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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,170
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Apple iTV availability to escape Macworld Expo
Apple Computer chief executive Steve Jobs should have more to say about the company's forthcoming iTV set-top media hub at next week's Macworld Expo in San Francisco, but the launch party may have to wait a few more weeks.
Despite efforts to the contrary, the Cupertino-based company will reportedly stay a plan to push the streaming media device into the hands of consumers during the first half of the month. Instead, it's working to abate a series of quality assurance-related concerns stemming strictly from the gadget's operating system software. People familiar with the matter say Apple now aims to begin shipping iTV (likely under a different product name) in late January or early February. They added that the additional time is necessary to fine-tune an embedded version of the Mac OS operating system that will reportedly run on the device -- a most vital component responsible for ensuring a flawless user experience on the consumer end. Since introducing iTV last September to a crowd of invited guests at the Yerba Buena Center for the Arts Theater in San Francisco, Apple has said little of the $299 device that should place every big-screen household television within the company's crosshairs. But even then, it kept many of the product's specifications and features to itself. What Apple did make clear is that iTV will finally bridge the gap between the home PC and the living room, promising to deliver wireless streaming content -- such as movies, music, and photos -- from computers running iTunes to televisions located throughout the home. Apple also said iTV will boast a comprehensive set of I/O connectors, from the computer-centric Ethernet, USB, and Wi-Fi to yesteryear's component video and today's more advanced HDMI and optical audio standards. Following a personal preview of the device, Walt Disney chief executive and personal friend of Jobs, Robert Iger, disclosed that each unit will also include a "small hard drive" that will allow for some local content storage. "It's wireless. It detects the presence of computers in your home," Iger told analysts at a Goldman Sachs conference eight days after Jobs introduced iTV. "In a very simple way you designate the computer you want to feed it, and it wirelessly feeds whatever you've downloaded on iTunes, which includes videos, TV, music videos, movies or your entire iTunes music library, to your television set." It's now believed that much of that software fluidity will be achieved through the core foundations of Mac OS X, which will form the bedrock of iTV by sharing many of the same software assets that have returned the Mac to the forefront of the personal computer industry over the last five years. As AppleInsider has reported, the Mac OS appears to be the key to Apple's ensuing consumer electronics strategy, beginning with iTV and iPhone and extending far beyond. Indeed, there has been at least one other report to suggest Apple has yet to reveal its full hand when it comes to iTV. Following a meeting with members of the company's leadership this past November, Bear Stearns analyst Andy Neff told his clients that "Apple emphasized [the] focus of iTV [is] to improve user experience by leveraging its software expertise and implied that there may be features beyond the mere streaming of video content." During the meeting, executives hinted at additional features such as an "internal hard disk drive for storage" and "advanced user interface software," Neff wrote. The shared software foundation between Macs and iTV also paves the way for Apple to more closely tie the streaming media device to the upcoming iLife '07 and Leopard operating system releases, of which several features remain "top secret." And it's almost a sure bet that Jobs & Co. will be up for some disclosure in that regard, as well, come next Tuesday. In the meantime, Apple continues to work on securing new content licensing deals with major motion picture studios who are feisty for bigger royalties and more restrictive digital rights management schemes than the company currently offers. But people familiar with the negotiations believe it's only a matter of time before content from more studios starts popping up on the iTunes Store. Thus far, only Disney has made the plunge into digital movie downloads through iTunes. The entertainment conglomerate has expressed no regrets over incremental sales of more than half a million flicks as a result, and is a clear proponent of Apple's digital media strategy. "I found it to be pretty compelling," Iger said in September after toying with an iTV prototype. "I sat in a living room setting. It felt like a game changer to me in many respects. As a content provider, that was very exciting." |
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#2 |
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Registered User
Join Date: May 2004
Posts: 1,008
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Shocked!
Wow, the guy whose company would sell the overpriced movies and tv shows that would be used on the device thinks its a game changer! Who'd a thunk that.
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#3 |
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Registered User
Join Date: Nov 2004
Posts: 2,914
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It's amazing how the market has changed here in the UK since iTV was announced. Most TV companies here now do on-demand TV and movie downloads. Apple still hasn't even launched TV show downloads in the UK. eg. http://www.channel4.com/4od/ which is Windows only sadly.
I suspect iTV will be a dead duck on release for Europeans. |
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#4 |
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Registered User
Join Date: Mar 2006
Location: Redding, CA
Posts: 78
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Assuming that because it takes HDMI and Component, I'm hoping we can see seamless Streaming HD content over a standard Wireless G network. 802.11n (which wont be cert. til 2008) seems to be already taking a scene with LinkSys, D-Link, and Asus which they advertise support for HD streaming content.
