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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,151
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Inside iPhone 2.0: MobileMe Push Messaging
Here's a look at how Apple transformed its .Mac service into MobileMe and why the launch failed so spectacularly. In a followup segment, we'll dive deeper into how MobileMe works, how it compares to competing services, how the service delivers push messaging to the iPhone 2.0 software, and whether it's worth the annual subscription price.
Inside iPhone 2.0: the new iPhone 3G Hardware (Last Thursday) Inside iPhone 2.0: iPhone 3G vs. other smartphones (Last Friday) Inside iPhone 2.0: the new iPhone 3G Software (Monday) Inside iPhone 2.0:*iPhone OS vs. other mobile platforms (Tuesday) Inside iPhone 2.0: the new iPhone App Store (Yesterday) Inside iPhone 2.0: MobileMe push messaging (Today) The new push messaging architecture in iPhone 2.0 is second in importance and relevance only to the Apps Store and the third party development behind it. Apple announced push messaging initially as being support for Exchange Server 2007 via ActiveSync, Microsoft's push messaging system that the company is advancing in an effort to steamroll RIM's BlackBerry Enterprise Server. However, just prior to the release of iPhone 2.0, Apple also unveiled its own push messaging service: MobileMe. The origins of MobileMe MobileMe is a rebranding of .Mac, which originally started out under the name iTools. Apple launched the original iTools service as a free internet services package at Macworld Expo in 2000. It included an email account, online storage, and access to a variety of web apps, including HomePage, a way to design simple web pages without knowing any HTML.* The iTools package was intended to provide workplace-style networking services to users of Apple's Mac computers, in part to offset the removal of floppy drives that had started with the 1998 iMac, and in general to differentiate Apple's computers and create a sense of community among Mac users (below). The original package also included KidSafe, a selection of web sites, and iReview, a website rating service, both of which were subsequently dropped. Two and a half years later, in mid 2002, Apple relaunched the service under the .Mac name and with an annual subscription fee. It added an online backup service and some new online web apps, including a way to create photo postcard emails from Apple's own stock photography or users' own photos. Apple also upgraded its online file servers to use the WebDAV standard, making it easier to share online files between Mac and Windows PC users. The incremental progress of .Mac Over the next half decade, Apple only introduced incremental advances to .Mac, leaving observers to wonder out loud why Apple wasn't chasing the brass ring of social networking or otherwise developing upon its .Mac services with the clear and obvious strategy that permeated the iPod, iTunes, Mac OS X, Mac hardware, or the company's retail efforts. Instead, the company pushed out regular but minor enhancements that slowly connected .Mac with its other services. For example:* In early 2005, Mac OS X 10.4 Tiger was released with a Sync Services architecture that integrated with .Mac, allowing developers to sync their application's settings and data between a subscriber's computers. * In October 2005, Apple introduced certificate-based encryption for iChat instant messaging for its .Mac users. At Macworld Expo in 2006, Apple introduced a new version of iLife with iWeb, a desktop client tool for publishing web content to .Mac. The new iPhoto 6 also included a feature called Photocasting, for sharing an RSS photo feed with friends, who could also upload their own photos to albums.* In October 2006, Apple released a new and improved AJAX webmail client for .Mac users. In August 2007, Apple unveiled Web Gallery*(below) as a .Mac feature to make it easier for users of the new iLife 08 suite to publish their photos and movies on the web, billing it as an alternative to burning DVDs for family and friends. In October 2007, Apple released Mac OS X 10.5 Leopard with support for Back to My Mac, which registered .Mac-linked computers with Apple's Dynamic DNS to enable subscribes to access locally shared files on their home system while traveling. .Mac becomes MobileMe All of these services provided home users with capabilities commonly associated with business networks. It was therefore, in retrospect, a natural progression for Apple to announce this spring that .Mac would expand to include push email, calendar, and contact messaging features commonly associated with Exchange Server. Since this functionality was being aimed toward iPhone users, Apple removed the Mac-centric branding and launched the new services under a new name that suggested personal mobile networking features: MobileMe. Apple also quietly dropped some features from .Mac that were not very popular, including .Mac Groups, intended as a community space for subscribers to collaborate. While existing groups will continue to work, it is no longer possible to set up new groups under MobileMe. The .Mac iCards and .Mac Slides Publisher, which converted photos into email postcards and a screensaver, respectively, are also missing from MobileMe.