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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,151
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Apple's multi-touch technology seen spawning "mega-platform"
Financial experts at UBS Investment Research say they believe Apple Inc. is developing a "mega-platform" based around its recently introduced multi-touch display technology that will facilitate broad growth opportunities through an assortment of future products.
In a research note issued Tuesday, analyst Ben Reitzes encouraged his clients to look past the minute details of the initial iPhone and focus on the power that lies in the 'unannounced' multi-touch ecosystem that will eventually find its way into several products across the company's product portfolio. "We believe this 'Mega-Platform' could help Apple become an 'open-ended' growth story once again with a logical chronology of new products for years to come," the analyst wrote. Reitzes, who maintains a Buy rating on shares of the Cupertino-based company, said the firm is in a similar position with the multi-touch platform as it was in 2001-2003 when it launched its first iPods with the popular click wheels. "At that time," he explained, "it was perhaps irrelevant to focus on the details around the initial iPods – things like capacity and the relatively high $399 price point." The UBS analyst said he expects the new platform to become prevalent in each of the consumer electronics maker's major hardware products within 3-5 years, possibly sparking touchscreen Macs later this holiday season or sometime in 2008. Among his expectations are touch-screen iMacs, as well as "tablet-like" notebook devices that provide basic computing without the need for a keyboard or stylus if the user desires to keep the device closed. "We also expect new touchscreen video iPods, more phones and possibly even TVs in the future," he added. "With regard to the iPhone, we expect Apple to have a full line of phones from $150 to $600 available for purchase at multiple retailers in several geographies within three years, just like it did for iPods." Attempting to quantify the potential effect of the mega-platform, Reitzes estimated the resulting array of multi-touch devices could add about $1.00 -- $0.35 from iPhones, $0.30 from Macs, $0.06 from ultra-portables and $0.33 from iPods -- to Apple's annualized per-share earnings power at some point during fiscal 2009. "This math does not even include the added benefits of improving retail profitability and catalyzing the services and accessories businesses like the iPod did," he told clients. While Reitzes did not use Tuesday's research note to alter his Apple model, he noted that his current estimates of $3.20 per-share earnings on sales of $24.6 billion may prove to be conservative. UBS maintains a $124 price target on shares of the company. |
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#2 |
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Registered User
Join Date: Apr 2006
Posts: 17
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sorry...
immature...FIRST POST.
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#3 |
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Registered User
Join Date: Sep 2006
Location: sydney
Posts: 79
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please, please, Mac Tablet Pro
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#4 |
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Registered User
Join Date: Jun 2003
Location: Louisiana
Posts: 448
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"we believe that now that Apple has introduced a new Hammer, everything looks like a new nail."
That is all. |
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#5 |
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Registered User
Join Date: Nov 2004
Posts: 2,914
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Anyone who gets their greasy fingers on my Mac's screen will feel the wrath of my shatterproof plastic ruler across their knuckles!
Touch screen Macs - Noooooooooooooooo! ![]() |
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#6 |
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Global Moderator
Join Date: Jun 2004
Location: .US
Posts: 9,127
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I think we'll have to wait and see how they handle it with the iPhone. I hope they have some sort of smudge and scratch resistant coating.
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#7 |
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Registered User
Join Date: Aug 2006
Posts: 646
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To be honest, I don't see an immediate need for this in desktop models. Who wants to reach across the desk for hours? What about people who use Macs for 8 hours a day at work? Not a good idea.
Tablets, definitely. Portables.......... maybe, though that often has the same problem as desktops... reaching out in front of you. To make a touch-interactive UI really usable, the device has to be lightweight and easy to touch. I know it sounds stupid, but not all computers are easy to touch! -Clive |
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#8 |
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Registered User
Join Date: Mar 2007
Posts: 4
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Makes sense
Come to think of it, everything about OS X looks like it was made to be compatible with a Multi-Touch UI. For instance, OpenGL, Core Animation, Expose, Genie effect, spring-loaded folders, the OS X Dock, etc. Leopard is even supposed to have capabilities to run resolution independent applications, which, from what I understand, means that you can resize the zoom of an application window the same way you resize the window dimensions -- and that's pretty key for Multi-touch UI. My guess is that they've been working towards this for years.
Here's a good example if you're having trouble imagining Multi-Touch UI in OS X: http://www.youtube.com/watch?v=5JcSu7h-I40 |
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#9 | |
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Registered User
Join Date: Nov 2004
Posts: 2,914
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Quote:
Maybe they'll expand into OQO like devices (and I'd buy one in a heartbeat) but I think the analyst is somewhat off the mark with touchscreen iMacs. |
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#10 | |
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Registered User
Join Date: Aug 2006
Posts: 2,066
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Wow
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Its coming and it's Apple that is bringing it to us. Check out the keyboard. It doesn't mean that it will replace the mechanical today, but I do see a way to marry them both. Certainly, it appears that Apple just may re-invent the computer. Again. Perhaps a few shares of Windex are also in order. |
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#11 |
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Registered User
Join Date: Jan 2005
Location: Philadelphia
Posts: 264
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The only thing to take way from this is "Financial experts at UBS Investment Research" said?
