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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,166
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European retailers sell out at iPhone 3G launch
European retailers were sold out of the new iPhone 3G before stores in the US even opened on Friday, thanks in part to strong marketing from Apple's mobile partners.
The initial sales surge not only blew through stores' inventory but also delivered a knock-out punch to Apple's iTunes activation servers. The Swiss daily newspaper "20 Minuten" reported that hundreds waited in line for hours in Zürich in front of the central Swisscom store. The mobile phone provider opened 100 of its retail stores at 6:30 AM and served snacks and water to those waiting in line. In Bern, Swisscom's main shop in the Christoffel shopping center was sold out of 16 GB iPhones by 8 AM, and was sold out of all iPhones by two in the afternoon. An employee reported that the store had received an initial allotment of 3,000 iPhones. There are over a dozen other Swisscom retail stores in the Bern area, and all were sold out on the first day. Orange didn't open its stores as early in the morning, but was similarly sold out of all iPhones by early afternoon as well. Several other retail shops in downtown Bern, including Mobilezone, Apple Specialist retailer Data Quest, and the Globus department store, which hosts a Swisscom store inside, were all busy selling the new iPhone to slow moving lines three customers deep all morning. All sold out of their inventories by early afternoon, although a few stores had held a unit or two for customers who had called in to reserve one. Extensive Newspaper Coverage The night before the launch, Swisscom paid to wrap the daily paper "Blick am Abend," (below) with an iPhone ad promoting the 8GB iPhone for 99 Swiss Francs ($99 US) with the purchase of a two year, 55 Swiss Franc ($55 US) plan, which includes access to 1100 WiFi hotspots. Swisscom is also selling the iPhone 3G 8GB/16GB without a subscription plan for 519/619 Swiss Francs ($519/619 US), although the unit is still locked to Swisscom for service. Enterprising hackers will likely work around the SIM lock soon, making the Swisscom pricing one of the most attractive deals in Europe. On Friday, Orange wrapped its own offer over 20 Minuten: the 8GB iPhone 3G for 99 Swiss Francs ($99 US) with a two year contract, although the contract price is higher at 99 Swiss Francs ($99 US) per month. Without a rate plan, Orange is selling the iPhone 3G 8GB/16GB for 759/859 Swiss Francs ($759/$859 US). Orange also includes access to 1,500 WiFi hotspots. In addition to the service providers' literal newspaper coverage with advertisements, the papers themselves were reporting extensively on the launch, with 20 Minuten touting its own iPhone app featuring a news reader and a video portal. The paper also maintained an online section devoted to the iPhone launch for months. Blick reviewed the new iPhone 3G as being, despite a few flaws (including its weak 2 megapixel camera, lack of video recording, and inability to forward SMS) "the best smartphone on the market." . Too Much of a Good Thing As reported earlier, the top three Swiss mobile operators have already noted 42,000 iPhones on their networks in the year prior to the official iPhone 3G launch. Retailers who sold out their initial inventory on the first day expected additional iPhone 3G shipments within the week. Supplies of the new iPhone appear to be less constrained in the US, but sales and activation delays still resulted in long lines. Brisk sales of the new iPhone model, along with iPod touch sales being promoted by mobile carriers (such as the Swiss Sunrise) that are not selling the iPhone itself, promise to build strong support for Apple's new mobile App Store platform. However, the strong surge of demand on launch day has resulted in big problems for both mobile carriers and for Apple. Mass activations of the new iPhone 2.0 software have temporarily knocked out the company's iTunes servers, preventing new customers and existing iPhone users from completing their iPhone 2.0 software installations and rushing to iTunes to buy the new mobile apps. The blow to Apple's iPhone App Store service capacity comes just as the new MobileMe service is recovering from its initial transition problems. Originally scheduled to come online yesterday, the MobileMe push messaging service and online suite of apps has just started to become broadly available midday today. |
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#2 | |
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Registered User
Join Date: Jul 2008
Posts: 5
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Quote:
I bet switzerland had less than 1'000. Given that over 15'000 old iPhones are already imported from USA, this is absolutely no surprise. This is a marketing gag, nothing else. Feedback I have from Switzerland is that the demand is far lower than expected. The Geeks will have taken all iPhones but hefty sim locks and 24 month contracts (even on prepaid!) are a good reason to not buy it. |
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#3 |
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Registered User
Join Date: May 2005
Posts: 8,461
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Sounds to me like Apple had anticipated much lower demand this go 'round, thus the shortages.
