Apple and Google working on "many more" projects

[AppleInsider]

Google chief executive Eric Schmidt said Monday that Google and Apple are continuing to collaborate on many new initiatives.

Schmidt made the comments at the Morgan Stanley Technology Conference in San Francisco while responding to a question concerning rumors that the two firms were working on a tablet-style personal computer.

Without commenting specifically on the rumor, Schmidt reportedly said Google and Apple are "doing more and more things together."

"We have similar goals, similar competitors," he added.

Thus far, Apple has integrated Google's geographical mapping service into its upcoming iPhone hand set. Rumors have also suggested that Google's technology will play an increasing role in the Mac maker's upcoming Leopard operating system release.

Schmidt, in addition to his role atop Google's executive hierarchy, is also a member of Apple's board of directors.

[ View this article at AppleInsider.com ]

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[SpamSandwich]

Confirmed!

Google will remain platform agnostic, however... I wouldn't get too excited over this, unless they start swapping stock.

[caribbean_mac]

lOOK OUT M$
HERE COMES TROUBLE FROM "GOMAC".
YUMMM MORE GREAT GOOD STUFF I LIKE WHEN THIGNS WORK OUT BETWWEN BIG COMP LIKE GOOGLE AND APPLE.

[tundraboy]

MacGoo sounds niftier than GoMac.

[wealjays]

Googintosh?

[trevorlsciact]

Originally Posted by wealjays

Googintosh?

defiantly

[Banalltv]

Goople.



ps, praise the Lord, native Painter X, native PS CS3, like having a pencil sharp again.

[SpamSandwich]

Google will likely duplicate any developments with Apple on other platforms. I'm not on the edge of my seat...yet.

[Ireland]

AppleGoo it's delicious.

[Caribou Killa]

This sort of bonding really warms the technological part of my heart. Especially because it means Microsoft will be sweating a little bit more.

[EruIthildur]

If this alliance became more secure, there could be some issues for M$. Google is ahead in the internet world, and Apple offers the better home products. Maybe with Leopard the Enterprise featureset will be stepped up.

We run Apples in our small office, but we virtualize windows, I find it better than using straight PCs and MS.... I have all of our filesharing and users centralized on the XServe which also runs Windows via Parallels. Weeks since I have done more than back-ups.... And I just put it up a month or two back without prior server experience.

[hmurchison]

Originally Posted by EruIthildur

If this alliance became more secure, there could be some issues for M$. Google is ahead in the internet world, and Apple offers the better home products. Maybe with Leopard the Enterprise featureset will be stepped up.

We run Apples in our small office, but we virtualize windows, I find it better than using straight PCs and MS.... I have all of our filesharing and users centralized on the XServe which also runs Windows via Parallels. Weeks since I have done more than back-ups.... And I just put it up a month or two back without prior server experience.

I'm thinking about something similar for my mother's Law Firm. I'd like to got OS X Server (Leopard) for mail/calendar and general File/Print but I'll need Office 2007 and Amicus Attorney in Windows. Can you just elaborate a bit more on the breakdown of what you run virtualized and what's native to Macintosh? PM me if you feel this is too off topic.

I think Apple getting cozy with Google is a great thing. They have a common competitor in Microsoft. I'd love to have better linkage from iPhoto to Picasaweb. I'd like to have iCal and Google Calendar able to sync with ease. I'd love to have Apple mail and gmail support each other in some significant ways. It's really a win/win solution for both companies. They both pride themselves on creating cool stuff.

[BlackSummerNight]

What cool things have google created? I don't see why everyone is in love with google.

Originally Posted by hmurchison

I'm thinking about something similar for my mother's Law Firm. I'd like to got OS X Server (Leopard) for mail/calendar and general File/Print but I'll need Office 2007 and Amicus Attorney in Windows. Can you just elaborate a bit more on the breakdown of what you run virtualized and what's native to Macintosh? PM me if you feel this is too off topic.

