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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,153
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Apple struggling to meet demand for new LED-lit notebooks
An ambitious move on the part of Apple Inc. to be amongst the first PC manufacturers to adopt eco-friendly LED backlit displays for its notebook designs is thus far causing the company slightly more grief than good.
The Cupertino-based Mac maker, which refreshed its MacBook Pro systems with Intel's Santa Rosa-based underpinnings during the first week of June, has yet to catch up with demand for the new LED-lit 15-inch models. In recent weeks, in fact, the firm appears to have fallen further behind. The Apple online store, which once estimated delivery of the 15-inch models at 5 to 7 business days, has recently push those ETAs out to 7 to 10 business days. In favoring its own channels, the company has managed to funnel a trickling supply of the notebooks into its own retail stores. However, that has left most third party vendors on hold. Some high-volume Apple dealers tell AppleInsider that thousand of units have remained on backorder since early June, while others claim they've yet to receive a single shipment of the new notebooks. In speaking to these dealers, Apple representatives have reportedly identified the new 15-inch LED backlit display panels as the root of the problem. However they stopped short of indicating whether the holdup is a result of an ongoing quality issue or simply supply constraints associated with the relatively new display lighting technology. "In stock soon. Order now to get in line," online retailer Amazon.com has been telling customers shopping for the 2.4GHz 15-inch MacBook Pro. "First come, first served." Meanwhile, those looking for the entry-level 2.2GHz model are quoted slightly more favorable wait times of 4 to 5 days. Over at OnSale.com, things aren't much different. The online discount shop, which is offering $150 mail-in-rebates on both current and previous generation MacBook Pros, had been completely out of stock for the past five weeks. Only in recent days has it begun reflecting immediate availability of the 2.2GHz model. Again, however, the retailer recommends that customers call in to check on availability of the 2.4GHz models. Apple's move towards LED-backlit displays for its MacBook Pro systems is part of a broader company-wide commitment toward a greener Apple. Unlike traditional fluorescent-lit LCD display panels, which contain minute amounts of mercury, the new LED-lit panels are free of the potentially harmful toxin. The Mac maker has said that it plans to reduce and eventually eliminate the use of mercury altogether by transitioning to LED backlighting for all its computer and consumer electronics displays "when technically and economically feasible." Its next foray into the realm of LED backlit mobile computing is expected to arrive later this year in the form of an ultra thin, ultra portable 13-inch design. Given that both Wall Street analysts and AppleInsider have recently cited rising Mac sales -- particularly in the notebook department -- as recent growth drivers for Apple, it begs the question of how many more units the company could be pushing if it could truly meet demand. |
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#2 |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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If the problem is due to demand rather than to defects, then it is a position that most manufacturers would love to be in.
Nevertheless, it's not good to allow things to get out of control, and make people wait. |
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#3 | |
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Registered User
Join Date: Aug 2006
Posts: 646
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Quote:
How many times do I have to say it?! 13" ISN'T ULTRA-PORTABLE!!!!!!!!!!!!!!!!! Calling my crappy Nokia 3100 an iPhone doesn't make it one. Neither does calling a 13" MBP an ultra-portable! It will still carry nearly the same weight as the 13" MBs... that's 5.1 lbs, FYI. Wake up, you stupid lunatics! -Clive |
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#4 | |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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Quote:
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#5 |
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Registered User
Join Date: Jun 2003
Posts: 431
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Oh Really?
So this past weekend I went to a local Apple store to pick up a new 15 MBP. Wanted the 7200RPM HD option but they didn't have any in stock and said that upgrade will have to be ordered through Apple.com. Fair enough. I ordered a 15" MBP with the upgraded HD and that only delayed shipping by 1 week. It's still set to arrive next week.
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#6 |
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Registered User
Join Date: Jun 2006
Posts: 36
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i think the point is that even if it is 1 pound, it still isn't ultra portable. the ultra portable form factor has been established by products such as the Sony VGN-UX, OQO 002, Samsung Q, etc...
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#7 | ||
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Registered User
Join Date: May 2006
Posts: 506
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Quote:
Quote:
Don't be so rude. |
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#8 |
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Registered User
Join Date: Dec 2004
Location: Edmonton, AB, CA
Posts: 103
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Gross misuse of the term "begs the question."
