News flash: Apple confirms media event

***AppleInsider*** · 09-05-2006, 11:38 AM

In a digital invitation sent out to US-based media this morning, Apple confirmed that it will hold a special event on September 12 to introduce new products and services.

"It's Showtime," reads the invite, which displays a two-dimensional white Apple logo swept by four crisscrossing Hollywood movie premiere spotlights on a navy blue background.

The event is scheduled for 10:00 am local time at the Yerba Buena Center for the Arts Theater in San Francisco, Calif.

Apple is expected to use the event to usher in a new chapter in its digital media strategy, which should include new iMacs, iPods, iTunes movies and 'one more thing.'

The Apple Invite

The Yerba Buena Center Theater

[ View this article at AppleInsider.com ]

**melgross** · 09-05-2006, 11:41 AM

It seemed to be pretty definite for the last week.

mazola · 09-05-2006, 11:42 AM

But I just bought the old flash!

***Kasper*** · 09-05-2006, 11:45 AM

Quote:

Originally Posted by mazola

But I just bought the old flash!

I'll give you that one... We're working quickly this morning

syklee26 · 09-05-2006, 11:46 AM

"It's Showtime"

that is pretty obvious indicator that movie DL service is coming.

**melgross** · 09-05-2006, 11:48 AM

I just posted this on the new cell phone thread:

"According to MacDailyNews:

http://macdailynews.com/index.php/we...omments/10782/

But it's back now. I'm not sure what changed. I'm not there every day.

Can anyone tell if anything has been changed?"

irchs · 09-05-2006, 12:04 PM

It could possibly indicate a nice HD 23" iMac? (Someone please agree with me so I am happy for at least the next week

)

JimDreamworx · 09-05-2006, 12:07 PM

What better way to watch movies than on a 23" iMac?

syklee26 · 09-05-2006, 12:09 PM

Quote:

Originally Posted by JimDreamworx

What better way to watch movies than on a 23" iMac?

well it would be great to watch movies on a 23'' iMac but the problem is that it would look terrible if you download movies to watch on 23'' iMac.

it would be great watching it with DVD but not with iTunes movie service. so it's an irony.

kim kap sol · 09-05-2006, 12:15 PM

It'll only be 'showtime' if the iTMS sells DVD-resolution/quality movies.

It would be pretty stupid to release a 23" iMac (assuming Apple will introduce such a product) and then sell 320x240 (or a widescreen variant of a postage stamp-sized video) to go with it.

I guess this means an update to iTunes next week...but does this mean iTunes will stop sucking for video? Doubtful.

mbaynham · 09-05-2006, 12:19 PM

Quote:

Originally Posted by kim kap sol

It'll only be 'showtime' if the iTMS sells DVD-resolution/quality movies.

It would be pretty stupid to release a 23" iMac (assuming Apple will introduce such a product) and then sell 320x240 (or a widescreen variant of a postage stamp-sized video) to go with it.

I guess this means an update to iTunes next week...but does this mean iTunes will stop sucking for video? Doubtful.

yeah but think of the file sizes.

ZachPruckowski · 09-05-2006, 12:25 PM

You can compress DVD-sized video down to a GB or two of data. 1 gig costs Apple 50 cents or so of bandwidth. For a $10 movie, not a huge issue.

Matthew Yohe · 09-05-2006, 12:27 PM

Jesus... Did we get enough AI watermarks on that image?

***Kasper*** · 09-05-2006, 12:30 PM

Quote:

Originally Posted by Matthew Yohe

Jesus... Did we get enough AI watermarks on that image?

No, I'm adding a couple more.

bdj21ya · 09-05-2006, 12:33 PM

Quote:

Originally Posted by Matthew Yohe

Jesus... Did we get enough AI watermarks on that image?

With an image with so little variation, I guess it would be too easy to remove just one watermark.

cactus · 09-05-2006, 12:33 PM

Quote:

Originally Posted by ZachPruckowski

You can compress DVD-sized video down to a GB or two of data. 1 gig costs Apple 50 cents or so of bandwidth. For a $10 movie, not a huge issue.

but if each movie is 2 gigs, a collection would 1) take an eternity to download, and 2) take up a huge chunk of the hard drive.

dont get me wrong, unless the movies are at least DVD quality its a waste... im just not sure how they could pull it off... though it looks like they have something ready.

ZachPruckowski · 09-05-2006, 12:38 PM

Quote:

Originally Posted by cactus

but if each movie is 2 gigs, a collection would 1) take an eternity to download, and 2) take up a huge chunk of the hard drive.

dont get me wrong, unless the movies are at least DVD quality its a waste... im just not sure how they could pull it off... though it looks like they have something ready.

Data backup to DVD - burn the movies to a DVD in such a way that you fit 2-3 of them on the DVD in a format that's locked to iTunes.