I think Apple getting cozy with Google is a great thing. They have a common competitor in Microsoft. I'd love to have better linkage from iPhoto to Picasaweb. I'd like to have iCal and Google Calendar able to sync with ease. I'd love to have Apple mail and gmail support each other in some significant ways. It's really a win/win solution for both companies. They both pride themselves on creating cool stuff.

[hmurchison]

Originally Posted by BlackSummerNight

What cool things have google created? I don't see why everyone is in love with google.

Gmail is my preferred web calendar and it links with Google Calendar. If someone sends me an email about a party it does a fairly decent job of adding it to my calendar with little effort.

Picasa (although they've purchased this program) is honestly my favorite photo management application.

I routinely use Google Maps even moreso than Mapquest now and I use Google web search for movies a I simply type the name of the movie and my zip code and I get showtimes.

Google doesn't have Apple's flair and panache but they do have pretty good ideas that sometimes turn into decent products. More importantly Google is attempting to offer web based document creation and Apple can and should tie into this rather than attempt to create their own.

[SpamSandwich]

Originally Posted by hmurchison

Gmail is my preferred web calendar and it links with Google Calendar. If someone sends me an email about a party it does a fairly decent job of adding it to my calendar with little effort.

Picasa (although they've purchased this program) is honestly my favorite photo management application.

I routinely use Google Maps even moreso than Mapquest now and I use Google web search for movies a I simply type the name of the movie and my zip code and I get showtimes.

Google doesn't have Apple's flair and panache but they do have pretty good ideas that sometimes turn into decent products. More importantly Google is attempting to offer web based document creation and Apple can and should tie into this rather than attempt to create their own.

...don't forget, they've purchased some good companies also... SketchUp, anyone?

[Slewis]

Originally Posted by BlackSummerNight

What cool things have google created? I don't see why everyone is in love with google.

The Google Search Engine
Google Co-op
Gmail
Google Talk
Picasa 2
Google Earth
etc.

Sebastian

[hmurchison]

Originally Posted by SpamSandwich

...don't forget, they've purchased some good companies also... SketchUp, anyone?

Oh yes. I'm just waiting for the Intel UB version to hit and I'll dabble with it. Forgot about that..thanks.

Sebastian thanks for the fill in. I haven't allowed myself to get addicted to Google Earth but I will.

[karbon]

Originally Posted by Slewis

The Google Search Engine
Google Co-op
Gmail
Google Talk
Picasa 2
Google Earth
etc.

Sebastian

So, Picasa was created by Google? Nope, it was bought. Google Earth? Nope, bought as well. Gmail? Nope, it was based on a previous AJAX application.

So what are all those alleged PhD's doing at Google? I don't know, maybe bouncing their exercise balls?

But seriously, the search engine is great, but don't give them a lot of credit for "inventing" whatever they have acquired. It is what Microsoft has been doing for years...

[ricksbrain]

Wow, karbon. Welcome to the forums. Cranky first post, I must say...

[GregAlexander]

Originally Posted by karbon

So what are all those alleged PhD's doing at Google? I don't know, maybe bouncing their exercise balls?

But seriously, the search engine is great, but don't give them a lot of credit for "inventing" whatever they have acquired. It is what Microsoft has been doing for years...

For Apple, the potential advantages in a close Google relationship could include things like
- Integrated email system (choose your own, or Google with ads, or pay for .Mac )
- Integrated calendaring (including better perception of an MS competitor for calendaring)
- Integrated mapping (as we know)
- Merging a youTube client into iTunes (iTube/YouTunes) - Google does the free (advertising-supported) stuff, Apple sells shows
- General integration of advertising (hopefully optional!) into Apple's model, making software free rather than paid for.

I'd also hope for an online storage model... though I'd rather see Apple work with existing offerings to encourage competition.

ps. I'm not sure, but the advertising link may be the most important. Like it or not, in the IPTV world we need a model for advertising that works - to make the advertisers happy AND allow for free ('sponsored') entertainment. This might be done badly (popups annoy me both on websites & at the bottom left of a TV show), or well (how about 1 ad instead of 5, but have that ad customised to me personally (not just my demographic) and stop me skipping it?)

