it all. These changes seem to signify the end of the Apple turnaround and the beginning of the mature Apple-- the company that should have been during the 90s. Our lil' Apple's growin' up, Ma! There's no there there. But, I'm working on it.

08-19-2006, 12:49 AM	#35
sunilraman Legacy Code Join Date: Jul 2004 Location: 5.25" Floppy Disk Posts: 7,562	Just a quick word: Notice how in WWDC Keynote he was trying to "delegate" parts of the Keynote. Steve is on a 5-year handover plan, my pulled-out-of-my-a$$ prediction. Disclaimer: Any rants, raves, financial advice or lack thereof, comments, etc. are to be used at your own risk and are solely that of myself and do not necessarily represent the views of any company or organisation.

08-19-2006, 01:12 AM	#37
RoamingGnome Registered User Join Date: Jul 2006 Location: Sugar Land Posts: 12	If we don't see a new MBP by the 12th I'll be surprised.

08-19-2006, 02:42 AM	#39
deepkid Registered User Join Date: Jun 2004 Location: Chicago Posts: 59	Not really a surprise. Back when the Apple retail stores first opened and the whole Macworld NYC/Boston drama was going on, Apple signified that it would shift away from expo-focused announcements to special events (one reason the in-store theatres were offered). This was because of the high costs associated with expos and because products needed to be introduced when ready, not because a conference loomed. It was also likely a statement of who was boss, after a power struggle with the former coordinators of Macworld. Last edited by deepkid; 08-19-2006 at 02:53 AM..

08-19-2006, 07:31 AM	#40
wackybit Registered User Join Date: Jul 2006 Location: Bangkok, Thailand Posts: 11	So where's the new MacBook Pro announcement gonna be? So I guess the new mbps are going to be launched like the MacBook. There's something for sure since there's some secret shipments coming on Sept. 5th (http://appleinsider.com/article.php?id=1965) I'm waiting for the new mbps so I can finally get myself a laptop!!!

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