|
|||||||
| Register | Members List | New Posts | Mark Forums Read |
![]() |
|
|
Thread Tools | Display Modes |
|
|
#1 |
|
Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,166
|
Gartner: Apple's Mac market share slips to fifth in US
Apple dropped slightly to fifth place in rankings of US computer sales during the fourth quarter of 2006, according to preliminary Gartner data obtained by AppleInsider.
The Mac maker fell a full percentage point to 5.1 percent of the domestic market between the third and fourth quarters of the year, trading places with Toshiba, which climbed from 5.1 to 5.3 percent. Apple remained out of the top five in the world rankings, but a similar set of data released by IDC on Wednesday puts its international share at 2.4 percent. Shipments of Macs in the U.S. also dipped significantly from 975,000 US systems to 808,000, indicating a genuine slowdown in sales for the Cupertino-based company following a stellar back-to-school quarter. Dell remains in command of US sales at 29.1 percent but is bleeding rapidly, having lost 3.1 of its share. Most of this was gained by Hewett Packard, which jumped from 23 to 25.3 percent, Gartner said. In spite of the seeming downturn, Apple nevertheless maintained the highest year-over-year growth of any of the top five computer builders operating in the Americans, soaring 30.6 percent compared to Toshiba's gain of 22.3 percent over the same timeframe. Gartner also noted that the US climate for PC sales was especially harsh: total shipments for the year actually sank 3.2 percent compared to 2005, with Dell suffering the worst losses as it gave up a staggering 17.3 percent. The overall market at home and abroad suffered in large part due to competition with hot-selling electronics such as flat-panel TVs and the Nintendo Wii, Gartner analyst Mikako Kitagawa said. PC makers were also forced to cut prices to spur interest in their systems for buyers who would otherwise have waited for Windows Vista. "PC price erosion was a defining feature of the quarter," Kitagawa said. |
|
|
|
|
|
#2 |
|
Registered User
Join Date: Nov 2001
Location: Evanston, Illinois
Posts: 220
|
Actual mac sales were lower than this number. How does this compare to previous Gartner announcements?
|
|
|
|
|
|
#3 |
|
Registered User
Join Date: Sep 2006
Posts: 3,242
|
Here's a simple way for Mac to increase its share: Lower its price.
PC prices are dropping so dramatically that substitution to a Mac makes no economic sense for many PC users. On the other hand, if Apple does not want to lower prices, it should consider creating iLife for Vista/XP, and charge them $199 a pop. |
|
|
|
|
|
#4 | |
|
Banned
Join Date: Jul 2006
Location: Vancouver, Canada
Posts: 15
|
Quote:
|
|
|
|
|
|
|
#5 | |
|
Registered User
Join Date: May 2005
Posts: 8,461
|
Quote:
"The natural progress of things is for liberty to yield, and government to gain ground."
—Thomas Jefferson Proud AAPL stock owner. |
|
|
|
|
|
|
#6 | |
|
Registered User
Join Date: May 2002
Posts: 834
|
I'm really confused. The following was reported yesterday.
Quote:
|
|
|
|
|
|
|
#7 |
|
Global Moderator
Join Date: Jul 2002
Location: UK
Posts: 3,820
|
|
|
|
|
|
|
#8 |
|
Registered User
Join Date: May 2002
Posts: 834
|
|
|
|
|
|
|
#9 |
|
Registered User
Join Date: Mar 2005
Location: Philly
Posts: 58
|
no matter
I hope the price of apple stock keeps tumbling, because i want to buy more of it. I have set a price target of $300 in three years from now. Everybody is buying Macs. Windows is big trouble....
|
|
|
|
|
|
#10 |
|
Registered User
Join Date: Dec 2004
Posts: 20
|
Very Misleading
This report (not the AI article but the source report) is very misleading. It took me some digging to figure out and maybe some of you are having the same confusion I did...