[Slewis]

Originally Posted by karbon

So, Picasa was created by Google? Nope, it was bought. Google Earth? Nope, bought as well. Gmail? Nope, it was based on a previous AJAX application.

So what are all those alleged PhD's doing at Google? I don't know, maybe bouncing their exercise balls?

But seriously, the search engine is great, but don't give them a lot of credit for "inventing" whatever they have acquired. It is what Microsoft has been doing for years...

Well no, not Google specifically but from what I understand, those employees who made the original Apps are working at Google now, so technically that would be Google.

Anyways, what's this "previous AJAX application" because last I checked, it was based off of a version of Gmail that was used internally.

Sebastian

[Slewis]

Originally Posted by GregAlexander

For Apple, the potential advantages in a close Google relationship could include things like
- Integrated email system (choose your own, or Google with ads, or pay for .Mac )
- Integrated calendaring (including better perception of an MS competitor for calendaring)
- Integrated mapping (as we know)
- Merging a youTube client into iTunes (iTube/YouTunes) - Google does the free (advertising-supported) stuff, Apple sells shows
- General integration of advertising (hopefully optional!) into Apple's model, making software free rather than paid for.

I'd also hope for an online storage model... though I'd rather see Apple work with existing offerings to encourage competition.

ps. I'm not sure, but the advertising link may be the most important. Like it or not, in the IPTV world we need a model for advertising that works - to make the advertisers happy AND allow for free ('sponsored') entertainment. This might be done badly (popups annoy me both on websites & at the bottom left of a TV show), or well (how about 1 ad instead of 5, but have that ad customised to me personally (not just my demographic) and stop me skipping it?)

Your ideas aren't terrible, they just go against what Apple and Youtube are.

1) You can have that now, just choose Gmail, or choose to pay for .Mac.
2) YES PLEASE! Spanningsync just plain doesn't work AT ALL!
3) More Likely then not
4) Not going to Happen. Apple doesn't want Ads in iTunes, and Youtube is still independant from Google for the most part, and last I checked, Google and Youtube plan to keep it that way (which is good because the Youtube brand is very well known)
5) Never going to Happen (with Steve around) because Apple doesn't insert Ads into their software. It's either Free or you Pay for it, but there's no room for Ads.

About the IPTV thing, um... if you mean the Apple TV, all of your content comes from your computer. Either you put it there from another source, you create it, or you download it. There's no need to sponsor anything.

Sebastian

[GregAlexander]

Originally Posted by Slewis

About the IPTV thing, um... if you mean the Apple TV, all of your content comes from your computer. Either you put it there from another source, you create it, or you download it. There's no need to sponsor anything.

Actually I meant IPTV generally - time shifted viewing, VoD (any show from any time), live sport, etc etc. Whoever can make a model that persuades existing advertisers to make the jump will own a large part of the future of TV. I think Google has a good chance at that, while Apple has a good chance at the pay-to-view model. Working together would help both.

Agreed though, that so far Apple has avoided all that, and may choose to simply continue that way.

[Slewis]

Originally Posted by GregAlexander

Actually I meant IPTV generally - time shifted viewing, VoD (any show from any time), live sport, etc etc. Whoever can make a model that persuades existing advertisers to make the jump will own a large part of the future of TV. I think Google has a good chance at that, while Apple has a good chance at the pay-to-view model. Working together would help both.

Agreed though, that so far Apple has avoided all that, and may choose to simply continue that way.

Well, yes they will choose to simply stay the way they are now.

Apple knows the real money is in hardware, Software as far as they care and services like .Mac or the iTunes Store are literally just extra spice.

Sebastian

[bedouin]

Perhaps you'll see the death of .Mac and its migration to Google.

[pt123]

Originally Posted by BlackSummerNight

What cool things have google created? I don't see why everyone is in love with google.