Apple SexBots powered by Intel
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#9 |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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#10 |
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Registered User
Join Date: Jun 2006
Location: Michigan
Posts: 122
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#11 |
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Registered User
Join Date: May 2006
Location: L.A.
Posts: 17
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#12 | ||
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Registered User
Join Date: Aug 2006
Posts: 646
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Quote:
Quote:
Casing, display, keyboard/input, Mo-board, CPU, RAM, Wi-Fi, HDD, battery. The a large portion of weight within a laptop is the display. The size of the battery depends on the power requirements of the unit... one huge determining factor is the size of the display. The only thing Apple can do to dodge these two weight factors is to make the screen smaller. As for the casing, Apple would be making a smart move by using aluminum/titanium/whatever alloy. Keyboard/input, Mo-board, CPU, RAM Wi-Fi card are all fixed weights. I think we can all agree on these facts. At this point, the only difference between this device and the 13" MB is the presence of an optical bay, and a storage device. The storage device could be a 1.8" but then you're either forced to go with expensive SSD or the extremely fragile HDD. Let's assume Apple goes for the SSD. They'll save a matter of ounces. How about an Optical drive? How much does a slim DVD burner weigh? The heaviest one I could find was exactly one pound (most were around 0.6lbs. That would put this hypothetical optical-less, SSD MacBook at 4 lbs exactly. This is all very much beside the point. By Gloss' definition, it could be classified as ultra-portable. Sure we could eke past the definition of "ultra-portable" but that's not the point. My point is that the idiocy that occurs here is ridiculous. People on these forums chant "I won't buy a laptop until Apple makes an Ultra-Portable." That's ridiclous. Apple's current laptops are already under 1" and 5 lbs or so. What, you're waiting for them to be 4 lbs instead? Get real. That's like saying I have 2013 lb pile of cow s**t and that I shovel off 15 pounds. "Oh, now it's light because it's under a ton." "Ultra-portability" is not a definition, it's a characteristic. If Apple is going to make an "ultra-portable" it won't be a limb-sacrificed laptop. It'll be a device built from the ground up with portability in mind. I do think Apple will release a 13" laptop but it'll be a more-powerful MB with the bells and whistles of a MBP. It probably won't be under 4 lbs, but it will continue Apple's existing trend of developing lightweight, thin portables. Of course idiots around here will tout it as the Wu-rumored ultra-portable when it's a device no more portable than the 12" PB. That wasn't marketed as an ultra-portable and no one cared. Now it's a humoungous marketing scheme that you idios have fallen for. When this laptop arrives, don't make a fool of yourself and mistake it for an ultra-portable. If you do, you face my rapage once again. Remember: "Ultra-portability" is not a definition, it's a characteristic. -Clive Last edited by Clive At Five; 07-18-2007 at 05:11 PM.. Reason: Safari for Windows ate my post. |
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#13 | |
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Registered User
Join Date: Dec 2004
Location: Edmonton, AB, CA
Posts: 103
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Quote:
That last statement illustrates that I'm pro-Oxford comma. Um ... Macs? Good stuff, eh?
Apple SexBots powered by Intel
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#14 | |
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Registered User
Join Date: Apr 2007
Posts: 10
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Quote:
I ordered a 15" MBP with the 7.2k hard drive two and a half weeks ago, and it's still not shipped. But I've just gone onto the Apple store and it's still quoting 7-10 business days for shipping. I don't know that those estimated shipping dates are all that reliable. But, your mileage may vary. |
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#15 |
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Registered User
Join Date: Nov 2004
Location: Travelling somewhere, could be anywhere
Posts: 35
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i placed an order on july 6th for a 2.2 and it just shipped from shanghai today. yesterday was the latest it was estimated to ship by. finger's crossed that it gets here by saturday.
they seemed to have them in the store, but I wanted some other items on the same receipt that weren't in stock in the store. it was kind of funny that I could place an order at the apple store online that the reps at the store couldn't do for me. I was hoping to walk out of the store with the items they had in stock and have the other one's shipped to me. |
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#16 |
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Registered User
Join Date: Jul 2007
Posts: 2
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I ordered my 2.4GHz w/7200RPM drive on June 28. Was supposed to ship last Friday, now saying July 30.