Yes, downloads would take a while. The real problem is that if it catches on, ISPs will run out of bandwidth (since they oversell like mad)

Matthew Yohe · 09-05-2006, 12:41 PM

Maybe this is where iTunes with Bittorrent will come alive... Make the studios seed movies.

ZachPruckowski · 09-05-2006, 12:43 PM

Or maybe every GB or so you seed gets you a free iTunes song...

cactus · 09-05-2006, 12:44 PM

Quote:

Originally Posted by ZachPruckowski

Data backup to DVD - burn the movies to a DVD in such a way that you fit 2-3 of them on the DVD in a format that's locked to iTunes.

Yes, downloads would take a while. The real problem is that if it catches on, ISPs will run out of bandwidth (since they oversell like mad)

having to burn these to DVDs would be even more time consuming, not to mention a DRM nightmare. i am really curious to see what they have, ahem, in store for all of us.

JCG · 09-05-2006, 12:45 PM

How many movies are most people going to download at one time? You may get 4-5 movies when you go to Blockbuster but do you go out and buy 4-5 of them at a time? There will probably be a huge spike when it opens up then it will level off and finally start to grow as more and more people get the compatible hardware and software to view the movies on a TV.

**melgross** · 09-05-2006, 12:49 PM

Quote:

Originally Posted by cactus

having to burn these to DVDs would be even more time consuming, not to mention a DRM nightmare. i am really curious to see what they have, ahem, in store for all of us.

Assuming that one will be allowed to burn them to disk, something not now allowed on iTunes video downloards, a bit of effort isn't a bad thing. It isn't as though you have to be there monitoring the process.

bikertwin · 09-05-2006, 12:50 PM

Quote:

Originally Posted by AppleInsider

In a digital invitation sent out to US-based media this morning, Apple confirmed that it will hold a special event on September 12 to introduce new products and services.

"It's Showtime," reads the invite, which displays a two-dimensional white Apple logo swept by four crisscrossing Hollywood movie premiere spotlights on a navy blue background.

Sorry, that sounds so familiar but I can't remember which Pixar movie that was from?

"It's Showtime!"

**melgross** · 09-05-2006, 12:54 PM

Quote:

Originally Posted by bikertwin

Sorry, that sounds so familiar but I can't remember which Pixar movie that was from?

"It's Showtime!"

The Incredibles? Or maybe Monsters?

Chucker · 09-05-2006, 12:55 PM

Quote:

Originally Posted by bikertwin

Sorry, that sounds so familiar but I can't remember which Pixar movie that was from?

"It's Showtime!"

It appeared in a "The Incredibles" trailer.

mark2005 · 09-05-2006, 12:58 PM

Maybe this is where Google comes in - the use of Google servers for movie distribution all over the US (and the world, assuming this is open to beyond the US. And it just might be since it's supposedly being simulcast to the UK and the Mac Expo.)

That might be why it was so important to get Dr. Schmidt on the Apple Board first.

By the way, the Board thing also confirms that Apple won't be going into advertising on its own, as suggested by those who thought Apple should buy YouTube. If it does anything along those lines, it will partner with Google.

Matthew Yohe · 09-05-2006, 01:00 PM

Quote:

Originally Posted by Chucker

It appeared in a "The Incredibles" trailer.

True.. just the word "Showtime" though.

STecchino · 09-05-2006, 01:07 PM

Why is it so fun to daydream?

New iTunes Media Store will feature
DVD-quality movies $9.99 downloads via iTunes new built-in bittorrent feature
HD-quality movies $14.99 downloads via iTunes new built-in bittorrent feature

Optional and separate movie "rental" service for $14.99/month. Features some fancy pants dynamic DRM which allows 3 movies available for download at a time. When you're done watching you delete it and it frees up the next personalized DRM code.

cactus · 09-05-2006, 01:08 PM

i live my life apple event by apple event

**melgross** · 09-05-2006, 01:09 PM

Quote:

Originally Posted by STecchino

Why is it so fun to daydream?

New iTunes Media Store will feature
DVD-quality movies $9.99 downloads via iTunes new built-in bittorrent feature
HD-quality movies $14.99 downloads via iTunes new built-in bittorrent feature

Optional and separate movie "rental" service for $14.99/month. Features some fancy pants dynamic DRM which allows 3 movies available for download at a time. When you're done watching you delete it and it frees up the next personalized DRM code.

What we've been hearing is that $9.99 will be for older movies, and $14.99 will be for newer ones.

sCreeD · 09-05-2006, 01:10 PM

Quote:

Originally Posted by ZachPruckowski

You can compress DVD-sized video down to a GB or two of data. 1 gig costs Apple 50 cents or so of bandwidth. For a $10 movie, not a huge issue.