I read articles and listened to part of the Apple earnings report and the Apple guys made a point of saying that Apple's growth was much higher that the rest of the computer industry so lowering prices was not necessary. Which made sense to me. If the Mac market share is increasing, why bother? Then I read this report and I was baffled. How can Apple have growth rates much higher than the rest of the industry and lose marketshare or drop in sales ranking? Now maybe you guys all understood this, but I didn't. Apparently the these numbers are a snapshot and not absolute. For example...Apple's sales were up over 30% over the year ago quarter, *but* the sales for this most recent quarter were still not high enough to keep them at fourth on the list *or* keep their marketshare the same. For *this* quarter. However, with growth rates higher that the PC industry as a whole, Mac marketshare in still increasing. You just can't see it with the numbers for *this* particular period. Now if we have a financial analyst on the board who needs to correct me. As I said, I was baffled and I'm not totally sure but its my best shot at it. Come to think of it, my title is not fair. I don't think the report was misleading. I just didn't get it. Last edited by mattjumbo; 01-18-2007 at 10:20 PM.. Reason: clarify |
|
|
|
|
|
#11 |
|
Registered User
Join Date: Sep 2005
Location: New York, NY
Posts: 9
|
Now that people have bought their flat screen TV's and Wii's, they can focus on a computer next (esp. with Vista and Leopard coming soon). What is Apple's plan for MacBook and MBP updates in the near future?
|
|
|
|
|
|
#12 |
|
Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,886
|
I'm a bit upset by this news. I figured Apple would have pushed into 3rd place by this 2nd quarter, and definitely didn't think they would fall down to 5th.
|
|
|
|
|
|
#13 |
|
Registered User
Join Date: Sep 2006
Posts: 3,242
|
|
|
|
|
|
|
#14 |
|
Registered User
Join Date: Jan 2007
Posts: 5
|
PC buyer = herd critter
PC buyers as a mass remain as lemmings or sheep. And, this PC phenomnon is something akin to the urban legend that turkeys will accidentally drown themselves by looking toward the clouds and opening their beaks for a drink during a rainfall.
Just this week, a friend took a long time to bemoan having to run various anti-virus and spyware cleansing apps on her PC. She asked me what I do about this. I told her I use a Mac (which she knows) and that I do nothing. She responded with an "oh, well" as if owning a Mac is something impossible for her to do. Meanwhile, she suffers self-proclaimed agony of PC life. Maybe I just don't understand the wonderfulness of owning a PC. |
|
|
|
|
|
#15 | |
|
Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,886
|
Quote:
Apple would need to create low-end machines to increase its marketshare. But does it really need to? There are a lot more Chevy Cavilars being sold than Rolls Royce Phantoms, but that doesn't mean the Cavilar is better off. If we compare the high end machines of any leading OEM you'll see that Apple has a significant marketshare. Creating iLife for Windows would not help Apple's longterm goal. Many swotchers get fed up with Windows. If Apple made the "Windows experience" better then people would be less likely to switch. Now, iTunes software is a different story as it helps to sell iPods and introduce people to the Mac Experience, which is a tight integration of hardware and software. |
|
|
|
|
|
|
#16 |
|
Registered User
Join Date: Nov 2006
Posts: 17
|
Dumb question, how was this article posted at 12:05 am est. when it is not even 12:05 am est when I am writing this?
|
|
|
|
|
|
#17 | |
|
Registered User
Join Date: Jul 2004
Location: In my House
Posts: 124
|
Quote:
Apple Mac Pro, MacBook Pro, MacBook, iMac and MacMini = PC (Personal Computers) I will never understand why people refer to computers with Windows installed as PC's.
Life is not measured by the breaths you take, but the moments that take your breath away. - GC
|
|
|
|
|
|
|
#18 | |
|
Registered User
Join Date: Oct 2004
Location: Gatineau (Quebec)
Posts: 308
|
Mac Market share
Quote:
1- Price. Price. Price. In the Christmas quarter, Apple increased its profit margin on every Mac instead of cutting down its prices like every other computer manufacturer. Why? 2- Introduce new, cheaper office computers with no frills like the remote control. Who needs a remote control in an office? 3- Change the TV ads. While they pamper Steve's ego, they tell us nothing of the fun, yes the fun of using a Mac for doing fantastic things. Right now, these TV ads just show us Steve Jobs' contempt for Windows. Who cares about Steve's feelings? Grow up or resign. The Mac market share will start growing the day Apple answers a simple question: Why do 95% of people choose a Windows computer? ![]() |
|
|
|
|
|
|
#19 | |
|
Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,886
|
Quote:
|
|
|
|
|
|
|
#20 | |
|
Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,886
|
Quote:
I guess you can blame Apple for coining it and then shying away from it. A more recent example is Jobs not referring to the iPhone as a PDA, despite the term being coined at Apple by the Scully. There are obviously mant reasons why jobs would not call his iPhone a PDA. |
|
|
|
|
|
|
#21 |
|
Registered User
Join Date: Sep 2006
Posts: 3,242
|
I don't know -- you tell me (since you seem to know a lot about PCs)..... the last time used a PC was in an internet cafe in Cusco, Peru.