Last edited by J45p3r; 07-18-2007 at 05:26 PM.. |
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#17 |
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Registered User
Join Date: Apr 2007
Location: Apple Fantasy Land
Posts: 738
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I ordered the 2.2 on June 15th and it shipped on June 22 and I got it on the 25th. Pretty good in my book given the high demand.
Serving humanity one sarcastic comment at a time.
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#18 |
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Registered User
Join Date: May 2007
Posts: 81
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It's all about moving boxes.
Recent delays in MBP seemed to more related to the hard drive configuration rather than a problem with producing the led backlit panel.
I was at the Apple Store last night and MacBook Pros were being purchased at an amazing rate. You would think they were giving away a car with each MacBook Pro purchased. I was very jealous. I love the way the media needs to have a reason to explain anything that could, maybe, possibly, kinda be a problem for Apple. Hey, strong demand for your premium notebook computer? We all should be so lucky to have demand problems like these. The Apple stores have been packed and MORE IMPORTANTLY they are moving merchandise! Go Apple! |
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#19 | |
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Banned
Join Date: Jan 2007
Location: London
Posts: 192
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Quote:
I'm with ajhill! The media does nothing but bash Apple without reason!!11! Go Appple!! |
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#20 |
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Registered User
Join Date: Nov 2002
Location: UK
Posts: 94
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I don't care whether people call the 13" MBP an 'ultra portable' or not. I just want one.
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#21 | ||
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Global Moderator
Join Date: Jul 2002
Location: UK
Posts: 3,820
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Quote:
However, the current MacBook uses CCFL backlighting. The screen size can be maintained, and power consumption can simultaneously be reduced by using L.E.D. backlighting instead. Quote:
The first of these is very significant (more so than the display). Intel's T5600 Merom, used in the MacBook, has a TDP of 34 watts. The ULV version, the U7600, has a TDP of 10 watts. This significant power saving, coupled to the reduced power consumption of the L.E.D. backlighting of the display, allows the use of a smaller, lighter battery. The casework for the MacBook has a healthy dollop of internal bracing, making the unit rather dense. The 13" MacBook is 0.663 ounces/cubic inch, whilst the 15.4" MacBook Pro is 0.638 ounces/cubic inch. This means that if the 13" MacBook used the same construction as a 15.4" MacBook Pro, it would weigh about 4.9 pounds. However, not only is the aluminium construction less dense, it would also allow for a smaller form factor, especially if there's no optical drive. |
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#22 |
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Registered User
Join Date: Apr 2005
Location: Denver, CO USA
Posts: 130
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Slash,
You are going to rot in Greenpeace Hell for writing "contain minute amounts of mercury, the new LED-lit panels are free of the potentially harmful toxin." /sarcasm ,dave |
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#23 |
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Registered User
Join Date: Aug 2006
Location: Vancouver
Posts: 719
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#24 | |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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Quote:
When cutting weight by a significant amount, some compromise must be expected. No DVD, a smaller HD, which, by the way, is NOT "extremely fragile". A plastic case might be called for as well. Look at some Sony models, and other manufacturers have come out with them as well. Go from a small 11" screen to 13", and you might pick up 8 to 10 oz. That's all. I would like to see an 11" lightweight model myself, to carry around for fun. But, a full featured model could go at 3.5 lbs. |
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#25 |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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#26 |
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Administrator
Join Date: Dec 2001
Location: GA
Posts: 3,729
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2 ad hominem attacks by Mr. CliveAtFive - 2 points.
Just about the only rule we have here besides spamming is name-calling.
--Johnny
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#27 |
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Brown is the new black.
Join Date: Aug 2006
Location: Melbourne, Victoria. Australia
Posts: 63
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The Big Up-Sell!
So. I wanted a 15" 2.2... three week wait, so that wasn't going to happen. I upgraded that to the 15" 2.4... four week wait, so that wasn't going to happen.
