Apple hoists "There's something in the air" Macworld banners

[AppleInsider]

It's that time again -- the first round of non-descript Apple teaser banners have begun cropping up around San Francisco's Moscone Center, the site of next week's highly-anticipated Macworld Expo.

Sure to fuel rampant and widespread speculation for the next four days is a sprawling matte black banner hanging above the entrance to the south hall that reads simply:

"2008. There's something in the air."

Several other banners bearing the same phase are also visible through the windows of the south hall entrance.

[ View this article at AppleInsider.com ]

[MacWhore]

Wifi huh?

[iPhelim]

oh god, let's pray Steve doesn't do a Microsoft on us and start relentlessly propagating 'the cloud...'

interestingly, the font on those banners doesn't look like Myriad Set.....

[FreeState]

Yep Itunes movie rentals and AppleTV update here we come...

[mowenbrown]

Originally Posted by MacWhore

Wifi huh?

Well, if it's not wired then it's in the air. Although what is revolutionary or keynote worthy about wifi? Unless the iTV is going to get some serious upgrades as a media hub and home networking center?

iPhone redux announced in January and arriving in June is my bet....

[Mr. H]

A radio controlled Apple helicopter! Just what I've always wanted! Yay!

[dreyfus2]

All wrong. Avon perfumes available from Apple Store. iStink shipping Immediately.

[Lorre]

Apple buying that spectrum that was up for auction?
More company's supporting the Wifi-store like Starbucks does?
Airport express update?
Macbook nano has NO ports and does everything via wifi, bluetooth and wireless USB?

[iPhelim]

more likely something about 3G/EDGE/new AirPort/WiMax/Apple buying that auctioned spectrum and doing something iPhon-y/.Mac-y like maybe 'connecting' Mac users anywhere.....sharing Wi-Fi?

[NasserAE]

I would love to see AppleTV + Airport Base Station combo.

[gregarious119]

It obviously sounds like wireless something. The tablet/iMac idea would be pretty cool.

I don't know about everybody else, but that new typeface looks awesome.

[JDraden]

Originally Posted by FreeState

Yep Itunes movie rentals and AppleTV update here we come...

In the Air? Maybe it's a monthly fee for (almost) instant access to any participating studio's library via streaming. HD videos to come "soon."

[MacWhore]

Thats my point. It has to mean Apple Tv but I don't think movie rentals is that big. Serious upgrades to Apple Tv might actually make me buy one, but I mean it has to be complete overhaul. So saying "There's something in the air" just doesn't do it for me. Like ok you can now rent movies through wifi. It's in the air!! Yay! (sarcasm) Just doesn't appeal to me. I hope Steve has something better to introduce ie uber-portable.

[ciscored]

That iphone looks different, the AT&T logo is 1/3 down the screen

[Wondering]

but damn it would be amazing if they allow the iPhone to make calls over WiFi... that would save my chicken big time.

[Wondering]

Originally Posted by ciscored

That iphone looks different, the AT&T logo is 1/3 down the screen

If you look closely, its just a quicktime demo running on a large screen for the display. The window is pulled partway down the screen and you can see the OS window in the background.

[RolandG]

Originally Posted by iPhelim

Mac-y like maybe 'connecting' Mac users anywhere.....sharing Wi-Fi?

You might be onto something... there were supposed to be talks between Steve Jobs and the president of FON, a large WiFi-sharing community. I had to search a little but here is the link: http://www.appleinsider.com/articles...hare_wifi.html

[Cougar]

Definitely sounds like iTunes/Apple TV 2 to me.

Anybody else have a bad feeling that this Macworld is going to shortchange the mac, just like last year? They should start calling it Appleworld.

[iPhelim]

hmmm. if it was about that auctioned spectrum wouldn't they have already have to have secured it publicly to announce doing something with it?

[Wings]

iPhelim nailed it. It's shared wi-fi. You sign up your wireless router into the club, and presto, you get free access to everyone else's wi-fi who are also members. Of course, you have to be running the proper Apple software.