"The natural progress of things is for liberty to yield, and government to gain ground."
—Thomas Jefferson Proud AAPL stock owner. |
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#4 |
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Registered User
Join Date: Mar 2005
Location: Stuttgart, Germany
Posts: 61
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#5 |
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Registered User
Join Date: Sep 2006
Posts: 244
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#6 | |
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Registered User
Join Date: May 2002
Location: 0aktown
Posts: 9,255
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Quote:
party's over
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#7 | |
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Registered User
Join Date: Mar 2006
Location: Switzerland
Posts: 8
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Quote:
While Swisscom contracts are too long term (24 months really is taking the P155) Orange have a 12 month option - just like all phone companies. While the Orange deals are very generous, the Swisscom ones are expensive for anything other than low use users. Orange also seem to care far more about existing customers than do Swisscom though, as they gave them priority while Swisscom actually acted like they were totally unimportant - they didn't even have prices for contract extensions today. Looks like Apple messed up big time here. And why so many of an 8Gb iPhone? That's ridiculous when people are used to an iPod with 160 Gb and an iPod touch with 32 Gb. Do Apple really think people in Switzerland cannot afford the tiny difference in price the networks are offering the two phones at? |
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#8 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,895
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If you mean lower demand than the first iPhone, I don't see that at all. I do think they underestimated the level of demand, but there are 22 countries who have received the iPhone this Friday. I wonder how many have been sold today worldwide?
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#9 |
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Global Moderator
Join Date: Aug 2004
Location: Vancouver, BC
Posts: 409
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Gentlemen, I've been informed by a good authority on the Swiss Imperial Family™ that Kiwi66 is actually the Empress of Switzerland. Please show her all the respect due to a monarch of a small nation of watchmakers, chocolatiers and yodelers posting on an internet technology board.
Please keep it clean and polite. Thank you!
Modding for Great Justice
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#10 | |
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Registered User
Join Date: Sep 2006
Posts: 244
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Quote:
It gets even worse as the authorised shops in the Netherlands did not have more than 15 iPhones either ![]() Is Apple buying free publicity by creating an artificial shortage ![]() |
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#11 | ||
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Registered User
Join Date: Jul 2005
Location: in a strange land, waiting on my King to come and establish His Kingdom!
Posts: 259
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Quote:
hmm. Which of these statements should I believe? The one above or the one below? Quote:
Please click here to help add native TrueCrypt encryption to Pathfinder by voting for this feature in CocoaTech's Feature Suggestion Voting System, No registration required. Spread the word!
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#12 | |
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Global Moderator
Join Date: Aug 2004
Location: Vancouver, BC
Posts: 409
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Quote:
It's only artificial if you don't have enough. Rolling it out in 22 countries on the same damn day implies to me that the stock that's been shipped out has been prioritized according to forecasted demands - but that they're not holding any back.
Modding for Great Justice
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#13 | |
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Registered User
Join Date: Dec 2006
Posts: 477
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Quote:
(Get it? Swiss army knife?) ![]() |
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#14 | |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,895
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Quote:
Considering that Nokia is from there and has it's own fan base, I wonder if that country isn't one of the lowest for an average iPhone per store. Of course, there are many other factors to weigh, but we need to consider which markets need the most, it's not like Apple has unlimited supply of stock. They take time to produce, package and ship. Since iPhone v2.0 didn't hit Golden Master until 8 days ago all iPhone were packaged and shipped just a week ago. That is a lot of product to push in a short time. |
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#15 |
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Registered User
Join Date: Jan 2008
Posts: 92
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Was there any demand like this for the first iPhone? No. There wasn't.