What do Financial Experts know about technology and usuability and so on. They are guessing that this technolgies will be used everywhere. I doubt it very much, it works in some applications where gestering is natural to do but applicate a technology wronging will kill it really fast. |
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#12 |
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Registered User
Join Date: Apr 2006
Location: LA
Posts: 290
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I think the analysts are getting excited like little kids on Christmas over this multi-touch thing. I think we have yet to see how well Apple has solved the smudging and scratching problems inherent in a touch system. Also, how much does multitouch even matter to a non-handheld device. I own a convertible tablet notebook on which I never used the tablet features because they were just a lot slower than a keyboard and mouse. Also, the mechanical feedback is really a great thing with keyboards and mouses. That's one reason why I (and I'm sure many of you) would never use the mighty mouse. I appreciate the audio and tactile feedback I get from distinct mouse buttons.
That said, if anyone could find a way to make this tech useful in a larger device (I think it's great for ipods or a phone) |
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#13 |
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Registered User
Join Date: Jan 2005
Location: Philadelphia
Posts: 264
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If people look closely at job's demo of the iphone you can see finger smudges arcoss the screen when he was using it. As far as I am aware there is no way to stop oils from your fingers from getting on the displace and building up over time.
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#14 |
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Registered User
Join Date: Jan 2005
Location: Philadelphia
Posts: 264
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This is true, our generation was raised on tactile feeback, all the games and learning we all have done was based on this principle. In order for mutli-touch and visual feedback to be intuitive your whole learning experience has to be based on it. The younger generation could take serious advantage of this. It maybe less useful to the rest of us.
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#15 | |
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Global Moderator
Join Date: Jun 2004
Location: .US
Posts: 9,127
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#16 |
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Registered User
Join Date: Aug 2006
Posts: 2,066
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Don't touch
Forget the Windex?
"FingerWorks products need no on-screen contact to work. A FingerWorks keyboard senses the motion of fingers in the air, allowing users to "cut and paste" or zoom in and out with such simple gestures as "pinching" or "closing the lid of a jar."(1) Further good reading: "iPhone and Jeff Han's Multi touch? Yes, the iPhone uses Multi-touch technology. * FingerWorks has been bought by Apple in June 2006. * Jeff Han has NOT been hired by Apple to work on the iPhone There were rumors that Apple had tried (unsuccessfully) to hire Jeff at one point to work on the launch of the iphone. NY Times techie David Pogue even asked Steve Jobs about him on the day of the launch. Here's Jeff Hans' response on the iPhone: "The iPhone is absolutely gorgeous, and I've always said, if there ever were a company to bring this kind of technology to the consumer market, it's Apple. I just wish it were a bit bigger so I could really use both of my hands."(2) As for that tactile feeling, perhaps a marrying of the Multi-touch technology with a single injection-moulded silicone keyboard such as the topside of a Indukey (3) could do. 1. http://www.delawareonline.com/apps/p...0357/-1/NEWS01 2. http://multi-touchscreen.com/ 3. http://www.indukey.com/teaser/teaser/360/detail.html P.S. For those of us who remember the uproar from the likes of IBM when the Mac was introduced in 1984. "The mouse is dead (or such)." Thank goodness, Steve didn't listen. Last edited by Abster2core; 03-13-2007 at 11:44 AM.. |
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#17 |
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Registered User
Join Date: Sep 2006
Location: somewhere below the bible belt
Posts: 521
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I admit that if Apple came out with an iMac that allowed you to detach the screen from the stand, which would be the dock/charger unit, and to use it like you do a Wacom Cintiq I would be very, very interested in that. But it would have to include a pen, like the Wacom pen.
Other than that, how about an Apple universal remote that uses the multi-touch screen technology? The screen would change depending on whether you were using it with your Mac, AppleTV, iPod stereo or whatever, giving context sensitive visual controls for each device. Throw in support for select non-Apple products such as HDTVs and HD DVD/Blue Ray players, etc... ![]()
"Too much of a good thing is great." Mae West
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#18 | |
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Registered User
Join Date: Nov 2004
Posts: 2,914
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Quote:
Lifting your left finger to click the right 'button' seems to be the only thing some people don't quite get immediately but it soon becomes second nature IME. I also switch off the side buttons. They're great most of the time but if you concentrate on drawing on Photoshop and the Dashboard suddenly appears because you've squeezed the mouse too hard it gets annoying quickly. Try one someday for longer than the 15 minutes many people have attempted in an Apple Store. |
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#19 |
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Registered User
Join Date: Jun 2004
Location: Earth
Posts: 1,729
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#20 | |
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Registered User
Join Date: Apr 2006
Location: LA
Posts: 290
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#21 |
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Registered User
Join Date: Jan 2005
Posts: 562
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Like your keyboard and mouse are going to suddenly break if you had a touchscreen? I don't think the boss is going to fall for that one, if you're looking for a disability check.
