Apple to host Mac event next Tuesday

***AppleInsider*** · 07-31-2007, 07:39 PM

Apple Inc. is gathering analysts and members of the media for a Mac-related press event to be held at the company's headquarters in Cupertino on Tuesday, August 7th, AppleInsider has been told.

Unlike past events in which the company drafted and issued digital invitations through e-mail, word of next week's event was initially spread Tuesday afternoon via phone calls from Apple's media relations personnel.

AppleInsider was told, and Gizmodo confirms, that the event will be restricted exclusively to Mac announcements. In speaking to journalists by phone, Apple representatives were reportedly very clear in expressing that no iPhone or iPod product announcements were in the cards.

The event will begin at 10:00 am PDT at the Apple Town Hall on the company's Cupertino-based campus -- the same venue used for the introduction of the Intel-based Mac mini and iPod Hi-Fi last February. Once again, seating is said to be extremely limited.

Apple chief executive Steve Jobs is widely expected to use the gathering to take the wraps off a new generation of 20- and 24-inch iMacs, which were first detailed back in March and later pinpointed for a release in late-July/early-August. It was also reported by AppleInsider in recent weeks that each new iMac would come bundled with a new super-slim keyboard, purported photos of which subsequently turned up on the web.

Jobs is also more than likely to use Tuesday's event to provide demonstrations of the company's long-awaited iLife '08 and iWork '08 software suites.

The Apple Town Hall Auditorium

[ View this article at AppleInsider.com ]

Bergermeister · 07-31-2007, 07:53 PM

New iMacs?

Mac mini Pro?

Ultra-portable?

Count-down...no sleep... arghhh...

Where's Suni when we need him?

empezar · 07-31-2007, 07:54 PM

i'm hoping new mac pros

AISI · 07-31-2007, 08:01 PM

Quote:

Originally Posted by AppleInsider

Apple Inc. is gathering analysts and members of the media for a Mac-related press event to be held at the company's headquarters in Cupertino on Tuesday, August 7th, AppleInsider has been told.

Confirmed by Jupiter Research's Michael Gartenberg.

Quote:

Just got a call that there's going to be an Apple announcement next Tuesday in Cupertino. Very interesting. I'll be out on the West Coast so I'll be sure to stop by and bring you all the news. Let the speculation begin.

Caribou Killa · 07-31-2007, 08:02 PM

New Mac Pros? Why? Theres no need for that. New iMacs and new ultra-portables is what we should be hoping for. And maybe, but almost definetely not, a mid-range tower. New ACDs too probably with integrated iSight. Also a serious revamping of the mac mini or total elimination of it.

also i hear Powerbook G5s should be making there debut too.

Haggar · 07-31-2007, 08:03 PM

One of the first questions for any new Mac introduction should be how are those things going to be supported. The sales and marketing people certainly aren't going to be paying any attention to serviceability. Computer salespeople are just like used car salespeople-- they only care about collecting the customer's money and if there are any service issues, just dump it on the technicians. That's what the salespeople at CompUSA, Best Buy and every other store do.

iPeon · 07-31-2007, 08:03 PM

Quote:

Originally Posted by empezar

i'm hoping new mac pros

Ditto.

ChevalierMalFet · 07-31-2007, 08:05 PM

My guess goes for the iMac; possibly the pasture for the Mini, possibly (eh?) a MacBook update. Though, I'd love to see a renewed commitment to the Mini, I'm not convinced Apple cares about it anymore.

Could be some price changes to reflect Intel component pricing as well, but again I'm not holding my breath on that.

shanmugam · 07-31-2007, 08:05 PM

finallllllllllllllllllllllllllllllllllllllllllllll lllllllllllllllllllly!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!!

new iMacs!

age234 · 07-31-2007, 08:06 PM

Great, iWork '08. I just bought iWork '06 last week...

Oh well, life happens.

Matthew Yohe · 07-31-2007, 08:07 PM

Well, they have to rollover into new lines or kill items in the entire mac line by January so that they meet EnergyStar specs. Might as well start now.

Matthew Yohe · 07-31-2007, 08:08 PM

Quote:

Originally Posted by age234

Great, iWork '08. I just bought iWork '06 last week...

Oh well, life happens.

Seriously? You do realize we are halfway through '07...

age234 · 07-31-2007, 08:10 PM

Quote:

Originally Posted by Matthew Yohe

Seriously? You do realize we are halfway through '07...

Well, I had it preinstalled on my 24" iMac I ordered...

Just kidding, it was on my MacBook. I'm not too bent out of shape about it, though. I can't say I'm surprised.