Well, if we are gonna sing that tune, iTunes was purchased, so was OS X.

[Slewis]

Originally Posted by bedouin

Perhaps you'll see the death of .Mac and its migration to Google.

Not going to happen. I'd f***ing murder Apple if they did, being a happy user of .Mac myself.

Sebastian

[GregAlexander]

Originally Posted by Slewis

Apple knows the real money is in hardware, Software as far as they care and services like .Mac or the iTunes Store are literally just extra spice.

If Apple only wants to sell hardware, then whether they have ad supported TV or purchased TV would make no difference to them. They'd choose whichever would encourage more hardware sales. ie: Would offering ad-supported TV in ADDITION to purchased TV encourage Apple hardware sales?

Of course, it's not that simple. Apple has repeatedly said it's about the whole package. Apple makes more money on its hardware because it bundles OSX, iLife, etc...

[Slewis]

Originally Posted by GregAlexander

If Apple only wants to sell hardware, then whether they have ad supported TV or purchased TV would make no difference to them. They'd choose whichever would encourage more hardware sales. ie: Would offering ad-supported TV in ADDITION to purchased TV encourage Apple hardware sales?

Of course, it's not that simple. Apple has repeatedly said it's about the whole package. Apple makes more money on its hardware because it bundles OSX, iLife, etc...

Like I said, Software and Services are just extra spice. The real money is in the hardware, this goes for OS X, iLife, iTunes, iTunes Store, .Mac, AppleCare, Pro Care, iWork, Shake, Final Cut Studio, Logic Express, etc. Apple COULD for example, sell Macs with Windows and not bother with Mac OS X, but the only problem is that it would go against their entire business model of selling the Hardware by selling the Software. Mac OS X is the main selling point of Macs so obviously that would be suicidal.

Why are FCS, Shake, iLife, and the rest of the iApps around? Because they're not going to sell their OS and through that, their Hardware if it doesn't run any type of Software at all. Why does the iTunes Store exist? Well 2 reasons, One is to keep DRM from falling into the control of Microsoft who would not bother fighting for consumer rights at all, and has even worse DRM than FairPlay. The Other is to give their computers and their Digital Media Players content to play.

An Ad Supported model probably wouldn't do as well as iTunes is doing right now, Apple is better off sticking with what they have now.

Sebastian

[Rot'nApple]

Originally Posted by tundraboy

MacGoo sounds niftier than GoMac.

Mr. Magoo

Don't forget his famous quote... "Ah Magoo, you've done it again!"

http://www.toontracker.com/magoo/magoo.htm

[Rot'nApple]

Originally Posted by karbon

So, Picasa was created by Google? Nope, it was bought. Google Earth? Nope, bought as well. Gmail? Nope, it was based on a previous AJAX application.

So what are all those alleged PhD's doing at Google? I don't know, maybe bouncing their exercise balls?

and making lots of money?!

[hmurchison]

I'm checking out Contactizer Pro 3.x from Objective Decision right now.

The first bit of Google integration was the importation of my Gmail messages and contacts. It also pulls the Google Map location of any correct address you have input for a contact.

I could see this becoming a nice partnership with Apple supporting Google technologies and vice versa.

[JeffDM]

Originally Posted by karbon

So, Picasa was created by Google? Nope, it was bought. Google Earth? Nope, bought as well. Gmail? Nope, it was based on a previous AJAX application.

So what are all those alleged PhD's doing at Google? I don't know, maybe bouncing their exercise balls?

But seriously, the search engine is great, but don't give them a lot of credit for "inventing" whatever they have acquired. It is what Microsoft has been doing for years...

I think the key is "based on". They made quite a bit of changes. Gdocs has had a lot of integration work from different code bases. My understanding is that a lot of it was recoded to use Google's API, quickly too.

Originally Posted by SpamSandwich

Google will likely duplicate any developments with Apple on other platforms. I'm not on the edge of my seat...yet.

I think it would be irresponsible of Google to not support Windows.