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#22 | |
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Registered User
Join Date: Jan 2007
Location: Ireland
Posts: 317
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Quote:
Some users have reported that skin elsewhere has also stopped lubricating. Gone are the shiny noses that TV makeup artists have been battling for decades. Slightly more worrying, though, have been some unconfirmed reports that other bodily lubricants involved in reproductive processes have also been affected. An Apple spokesperson has said that these issues had been noted and that the Apple store now has a great new line of Apple skin moisturising products and ancillary lubricants available. |
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#23 | |
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Registered User
Join Date: Jan 2007
Location: Ireland
Posts: 317
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#24 | |
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Registered User
Join Date: Aug 2004
Location: Houston, Texas
Posts: 471
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We just may need to start a new geologic era: the iPhonozoic! |
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#25 | |
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Registered User
Join Date: Feb 2007
Posts: 318
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Possibilities
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Imagine a musician creating music while standing with the screen about 6 inches away and as he touches different regions of the screen different instruments play, their sound is modified and shorten/lengthen based on the gestures he uses. I don't ever remember something like this in the market. Yes, nobody is going to work like a drone typing by using a touch screen for 8 or 12 hours. But I can see someone painting, drawing, in general creating, with a large screen in front of them (specialy while standing) while they interact with their virtual canvas. Think different, think creative and not mundane uses like typing, or writing code. As long as it is an alternate inferface with standard keyboard and mouse still available for mundane tasks, I see this as a huge boost. Think canvas for music, colors, effects, drawing, painting, animating objects, animating models, organizing, brain storming. Last edited by EagerDragon; 03-13-2007 at 12:56 PM.. |
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#26 |
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Registered User
Join Date: Jan 2007
Posts: 42
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I must admit I am skeptical about this technology in desktops HOWEVER... lots of people are talking about fingerprints and scratched screens, etc. I thought of that too immediately and that's because it's an obvious issue that results from touching screens. So I hardly think Apple would overlook such an obvious issue and I'm sure they would coat the screen to avoid scratches and fingerprints.
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#27 | ||
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Registered User
Join Date: Nov 2004
Posts: 2,914
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Quote:
Quote:
http://www.ideo.com/portfolio/re.asp?x=12328 |
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#28 | ||
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Global Moderator
Join Date: Jun 2004
Location: .US
Posts: 9,127
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Quote:
Quote:
Despite, I haven't subjected my Mighty Mouse to a hanging, but I end up switch-handing with a Wacom tablet mouse on one side of the keyboard, and MM on the other. Last edited by JeffDM; 03-13-2007 at 01:05 PM.. |
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#29 | |
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Registered User
Join Date: Nov 2004
Posts: 2,914
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Quote:
Here's the gesture for replying to your boss when asked to do overtime in Mail.app... ![]() Of course it has to be localized. Here's the italian version... ![]() |
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#30 | |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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As I've been saying.
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When you use the phone, you are usually in transit, and may not have the cleanest fingers. But sitting in front of your machine at home, or in your place of business, you have no such excuse. Multi-Touch sounds like a very useful feature. I can imagine using it while working with many programs. Moving a page or image around on the screen would be easier with a finger than it would be with a mouse or trackball. While it's also easy using a pen on my graphics tablet, most people don't use them for their work. |
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#31 |
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Registered User
Join Date: Dec 2001
Location: Vancouver, BC, Canada
Posts: 83
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Missing the point
I think a lot of people are missing the point of having a multitouch display on a desktop or laptop. People compare it to moving the hands from the mouse all the way up to the screen to do a simple click, or taking a stylus to do clicks all over the screen, neither of which is a step up from what we have today. But the difference here is the "multi" part of multitouch.
