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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,152
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Pundits take sides in DRM battle as responses to Jobs fly
A call by Apple frontman Steve Jobs for a ceasefire in the DRM wars has only escalated the fight, with each side taking its own share of potshots -- including a shot in the dark by the RIAA.
Tuesday's provocative open letter by Jobs has touched a nerve in the already sensitive area of music rights, producing reactions ranging from full support to outright dismissal. Coming as a shock to little, the primary target of the letter -- the Norwegian Consumer Council whose antitrust threats pose a serious risk to iTunes sales -- wasn't easily fooled by the grassroots image. "It's [the] iTunes Music Store that's providing a service to the consumers and therefore has the responsibility to offer up a consumer friendly product," said the Council's Torgeir Waterhouse. He welcomed the statement as a serious discussion of the problem but characterized the move as an attempt to shift the focus away from the lack of choice in music players for iTunes customers. Some even argued that Jobs had not gone far enough, pressing him to back up his claims with immediate action. The Electronic Frontier Foundation was one of the first out of the gates with its opinion and urged the Apple CEO to put "his music store where his mouth is" by promptly stripping the Fairplay protection from independent music, much of which is sold on Bleep.com, eMusic, and other online stores without any DRM whatsoever. Famed DVD protection cracker Jon Lech Johansen went so far as to research the issue and outline the practical reality for such an idea. "It should not take Apple’s iTunes team more than 2-3 days to implement a solution for not wrapping content with FairPlay when the content owner does not mandate DRM," he said. "Actions speak louder than words, Steve." Predictably, the gatekeepers of DRM were quick to cling to their familiar bylines. Warner Music head Edgar Bronfman stopped just short of questioning Jobs' sanity: during a quarterly earnings conference call, he said the Apple frontman's suggestion of dropping copy protection was "completely without logic or merit." The Warner chief contended that the ideas of DRM and interoperability weren't mutually incompatible and that his label had every right to protect its files from illegal copies. Other responses from proponents of the restrictions bordered on the comedic. In what was an example of either strange criticism or a baffling display of misinterpretation, the oft-maligned RIAA responded by welcoming the (non-existent) offer to license Fairplay to other companies, completely ignoring the discussion of eliminating DRM altogether. SanDisk founder Eli Harari also produced unintended chuckles by penning his own open letter, which contradicted itself by at once claiming that music listeners deserved "the freedom to enjoy content on any device" while urging Jobs to be "less confrontational" and support the industry's lockdown on music. Neither Jobs nor Apple spokespeople have offered a response to the criticism leveled against them. |
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#2 | |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,801
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Quote:
We will surely be getting an iTunes and Quicktime update for the iPhone and maybe for AppleTV, perhaps we'll see Selective DRM implemented as well... but I doubt it. |
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#3 |
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Really Fast Typing Member
Join Date: Nov 2001
Location: Ossining, NY
Posts: 8,575
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I doubt it as well. The only reason that Apple's been able to take a hard line with the big labels is that every label gets *EXACTLY* the same deal. Open up the gates by giving labels the choice of DRM, and you also open up the gates to variable pricing, variable DRM restrictions, and all the other crap that the RIAA labels have been shoving down other channels.
I say keep it the same until the back breaks on DRM. EMI is apparently open to negotiation on this, perhaps it'll start the ball rolling, along with Apply pushing from their end.
My brain is hung like a HORSE!
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#4 |
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Registered User
Join Date: Sep 2006
Posts: 379
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this is getting good
Why would anyone listen to Edgar Bronfman about selling music, while he's running Warners Music right into the ground? The only thing "completely without logic or merit" is the fact that Bronfman is still head of Warners.
I do think Apple should strip the DRM off the songs from the independent labels. I didn't realize the independents didn't demand the DRM in the first place, and I'm disappointed that Apple added it to their songs. Of course, at the time, iTMS was experimental, so Apple wouldn't have taken the chance of it falling apart, but those days are long gone. I can see the Big 4 possibly using the DRM issue down the road to try to get a higher price from Apple, or other concessions. |
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#5 |
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Registered User
Join Date: May 2003
Location: Walnut Creek, CA
Posts: 1,118
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I agree as well with striping the DRM from those whose labels do not require it. Reason one is this shows that Apple is only using DRM because Apple is being forced to use it as part of the contract between the labels. This points the finger at the labels. Reason two is that by removing the DRM from those that do not require it, this will put pressure upon those that do use DRM.