Everyone was wondering why it wasn't selling well in Europe, and I gave the answer in the beginning - 3G. Now it has that, you can't buy one anywhere because they are all sold out. |
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#16 | |
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Registered User
Join Date: Jan 2007
Posts: 49
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Quote:
I queued up with a friend at 6.45am for an 8am opening outside our local O2 store in the UK. I was 13th! in the queue. Number one was there from 4am... They had stock of 16 x 16Gb iPhones (lucky me) and about 20 of the 8Gb ones. All had been allocated to people queuing come opening time at 8am. They sold out very quickly. However, O2 were being complete retards and the majority of people there were waiting to upgrade but they obviously hadn't tried to accommodate the early morning rush - the first guy had to wait an hour and a half for the salesman to get through to the O2 upgrade department by phone. The store staff were brilliant and offered around drinks. The problems were definitely not of their making, but from problems at O2 corporate. I went back around 4pm because my old 2G SIM didn't work in my (now charged) iPhone and had to get a 3G SIM. The number transferred over about 3 hours later. The store staff were dealing with a large number of people who were still trying to get iPhones. They only had very few other enquiries that day - mostly people who thought the iPhone was too big for their pocket. |
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#17 | |
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Registered User
Join Date: Apr 2008
Posts: 40
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Quote:
last time I checked Nokia was from Finland, not the Netherlands. http://en.wikipedia.org/wiki/Nokia all the papers here reported the before mentioned 10/20 phones per shop, depending on the size of the city. and t-mobile really doesn't have that much outlets. and believe me, everybody was waiting for it, it is not (as implied) a conservative situation where people stick to their brands. in fact: over the last 6 months I have seen more stores sell unlocked imported iPhones here, than there are t-mobile stores in amsterdam. and I find it weird that some reactions here are so condescending towards the european comments on this board, and the world market in general. (especially csimmons' remark of: "I'm sorry, but WHO ARE YOU and WHY SHOULD WE CARE?") get your head out of your ar*se, america is not the capital of the world, it doesn't even come close. the only thing it is great in is egos and ignorance. Last edited by pooped; 07-11-2008 at 08:54 PM.. |
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#18 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,895
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#19 |
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Registered User
Join Date: Apr 2008
Posts: 40
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I was neither saying anything that would suggest I was better or more important than others, nor was I ignorant in the things I said, but maybe I was generalizing a bit, yes.
it was just a reaction to what felt like a last drop after reading so much from people on this forum recently about iPhone functionality that wasn't necessary because there is hardly a use for it in the states, combined with some other stuff that was all put in such a way as if product development from apple for functions that had no place in the american market were all useless, for any apple product. ![]() |
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#20 |
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Registered User
Join Date: Feb 2007
Posts: 47
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Availability
I ordered a 16GB iPhone via the internet shop of TMobile yesterday and was informed that delivery delays were 6 weeks. So the thought that both the supply was hugely inadequate and the demand far greater than anticipated in the Netherlands must be correct.
I am a firm believer that Apple does not take the European market seriously enough. They could do much better here if they put some effort into it. |
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#21 | |
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Registered User
Join Date: Mar 2006
Location: Switzerland
Posts: 8
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Quote:
Apple tried to force a US model of mobile/cell phone use onto the UK and launched with a single provider on an exclusive deal that prevented large numbers of people from applying because O2 simply does not cover all populated areas in the UK. Small wonder loads of people hacked the iPhone then. Europeans are used to having freedom of choice. On top of that they launched with an out of date v1 iPhone that only had a brilliant user interface going for it. If they built sales expectations for iPhone 3G on top of past demand, then no wonder they got caught out. With iPhone 3g Apple have made significant improvements (although there is still plenty of room for more) and the demand showed that. Sometimes Apple is too US centric. Or should that be - too deaf to what Europeans are telling them because as always, as Americans they think they know best? Last edited by SwissMac2; 07-12-2008 at 07:24 AM.. |
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#22 | |
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Registered User
Join Date: Feb 2007
Posts: 47
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Quote:
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#23 | |
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Registered User
Join Date: Oct 2007
Posts: 269
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Quote:
![]() Last edited by Dick Applebaum; 07-12-2008 at 03:21 PM.. |
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#24 |
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Registered User
Join Date: Jul 2008
Location: Finland
Posts: 40
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Fix the headline
Come on, saying Europe sold out based on what happened in Switzerland is a total joke.
