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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,151
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Apple buys chip designer PA Semi for $278 million
An Apple spokesman confirmed Tuesday evening that the company has agreed purchase a boutique microprocessor design company known for sophisticated but low-power designs, Forbes is reporting.
The acquisition of the 150-person company, P.A. Semi, may outline a new direction for the Cupertino-based company's iPhone and iPod products while dealing a considerable blow to chip maker Intel, which has long been courting the electronics maker to adopt its own low-power processor family, dubbed Atom. "Apple buys smaller technology companies from time to time, and we generally do not comment on our purposes and plans," said Apple spokesman Steve Dowling. He declined to go into the specifics of the agreement, but a person familiar with the matter speaking to Forbes said the deal would consist of a $278 million cash transaction. Both Apple chief executive Steve Jobs and Apple iPod chief Tony Fadell are said to have been instrumental in the deal, which included negotiations that took place at Jobs' home in Palo Alto, Calif. Forbes speculates that move on Apple's part is a strategic one aimed at assuring it can continue to differentiate its next-generation handheld products amongst a growing fleet of competitors, many of which may choose to base their designs around Intel's widely available offerings. P.A. Semi was founded in 2003 by Dan Dobberpuhl, who was among the lead designers for the Alpha and StrongARM microprocessors put forth by Digital Equipment in the 1990s, according to the report. In February 2007 the chip maker released a 64-bit dual core processor which it claimed was 300 percent more efficient than any comparable offerings, consuming only 5 to 13 watts while running at 2 gigahertz. The efficiency of mobile processors has been of particular concern for Apple, particularly as it embarks in new business directions such as mobile phones where battery life is critical. As such, the power savings offered by P.A. Semi's designs may have been amongst the firm's most compelling assets in Apple's eyes. In a report published Monday by Lehman Brothers, analyst Ben Reitzes cited sources in saying that Intel’s Atom chip (Silverthorne) may have failed to produce the kind of battery life that that Apple was seeking for its ultra-portable designs. Apple is expected to formally announce its acquisition of P.A. Semi during this afternoon's quarterly earnings call, of which AppleInsider will provide its usual coverage. |
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#2 |
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Registered User
Join Date: Jun 2003
Posts: 585
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Just to be clear before the rumors go crazy....
This is NOT because of iPhones & iPods (could be an extra reason) This is NOT for desktop macs (mostly) This IS for new computing device, aka the "tablet pda" style device that has long been rumored. At least this is what I've heard. I was told "think knowledge navigator + iphone + crack = " The possible uses are more than just the new device, but the purchase is for that reason alone, not to power some iphones. |
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#3 |
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Registered User
Join Date: Oct 2007
Posts: 268
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Oh my....
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#4 |
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Global Moderator
Join Date: Jun 2004
Location: .US
Posts: 9,127
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The PPC days are gone, but I think it was this company that was trying to sell a dual core 2 GHz mobile PPC chip, before Apple switched to Intel. The article seemed to describe it without saying what the chip type was.
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#5 | |
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Registered User
Join Date: Oct 2007
Posts: 3
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As you can see this company is based on Power architecture license from IBM...
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#6 |
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Registered User
Join Date: Aug 2007
Location: UK
Posts: 7
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Sounds like a well thought out acquisition. They seem to be more frugal than other technology companies of similar size, but it seems they spend their money more intelligently.
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#7 | |
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Registered User
Join Date: Dec 2007
Location: New York
Posts: 1,125
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Quote:
With Apple buying this company just now will they be able to come out with such a wonderous product by at least ............Macworld 09?? ![]() ![]() |
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#8 |
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Registered User
Join Date: Jan 2005
Location: Philadelphia
Posts: 264
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Dumb Idea
Ok this is about the dumbest idea they could have done. They are not in the Semi business, this is just going to drag them down.