* At one point, .Mac also bundled in a copy of McAfee Virex, although there were no viruses on the Mac for it to find. The buggy utility was finally yanked after it caused widespread problems. Apple also shipped its own Backup program, aimed at allowing users to regularly copy their files to their iDisk for safekeeping. However, Apple's Backup is at least as unreliable as Virex, and while it is still offered for download, it makes far more sense to backup files using Time Machine or simply manually copy them to an external drive on regular basis. Most of MobileMe's services also now require at least Mac OS X 10.4 Tiger, although its standard IMAP email, iDisk, and iWeb publishing still work on Mac OS X 10.3 Panther. MobileMe also introduced a new me.com domain, but existing .Mac uses will continue to be able to use both domains for email, iChat, and existing web URLs will continue to work. On page 2 of 2: Things go awry; and Failure at launch. Things go awry Apple's stage rehearsal for the MobileMe launch occurred last fall with the rollout of the .Mac Web Gallery. That launch went smoothly, as it only added new features for the existing couple million .Mac users without causing any impact on their existing services. There were likely only a minority of .Mac users who even gave Web Gallery a cursory examination, and the media didn't focus much attention on the new product offering. However, it would serve as Apple's first public web app based on SproutCore, which was later used to develop the companion apps that make up MobileMe. Unlike the Web Gallery introduction, the new MobileMe apps entirely replaced the existing .Mac web mail, the Address Book online contacts, online Bookmarks, and the file download site. It also introduced a new web calendar and upgraded the Web Gallery.* Additionally, MobileMe was advertised in conjunction with the iPhone 3G launch and sold as a companion product to provide push messaging for the new phone. The new web apps, new iPhone 2.0 software, new demand, and the monumental transition were all hit by a series of problems that resulted in a spectacular launch crisis overshadowed only by the activation meltdown of the iPhone 3G itself.* Failure at launch Apple shut down its web mail services on .Mac before the new MobileMe apps were accessible, failed to accommodate the rush of traffic from users curious about the new apps, and even lost some users' emails during the transition. Other users experienced sync issues ranging from minor to serious, and even a couple weeks after the MobileMe launch, Apple's new online apps were still often sluggish to access.* The tech media gleefully jumped on the offensive, accusing Apple of lying about its push messaging after deciding that "push messaging" required desktop client apps to also push up updates instantly. Push messaging usually refers to updates being sent from the server to a mobile device, but Apple's marketing suggested that MobileMe would also push messages to desktop clients in real time (rather than just regularly syncing them). Apple apologized for overstating the service's new features and said it would stop referring to the service as push until data could be pushed in both directions to and from desktop apps. A big part of the launch problem was that Apple advertised the service too effectively, informing Joe Sixpack as to why he'd want push. That in turn created a mob that demanded the new service act as flawlessly as it appeared to in Apple's marketing materials. Had Apple launched the service like Google might, as an ad-supported product with a conspicuous beta tag reminding users that all bets were off, or as Microsoft might, as an unfinished Enterprise product that companies needed to roll out themselves with the help of an army of consultants, the launch problems Apple faced probably wouldn't have even been noticed.* But they were, and in great detail. Some pundits demanded Apple shut down the new service, echoing their previous advice to shut down .Mac because they didn't see any purpose for it. By any account, the MobileMe launch was seriously botched. Earlier this week, Steve Jobs emailed Apple employees with a rundown on the launch problems, along with a hindsight plan for how MobileMe features could have been rolled out incrementally, and separately from the introduction of the iPhone 3G, iPhone 2.0, and App Store. Jobs also noted that MobileMe should have been given "more time and testing" to meet Apple's standards. While the launch of MobileMe certainly didn't go smoothly, the service itself is brilliantly well designed, both usable and attractive (despite some remaining flaws), and demonstrates the real potential of the future of web apps and web services. The next segment, which will kick off an entirely new series dedicated to MobileMe, will look closer at how Apple service works, and how it compares to competing services. In the meantime, readers can find all six segments of AppleInsider's now completed "Inside iPhone 2.0" series on its own topics page. |
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#2 |
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Registered User
Join Date: May 2002
Location: The OC
Posts: 181
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#3 |
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Registered User
Join Date: May 2008
Posts: 333
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How on earth does this guy get away with a cursory look at the history of iTools, .Mac, and MobileMe... and calling that newsworthy?