NOFEER · 07-31-2007, 08:15 PM

i bet it's to get part of that huge back to school crowd.....

shanmugam · 07-31-2007, 08:16 PM

it just the product (macs) ready or $10 stock price initiated this Event?, well good to see new iMacs soon.

Leopard coupon and new iMac will be sweet for holiday season.

**Mr. H** · 07-31-2007, 08:17 PM

So the big question: will it be iMac only, or some other Mac too?

That the iMac will receive a major overhaul is a given, but, will we see an ultra-portable and/or, dare I say it, a mini-tower?

I'm preparing myself to be disappointed in that it'll be just the iMac.

donlphi · 07-31-2007, 08:21 PM

I also find it interesting that TODAY of all days, I recieved an APPLE SURVEY regarding the APPLE TV. I bought it the day after it came out. Anybody else get this Survey?

I think we'll see some demonstrations of the new imacs and macbooks (macbook pros), but nothing new will probably be available yet.

I'll hold my breath until then.

homeboy87 · 07-31-2007, 08:27 PM

No new iPod? That sucks ass.

I'm expecting:

*Alu enclosed iMacs.
*Santa Rossa Macbooks.

....................................and hopefully the new iPod G6.

@homenow · 07-31-2007, 08:33 PM

Quote:

Originally Posted by donlphi

I also find it interesting that TODAY of all days, I recieved an APPLE SURVEY regarding the APPLE TV. I bought it the day after it came out. Anybody else get this Survey?

I think we'll see some demonstrations of the new imacs and macbooks (macbook pros), but nothing new will probably be available yet.

I'll hold my breath until then.

I didn't get the survey. They are going to have to move soon on this, but Steve did describe the Apple TV as a hobby. They really need to get HD video soon to make it a viable platform. They also need to start making some alliances, UTube is OK but it isn't family entertainment and in the long run I don't think that it helps with any demographic other than the 20 somethings. Video Rentals would go a long way as well. However, I don't think that the timing is right for AppleTV announcements yet, September/October would be better to get the news out and keep it fresh in time for the holiday shopping season.

For those that say the Mac Pro is not in need of an update remember that with the exception of the recently added high end tier it is the same computer that was announced last August at the same price points. That isn't to say that I think that they will update it now. I think that the iMac is a better bet. based off of the "silent" upgrades to the Mac line that they have done this year I would not put it past Apple to announce the iMac and either the MacBook or Mini updates at the same time.

jonnyboy · 07-31-2007, 08:49 PM

new imacs, w00t!

TednDi · 07-31-2007, 08:50 PM

just in time for back to school.

BJNY · 07-31-2007, 08:52 PM

So when will Apple announce a WiFi Hi-Fi and Airport Express-N?

Ireland · 07-31-2007, 08:52 PM

This event is for new iMacs, so let's not get ahead of ourselves and even think we'll be getting anything else. If we do then great, but keep a leash on those hopes.

reallynotnick · 07-31-2007, 08:53 PM

I am not sure why anyone would expect MacBook updates outside of an ultra-portable, they were just updated. Though this is Apple we are talking about, who just let their flagship products (iMac and iPod) go for 1 year and 2 years (5.5G does not count) without an update.

I hope we see the Mac Mini be upgraded to a Mac (drop any word that means small). I want something cheap, semi powerful, upgradeable and screen less.

The Mac Pro is in desperate need of an update, or at the very least a price drop.

I would love to see HD video rentals, it would give the Apple TV some use and I would maybe pick one up.

Xserves don't really count as "Mac's" but they are due for another update.

Bundling a free update to Leopard with the iMac would really make it sell like hot cakes.

Oh I can't wait!!!!!!!! (even though I am really only in the market for an iPod)

icfireball · 07-31-2007, 09:03 PM

Quote:

Originally Posted by empezar

i'm hoping new mac pros

WTF? No.

Zenga · 07-31-2007, 09:08 PM

--BINGO!--

polar315 · 07-31-2007, 09:16 PM

Wondering what the availablity dates will be ? Thought that they would have pushed the new iMacs up for going to school. Some kids will be heading out the door very soon and maybe mom and dad did not wait and bought them the Acer machine at Futureshop thinking they were doing them a favor...

petera1969 · 07-31-2007, 09:20 PM

Quote:

Originally Posted by Ireland

This event is for new iMacs, so let's not get ahead of ourselves and even think we'll be getting anything else. If we do then great, but keep a leash on those hopes.