Companies need to focus on what they do well, and Apple does not do SEMI well. I can see having a controlling interest or making investments to ensure your ideal are heard and solutions are provided but owning and operating it will only burn resources that could be used else where. |
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#9 |
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Registered User
Join Date: Mar 2005
Posts: 366
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I don't see why this would 'drag them down'. It gives them better access to making custom chips and hence gives them an advantage over their competitors. I doubt Apple are going to be designing chips for other 3rd party companies, PA Semi will likely become an internal part of Apple. I would imagine they are as much buying the people (and their experience) as anything else...
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#10 | |
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Registered User
Join Date: Mar 2004
Location: Australia
Posts: 969
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Quote:
If Apple has been going down 3 or 4 prototype paths, trying to work out how best to make an iPhone 2 and iPhone 3, or a larger tablet/iPod Touch etc... they may already be running prototypes on PA Semi's chips. The purchase of PA Semi would then align with choosing that prototype as the basis for an upcoming design (probably not the immediate one - though possible). That said... I can't work out whether PA Semi has chips in high end production. Their website says they are in production since Spring 2007 but the prices are for engineering samples, not production runs. Wikipedia has "rumours" that they might use Texas Instruments fabrication facilities... so I assume they aren't going yet? Last edited by GregAlexander; 04-23-2008 at 10:03 AM.. |
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#11 | |
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Registered User
Join Date: Mar 2004
Location: Australia
Posts: 969
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Quote:
(PA Semi might have designed the "iPhone" of the cpu industry...?) edit: And PA Semi might have just the right engineers for Apple to work on the incredibly integrated technologies of future handheld devices. This purchase may really be Apple buying them out of a hole.. a company with a great design, compatible with PPC (which is relatively good for Apple), no customers and no cash left to make a real go of themselves. It's possible Apple tried to buy exclusive rights to the chip, and the owners of PA Semi said why not just buy us entirely. Last edited by GregAlexander; 04-23-2008 at 10:05 AM.. |
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#12 |
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Registered User
Join Date: Dec 2007
Location: Omaha, NE, USA
Posts: 69
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This Is Gonna Be Good!!
This seems to be a great move for Apple. I was pretty impressed when I looked at PA Semi's website. I always thought Intel and ATI were the top two, but this company seems to be pretty impressive for a lesser known chip manufacturer. Only 5-13 Watts at 2 Ghz!? Up to eight PCI-e's and four Gigabit Ethernet controllers with 24 lanes each!? This was just too big of a deal for Apple to pass up (at least in my opinion)! It will defintiely help Apple get more ecofriendly and contend a lot more with the PC formats! Go to www.pasemi.com and see for yourself!
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#13 |
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Registered User
Join Date: Nov 2001
Location: North Carolina
Posts: 5,766
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IMO, this is a great purchase. Whatever device they had in mind when purchasing PAS, they have some of the best experience in PPC/POWER development and tools.
I'm no square but isn't that counter-indicated by my operations manual?
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#14 | |
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Registered User
Join Date: Mar 2007
Posts: 44
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Quote:
No, no, you're missing the point. Apple is buying them for their brain power, chip design facilities, etc. They're not going to let the business continue to operate. They're raiding business for the people and the property. The company will do custom design and research for Apple. I don't see this as a blow to Intel either. Intel just doesn't have what they need right now. You can't pin your hopes on something that may not be delivered when you need it. Apple was stuck in that position with IBM when they started blowing off Apple's G5 needs. |
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#15 | |
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Registered User
Join Date: Jul 2007
Posts: 155
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Quote:
At least they have some smarts. Sounds like an excellent purchase. ![]() |
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#16 |
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Registered User
Join Date: Jun 2005
Location: VA
Posts: 25
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This is no iPhone processor; this is a new laptop/pad processor
The iPhone processor is probably 1W or so; this is for a new breed of laptops. I think now that OSX is ready for multiple architectures, Apple is leveraging this to keep ahead of one-processor competitors.