1 to 2GB is about right. Even for HD content.

Using EyeTV, I recorded a 720p episode, cut the commercials out leaving a 43 minute file. Uncompressed it's >5GB, using H.264 with multi-pass rendering it compressed down to 650 to 750MB. So a full 2 hour movie with a little more aggressive compression would weigh in at under 2GB.

So you're spot on.

On a broadband connection with 2Mbits throughput, a 2GB will download in two hours.
Hm, close to, if not exactly, realtime. Curious!

**melgross** · 09-05-2006, 01:16 PM

With faster connections such as my Covad 6.144Mbs speed, a 2 GB download takes 47 minutes. The 2 hours for a 2Mbs connection is not taking network traffic into account.

bikertwin · 09-05-2006, 01:35 PM

Quote:

Originally Posted by Chucker

It appeared in a "The Incredibles" trailer.

Ah, that was it!

Thanks, Chucker.

bikertwin · 09-05-2006, 01:37 PM

Quote:

Originally Posted by cactus

i live my life apple event by apple event

Ain't that the truth!

cactus · 09-05-2006, 01:42 PM

just picked up 30 shares of AAPL. i have a very strong outlook on the next 6 months.

MacCrazy · 09-05-2006, 01:47 PM

Quote:

Originally Posted by bdj21ya

With an image with so little variation, I guess it would be too easy to remove just one watermark.

so little variation and extremely easy to duplicate using photoshop - why use watermarks at all?

Correct me if I'm wrong but at last years Special Music Event, Jobs' announced new iMacs, iPod with video and iTunes with video. So it doesn't seem to optimistic to hope for a new iPod, iTunes movie service (yes I too want DVD quality movies - in UK would be great too!), iMac Core 2 Duo. Is it too much to wish for this new Apple phone as well? This phone better be shit because I can't afford all these new Apple products.

JCG · 09-05-2006, 01:53 PM

Quote:

Originally Posted by MacCrazy

so little variation and extremely easy to duplicate using photoshop - why use watermarks at all?

Correct me if I'm wrong but at last years Special Music Event, Jobs' announced new iMacs, iPod with video and iTunes with video. So it doesn't seem to optimistic to hope for a new iPod, iTunes movie service (yes I too want DVD quality movies - in UK would be great too!), iMac Core 2 Duo. Is it too much to wish for this new Apple phone as well? This phone better be shit because I can't afford all these new Apple products.

That is a lot to expect, but then they have a lot of existing products to update and a market that will want expect them released sooner rather than later. Unlike the Moto/IBM days the market also knows that the chips to update them have been released and what the specs of those chips are.

sCreeD · 09-05-2006, 01:55 PM

Quote:

Originally Posted by melgross

With faster connections such as my Covad 6.144Mbs speed, a 2 GB download takes 47 minutes. The 2 hours for a 2Mbs connection is not taking network traffic into account.

True, I'm well aware that there faster broadband connections, which would make the experience that much better. The operative word in my remark is "throughput." Perhaps I should have said "effective throughput."

Regardless, the increase in broadband rollouts in the US show that such large files are perfectly doable.

720p HiDef movie, 1 to 2 hour download, $9.99 - I can see Apple driving a lot of flat panels this holiday shopping season.

minderbinder · 09-05-2006, 01:55 PM

Quote:

Originally Posted by MacCrazy

so little variation and extremely easy to duplicate using photoshop - why use watermarks at all?

Especially now that a bunch of sites have this same image posted...only on their sites you can see the damn thing.

dutch pear · 09-05-2006, 02:02 PM

Airport HD - it is indeed possible, see This C|net article

09-05-2006, 11:38 AM	#1
*AppleInsider* Kasper's Automated Slave Join Date: Nov 1997 Posts: 6,153	News flash: Apple confirms Sept 12 media event In a digital invitation sent out to US-based media this morning, Apple confirmed that it will hold a special event on September 12 to introduce new products and services. "It's Showtime," reads the invite, which displays a two-dimensional white Apple logo swept by four crisscrossing Hollywood movie premiere spotlights on a navy blue background. The event is scheduled for 10:00 am local time at the Yerba Buena Center for the Arts Theater in San Francisco, Calif. Apple is expected to use the event to usher in a new chapter in its digital media strategy, which should include new iMacs, iPods, iTunes movies and 'one more thing.' The Apple Invite The Yerba Buena Center Theater [ View this article at AppleInsider.com ]

09-05-2006, 12:04 PM	#7
irchs Registered User Join Date: Jun 2005 Posts: 85	It could possibly indicate a nice HD 23" iMac? (Someone please agree with me so I am happy for at least the next week ) Jan http://theFruitSoup.com - http://ColinClose.com/ - Download some free music I am involved in!