Apple is a company that leads by its nature. it will soon introduce a new iMac that will define exactly where they are going with their computing "arm" of the business, or at worst hint strongly and guide/push the industry (speed bumps are corporate decisions guided by stock price/share holders!).

the iMac always has been their standard bearer (hardwear realisation of their software goals) of where they want to push the industry, mac mini, mac pro etc is what their customers want "now" cos they know no better!

I hope they take a chance with the iMac, like they did with the original, cos thats how you define markets... point out HOW you should be using your computer not making machines that fulfill todays paradigm!

first post, hi appleinsider!

MacSuperiority · 07-31-2007, 09:22 PM

Quote:

Originally Posted by petera1969

Apple is a company that leads by its nature. it will soon introduce a new iMac that will define exactly where they are going with their computing "arm" of the business, or at worst hint strongly and guide/push the industry (speed bumps are corporate decisions guided by stock price/share holders!).

the iMac always has been their standard bearer (hardwear realisation of their software goals) of where they want to push the industry, mac mini, mac pro etc is what their customers want "now" cos they know no better!

I hope they take a chance with the iMac, like they did with the original, cos thats how you define markets... point out HOW you should be using your computer not making machines that fulfill todays paradigm!

first post, hi appleinsider!

Hello

sennen · 07-31-2007, 09:43 PM

Quote:

Originally Posted by petera1969

I hope they take a chance with the iMac, like they did with the original, cos thats how you define markets... point out HOW you should be using your computer not making machines that fulfill todays paradigm!

i agree... and welcome!

petera1969 · 07-31-2007, 09:59 PM

Quote:

Originally Posted by sennen

i agree... and welcome!

my fear is that leopard is taking a little long! i kinda saw a hardware/software assault on windows vista and generic pcs that would REALLY give people a reason to switch!

guess we'll have to accept that apple work incrementally, which i do respect, but i admire their balls when they go all out... from day 1, integrated screens, non upgradeable hardware, (phaps memory, they really shoulda realised we want apps to run on our shiney OS) no floppy, crikey no right mouse click by default!!!

lets see what they decide we can live without next!

SpamSandwich · 07-31-2007, 10:04 PM

Quote:

Originally Posted by Matthew Yohe

Seriously? You do realize we are halfway through '07...

Introducing "iChihuahua"!

jonnyboy · 07-31-2007, 10:10 PM

Quote:

Originally Posted by SpamSandwich

Introducing "iChihuahua"!

introducing... i, Robot

itgoesforfun · 07-31-2007, 10:11 PM

Since it's getting close to the 10.5 release date wouldn't one just hold off on the new Mac until the updated OS is available?

Andrew The Man · 07-31-2007, 10:14 PM

An ultra-portable with flash memory would be awesome!

petera1969 · 07-31-2007, 10:18 PM

Quote:

Originally Posted by SpamSandwich

Introducing "iChihuahua"!

sound cool! and i thought iPhone was already the status symbol that will require multi year commitment, that the celebs will pass to their flunkies as soon as the "next" thing comes out!

SpamSandwich · 07-31-2007, 10:18 PM

I wonder if some of these products have been developed for some time now, and Apple withholds them until the stock is affected... who knew they'd be introducing new Mac product at this time? It doesn't fit their regular introduction cycle, does it?

JavaCowboy · 07-31-2007, 10:24 PM

How about 2Gb of RAM in the base configuration instead of only 1Gb. Why do MacBook Pros come with more RAM than Mac Pros? It makes no sense at all.

petera1969 · 07-31-2007, 10:26 PM

Quote:

Originally Posted by Andrew The Man

An ultra-portable with flash memory would be awesome!

as soon as technology and the market require it!

mac sadly is still niche, when that segment (particularly japan) is financially viable or situations "demand" apple push things that way, it will happen

i have my desires for the now, but i guess i have 2 accept they are a huge corporation that must accommodate a lot of peoples requirements and more importantly have had all these conversations at least 18 months ago!

jonnyboy · 07-31-2007, 10:30 PM

Quote:

Originally Posted by itgoesforfun

Since it's getting close to the 10.5 release date wouldn't one just hold off on the new Mac until the updated OS is available?

not if new imac buyers are granted a discount on the leopard upgrade!