They added support for the iPhone CPU on top of having PPC support and x86 support in MacOSX. This device makes it really a slam-dunk to offer a new laptop/pad machine using a PPC. The apps are all already Universal for MacOS (well, ok there are some holdouts, but the VAST majority of apps are universal. |
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#17 |
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Registered User
Join Date: Jan 2005
Location: Philadelphia
Posts: 264
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They are very few SEMI companies these days that own their own foundries. Most are fab-less these days that is nothing new.
Like I said there is other ways to get what you need from a Semi Company without buying it. All this is going to do is diver money and resources away from what Apple does well. Also since company is fab-less that means Apple now has to compete for fab time and Apple will be a small player in a very large market. Even big guy in fab-less SEMI have capacity issues with the big foundries out there. Foundry time is given to the highest margin products. They could be buying the people, but if your a SEMI person why would you want to work for Systems company, the good people will leave because they will want to work on the next great great thing not what apple think is in their best interest. Plus it creates a threat with other SEMI supplier who will be less than willing to share ideas because they are afraid those ideas might get used internally. Motorola shed its semi business for this exact reason, Other SEMI company did not want to work with them because they lost out too many times to Motorola's own internal SEMI business units. Even IBM has shed some of it SEMI business for similar reasons. It will be interesting to hear the reason has why they felt they needed to own a SEMI business. |
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#18 |
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Registered User
Join Date: Jan 2008
Posts: 3
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![]() DEC processor designers + Apple design + OS X = Sounds great to me. |
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#19 | |
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Registered User
Join Date: Jan 2006
Posts: 3,929
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Quote:
Last edited by backtomac; 04-23-2008 at 10:53 AM.. Reason: clarity |
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#20 | |
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Registered User
Join Date: Dec 2007
Location: Omaha, NE, USA
Posts: 69
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Quote:
Additionally (THIS IS SEPERATE FROM THE REPLY), I don't think this is a "BLOW" to Intel; to me, that's just pure sensationalism. I personally think that Apple could still partner with Intel while still having bought out PA SEMI. Therefore, I don't think one should speculate if this will mean s step backwards for or more control from Apple. After all, we only heard that Apple just did not like Intel's Atom in this article and nothing more. |
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#21 | ||
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,779
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1) P.A. Semi doesn't currently have an chips for any MID or PMP listed. Their low power chip is relative to Power architecture chips. So my first thought is that Apple may want to continue with such a chip for OS X Server HW but that would kill the virtualization capabilities of Parallels and VMWare to run Windows and Linux. So that is out of the question.
2) This isn't going to be used in their desktops and notebooks, either for the reasons stated above. Plus, unlike the PPC days of yore Intel is doing a great job of pushing innovation and if they falter there will are other x86 manufacturer to take up the slack. The consumer line is not going back to PPC. 3) I wonder if this is the company that was upset when Apple chose Intel and made claims that Apple was in heavy talks with them and had a more efficient and powerful chip. If so, this buyout could be in lieu of a lawsuit. 4) While they don't have any mobile chis listed, they do have staff familiar with StrongARM, and it would seem a very knowledge and experienced staff. This does lay credence to more powerful iDevices being considered by Apple. Since StrongARM and ARM are not fully compatible this would make it harder for hackers to port Mobile OS X to other ARM devices when the average smartphone gets on par with the current iPhone. 5) As GregAlexander stated, this may allow for a more integrated device. While the iPhone is probably one of the most integrated devices in its class there are still many places it can be refined. Can the work they've done on making a more efficient Power cross over to ARM or StrongARM development? 6) Could this the first job that Apple's new Acquisitions Lawyer has worked on? Quote:
Quote:
Last edited by solipsism; 04-23-2008 at 11:28 AM.. |
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#22 | |
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Registered User
Join Date: Jan 2006
Posts: 460
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Quote:
/Adrian |
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#23 | |
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Registered User
Join Date: Oct 2005
Posts: 5,043
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Quote:
I think it's unlikely they'll go the Sun route and design chips for an external fab to build for them. All in all I think its a good move for Apple. |
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#24 | |
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Registered User
Join Date: Oct 2007
Posts: 268
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Quote:
This is similar to the FingerWorks acquisition to get MultiTouch. At the very least, Apple gets a proven, talented, team that can negotiate/influence Intel and other chip mfgrs. to produce what Apple needs. If the chips can be manufactured in quantity, and meet Apple's needs better than other chips... "Damn the torpedos..." OS X and all of Apple's apps (except Pro Apps) and most 3rd-party apps already run on this architecture so Apple can use this chip (if available) on anything including iPods, iPhones, AirPorts, AppleTVs, Minis, Tablets, Portables, Desktops, Mac Pros (multiple chips), servers, routers, whatever. The I/O capability of this chip is amazing. Hmmm.... what kind of small, portable, quiet, low-power, hi-I/O devices running OS X could Apple be planning? Also, since Apple will now be licensed to manufacture chips with the IBM PPC instruction set, who's to say that they can't contract others to do the actual manufacturing... say, maybe... Oh Intel? ![]() Last edited by Dick Applebaum; 04-23-2008 at 11:47 AM.. |
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#25 |
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Registered User
Join Date: Feb 2006
Location: Ireland
Posts: 8,560
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10 - 11" Mac touch FTW!