What's unknown is what response will Apple get by doing this from the labels that require DRM. Will these labels pull the plug on music being sold through iTunes? That is a question that Apple, I'm sure, knows the answer to. My take on it is that Steve agreed to the DRM to get the show on the road, that was the only way the record companies would play ball, however, once the game reaches a level of no turning back, Steve will "re-negotiate." It will be interesting to see how this plays out. |
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#6 |
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Registered User
Join Date: Feb 2007
Posts: 9
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Here's an idea burn a .05 cent cd of your music and re-import it. Done! NO DRM!
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#7 | |
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Registered User
Join Date: Apr 2006
Location: Paradise
Posts: 400
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iTS Store
Quote:
It is consistent with the way Apple works... |
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#8 | |
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Registered User
Join Date: May 2003
Location: Walnut Creek, CA
Posts: 1,118
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Quote:
It says so right in iTunes. |
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#9 |
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Registered User
Join Date: Jul 2004
Location: Seattle
Posts: 107
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You don't have to re-type tags, iTunes will find those on the internet in second.
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#10 | |
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Registered User
Join Date: May 2003
Location: Walnut Creek, CA
Posts: 1,118
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Quote:
Last edited by iPeon; 02-09-2007 at 02:33 AM.. Reason: To insert link |
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#11 |
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Registered User
Join Date: Jan 2003
Posts: 141
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Not to mention that the quality will suffer as it's being encoded a second time.
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#12 | |
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Registered User
Join Date: Jan 2007
Posts: 492
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Quote:
That is because when you burn the disk it saves the information about that disk in your iTunes Library, so the track names will work fine in your own library, you would need to place them in manually only if you gave the disk to someone else and they ripped it on their own computer. But of course that is illegal. |
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#13 |
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Registered User
Join Date: Jan 2007
Posts: 492
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#14 | |
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Registered User
Join Date: Feb 2007
Posts: 2
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Creating your own MP3 CDs
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i Thougt iTunes could convert iTS files to an mp3-cd. DOH! Last edited by Stange; 02-09-2007 at 04:35 AM.. Reason: Missed an important thing. |
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#15 | |
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Registered User
Join Date: Oct 2006
Posts: 474
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Why the fuss?
Quote:
Also, just because some of the labels didn't require DRM for their content to be on iTunes, Apple can't just up and decide to remove the DRM. They would still have to obtain permission to now remove the DRM as its inclusion has been standard since Day 1. Before I continue, I'd like to say I think DRM is a waste of effort. It has done nothing to stop piracy. Neither did shutting down the original version of Napster. I personally think shutting down Napster made the problem worse. With Napster, the user downloaded one track at a time. Now with Bittorent and other P2P networks, you find complete albums offered or even the artist's entire discography as one file for easy download. But I still can't see what the fuss is about DRM. If you don't want it, don't buy from the iTunes Store or the Zune Marketplace or whatever. Go to the store and buy the CD and rip it to whatever you want. I could see the point if Apple hid the conditions attached to the files being purchased, but they don't. Likewise for its inability to not be played on other portable players beyond an iPod. It's sort of like someone complaining that the DVD they bought can't be played on their VCR or that a PS3 game won't play on the Nintendo Wii. You knew that when you bought it, so if you weren't okay with that in the first place you shouldn't have spent the money. |
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#16 | |||
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Global Moderator
Join Date: Jul 2002
Location: UK
Posts: 3,820
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Quote:
Apple provides the software to the music companies, who do the uploading to the store themselves. So, just add a tag option to that program: DRM "yes" "no". When the iTS sells a song to a client, it check the "DRM" tag and instructs the client accordingly whether to add DRM or not. These are devastatingly simple coding changes to make. Implementing a DRM system that has variable rights, or a pricing system with variable pricing, involves considerably more work. Quote:
Quote:
I hope that the only reason Apple don't sell "indie" label stuff DRM-free is that the contracts they have with the "big four" stipulate that Apple aren't allowed to do it. The more I think about it, the more I think Apple should just offer the ultimatum to the "big four": No DRM on your tracks, or none of your tracks at the iTS. |
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#17 | |
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Global Moderator
Join Date: Jul 2002
Location: UK
Posts: 3,820
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Quote:
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#18 | |
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Really Fast Typing Member
Join Date: Nov 2001
Location: Ossining, NY
Posts: 8,575
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Quote:
The fact that the last point is one that we'd like to actually *see* happen is unfortunate, but so far the same-contract policy has kept the RIAA bastards at bay for the most part. What was once a mechanism for ensuring consumer rights is now standing in the way of those same rights, to a certain degree. Now, some have disagreed with this same-contract approach, but if you think about it, it's brilliant. For the labels to collectively bargain the same deal with variable pricing, with variable DRM, etc, they have to collude amongst themselves... which puts them in jeopardy of monopolistic practices accusations that might be prosecutable. That's the reason that DRM is levied evenly across the iTS, regardless of label: everyone gets the same deal, period. This is why Jobs is calling for the big four to agree to no-DRM. If he can get, say, 2 or even 3 of them to agree to it, then the remaining ones will have no choice, or lose one of their biggest online outlets, because again... everyone gets the same deal.