This is just plain stupid... Honestly... |
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#4 |
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Registered User
Join Date: Oct 2007
Posts: 9
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Although I love this site and the analysis is often spot on, this article doesn't detail the real extent of MobileMe's continuing problems. Just go to the Apple MobileMe discussions forums and you'll see. I not only lost emails in the transition, but to this day my MobileMe email still does not push properly, the calendar syncing remains unreliable, and I have still not been able to sync all of my contacts. The support is a complete disaster, with users having to wait 1-1.5 hours sometimes just to chat with an Apple employee. Calling the service "brilliantly well designed", "usable" and "attractive" is ridiculous. Even Jobs himself has admitted that Apple has "a lot to learn" about these kinds of services. The criticism they have received is more than well deserved, as Apple has clearly bitten off more than it could chew.
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#5 | |
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Registered User
Join Date: Sep 2005
Location: New England
Posts: 480
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Quote:
If we didn't want the lastest and greatest … yesterday, then Apple would be free to create and come up with software / hardware for the masses at a pace they could handle. I know, I for one, want the best, newest, coolest stuff - Now, and I like many others are paying the price for it now. The likely downside to this, is that Apple will now take more time to come up with, announce and make available all of the new cool stuff, onlt after they feel it is ready and that Apple is ready for the high demands for it. Skip |
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#6 | |
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Registered User
Join Date: May 2007
Location: Seattle, WA
Posts: 70
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Quote:
I do feel (slightly) better now that I have fuller picture of the evolution of the iTools (had never even heard of it, joining the Mac ecosystem in mid 2003), .Mac & MobileMe. I guess things come and go based on functionality and useage. But I still want my iCards back, Goddammit (Wow, thought the emotional impact of the loss was out of my system until that last word typed itself....) |
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#7 |
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Registered User
Join Date: Aug 2006
Posts: 2,066
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Great job Kasper.
I am sure you took a great deal of time researching and editing to develop this article. You must be quite a patient person. Sure wish a lot of your readers were as well. |
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#8 |
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Registered User
Join Date: Feb 2005
Posts: 791
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I don't know how they are going to add Push to the Windows desktop apps, only Microsoft can do that. Unless they somehow make MobileMe mimic an Exchange server.
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#9 |
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Registered User
Join Date: Aug 2008
Posts: 4
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Seriously, this is the most MobileMessed up App to date.
I agree, no amount of emails, Status Updates, or Steve Jobs oversight has improved this program. I continually have issues and no one I've contacted at Apple Support seems to have a clue on what to do.
As an Apple customer, and shareholder, I expect better. As we speak, I've been waiting an hour for a Support Chat session that has said my wait time is approximately 1 minute. That's after waiting four hours yesterday. Thank Jebus I only chose to use the trial. I'd be even more upset if I'd paid for this crap. |
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#10 | |
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Registered User
Join Date: Jul 2008
Posts: 135
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We have to look forward!