Also, while you are at it, perhaps you could answer the terrific question posted by ouragan (quoted in my response to him -- see below). |
|
|
|
|
|
#22 |
|
Registered User
Join Date: Sep 2006
Posts: 3,242
|
|
|
|
|
|
|
#23 | ||
|
Registered User
Join Date: May 2002
Posts: 834
|
Quote:
(Sorry but no snot here) |
||
|
|
|
|
|
#24 | |
|
Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
|
Quote:
While Apple's domestic marketshare has dropped, it's worldwide marketshare has increased. Apple sold slightly more than half of its computers outside of the US this past quarter. Total sales are up 30%, but domestic sales are down. This caused the domestic drop, and the worldwide increase. Not that tough. |
|
|
|
|
|
|
#25 | |
|
Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
|
Quote:
|
|
|
|
|
|
|
#26 |
|
Registered User
Join Date: Jun 2003
Location: Louisiana
Posts: 448
|
I'd love to see Apple's share of the actual dollar value in the marketplace. I'd be willing to bet, when you compare the average selling price of Apple's computers, versus the average selling price of various Windows vendors, Apple is making more per box and more overall than at least some of their close competitors.
Part of the average selling price being higher is that Apple's cheapest machines are no where near as cheap as the cheapest PC boxes out there. Which isn't to say that Apple isn't being competitive, it's simply that there is a level beyond which Apple will not pare price; they tend to avoid the bargain basement CPUs for instance, and they don't do super cheap cases. That's a brand decision on Apple's part, and I think it's a good one. If Apple made genuinely cheap boxes (as in not just low price, truly cheap feel of construction) it would seriously hurt/dilute their brand and their ability to sell a lot of higher end systems. The other practices Apple doesn't partake in that would allow them to compete are "rebate bundles" and selling "desktop trial icons." Either of this would subsidize lower prices, and to be fair Apple does occasionally run rebates, but they don't rely on them nearly as heavily as the PC industry and its retail market does. I have little to no respect for advertised "price after rebate" bundles, and I'm glad Apple doesn't use that as a crutch. As far as installing a boatload of 30-90 trial applications and dumping aliases/shortcuts on the desktop, I doubt few people would genuinely say they appreciated a bunch of crap software pre-installed on their new computer. But these are tactics the PC makers are using to compete on price, and frankly I don't mind if the bottom end of the market is a bit more expensive—cost of ownership aside—if it means we don't have to deal with these used-car sales tactics to keep the prices low. I'd say, for Apple, the ideal for them would probably be to capture the top 10-20% of the market, at which point they would likely be making more on their computers than any of their competitors. Apple is essentially trying to sell value added equipment in a commoditized market; the answer is not to commoditize your product, the answer is to convince more people of the value you are adding. They seem to be doing a good job at that right now; certainly better than the Dells and the HPs of the world. Of course that also means that 80% of computer users will think Apple owners are snobs or imbeciles or both, but that's their business. (probably less than that actually, as a large portion of PC sales go to businesses) |
|
|
|
|
|
#27 |
|
Registered User
Join Date: Feb 2005
Posts: 29
|
Well, you gotta like numbers. This report is based on Gartner Group. Mac sales are up 30% but market share fell 1 point to 5%.