My brain is hung like a HORSE!
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#19 | |
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Global Moderator
Join Date: Jul 2002
Location: UK
Posts: 3,820
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Quote:
If the big four say "no", they'll just have to sit and watch as everyone continues to buy iPods and indie tracks from iTS and piracy of "big four" tracks increases sharply. They'll soon change their mind about DRM. |
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#20 | |
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Really Fast Typing Member
Join Date: Nov 2001
Location: Ossining, NY
Posts: 8,575
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Quote:
My brain is hung like a HORSE!
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#21 |
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SYNNER
Join Date: Nov 2001
Location: your mom's town
Posts: 10,832
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I don't know why the big labels don't at least try it out and see what happens.
Myopic freaks.
proud resident of a failed state
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#22 |
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Registered User
Join Date: Sep 2006
Posts: 535
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Seems to me that Steve is up to something. Why all of a sudden he's crying for the removal of DRM. I don't see why people hate DRM. People have to remember that DRM was a effect of people downloading millions of songs for free...yeah it sill happens but it was a starting point. Sooner or later CDs you buy at best buy will have some sort of DRM on it. They just need to adpot 1 DRM standard so that all music will play on any player.
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#23 |
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Really Fast Typing Member
Join Date: Nov 2001
Location: Ossining, NY
Posts: 8,575
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*pulls up chair*
*grabs popcorn*
My brain is hung like a HORSE!
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#24 |
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Registered User
Join Date: Apr 2005
Location: Atlanta, GA
Posts: 36
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Has the effectiveness of DRM been researched lately?
Can anyone point me to a research study done in the last year that evaluates:
If I carry my CDs to work with me, I don't have to authorize my Mac, PC, or the standalone CD/clock radio on my desk to play a CD. I think it's ridiculous that I have to authorize the computer to which the speakers are attached so that I can listen to my music from my iPod out loud with an interface that gives me easier control over what is played using a larger display, more sorting options, and increased selection flexibility. In addition, there are so many flaws with the authorize/deauthorize process and the things that can go wrong that I just refuse to get involved. I burn and re-rip and I'm perfectly happy with the quality. I'm sure it is not as good, but it was cheaper, and honestly, I can't discern enough of a difference to fret over it. I have backups of the original DRMed files so that I can go back to them if the DRM nightmare ever ends (I'm assuming we'll be given a method to strip DRM from existing files). It's just too easy to rip or otherwise convert DRMed music files to obtain DRM-free files to ever think that DRM will be effective. Besides, dishonest (and many honest) people will always find a way around it. If people want to pirate music they will find a way to do it. If I were making copies of an album to sell, I could just buy and rip one original. I don't need downloads to do that, so I don't see the point to DRM. It just seems absolutely useless. |
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#25 |
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Registered User
Join Date: Sep 2006
Posts: 535
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I wonder how adding songs to the iPhone would count towards you user agreement. I also wonder if this is the reason why SJ is now up in a huff over DRM.