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I for one am growing tired of hearing how horribly Apple rolled its latest new product and services out. Yes, Apple tried to do too much in too short a time. Okay! We all know that. Apple knows that! Apple has let everybody know that they know, and that they know that we know. Fine. Not to be entirely dismissive of your frustrations (I've been a .Mac member since 2003 and I've had my own frustrations with this launch), but can we move on now? This debacle wasn't Apple's proudest moment. At all. But the company is handling the situation with remarkable poise and dedication to make this not only right, but great! Having survived early adopter struggles numerous times in the past, I'm fully confident Apple will turn this around and these nightmare weeks in the summer of '08 will eventually fade into distant memory. Thanks for this series, AI! I particularly enjoyed the iPhone 3G comparison to other smartphones and will probably share this series with friends and colleagues who are possibly in the market for a new smartphone. I'm eager to read the next series that explores MobileMe more in-depthly. I hope the series features some type of roadmap (not merely idle speculation or unfounded predictions) of how Apple will be expanding upon and/or improving the service.
iMac 1.83 GHz C2D (Mac OS X Snow Leopard 10.6.2) • G-Drive External HDD (500 GB) • Time Capsule (1 TB)
iPhone 3G (iPhone OS X 3.1.2) • iPod shuffle (1 GB, 1st gen) |
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#11 | |
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Registered User
Join Date: Aug 2008
Posts: 4
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Quote:
Admitting fault is not the way resolve a mistake you made. Offering a solution, alternative, or compensation is. They haven't done that globally yet. Your suggestion to just let it go is asinine and merely a reflection of what is wrong with our society as a whole at the moment. |
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#12 | |
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Registered User
Join Date: Dec 2006
Posts: 101
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this article is ridiculous.
first this paragraph is questionable: Quote:
then quick shots and microsoft and google. well, we know microsoft isn't good at rollouts, that's why we chose apple. and google has beta on top of all their stuff and it's free, so yeah, if things happen, we aren't paying for them, so we can't really complain about it. This is a product we are paying for, and have a right to be angry about. Then one paragraph to sum up two pages saying, "well mobile me is good now! (kinda) so hooray". gives absolutely nothing to the reader who was wondering how well it works now as something to get for his/her iphone. No review, no screenshots, no first hand impressions.... nothing... and that's the only reason to read the article. The history of mobile me, is just that... history.. the article was called: "Inside iPhone 2.0: MobileMe Push Messaging" and totally missed the mark. |
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#13 | |
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Registered User
Join Date: Jan 2007
Posts: 849
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But in the MobileMe case, Apple did pre-announce and make promises (ok, not really "promises", but you get the point). Apple is entirely responsible for setting those expectations and then failed miserably to deliver them. The points in the recent letter from Jobs about what they should have done could have been written by anybody experienced in big IT deployments the day after MobileMe was announced. Why did it take Apple until weeks after deployment to realized it? Every point in his letter was nothing more then the standard procedures any competent IT department would follow when deploying this type of system. It's as if Apple didn't have a single experienced manager leading the effort. If Apple has 2 million MobileMe subscribers, that's $200 million in subscription fees. I think for that they could have afforded to hire a few people who have done this sort of thing before. |
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#14 |
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Registered User
Join Date: Jun 2007
Posts: 2
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Works for me.
I guess I'm one of the "few" who hasn't experienced major trouble with MobileMe. I first opened my iTools account in January 2000 and have been a regular subscriber to the service ever since. While there have been a few little hiccups along the way, I've been very very pleased with the service over the years. There is one thing for sure: Apple WILL fix the issues (maybe not as fast as we'd sometimes like!). They always do. That's why I'm a loyal customer.
I have to say, tho, I do miss iCards as well. I found an app for my iPhone yesterday that works as a sort of substitute: SodaSnap. It's a little glitchy still, but it has great potential. The app is free, but I'd be willing to pay a nominal price for a few more features. |
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#15 |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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MobileMe is the bastard child of the iPhone- plain and simple.