07-31-2007, 07:39 PM	#1
*AppleInsider* Kasper's Automated Slave Join Date: Nov 1997 Posts: 6,159	Apple to host Mac event next Tuesday Apple Inc. is gathering analysts and members of the media for a Mac-related press event to be held at the company's headquarters in Cupertino on Tuesday, August 7th, AppleInsider has been told. Unlike past events in which the company drafted and issued digital invitations through e-mail, word of next week's event was initially spread Tuesday afternoon via phone calls from Apple's media relations personnel. AppleInsider was told, and Gizmodo confirms, that the event will be restricted exclusively to Mac announcements. In speaking to journalists by phone, Apple representatives were reportedly very clear in expressing that no iPhone or iPod product announcements were in the cards. The event will begin at 10:00 am PDT at the Apple Town Hall on the company's Cupertino-based campus -- the same venue used for the introduction of the Intel-based Mac mini and iPod Hi-Fi last February. Once again, seating is said to be extremely limited. Apple chief executive Steve Jobs is widely expected to use the gathering to take the wraps off a new generation of 20- and 24-inch iMacs, which were first detailed back in March and later pinpointed for a release in late-July/early-August. It was also reported by AppleInsider in recent weeks that each new iMac would come bundled with a new super-slim keyboard, purported photos of which subsequently turned up on the web. Jobs is also more than likely to use Tuesday's event to provide demonstrations of the company's long-awaited iLife '08 and iWork '08 software suites. The Apple Town Hall Auditorium [ View this article at AppleInsider.com ]

07-31-2007, 07:53 PM	#2
Bergermeister Registered User Join Date: Oct 2005 Location: Southern Paradise Posts: 4,648	New iMacs? Mac mini Pro? Ultra-portable? Count-down...no sleep... arghhh... Where's Suni when we need him? Teacher: "What state do you live in?" Calvin: "Denial."

07-31-2007, 07:54 PM	#3
empezar Registered User Join Date: Jul 2007 Location: Sweden Posts: 1	i'm hoping new mac pros I want to buy a PC, but I can't :/

07-31-2007, 08:02 PM	#5
Caribou Killa Registered User Join Date: Feb 2006 Location: Havalina Posts: 134	New Mac Pros? Why? Theres no need for that. New iMacs and new ultra-portables is what we should be hoping for. And maybe, but almost definetely not, a mid-range tower. New ACDs too probably with integrated iSight. Also a serious revamping of the mac mini or total elimination of it. also i hear Powerbook G5s should be making there debut too. iBook 1.33 Ghz, 512 MB, 40GB Don't Steal iPods. Steal Music.

07-31-2007, 08:05 PM	#9
shanmugam Registered User Join Date: Oct 2005 Location: Portland, OR Posts: 1,196	finallllllllllllllllllllllllllllllllllllllllllllll lllllllllllllllllllly!!!!!!!!!!!!!!!!!!!!!!!!!!!!! !!!!!!!!!!!!!! new iMacs! 13.3" Core Duo MB Black \| 500 GB WD Scorpio Blue \| 2GB RAM \| 10.5.6 \| Viewsonic VX2255wmb 22" LCD 16GB iPhone 3G

07-31-2007, 08:03 PM	#6
Haggar Registered User Join Date: Jul 2006 Posts: 530	One of the first questions for any new Mac introduction should be how are those things going to be supported. The sales and marketing people certainly aren't going to be paying any attention to serviceability. Computer salespeople are just like used car salespeople-- they only care about collecting the customer's money and if there are any service issues, just dump it on the technicians. That's what the salespeople at CompUSA, Best Buy and every other store do.

07-31-2007, 08:05 PM	#8
ChevalierMalFet Registered User Join Date: Jun 2003 Location: Louisiana Posts: 448	My guess goes for the iMac; possibly the pasture for the Mini, possibly (eh?) a MacBook update. Though, I'd love to see a renewed commitment to the Mini, I'm not convinced Apple cares about it anymore. Could be some price changes to reflect Intel component pricing as well, but again I'm not holding my breath on that.

07-31-2007, 08:06 PM	#10
age234 Registered User Join Date: Feb 2006 Posts: 27	Great, iWork '08. I just bought iWork '06 last week... Oh well, life happens.

07-31-2007, 08:07 PM	#11
Matthew Yohe Registered User Join Date: Apr 2005 Posts: 262	Well, they have to rollover into new lines or kill items in the entire mac line by January so that they meet EnergyStar specs. Might as well start now.

07-31-2007, 08:15 PM	#14
NOFEER Registered User Join Date: Nov 2002 Location: ASHLAND, KY Posts: 1,819	i bet it's to get part of that huge back to school crowd..... I APPLE THEREFORE I AM

07-31-2007, 08:16 PM	#15
shanmugam Registered User Join Date: Oct 2005 Location: Portland, OR Posts: 1,196	it just the product (macs) ready or $10 stock price initiated this Event?, well good to see new iMacs soon. Leopard coupon and new iMac will be sweet for holiday season. 13.3" Core Duo MB Black \| 500 GB WD Scorpio Blue \| 2GB RAM \| 10.5.6 \| Viewsonic VX2255wmb 22" LCD 16GB iPhone 3G

07-31-2007, 08:17 PM	#16
Mr. H Global Moderator Join Date: Jul 2002 Location: UK Posts: 3,820	So the big question: will it be iMac only, or some other Mac too? That the iMac will receive a major overhaul is a given, but, will we see an ultra-portable and/or, dare I say it, a mini-tower? I'm preparing myself to be disappointed in that it'll be just the iMac.