09-05-2006, 12:58 PM	#26
mark2005 Registered User Join Date: Dec 2005 Location: Massachusetts Posts: 677	Maybe this is where Google comes in - the use of Google servers for movie distribution all over the US (and the world, assuming this is open to beyond the US. And it just might be since it's supposedly being simulcast to the UK and the Mac Expo.) That might be why it was so important to get Dr. Schmidt on the Apple Board first. By the way, the Board thing also confirms that Apple won't be going into advertising on its own, as suggested by those who thought Apple should buy YouTube. If it does anything along those lines, it will partner with Google. "you will know the truth, and the truth will set you free."

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09-05-2006, 11:41 AM	#2
melgross Global Moderator Join Date: Sep 2004 Location: NYC Posts: 19,612	It seemed to be pretty definite for the last week.

09-05-2006, 11:42 AM	#3
mazola Registered User Join Date: Mar 2006 Posts: 11	But I just bought the old flash!

09-05-2006, 11:46 AM	#5
syklee26 Registered User Join Date: Jul 2005 Posts: 78	"It's Showtime" that is pretty obvious indicator that movie DL service is coming.

09-05-2006, 11:48 AM	#6
melgross Global Moderator Join Date: Sep 2004 Location: NYC Posts: 19,612	I just posted this on the new cell phone thread: "According to MacDailyNews: http://macdailynews.com/index.php/we...omments/10782/ But it's back now. I'm not sure what changed. I'm not there every day. Can anyone tell if anything has been changed?"

09-05-2006, 12:07 PM	#8
JimDreamworx Registered User Join Date: Jun 2003 Location: North America Posts: 859	What better way to watch movies than on a 23" iMac?

09-05-2006, 12:15 PM	#10
kim kap sol Registered User Join Date: Nov 2001 Location: Somewhere far, far away Posts: 2,858	It'll only be 'showtime' if the iTMS sells DVD-resolution/quality movies. It would be pretty stupid to release a 23" iMac (assuming Apple will introduce such a product) and then sell 320x240 (or a widescreen variant of a postage stamp-sized video) to go with it. I guess this means an update to iTunes next week...but does this mean iTunes will stop sucking for video? Doubtful.

09-05-2006, 12:25 PM	#12
ZachPruckowski Registered User Join Date: May 2006 Posts: 805	You can compress DVD-sized video down to a GB or two of data. 1 gig costs Apple 50 cents or so of bandwidth. For a $10 movie, not a huge issue.

09-05-2006, 12:27 PM	#13
Matthew Yohe Registered User Join Date: Apr 2005 Posts: 262	Jesus... Did we get enough AI watermarks on that image?

09-05-2006, 12:41 PM	#18
Matthew Yohe Registered User Join Date: Apr 2005 Posts: 262	Maybe this is where iTunes with Bittorrent will come alive... Make the studios seed movies.

09-05-2006, 12:43 PM	#19
ZachPruckowski Registered User Join Date: May 2006 Posts: 805	Or maybe every GB or so you seed gets you a free iTunes song...

09-05-2006, 12:45 PM	#21
JCG Registered User Join Date: Jan 2002 Location: Ohio Posts: 757	How many movies are most people going to download at one time? You may get 4-5 movies when you go to Blockbuster but do you go out and buy 4-5 of them at a time? There will probably be a huge spike when it opens up then it will level off and finally start to grow as more and more people get the compatible hardware and software to view the movies on a TV.

09-05-2006, 01:07 PM	#28
STecchino Registered User Join Date: Jul 2006 Posts: 20	Why is it so fun to daydream? New iTunes Media Store will feature DVD-quality movies $9.99 downloads via iTunes new built-in bittorrent feature HD-quality movies $14.99 downloads via iTunes new built-in bittorrent feature Optional and separate movie "rental" service for $14.99/month. Features some fancy pants dynamic DRM which allows 3 movies available for download at a time. When you're done watching you delete it and it frees up the next personalized DRM code.

09-05-2006, 01:08 PM	#29
cactus Registered User Join Date: May 2006 Posts: 44	i live my life apple event by apple event

09-05-2006, 01:16 PM	#32
melgross Global Moderator Join Date: Sep 2004 Location: NYC Posts: 19,612	With faster connections such as my Covad 6.144Mbs speed, a 2 GB download takes 47 minutes. The 2 hours for a 2Mbs connection is not taking network traffic into account.

09-05-2006, 01:42 PM	#35
cactus Registered User Join Date: May 2006 Posts: 44	just picked up 30 shares of AAPL. i have a very strong outlook on the next 6 months.

09-05-2006, 02:02 PM	#40
dutch pear Registered User Join Date: Aug 2004 Posts: 575	Airport HD - it is indeed possible, see This C\|net article

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