Those of us who don't have the iPhone yet are Mac enthusiasts got screwed big time on this one. .Mac was fine as it was. |
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#16 | |
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Registered User
Join Date: Aug 2006
Posts: 2,066
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Quote:
What is wrong in this society is the constant, continuous, redundant merciless disparagements without offering suggestion, recommendations or assistants to making it better. VelvetHammer, Your moniker suggests that you are only here to throw crap, and the attitude of your first time visits here, suggests that you have been banned in the past. |
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#17 | |
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Registered User
Join Date: Aug 2006
Posts: 2,066
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Quote:
However, my experience for iCards in the early days lead me away from using it in general. My corporate clients hated it because they found it slowed down their email services, and was particularly annoying for those who got a lot of emails. They didn't need or want the fluff. Keep in mind, the majority were using Windows 98. But just the same, I do know from our electronic email service providers, that many companies/business individuals still hate getting particularly unsolicited emails or faxes with pics. Right now I have two major accounts that ban any emails that contain images. Links-to are fine, otherwise, forget it. |
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#18 |
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Registered User
Join Date: Aug 2006
Posts: 2,066
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Teckstud: Most of your posts have criticised the iPhone, cell carriers and MobileMe, yet you don't and never had an iPhone. Why are you here?
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#19 | |
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Registered User
Join Date: Dec 2006
Posts: 101
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I wish it synched call logs and sms messages too... |
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#20 |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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Because like maybe I had a .Mac account? Is that so hard to comprehend?
Last edited by teckstud; 08-07-2008 at 01:54 PM.. |
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#21 | |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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#22 | |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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Quote:
Why can't you just accept that fact the MobileMe has flaws as even Steve Jobs has? No need to get so testy. Last edited by teckstud; 08-07-2008 at 02:02 PM.. |
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#23 | |
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Registered User
Join Date: Aug 2008
Posts: 4
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#24 | |
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Registered User
Join Date: Aug 2006
Posts: 2,066
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Quote:
Am I gather then that all your complaints are now in reference to something that you never had? It is a well known fact that one should never complain to one's waiter before their food has arrived. You seem to be complaining before you even enter the restaurant. |
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#25 | |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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You can take your crusty foot out of your mouth now. |
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#26 | |
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Registered User
Join Date: Jul 2008
Posts: 135
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I guess it's how you choose to look at the glass.
Quote:
As for problems in our society (and I offer my apologies to other readers/posters staying on topic), I think before others can be held accountable, one must hold oneself accountable. As this relates to Apple's latest rollout specifically, anyone, and everyone, reading this forum should know by now that being an early adopter of new technology carries with it certain risks. Either be prepared to accept those risks, or wait until the technology has proven itself.
iMac 1.83 GHz C2D (Mac OS X Snow Leopard 10.6.2) • G-Drive External HDD (500 GB) • Time Capsule (1 TB)
iPhone 3G (iPhone OS X 3.1.2) • iPod shuffle (1 GB, 1st gen) |
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#27 |
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Registered User
Join Date: Aug 2006
Posts: 2,066
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Hmm. Apple didn't officially launch MobileMe until July 11, you never having had an iPhone to try it with, and you wonder why I challenge your disparaging comments about products you never had.
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#28 | |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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Quote:
Now do you understand???? |
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#29 | ||
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Registered User
Join Date: Mar 2006
Posts: 59
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Quote:
How about I put it this way? Lets say power was lost for 1% of the city and you were part of this 1%, you wouldn't complain? Quote:
Sorry, you may be tired of the "whiners," but I'm tired of the apologists. |
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#30 |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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Why do you assume that everybody who had a .Mac membership has an iPhone?
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#31 | |
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Registered User
Join Date: Mar 2006
Posts: 59
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Quote:
You were obviously not a part of the "so-called 1%," but if you were: i.e. lost e-mail, no e-mail service for weeks, etc, how would you react? Are you saying that nothing should be said? Lets flip it again: Let say your city lost power, but got it restored and only 1% of the city still had no power. Lets say you were part of this 1% are you saying that no one should complain? Finally, on the topic of this being a "new product." Sorry, this is hogwash. The .Mac folks had no choice but to "upgrade" to MobileMe. What should they do then? Not complain? Sorry (just like I said to Dana), you may be tired of the "whiners," but I'm tired of the apologists. |
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#32 |
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Registered User
Join Date: Apr 2002
Location: No GPS signal.