Also wondering if we'll see a support for DivX/XviD and DivX/XviD HD. Edit: 200 Smiles = 2008 |
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#5 |
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Really Fast Typing Member
Join Date: Nov 2001
Location: Ossining, NY
Posts: 8,575
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Quite possibly, aegisdesign, but iTV is hardware, not software. What you need to be comparing to the service you pointed at is the iTunes Store. That's the download service. iTV will be how you watch those downloaded computer-centric files on your *TV*, not on your computer monitor.
Think AirPort Express for video instead of audio.
My brain is hung like a HORSE!
Last edited by Kickaha; 01-02-2007 at 12:41 PM.. |
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#6 | |
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Registered User
Join Date: May 2004
Posts: 1,008
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#7 | ||
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Registered User
Join Date: May 2004
Posts: 1,008
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And iTV is not "hardware", its "hardware" and "software". It'll run OS X and, most likely, Front Page to deal with the computer/media/etc. I doubt seriously if its just going to take a video stream and just play it. There's just too much "What? But the video stream is accessible and can be pirated by everyone around! We can't let people do that!". The box has to be able to control the media, not just stream it. Otherwise, rewind/pause/etc will just have too much of a delay to it. |
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#8 | |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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I'm wondering, on that front, which version of HDMI it will be using. It's interesting to note that there are some rather expensive products, such as receivers that are new, that still have HDMI 1.1, even though it has been superceeded by 1.2 almost a year ago. Now that 1.3 is out, and has a few new products using it, it will be interesting to see where Apple will go here. This isn't a trivial question either. There is a big difference between the various versions, with the new 1.3 offering much better functionality and quality possibilities. I'm assuming DRM will be included, otherwise no hi def viewing will be possible once the studios insist on its being used. |
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#9 | ||
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Really Fast Typing Member
Join Date: Nov 2001
Location: Ossining, NY
Posts: 8,575
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The only major thing I wouldn't expect it to play would be DRM'd WMV files for which there is *no* Mac codec. Why, what were you expecting? MPEG-4 + FairPlay and that's all? Talk about a product killer. Quote:
My brain is hung like a HORSE!
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#10 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,910
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#11 | |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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I'm hoping that there will be an announcement along those lines at MW as well as everything else. Other companies are far more wary of Apple now than they were before, as they see Apple's sales percentage slowly rise everywhere they open the iTunes store. We see that here. As long as the movie companies can get over the demands of WalMart, Target, and others, we should see more content here, as, hopefully, overseas. Now that the holiday sales period is over, we may see some movement. I believe that Fox has just made a move. |
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#12 |
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Registered User
Join Date: Mar 2006
Location: Redding, CA
Posts: 78
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Edit: this didn't quote properly, retracting post.
Last edited by domerdel; 01-02-2007 at 12:55 PM.. |
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#13 | ||
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Really Fast Typing Member
Join Date: Nov 2001
Location: Ossining, NY
Posts: 8,575
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Look, just read the post I made as "it's hardware (with the accompanying firmware and software to make it a standalone playback unit), not software (as in a download-only service to the existing PC you have on your desk)", okay? Sheesh. Quote:
My brain is hung like a HORSE!
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#14 | |||
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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Perhaps it would work the way downloading works now, assuming that the HD, if any, is used as an intermeriate storage device. The download would start, once enough is there for uninterupped play, the play would start. Otherwise how would it work? You can't ask for a movie on your HD to download to the device completely before it plays. That would take too much time if it were to be done wirelessly. People want almost immediate response. Quote:
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#15 | |
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Registered User
Join Date: Mar 2006
Posts: 956
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I'm very excited about Mac OS X Lite. The iTV could become the first Mac that many people purchase. It could become another gateway drug to future Mac purchases. The iTV could further enhance the halo effect. I'm also excited about other future products that could use MOSX Lite...the usual suspects |
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#16 | |||
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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I just pointed out that unlike the Airport, which is a true hardware device, the article points out that this isn't. It doesn't have to be separately downloadable to be so. One might as well say that a computer is just a hardware solution because the OS comes with it.
It's also possible that the embedded OS (if any) will itself be upgradable as uses and standards evolve. Quote:
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#17 |
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Registered User
Join Date: Jan 2002
Location: Silicon Valley
Posts: 7,038
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I really want to buy an iTV, but have absolutely NO good reason to do so. I wonder if it can be hacked. . . I imagine it either runs an ARM or a Geode of some sort, which means that it should be quite hackable.
Also, for the record, there aren't many hardware products these days that don't include some level of software. You'd be hard pressed to even find a tube amp that doesn't have some microcontroller on it doing something, no matter how mundane. This is why software development is a very secure career path.