Easy examples have already been pointed out. Resizing or rotating images and webpages with two-finger pinch and rotate movements are much more accurate and natural than moving sliders or little boxes on an object's corner. And what about sound and video editing? There are tons of cases where being able to manipulate multiple controls on the screen at once would be a godsend, and are impossible to do currently without dedicated hardware. For instance, you could move a bunch of sliders in a sound editing app all at once. Or how about that little keyboard in Garageband? Just blow it up to finger-tapping size and beginner users have a fully functional keyboard. It's not as good as dedicated hardware, but Garageband is made for beginners who may not have all the goodies yet. Seriously, multitouch could be the beginning of a whole new way to interact with your computer. Forget all those single-click alternatives you've already tried because they're just awkward replacements for the mouse that's already on your desk. With multitouch, you now have 10 fingers able to do 10 things on your screen all at once, all with direct manipulation techniques that UI designers go bonkers for. If this is built into Leopard with easy-to-code APIs, and all new Macs provide support for it, we could see some amazing stuff that no one here has even imagined. Totally revamped iLife and pro apps would be just the beginning. I think the "multitouch is useless on desktops" statement is in the same vein as "Apple shouldn't waste its time on an MP3 player". |
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#32 | |
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Registered User
Join Date: Feb 2007
Posts: 653
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#33 |
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Registered User
Join Date: Aug 2006
Posts: 2,066
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Look ma, no hands!
aegisdesign
Have you not looked at the Jeff Han links above? You don't have to touch the screen at all. Just hover above it. |
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#34 |
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Registered User
Join Date: Nov 2004
Posts: 2,914
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#35 | |
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Registered User
Join Date: Nov 2004
Posts: 2,914
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Quote:
If you want to give me a second screen to put greasy fingerprints on for apps that would benefit from that kind of UI, then fine, but most of the time I'm reading/writing text and don't want fingers anywhere near it. And then, when I'm editing images, having big smudges on them isn't conducive to getting quality images, particularly if I'm looking for detail in shadows. Jeff Han's demo of a lightbox was about the most convincing application demo I've seen of the feature but only really for sorting and rotating images and basic editing. Past that you have to keep grease and dirt away from images. I once had a really cute sales rep come round my office to try and sell me some new search engine affiliation - could have sold me anything, even a search engine I wasn't that keen on. But then she stuck her finger on my screen...... sale over. ![]() |
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#36 | |
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Registered User
Join Date: May 2005
Posts: 8,453
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Quote:
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"The natural progress of things is for liberty to yield, and government to gain ground."
—Thomas Jefferson Proud AAPL stock owner. |
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#37 | |
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Registered User
Join Date: May 2005
Posts: 8,453
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Quote:
"The natural progress of things is for liberty to yield, and government to gain ground."
—Thomas Jefferson Proud AAPL stock owner. |
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#38 | |
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Registered User
Join Date: Aug 2006
Posts: 2,066
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Quote:
"Instead of a typical cell phone's buttons, the iPhone has just a screen, and is operated by specific finger motions -- a capability similar to the products made by the firm that Elias and Westerman founded in conjunction with UD, called FingerWorks. Under Westerman and Elias' guidance, FingerWorks built a range of these multi-touch devices, including a no-touch keyboard, mouse-less mousepads and other gadgets that allowed users to initiate computer commands with finger gestures, or just by getting their fingers close to the keys." And again: "FingerWorks (products need no on-screen contact to work. A FingerWorks keyboard senses the motion of fingers in the air, allowing users to "cut and paste" or zoom in and out with such simple gestures as "pinching" or "closing the lid of a jar." http://www.delawareonline.com/apps/p...0357/-1/NEWS01 Last edited by Abster2core; 03-13-2007 at 02:19 PM.. |
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#39 |
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Registered User
Join Date: Feb 2005
Location: Montreal QC
Posts: 7
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touch screen without touch
All this talk about the smudge issue with touch screens reminds me of the Apple patent from a year or so back for screens where each pixel acts not only as a display pixel but as a "micro-camera" for receiving visual information. (I don't remember what it was called and all I was able to find on the web was references sto the proximity detector patent, though I'm sure that this would somehow integrate with the combined display/detector pixels patent...)
I can imagine this would be a clever way of detecting the location of a user's finger(s) at a respectable distance from the screen without the user having to actually touch the screen. With each pixel providing information to the processor on the location of fingers, it shouldn't be too difficult for an algorithm to calculate a stereoscopic representation of the fingers, and maybe even calculating relative distance of the fingers from the screen, which might permit a sort of 3D manipulation, where changing the distance of one finger relative to the screen, say, with the other staying at the same distance, could let you "push" or "pull" (parts of) objects away or toward you. Similarly, using the index and thumb on one hand as control fingers, rotating your hand in front of the screen could rotate an object away from you or toward you. Think of the possibilities that come from combining multi-touch with the pixel-level "micro-camera" patent... |
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#40 | |
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Registered User
Join Date: Jun 2005
Posts: 1,149
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Quote:
As for the analyst talking about touchscreen TVs, that's just dumb. People are so lazy that they won't give up their remote controls and they sure as heck won't get off the couch to walk to the TV to change the channel. |
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