Posts: 1,169
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An insider who feels that Apple has now put the right man on the job of insuring MobileMe runs as solid as the iTunes store:
http://chuqui.typepad.com/chuqui_30/...me-proble.html
nagromme
Would you like a treatment? |
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#33 |
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Registered User
Join Date: May 2007
Posts: 19
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As a professional, mobileme/.mac or whatever has never been very interesting to me. It's sort of acted as a half-ass, stop-gap solution for my small office to share calendars and contacts...but the push email, etc. is useless unless you want to do business communication with a joeblow@mac.com email address...which I don't know anyone who would. I guess it's an almost interesting option for personal users, though I don't really see why with all of the free, online solutions like gmail, flickr, etc. which seem much more reliable and easy to use. I think mobileme would be much more compelling if it were more robust and offered something that was a little more like a remote apple server, with more customizable options...or something.
Sorry, just rambling a bit. ![]() |
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#34 | ||||
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,773
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Apple has admitted fault to both the consumer, has compensated them (even though it's mostly a frivolous act that benefits the consumer little), and has released an internal email as to how they should have done things differently. Only fixing MM's problems will make things right but at least we know Apple is taking some steps to ensure this doesn't occur again. If you are really unhappy with MM I'm pretty sure you can call Apple support and get them to refund you for the remainder of your contract.
Do your part to clean up AppleInsider forums: User CP » Edit Ignore List » Teckstud
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#35 | |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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Quote:
Those of us who had .Mac accounts and no iPhones were forced to upgrade and could care less for push. Curious but I wonder what the percent of those with and without iPhones were prior with .Mac? Last edited by teckstud; 08-07-2008 at 03:43 PM.. |
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#36 | ||||
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Registered User
Join Date: Mar 2006
Posts: 59
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.Mac users had no choice to switch to MobileMe, so this argument about "new tech" simply has holds no validity. Quote:
However, on the "proposed solution," explain to me how this can be done when you can't even get a hold of a Apple customer service rep? Hmmm? Also, what sort of solutions can a consumer *really* have? This is Apple's fault and problem and it should be fixed by them. Quote:
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#37 | |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,773
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Quote:
The reason I have been using .Mac and have been paying for it despite having a Gmail and Flickr account (which I use) is that .Mac/MM offer so much more than either of those two combined. For one, there is 20GB of cloud storage and 200GB of transfer month. This on is usually more expensive than the $6.67/month I pay for MM service. Secondly, it will automatically sync my contacts bookmarks and calendars across all my Macs, and now iPhone and Windows PCs. Third, it stores all this data for me, as well as my Dashboard Widgets, Dock Items, Keychains, Mail Accounts, Mail Settings (rules, signatures, smart mailboxes), Notes and System Preferences. Fouth, it offers me a domain for hosting a website, data files or images quickly right through iWeb, Finder, or iPhoto. Fifth, it allows me to connect with ease Back To My Mac when traveling. Those are things the free services can offer and the ease of use that no other cloud service can match at any price. It's certainly not perfect—IMO it's been Apple's worst product since it was iTools—but it's a good product for all that it does for a Mac user.
Do your part to clean up AppleInsider forums: User CP » Edit Ignore List » Teckstud
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#38 |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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And you've indirectly hit the problem on the head because it had changed and is no longer meant for a Mac user but for an iPhone user- big difference.
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#39 |
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Registered User
Join Date: Jan 2006
Posts: 197
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The service is still pretty spotty, and the promised "almost daily updates" from the guy at Apple dried up. Meanwhile, I have this odd situation where calendar changes seem to get pushed to all my Macs, but not to my iPhone or to the calendar on the me.com website. Hmm...
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#40 | ||||||
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,773
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Do your part to clean up AppleInsider forums: User CP » Edit Ignore List » Teckstud
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