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#26 | |
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Registered User
Join Date: Nov 2001
Location: West Chester, PA
Posts: 10,538
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Quote:
Event: The labels own the world from 1920-1999. Industry: "Doo wop shoo bop!" Whop badda do wap, a bop bam BOOM!" CDS are so awesome! We're really, really, REALLY rich! Event: Napster is created in 1999. RIAA: "Snore...huh....uh...What's Napster?...is that like Tickle Me Elmo?" Event: Napster and P2P use explodes RIAA: "Hmmm This doesn't seem good. "Hey, maybe we should sue. Yep..that'sthe ticket!" "Also, let's not offer any alternative. Suing will work. Always does!" Event: iTunes Store opens, massively successful. RIAA: <yawn> Event: iTunes becomes even more successful. Contracts come up for renewal. RIAA: "WE WANT VARIABLE PRICED DOWLOADS! Apple is a monopoly!" Event: Jobs gives them the finger. RIAA: <Sniffle> "That wasn't nice." Event: Piracy decreases because there is a reasonable alternative. Not due to DRM. RIAA: "Hey, you guys think we should get T bone steaks for lunch? Bill? Ron?" <yawn> Event: Jobs calls for DRM to end RIAA: "WHHHHAAAT? Apple is monopoly! Most iPods have 90% pirated music! Where's my T bone? Seriously guys, it's been like an hour. Oh, and call Wal-Mart. They're running low on that new K-Fed CD. Man, I love CDs. Stupid Apple." DRM needs to end. Give people a good alternative to stealing music and they'll embrace it. That's already been proven. The RIAA can still go after P2P networks..nothing will change there. I swear, watching this is almost comical. With each event the labels prove they have their heads up their asses. They have no idea where their industry is going and haven't since Michael Jackson had a real nose. Last edited by SDW2001; 02-09-2007 at 10:39 AM.. |
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#27 | |
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Registered User
Join Date: Sep 2006
Posts: 535
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Well, let's not stop at the Music Labels, because we all know it's wrong for them to try and protect their profits.
OPEN UP OSX FOR IT TO WORK ON ALL PC'S. If all DL'd music should be able to play on any player, then all OS's should be able to work on any PC (meeting spec requirements of course) LET THE REVOLUTION BEGIN. Quote:
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#28 |
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Registered User
Join Date: Aug 2006
Posts: 240
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License Fairplay vs Opening Up iTunes
There are two issues going on here with the Norwegians. One is licensing Fairplay, the second one, which is probably Apple would never ever want to do is to open up iTunes for direct connection to non-iPod players.
iTunes is one of the biggest advantages iPod has over its competitors. It's half of the user-friendly experience that makes the iPod so attractive. It sounds like the Norwegians want any old MP3 player to be able to interact with iTunes just like an iPod. And it's no surprise that Apple vehemently opposes this. The Norwegians are asking Apple to hand over their competitive advantage to its rivals. Apple invested money and time to develop this great content and device management service for iPod owners and now they should let other players benefit from it? This is like Coke being told to hand over its recipe to Pepsi. I must say the Norwegians are out of whack on this. No company is under any obligation to share its lawful competitive advantages with the competition. |
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#29 | |
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Registered User
Join Date: Nov 2001
Location: West Chester, PA
Posts: 10,538
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Quote:
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#30 |
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Registered User
Join Date: Jun 2006
Location: Michigan
Posts: 122
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I hate how the music industry makes it look like they have a choice. If they pull their music from iTunes, people will go back to stealing it. Get rid of the DRM and they mite sell MORE songs, because now zune/zen/ and who ever else can use iTunes super easy layout. This could make loads of money.
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#31 |
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Senior Member
Join Date: Nov 2001
Location: Non-Cupertino-based
Posts: 4,831
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I just don't see how the RIAA can justify my ability to rip a CD and do WHATEVER I want with it (including share it illegally) while also offering music downloads at poorer quality with limitations on how I can use it.
Either all CDs need to get DRM or all digital downloads need to lose DRM. Apple's not concerned about iTunes/iPod in all this because you can still only load songs on an iPod with iTunes. If that remains the case (which it should) then iPod users will need to get their music into iTunes somehow. Instead of using some other download site and moving the files over, the user will just click on the "iTunes Store" icon and buy stuff from there. I agree with some others here that Steve Jobs must be up to something. There must be a reason why it released that letter now.
AppleInsider's "journalists" are anything but.
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#32 |
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Registered User
Join Date: Mar 2006
Location: Arcadia CA.