![]() "Swipe" up to 9 docks! ![]()
Collecting my SSD iMac Fry-die. :D
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#26 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,779
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You are correct, a 5-13W chips is not for the iPhone, but neither is the 2GHz speed that is quoted. Their current product has no bearing on Apple's current product line. Apple would have to make a completely new device, or more likely, P.A. Semi would have to create an entirely new chip.
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#27 |
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Registered User
Join Date: Feb 2006
Location: Ireland
Posts: 8,560
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By whom? That pda is called "the iPhone" by the way. Let's be clear about that. A pda and a tablet are not the same product.
Collecting my SSD iMac Fry-die. :D
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#28 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,779
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#29 |
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Registered User
Join Date: Feb 2006
Location: Ireland
Posts: 8,560
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I was thinking if this deal is going public now they could have been working on products ages ago, but signed a NDA well before this.
Collecting my SSD iMac Fry-die. :D
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#30 | |
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Registered User
Join Date: Feb 2006
Location: Ireland
Posts: 8,560
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Quote:
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Collecting my SSD iMac Fry-die. :D
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#31 |
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Registered User
Join Date: Jun 2002
Location: earth
Posts: 326
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It's the G7!
![]() ![]() “All my life, I always wanted to be somebody. Now I see that I should have been more specific.” - Lily Tomlin |
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#32 | |
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Registered User
Join Date: Jun 2007
Posts: 585
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Quote:
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#33 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,779
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#34 | |
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Registered User
Join Date: Feb 2006
Location: Ireland
Posts: 8,560
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Quote:
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Collecting my SSD iMac Fry-die. :D
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#35 |
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Registered User
Join Date: Feb 2006
Location: Ireland
Posts: 8,560
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Apple doesn't buy Adobe!
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Collecting my SSD iMac Fry-die. :D
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#37 | ||
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,779
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Quote:
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#38 | ||
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Registered User
Join Date: Jun 2002
Location: Ottawa
Posts: 398
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Quote:
I think your edit statement maybe closer to the point then the rest of your post. I have a feeling it's less about a processor and more about getting staff to help design/prototype future handheld/consumer devices. Apple needs people, not processors and this may be their way of getting those people. Quote:
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#39 |
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Registered User
Join Date: Dec 2006
Location: dit doe
Posts: 731
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#40 | |||
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Registered User
Join Date: Jan 2005
Location: Brooklyn, NY
Posts: 5,249
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Quote:
It was Apple's challenge for Intel to come up with the family of chips that is now in the MB Air and in other sub-notebooks. Quote:
Apple has done this before. Such as with Fingerworks that provided the touch screen technology. Quote:
I would imagine since Apple going Intel, secretly both parties began going in a different direction. The company prides itself on producing energy saving chips. That is a paramount feature mobile devices need. Last edited by TenoBell; 04-23-2008 at 12:23 PM.. |
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