[EruIthildur]

Time Machine over wi-fi? I know the technical drawbacks, but maybe they now have error correcting routers.

[danielandrews]

Maybe it's the Ron Paul blimp?

[Feynman]

No one finds it interesting that the last photo of the iPod ad shows the dates of MacWorld?

Why post up the date on an ad that has already been out for so long if just to remove it after MacWorld?

[halo1982]

That something in the air better be my 13" MBP/Ultraportable. Argh. I really don't want a 15" MBP, but the build quality of the MacBook I bought last week is uber cheap. And the damn thing is already all scratched up!
Come on Apple, don't let me down two years in a row..

[MacWhore]

Sounds like you might be right.

[Amorph]

Originally Posted by iPhelim

oh god, let's pray Steve doesn't do a Microsoft on us and start relentlessly propagating 'the cloud...'

That's one of the big differences between Steve and Bill. Bill will talk about things on an abstract level, and how useful they will be in the abstract. Steve will talk about how you can do x, y, and z and either casually mention what enables it or leave it implicit.

There's also the more obvious and direct connections to the iPhone and a distributed wireless network of AirPorts...

Originally Posted by iPhelim

interestingly, the font on those banners doesn't look like Myriad Set.....

You're right. We seem to have an all new, very light and clean look.

[MacWhore]

Originally Posted by RolandG

You might be onto something... there were supposed to be talks between Steve Jobs and the president of FON, a large WiFi-sharing community. I had to search a little but here is the link: http://www.appleinsider.com/articles...hare_wifi.html

Sounds like you might be right.

[wirc]

Originally Posted by iPhelim

interestingly, the font on those banners doesn't look like Myriad Set.....

That is very unusual. I think it's either a lighter font of Myriad or a proprietary derivative.

[iPhelim]

time machine over airport..., its likely we'll see that soon but that one small feature isn't big enough for banners dedicated to it

[Celsior]

Too light, like that gawd-awful Segoe font that M$ uses in all its ads.

Originally Posted by wirc

That is very unusual. I think it's either a lighter font of Myriad, or it's one in the Helvetica family of typefaces. Did they ever switch over in Leopard, or was that just in the online store?

[halo1982]

Originally Posted by wirc

That is very unusual. I think it's either a lighter font of Myriad, or it's one in the Helvetica family of typefaces. Did they ever switch over in Leopard, or was that just in the online store?

Its definitly not Helvetica. It's another Myriad variant.

[Flounder]

Originally Posted by mowenbrown

iPhone redux announced in January and arriving in June is my bet....

That doesn't make much sense. Why would they torpedo their sales for the next 6 months?

[Wally]

I like the banner that says: "The cool technology conference".... a delightful jab at CES...

[iPhelim]

yeah on second thoughts it does look like just a thinner myriad variant, I say so because I use it everyday for literally everything

[BRussell]

Perhaps the new ultra-light portable(s) will have internet access everywhere via cell networks.

[Galley]

It had better not be an AirPort Extreme update. I just ordered one from Best Buy for $152.99. I guess I can wait until Tuesday to open it.

[shai969]

Introducing the iFart...

[Blah64]

------------------------
"There's something in the air."
------------------------

Come on guys/gals, AirPort? WiFi? MacBookNano?

Nah, it's much simpler than that. They're going to provide free bean burritos for everyone before the keynote.



<edit; damn you shai969, you had to sneak that in just ahead of me, huh?>

[klausvonkudo]

Originally Posted by iPhelim

oh god, let's pray Steve doesn't do a Microsoft on us and start relentlessly propagating 'the cloud...'

interestingly, the font on those banners doesn't look like Myriad Set.....

The font used is Myriad Pro Light. Not the typical Myriad used by Apple, but Myriad nonetheless.

[scottiB]

Obviously, Phil Collins is performing.