Cat: the other white meat
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#18 | |
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Registered User
Join Date: Mar 2006
Posts: 956
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I have a strong feeling that Apple is going to start selling external hard drives soon. Perhaps even a small RAID unit designed for the SOHO market. Time Machine could back up files to this networked RAID which is optionally attached to an iTV. iTV could also access the contents of the RAID unit for always available content even when no laptops are home. |
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#19 | ||
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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#20 |
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Banned
Join Date: Nov 2003
Location: LA
Posts: 938
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#21 | |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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Quote:
At first, I didn't believe that a HD could be included because of power supply issues (it's internal, so must be weak), size, and price. But, prices continue to drop, drives are getting larger, and faster, and power may not be an issue, depending on what Apple is intending. If Apple puts a 1.8" drive inside, then size and power are no longer an issue. The size of the drive could be enough if Apple isn't intending it to store your collection. |
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#22 | |
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Really Fast Typing Member
Join Date: Nov 2001
Location: Ossining, NY
Posts: 8,575
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In my funny head, I guess that if I buy a box, I pull a device out of it, and set it up, that it is hardware, regardless of what software may or may not be running on it, or firmware may or may not let it, you know, *work*. Mea culpa.
My brain is hung like a HORSE!
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#23 | |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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We love you still. ![]() |
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#24 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,910
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QUESTIONS:
1) Will you be able to have all the accounts from all iTunes libraries on your LAN available for streaming to your iTV? If so, how will it deal with duplicate content? 2) Will there be an iTV sharing pane in iTunes to choose which playlists or types of content you which to share, if any, from an individual account to iTV? 3) Will there be a way to turn on a process that allows access to an account's iTunes library even when the account is not logged in? 4) Will you be able to have multiple iTVs on the same iTunes library? If, so will you be able to limit content to different iTVs (i.e.: parental controls)? 5) Will iTunes for Windows be able to utilize iTV as its function is more like a wireless iPod than a media server? |
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#25 | |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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#26 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,910
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#27 |
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Registered User
Join Date: Nov 2001
Posts: 2,073
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Preferably sometime **AFTER** 1:00PM ET
Dave
Thank you for a funky time, call me up whenever you wanna grind...
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#28 | |||
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Registered User
Join Date: Oct 2005
Posts: 5,051
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1) There's no reason to run a OS X in iTV. RTXC Quadros seems more likely given the limited needs for iTV and they already have a lot of experience with it. 2) Front Row isn't all that complex...it's a UI. Front ROW. 3) All iTV has to do is decrypt the FairPlay encryption and send the decrypted data to HDMI (for encryption again) securely. FF and Rewind features can be done server side. Responsiveness depends on the network and how much buffering is needed. I suspect that Draft-N will be a requirement to make this reliably not suck. Vinea |
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#29 |
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Registered User
Join Date: Jan 2007
Location: Rhode Island
Posts: 14
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Will you also need AirPort base station?
I'm relatively new to Mac platform, so please forgive my ignorance. [first post - yippee!]
Do you think iTV will include some sort of base station for wireless (i.e. a complete end-to-end solution) or will you still need to buy an AirPort base station? I've been putting off buying the base station because I was thinking (hoping) that they might soon offer a base station that uses 808.11 N rather than G. I am hoping that iTV will allow me to simultaneously stream video, music, etc, but also establish a wireless network so I can connect my work laptop with my iMac. |
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#30 | |
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Registered User
Join Date: Nov 2001
Location: Cologne, Germany
Posts: 557
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#31 | |
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Registered User
Join Date: Aug 2006
Location: Vancouver
Posts: 719
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#32 | |
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Registered User
Join Date: Aug 2002
Location: Pittsburgh, PA
Posts: 2,666
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I hope/believe that the iTV will not have a hard drive. Each display in one's home should not require it's own hard drive. Instead, each display simply needs a network connection. Networked media players are cheaper, easier to use, and smaller. Attaching local storage to every display is simply not a good idea. |
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#33 | |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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#34 | |
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Really Fast Typing Member
Join Date: Nov 2001
Location: Ossining, NY
Posts: 8,575
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Quote:
My brain is hung like a HORSE!
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#35 | |
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Registered User
Join Date: Oct 2005
Posts: 5,051
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Quote:
Vinea |
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#36 |
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Registered User
Join Date: Jan 2006
Location: Far, Far Away
Posts: 191
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#37 |
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Really Fast Typing Member
Join Date: Nov 2001
Location: Ossining, NY
Posts: 8,575
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Eh, good point. Put it this way - the amount of extra overhead required to turn an 802.11N client (with an existing Enet port) to an 802.11N router is a bit of extra software. I'd be surprised if it weren't thrown in as a gimme.
My brain is hung like a HORSE!
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#38 | |
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Registered User
Join Date: Oct 2005
Posts: 5,051
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Quote:
Vinea |
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#39 |
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Registered User
Join Date: May 2003
Location: Connecticut
Posts: 1,704
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That's too bad, because I get broadband through my cable, and my router sits right next to my TV.
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#40 |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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