07-31-2007, 08:21 PM	#17
donlphi Registered User Join Date: Jun 2006 Location: Seattle Posts: 146	I also find it interesting that TODAY of all days, I recieved an APPLE SURVEY regarding the APPLE TV. I bought it the day after it came out. Anybody else get this Survey? I think we'll see some demonstrations of the new imacs and macbooks (macbook pros), but nothing new will probably be available yet. I'll hold my breath until then.

07-31-2007, 08:27 PM	#18
homeboy87 Registered User Join Date: Jul 2007 Posts: 42	No new iPod? That sucks ass. I'm expecting: Alu enclosed iMacs. Santa Rossa Macbooks. ....................................and hopefully the new iPod G6.

07-31-2007, 08:49 PM	#20
jonnyboy Registered User Join Date: Jan 2005 Location: Tokyo, Japan Posts: 477	new imacs, w00t!

07-31-2007, 08:50 PM	#21
TednDi Registered User Join Date: Jun 2004 Location: Earth Posts: 1,729	just in time for back to school.

07-31-2007, 08:52 PM	#22
BJNY Registered User Join Date: Dec 2001 Location: New York City Posts: 176	So when will Apple announce a WiFi Hi-Fi and Airport Express-N? Member Registered: Dec. 98

07-31-2007, 08:52 PM	#23
Ireland Registered User Join Date: Feb 2006 Location: Ireland Posts: 8,561	This event is for new iMacs, so let's not get ahead of ourselves and even think we'll be getting anything else. If we do then great, but keep a leash on those hopes. Collecting my SSD iMac Fry-die. :D

07-31-2007, 08:53 PM	#24
reallynotnick Registered User Join Date: Jun 2006 Posts: 66	I am not sure why anyone would expect MacBook updates outside of an ultra-portable, they were just updated. Though this is Apple we are talking about, who just let their flagship products (iMac and iPod) go for 1 year and 2 years (5.5G does not count) without an update. I hope we see the Mac Mini be upgraded to a Mac (drop any word that means small). I want something cheap, semi powerful, upgradeable and screen less. The Mac Pro is in desperate need of an update, or at the very least a price drop. I would love to see HD video rentals, it would give the Apple TV some use and I would maybe pick one up. Xserves don't really count as "Mac's" but they are due for another update. Bundling a free update to Leopard with the iMac would really make it sell like hot cakes. Oh I can't wait!!!!!!!! (even though I am really only in the market for an iPod)

07-31-2007, 09:08 PM	#26
Zenga Registered User Join Date: Oct 2005 Location: oblivion Posts: 256	*New iMac* --BINGO!-- zenga

07-31-2007, 09:16 PM	#27
polar315 Registered User Join Date: Jun 2007 Posts: 47	Whatever is announced when can I get one or 2 ? Wondering what the availablity dates will be ? Thought that they would have pushed the new iMacs up for going to school. Some kids will be heading out the door very soon and maybe mom and dad did not wait and bought them the Acer machine at Futureshop thinking they were doing them a favor...

07-31-2007, 10:11 PM	#34
itgoesforfun Registered User Join Date: Jul 2007 Posts: 1	Upgrade Since it's getting close to the 10.5 release date wouldn't one just hold off on the new Mac until the updated OS is available?

07-31-2007, 10:14 PM	#35
Andrew The Man Registered User Join Date: Apr 2007 Posts: 3	An ultra-portable with flash memory would be awesome!

07-31-2007, 10:18 PM	#37
SpamSandwich Registered User Join Date: May 2005 Posts: 8,456	I wonder if some of these products have been developed for some time now, and Apple withholds them until the stock is affected... who knew they'd be introducing new Mac product at this time? It doesn't fit their regular introduction cycle, does it? "The natural progress of things is for liberty to yield, and government to gain ground." —Thomas Jefferson Proud AAPL stock owner.

07-31-2007, 10:24 PM	#38
JavaCowboy Registered User Join Date: Nov 2004 Location: Montreal, Canada Posts: 664	Mac Pro RAM How about 2Gb of RAM in the base configuration instead of only 1Gb. Why do MacBook Pros come with more RAM than Mac Pros? It makes no sense at all.

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