![]() I haven't seen reports from any other country in Europe yet, but at least here in Finland it was a total non-event. http://www.hs.fi/talous/artikkeli/iP...799285?ref=rss And for those who can't read Finnish, the article points out that most of those in the picture were only there for the free music and didn't even know what was going on. The Finnish TV media called the iPhone over-priced and old technology wrapped in a new package. Probably a bit harsh, but not a total exaggeration. Hopefully Apple will figure out the European market sometime, but I have to wonder if they can survive a price war with Nokia. No one else ever has. |
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#25 | |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,895
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Quote:
As for the TV media, the comment is backwards. The packaging is almost identical to the first, especially if looking at only the face. It's the inclusion of GPS and 3G and v2.0 (aka new technology) that is the major different over the old one. Now, if they are comparing to Nokia, then it's also incorrect as that is current technology.If they are nit-picking about the camera, they have a case there but to base a whole assessment of a MID/cellphone on the camera is still stretching it. Remember, this is Apple's second attempt at a cell phone and it's only been 12 months since the first one was released. I think Apple the App Store and OS X are going to the powerhouse for the iPhone, but Nokia knows this, and they have started taking steps improve that aspect of their devices. Whether you want an iPhone or not, its presence is good for all users, which include Finns with Nokias. Apple typically doesn't care about price wars, unless it's based on their predicted sales. For example, for the last several years SanDisk has lowered teh price of it's PMPs by a sold 40% for the holiday season, which give them a huge cut of the market for the quarter, but Apple never competes with that as unit sales mean nothing if there are no profits. |
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#26 |
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Registered User
Join Date: Feb 2007
Posts: 3,706
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#27 |
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Registered User
Join Date: Feb 2007
Posts: 3,706
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Let's face it, Europe = iPhone 3G all finished. What else need be said? I will be calling up several Italian retailers and post my findings back here.
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#28 |
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Registered User
Join Date: Feb 2007
Posts: 3,706
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Europe (that includes UK) iPhone 3G sales = epic win.
Europe (that includes UK) iPhone 3G activation day one = epic fail. Chance that 25 million iPhone 3Gs will be sold by December 31 2008 = very bloody high. Last edited by nvidia2008; 07-12-2008 at 02:46 PM.. |
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#29 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,895
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That estimate is even high for me. I wonder how many were sold yesterday? I bought one yesterday, but have to wait for AT&T to get the product in store. I'll be going by an Apple Store tomorrow so I'll see if they still have stock as I pass by, but I'm okay with waiting.
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#30 | |
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Registered User
Join Date: Feb 2007
Posts: 3,706
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Quote:
![]() http://www.slowtrav.com/valerie/ital...ning_hours.htm |
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#31 | |
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Registered User
Join Date: Feb 2007
Posts: 3,706
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Quote:
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#32 | |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,895
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Quote:
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#33 | |
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Registered User
Join Date: Mar 2006
Location: Switzerland
Posts: 8
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Quote:
As for a price war, Apple don't do price wars. They aim at premium markets and settle for high profits from lower volumes from high end products and get economies of scale by using the same components in many designs. Just look at the computer market - Microsoft has 90% market share but only twice the cash mountain as Apple, and as PC users are so used to saying, Apple only has a 3% market share (7% in the US). Apple also has no huge court cases in progress with steadily growing fines to pay for monopolistic practices. Naturally, as a Finnish person you are patriotically supporting your only National world brand, and that's only right that you should. But I suspect there is also a little bit of envy in there too because you can see the iPhone is far more advanced than anything Nokia offers and is therefore a threat to the Finnish identity. To paraphrase George Bernard Shaw, patriotism means that you support the country in which you were born (and everything that was made in it) because you were born in it. Last edited by SwissMac2; 07-12-2008 at 03:41 PM.. |
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#34 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,895
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I agree with your post, but that sentence should be qualified to refer to the iPhone's software as being far more advanced. To Nokia's credit, they have admitted to being behind on that aspect and invested a lot into addressing it.