What other option did I have? Yep, that's right - the 17" big bad boy. Okay, so I ordered the 17" by phone at my local reseller - wait time? Oh, about 2 minutes while he went out to the stock room and picked one! Everyone wants the 15" units but nobody wants/can afford/wants to afford the 17". Picked it up last night and I have to say; this laptop is just incredible. Stock standard (who can afford options when you're paying almost $4K AUD for the laptop???) but it flies. As for the screen, no it's not LCD backlit but I don't really care - by the time the cold cathode has had it's day I'll be upgrading to something faster in an even more sexy case! The point of this ramble is: wait times in Australia are simply inane. Who in there right mind would wait a MONTH for an order to be filled? For anything? There's a difference between not expecting such huge demand and not expecting ANY demand. I've said it before: Apple are historically useless at supply chain management on new product releases. I don't know why I keep expecting them to get any better. This type of situation is NOT the way to grow your company on a global basis. But then, I don't think Apple really cares much about the OS market.
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In faecorum semper solum profundum variat! ----------------------------------------- |
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#28 |
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Registered User
Join Date: Oct 2004
Posts: 62
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I just wanted to say that I didn't care that much about the LED backlighting at first, but I compared the displays on my friend's MacBook Pro to my PowerBook, and the difference in image quality was immense. Not only was the viewing angle much better, the color accuracy was much better too.
You know how laptop LCD's have distorted colors when you look at them from the side? His display barely had that effect at all. The color accuracy was also much better, and it was obscenely bright. I was very impressed. |
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#29 | |
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Registered User
Join Date: Jul 2006
Location: Georgia
Posts: 714
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Quote:
Even Steve Jobs is starting to understand that simple doesn't always sell, people want features and that requires a certain level of space. |
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#30 | |
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Global Moderator
Join Date: Jun 2004
Location: .US
Posts: 9,127
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Quote:
Resolution has very little to do with power consumption. It's the light generation part of the display that consumes the most power. Last edited by JeffDM; 07-19-2007 at 02:47 AM.. |
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#31 |
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Registered User
Join Date: Mar 2007
Posts: 504
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#32 | ||
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,813
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Quote:
Quote:
Seriously, I didn't know there was such a system in place here. |
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#33 | |
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Registered User
Join Date: Aug 2006
Posts: 646
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Quote:
An under-powered, amputated laptop is not going to sell. -Clive |
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#34 | |
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Registered User
Join Date: Aug 2006
Posts: 646
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Quote:
Plus I've never spammed. I should get a 20-point bonus for that. -Clive |
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#35 | ||||
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Registered User
Join Date: Aug 2006
Posts: 646
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Quote:
Quote:
Pull your heads out and realize this. Besides, can you seriously not handle Apple's current 5-lb laptops? What more could you want?! Good grief, get a backbone. Quote:
Quote:
-Clive |
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#36 | |
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Global Moderator
Join Date: Sep 2004
Location: NYC
Posts: 19,612
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Quote:
At some point in time, people must agree on what words mean. If the great majority agree on a definition, then that is the definition. It may change later. If you don't agree, that's too bad, but then you are the odd man out. This has nothing to do with "handling" Apple's current lineup either. I suppose that you complained when people said that the original 20 pound models were too heavy. |
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#37 |
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Global Moderator
Join Date: Jun 2004
Location: .US
Posts: 9,127
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You are normally pretty jovial, what has changed such that your attitude is so different now from in the past?
Last edited by JeffDM; 07-19-2007 at 03:40 AM.. |
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#38 |
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Global Moderator
Join Date: Jun 2004
Location: .US
Posts: 9,127
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It's not the weight in itself, it's the fatigue. Have you ever had to walk around for twelve hours with a notebook strapped to your shoulder? Personally, I don't need a multi-GHz notebook, I really don't think many people do, but something that runs cooler, longer and is lighter would be a worthwhile tradeoff.
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#39 |
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Registered User
Join Date: Jul 2007
Posts: 1
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Apple sounds rotten to me
I ordered a new baseline 15" macbook pro from a Mac1 store on the 13th of June and am still waiting for it to arrive. This is my first Mac and to be honest Apple is proving to be completely incompetent, 6 WEEKS is fare too long to wait for a laptop.
At least now i have some idea that I'm not the only one going through this pain. And what problems have they had with the LED screens? |
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#40 |
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Registered User
Join Date: Jul 2007
Posts: 2
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My MBP shipped this morning!
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