Originally Posted by pt123

Well, if we are gonna sing that tune, iTunes was purchased, so was OS X.

OS X wasn't totally purchased though, and I don't think from just one source. Much of the original base is from NextStep, most of the back-end has been updated from other open source origins. Bringing all these together, as well as other parts, and make it Mac-like, isn't trivial.

[wilco]

Originally Posted by ricksbrain

Wow, karbon. Welcome to the forums. Cranky first post, I must say...

Correcting misperceptions makes him cranky?

[JeffDM]

Originally Posted by wilco

Correcting misperceptions makes him cranky?

No, but the tone sure makes him sound cranky.

I'm not saying I'm above it either, I'm cranky at times too, but I'm just saying...

[Louzer]

Hey, maybe this whole Google joining was brought out when Jobs pulled his "secret features" comment out of his ass last year, needed some help coming up with something worthy of the comment, couldn't come up with any good ideas on his own and teamed up with Google to see if they could come up with something interesting.

Oh, and don't forget, iMovie and GarageBand were bought by Apple as well! And they basically stole the ideas for Dashboard and Sherlock. And I think they've kind of ripped off Microsoft's idea of delayed OS releases....

[scstsut]

Originally Posted by BlackSummerNight

What cool things have google created? I don't see why everyone is in love with google.

Microsoft made their fortune on integrating (their only successes) Windows, Office and their Servers (Exchange, etc.). Apple has come back on the back of their integrated computers and OS X (it's like they're made for each other!), the integration of their OS X and other software (iLife, iWork, Final Cut, Aperture, etc.), and the integration of their various hardware (Macs, iPod, AppleTV, iPhone, etc.). In a couple of months their server offerings, with it's integration with everything Apple, will be ready to take on Microsoft's in the enterprise. Google is similarly building the exponential power of integration......

Originally Posted by pt123

Well, if we are gonna sing that tune, iTunes was purchased, so was OS X.

Originally Posted by karbon

So, Picasa was created by Google? Nope, it was bought. Google Earth? Nope, bought as well. Gmail? Nope, it was based on a previous AJAX application.
So what are all those alleged PhD's doing at Google? I don't know, maybe bouncing their exercise balls?
But seriously, the search engine is great, but don't give them a lot of credit for "inventing" whatever they have acquired. It is what Microsoft has been doing for years...

Apples offerings, many of which come from acquisitions that they then built on and perfected (NeXT/OS X, Final Cut, DVDStudio, Shake...), Google is acquiring pieces (Writely, Blogger, YouTube...) to build on and perfect. And you're right. Microsoft built MSDos from a clone of CP/M.

What Apple has done in the past ten years would never have happened if they'd tried to bake everything from scratch. They took a lot of open source software and aquisitions but the big deal is that they made great software out of the building blocks that were available to them. Without Apple's software from Final Cut Pro to iLife, Apple would have disappeared......

[melgross]

Originally Posted by trevorlsciact

defiantly

Defiantly?

Or definitely?

[melgross]

Originally Posted by Slewis

Well, yes they will choose to simply stay the way they are now.

Apple knows the real money is in hardware, Software as far as they care and services like .Mac or the iTunes Store are literally just extra spice.

Sebastian

The cash flow is in hardware, but the profits are in software, and services.

By software, I don't mean Tunes.

[melgross]

Originally Posted by Slewis

Why does the iTunes Store exist? Well 2 reasons, One is to keep DRM from falling into the control of Microsoft who would not bother fighting for consumer rights at all, and has even worse DRM than FairPlay.

Don't make the mistake of thinking that Apple is fighting for consumer rights. They are not. They are fighting for their own rights.

An Ad Supported model probably wouldn't do as well as iTunes is doing right now, Apple is better off sticking with what they have now.

Sebastian

We don't know how well it would work if Apple does it, because Apple isn't doing it.

But, that doesn't mean that Apple won't do a form of it in the future. Apple is doing things they formally said they wouldn't do.