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#35 | |
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Registered User
Join Date: Jul 2008
Location: Finland
Posts: 40
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Quote:
![]() But anyway, of course they sold out in Germany, because they didn't have any phones to sell! It was the same everywhere else as well. Stocks were extremely limited everywhere. So it is pointless to crow about sales until after a few weeks or months when they actually have enough time to produce them. And I know Apple tries to market itself (in most cases) as a premium brand and they will probably never achieve (nor want to) high percentages in any market. But it is extremely funny to me to watch everyone talking as though they will take over the mobile industry. Maybe they will, but only in a small niche. I have a house full of Apple products, but you guys really need to get a grip on reality. Anyway the comparison with Microsoft is pointless. The mobile market is an entirely different kettle of fish. Technology wise, there is absolutely nothing about the iPhone that is new apart from the user interface. Most of the technological features of the iPhone are several years behind the market leaders. It even uses standard, off the shelf, components! So don't tell me that it is anything remarkable about it . I'm interested to see what they will do with their recent purchase of the chip design company though.Still, Apple's biggest danger is that good enough bets the best. You do realize that Nokia is the largest manufacturer in the world of digital cameras, digital music players, and soon GPS devices? |
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#36 | |
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Registered User
Join Date: Jan 2008
Location: Currently in Switzerland
Posts: 86
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Quote:
As for Nokia, they have dropped the ball a long time ago, and none of its products gets even close to the iPhone in terms of friendliness, features and UI. Yes, I am talking about an EASY way to use those features...not just to brag that your phone has a "browser", is 3G or handles email in a "easy" way. The iPhone is the FIRST to do that, and that's why it's blowing every competitor out of the water. As for being "behind any other competitor", your comment can only be seen as a joke. Macs are better not because they use the latest XPD4560 chip out there...it's because they WORK in a seamless way to ordinary users. Face it, patriotism or no patriotism: Nokia was great and one of the pioneers in the field (I even visited its nice headquarters when studying in Sweden); but its offerings are pretty pathetic when compared with even the FIRST phone product from Apple. THIS is a result of sleeping on its laurels, and presuming others would not catch up. |
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#37 | |
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Registered User
Join Date: Jul 2008
Location: Finland
Posts: 40
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Quote:
![]() . I was just using my Intel iMac and the Dock froze. Then it wouldn't connect to our Linux server. Finder just got stuck trying. Then I decided screw that, I'll just update to 10.5.4 and the latest iTunes/Quicktime. Then when it rebooted afterwards it got stuck with only the wallpaper showing. It was only after I forced another reboot it finally decided it would work properly.Don't assume everyone who criticizes Apple doesn't know what they are talking about. |
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#38 | |
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Registered User
Join Date: Feb 2007
Posts: 47
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Apples are not perfect
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#39 |
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Registered User
Join Date: Jul 2008
Location: Finland
Posts: 40
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No point, my XP box is rock solid. And also, the bluetooth Mighty Mouse connected to that iMac just stopped accepting clicks as well.
Oh, by the way, my brother (who is also not Finnish) is in Basel right now, and has been for several days. He said the phone shops were all empty. ![]() |
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#40 |
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Registered User
Join Date: Nov 2007
Posts: 497
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It might only have been one Carphone Warehouse shop out of many thousands, but the sales woman I spoke to had only one iPhone left out of about 16. I asked her how the lauch had been in comparison to iPhone v1 and she said that it had been massively more successful than first time round, and that the reason for this was the price.
It's impossible to say whether the strong first day sales of the iPhone 3G are down to the new technology it incorporates, or the price. My gut feeling tells me it was the price. Afterall, the Nokia 6300, which completely lacks 3G, wifi and GPS, was the best seller of 2007 in the UK. It didn't have the high tech specs, but it did have a cheap price. |
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