Meanwhile, IDC released a report today saying mac sales were up 30%, but market share increased a point from 3.6 to 4.7% of market share. Go figure. Jim |
|
|
|
|
|
#28 |
|
Registered User
Join Date: Mar 2002
Location: Indiana
Posts: 607
|
Because PC's are PC's and Macs are Macs
Please consider throwing extra cycles at better understanding Alzheimer's, Mad Cow (CJD), ALS, and Parkinson's disease go here <a href="http://folding.stanford.edu/" target="_blank">http://folding.stanford.edu/</a> for more info. Thank You
|
|
|
|
|
|
#29 |
|
Registered User
Join Date: Dec 2001
Location: Beverly Hills
Posts: 711
|
I'm not sure if some of you guys are understanding the deceptive statement that Apple's marketshare is going up. It did not go up last quarter, it went down. It's like this. Let's say you are a refrigerator salesman and want to sell as many per quarter as possible. Lets say these are your numbers for the four quarter of 2005-2006
2005 Q1 500 Q2 500 Q3 500 Q4 500 2006 Q1 700 Q2 700 Q3 700 Q4 700 Now, how many times did you increase sales? Only ONE time, when your sales went from 500 to 700. But if you deceptively look at it by comparing each quarter in 2006 to the one in 2005, you can then say FOUR times that you did way better than last year. So, Apple did not really grow Mac sales last quarter or gain marketshare by any normal way of looking at things. They merely MAINTAINED the increase that happened the quarter before, rather than losing it. So it is disappointing that they didn't grow, but at least the previous gains were not just a one time fluke. |
|
|
|
|
|
#30 |
|
Registered User
Join Date: Nov 2001
Location: Evanston, Illinois
Posts: 220
|
Nope.
Apple CPU sales always drop during the holidays, as the back to school and education purchases peak in the previous quarter. It's not like people buy computers as holiday gifts. So given the same seasonal issues, this year not only showed continued strength, but it happened in the face of stagnant industry sales. Falling down to 5th doesn't mean squat, either. The big elephant, DELL, is downsizing and the others are slightly benefiting -- enough in this case to move Apple down one. But again, growth is strong enough not to require price cuts in any way. If this continues, it will snowball just a bit. I just hope that Apple is ready to mobilize if they feel it's necessary. |
|
|
|
|
|
#31 |
|
Registered User
Join Date: Nov 2002
Location: Honolulu
Posts: 609
|
They are comparing different things
Apple's figures are comparing year on year numbers.
This makes sense because we want to account for seasonality. Gartner are comparing quarter to quarter results. This makes sense because we want to see how Apple compares to other companies over time. So, Apple is doing much better than last year, and other PC companies growth is much slower. It is important to note that this was a one time improvement, several quarters ago. If we exclude that one quarter then Apple's growth isnt better than the market, and is perhaps worse. What about this: How does seasonality typically affect sales of Macs? Q1 07 - 1,606,000 ( christmas 2006 ) Q4 06 - 1,610,000 ( previous quarter 2006 ) Hmmm, Apple actually had lower sales for the christmas quarter. Seems odd. Q1 06 - 1,254,000 ( xmas 2005 ) Q4 05 - 1,236,000 ( previous quarter 2005 ) That looks better, xmas sales were up, but only a little more than 1%, not much. Q1 05 - 1,046,000 ( xmas quarter 2004 ) Q4 04 - 836,000 ( previous quarter 2004 ) Huge improvement for the christmas quarter. Looking at Apple's sales history http://www.retrosight.com/mediacente..._Mac_Sales.png since 2000 sales are actually pretty flat, with little seasonal difference. It looks like sales go up in distinct jumps, xmas 2004, mid 2005, and then later part of 2006. In between sales relatively flat. Because sales arent really skyrocketing, it seems reasonable to conclude that there are specific reasons which kick in for the very good quarters, causing the increase in Mac sales. Q1 05 - iMac G5 was released in August, $999 iBook was released in October. Q3 05 - Tiger was released, iMac G5 upgraded. Q4 06 - Mac Pro released, Get a Mac ads started airing a month before the quarter started |
|
|
|
|
|
#32 | |
|
Registered User
Join Date: Apr 2006
Posts: 64
|
Quote:
1. I have compared apple's price for every single machine against everything offered by Dell, HP, and Gateway. I have found Apple's machines to be either the exact same price, higher by maybe 10 or 15 bucks, or significantly lower. They are pricing there machines right in line with other machines with exact same specs. The experience from Apple's machines, I have found, are often much better than that of the other competitors, who, when you need to phone for support, have so called "tech support" in some remote town in India, and often times these people have no stinkin clue about anything except maybe how to wipe their A@!#@!. 2. You can call Apple arrogant for the following, but I appreciate their candid opinion on this. They do not want to create a piece of $200 crap just to satisfy those who have no business of owning a computer in the first place. These bargain basement machines are part of the reason many companies have had to outsource most of their phone support. They break down so often there are hundreds if not thousands of people who keep calling in for the most basic things. I get the feeling Apple would rather make a quality machine, not cut corners, and make a pleasant computer experience with minimal headaches, charge a bit more for this, and cut down the amount of tech support calls in the process. This does several things. It allows Apple to keep tech support here in this country (the USA) by saving them tons of money in the long run, and create many many return customers because of which. This bundled together makes for a much better user experience. 3. The commercials, I think, are funny. They are also very true in many cases. I spent many many years screwing around with Windows from 3.0 to XP. I bought my first mac computer just about 8 months ago just for an experiment with Mac OS X Tiger. Since then I have completely migrated almost seamlessly to Mac OS X. I almost never use Windows anymore. Not because I made a conscious effort to do so, but because I just naturally gravitated towards a machine that allowed me to do my work without the constant annoying data loss, or crashes. I love the interface, the simply logical way things work on a mac vs the weird roundabout way that Windows works. I have since had my best friend and my Mother go out and buy a Macintosh because, while using mine, they found out how much of a pleasure and how easy it is to settle down and just do things. If all this means that I am forced to buy a little more expensive machine at times, then I will be more than happy to plunk down the cash to buy a better machine! |
|
|
|
|
|
|
#33 | |
|
Registered User
Join Date: Apr 2006
Posts: 64
|
Quote:
Apple, on the other hand, does not have this privilege. Apple actually DOES have to advertise to the general computer buying public. Apple actually HAS to make as superior a product as they can muster (and they have done a fine job) and then prove to people why it is such. Your argument is a weak one at best. |
|
|
|
|
|
|
#34 |
|
Registered User
Join Date: Nov 2001
Location: Evanston, Illinois
Posts: 220
|
Huh? The advertising for XP topped $1 billion.
The problem for Microsoft is that they profit greatly from users purchasing upgrades, not through box makers. In fact, MS may at some point reap more OS revenue from mac owners than from Dell. Their financials should reflect this profit upturn, even if they wont bring attention to it. |
|
|
|
|
|
#35 | |
|
Registered User
Join Date: Apr 2006
Posts: 64
|
Quote:
|
|
|
|
|
|
|
#36 |
|
Registered User
Join Date: Aug 2005
Location: Belgium
Posts: 351
|
Apple made a billion of pure profit last quarter... considering the number of iPods they're selling, and how BIG the hype on the street about the iPhone is, I'd say they can safely cut their computer prices by 10-15% on every one of them and still make quite a profit.
Apple kinda looks like Nintendo in this aspects, you'd almost think they don't care about market share, as long as they make big profits... Imagine the iPod remains the market leader it is, and the iPhone getting a 3-4% market share... what are the odds Apple would stop making computers all together? |
|
|
|
|
|
#37 |
|
Registered User
Join Date: Jul 2004
Location: In my House
Posts: 124
|
Dude your an idiot.
Cars are car's and Ford's are Ford's.
Life is not measured by the breaths you take, but the moments that take your breath away. - GC
|
|
|
|
|
|
#38 |
|
Global Moderator
Join Date: Jul 2002
Location: UK
Posts: 3,820
|
No, I think it is you who is the idiot:
"Your" is a possessive pronoun and does not make sense in this context. I imagine you meant to use "you're", which is a contraction of you are. The plural of car is cars. Car's is the possessive form of "car". Likewise, the plural of Ford is Fords. Next time you want to call someone an idiot, make sure you're not being one yourself. |
|
|
|
|
|
#39 | |
|
Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,886
|
Quote:
It's my opinion that the reason will (unsuccessfully) cripple the basic versions of Vista from running virtually on Macs is simply to increase sales of the overpriced version of Vista while at the same time, giving the Mac user a more equal comparison between OS X and Vista, even though, right now, many of Vista's features won't work with the limited GPU and RAM offered with a typical Parallels setup. |
|
|
|
|
|
|
#40 | |
|
Registered User
Join Date: Mar 2006
Posts: 956
|
Quote:
The Mac mini also needs to go back to being $499. The other thing Apple needs to do is put it in a bigger tower case. Even if it is 90% empty space. This will result in record sales! It is all about perception. ![]() |
|
|
|
|
![]() |
| Currently Active Users Viewing This Thread: 1 (0 members and 1 guests) | |
| Thread Tools | |
| Display Modes | |
|
|