Posts: 23
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Let em have it Apple!
Hey Steve Jobs and Apple,
First negotiate a deal with labels and leverage licensing of DRM technology for Apple dropping DRM legal responsibility but have software acknowledge DRM and work as it does now variably. Then... Sell Licenses of DRM to the labels without warrantee for their use and if they want programming changes, charge for it. They can put it on anything they want and they have to police it themselves. Apple makes money on the licensing + programming and saves money everywhere else. $$ Hey, make some doe in this instead of the headache it is now...
G
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#33 |
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Registered User
Join Date: Sep 2006
Posts: 64
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From the desk of AjayBot
I remember back in the day you would buy a CD, bring it home, listen to it a couple times, stick it in your brand new 52x CD-ROM drive (state of the art
) rip it to your computer, [Repeat previous process a few times], take your favorite songs and burn them to a CD, give them to your friends and let them enjoy them. And of course the friends would put it onto their computer and rip it to the computer, take their own songs and some of yours, burn it to a CD and give it to that cute girl in Biology. Repeat. There is always a way to share the music. Its just the music companies that are calling it illegal. I applaud Steve Jobs for spearheading this issue. And hell, I sell iPods at circuit city and a lot of people I tell about the iTunes Store, there are an alarming amount of people who actually don't want to buy stuff off iTS, and would in fact rather have a CD. The people who these DRM are protecting the companies against are the teens and college students. You won't see many 40 year old men trying to download free music. And when it comes to these teens, you want to let them have at least a bit of free music. In order to make money in the music industry you have to have your name out there, and if no one knows about you because they have better things to spend their 14 dollars on (10 on iTS ) then how are they going to know about you? From what I've heard, musicians make more money going on tours and selling out the halls.Radio plays free music. But its okay because they are really just advertisments for the band to purchase their music. Why can't DRM services allow this without making it illegal? And for the record, I have a 60 GB iPod Video, and I haven't downloaded, purchased, or even listened to a song for about 9 months now. Maybe something like the DRMRevolution could bring back users from long ago that have been neglecting their iPod Librarys. Music is a powerful thing. Viva la DRMR. ![]()
Powerbook G4 17" 1.0 GHz, 60 GB HD, 1GB RAM
Macbook Pro 17" 2.16 GHz, 100 GB 7200 RPM, 2 GB RAM Soon: 30" Apple Cinema Display Soon: Macbook Pro 17" Merom Full Specs. |
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#34 | |
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Registered User
Join Date: Nov 2001
Location: West Chester, PA
Posts: 10,538
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Quote:
OMG. I am old. |
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#35 |
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Registered User
Join Date: Mar 2006
Location: Arcadia CA.
Posts: 23
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Let's face it. The music industry model failed. Now only live performing bands can make money in music unless you are a publisher.
New industry slogan should be: "We'll make it free if it's an MP3"
G
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#36 |
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Registered User
Join Date: Aug 2006
Posts: 240
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#37 |
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Registered User
Join Date: Sep 2005
Location: Toronto
Posts: 421
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haha, yeah. I remember back in the day you'd buy a vinyl record and record it to tape, then use "high-speed dubbing" (like a 2X tape drive) to make crappy copies for all your friends.
I definitely feel dated now... ![]() "No you're analog!"
It's a world full of people
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#38 |
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Registered User
Join Date: Jan 2007
Posts: 11
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I wrote a little bash script that builds a tagging script based on the names in iTunes that automatically tags them after I re-import them (or more accurately, after I import full .aiff format and re-encode with a command line utility.) Manual labor? Pssshh, I have the shell!
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#39 |
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Registered User
Join Date: Nov 2001
Location: Atlanta, GA, USA
Posts: 713
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Who would pay more for a DRM-less song on iTunes? Say, $2.50? The labels won't budge unless they can get more money.
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#40 |
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Registered User
Join Date: Sep 2006
Posts: 64
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Yeah it was like 1999. I'm 18, remember? :P
Youngun! Rispeck yur oldurs! ![]()
Powerbook G4 17" 1.0 GHz, 60 GB HD, 1GB RAM
Macbook Pro 17" 2.16 GHz, 100 GB 7200 RPM, 2 GB RAM Soon: 30" Apple Cinema Display Soon: Macbook Pro 17" Merom Full Specs. |
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