Apple's US retail notebook share up to 20 percent?

[AppleInsider]

One in five notebooks purchased at US retail outlets during the recent back-to-school buying season were Macs, according to a new report.

Citing data from market research firm NPD, the Register notes that sales of Apple's notebook lines shot up more than 35 percent year-over-year to claim 20 percent of the US retail market during the months of July and August.

When quantified in terms of retail dollar share, rather than unit share, the Mac maker's slice of the market came in even higher, rising 30 percent to account for an identical 35 percent of all moneys spent on notebook computers during those months.

Sales of Windows-based notebooks are reported to have fallen 1.5 percent in dollar share and 10 percent in units during the same time frame.

Word of the latest surge in MacBook sales comes less than two weeks after NPD released similar data, showing that Apple's share of the North American notebook market to have risen more than 60 percent to 10.6 percent during the three-month period ending June.

The surge was good enough to boost the company into the fourth position overall amongst all North American notebook manufacturers.

[ View this article at AppleInsider.com ]

[DCJ001]

[walshbj]

My wife switched about a year ago. Last night she picked up her old Thinkpad, a machine we both loved, and said, "Whoa. This looks so....dated."

And then she waited while it took over a minute to wake up and get on the network. I can't imagine how much work MS would have to do to get us to switch back.

[Kaiser777]

And still the stock is down. I just don't get it...

[walshbj]

Originally Posted by DCJ001

Awesome photo. Is it yours? I'd like to post it on my site....

[Fleshman03]

I can tell you that as a grad student at the 10th ranked college (For football), we have a lot more macs I bought my MacBook Pro because I figured that most of the kids couldn't afford a Pro and it would make me stand out a bit more. Yeah, that's not the case.

[ncee]

Originally Posted by Kaiser777

And still the stock is down. I just don't get it...

Because as long as Apple is in business, there will be folks who knock them, say bad things about them, lie and cheat to make them look bad. This causes all those damn day traders to buy and sell based on what they see and read, instead of doing any research and seeing for themselves how good Apple stock is.

Apple has always been a scape goat from most marketers and analyst and because of this the stock is always up and down.

Hell Apple can come out with an OUTSTANDING quarter and the stock will still go down. That's mostly because those same folks will say "Apple is having a great quarter and should show great numbers next week … blah, blah blah, and the next week they say, oops, looks like they won't meet projections … and it goes down.

They don't meet their projections, yet they increase the business, hell in most cases, it's the best quarter ever (compared to the same quarter in years past), but the stock goes down?

Apple stock is one stock many folks are making money with. Many of these folks want it to go down, so they can get more at a cheap price, and then they'll start playing the word and guessing game, in hopes to make the stock shoot up.

It's a game some of us stock holders do not like, but we learn to live with. If you own apple stock, keep it, it WILL go up. Apple has way to many things coming out, and they ARE doing to good for the stock not to go up.

Skip

[walshbj]

Originally Posted by Fleshman03

...I bought my MacBook Pro because I figured that most of the kids couldn't afford a Pro and it would make me stand out a bit more....

Please tell me you're joking....or that you snagged the head cheerleader.

[bigmc6000]

Originally Posted by walshbj

Please tell me you're joking....or that you snagged the head cheerleader.

Hey man, college is rough these days. I mean, I remember back in the good old days when a girl would date you just because you had a Mac but now a days it's a lot tougher! You have to at least have the 15" MBP!

[bigmc6000]

Originally Posted by Kaiser777

And still the stock is down. I just don't get it...

That's because you're trying to apply logic to a completely illogical market

[Tokolosh]

Originally Posted by Fleshman03

I can tell you that as a grad student at the 10th ranked college (For football), we have a lot more macs I bought my MacBook Pro because I figured that most of the kids couldn't afford a Pro and it would make me stand out a bit more. Yeah, that's not the case.

Ahhh USF, the beneficiary of location, a crappy conference who desperately needed 8 teams, and some voters' goodwill. Just had to rib you. My undergrad alma mater is sitting at 15 right now and my grad school (ranked #1 in its field) doesn't even have a football team, let alone a team to get excited about.

Oh yeah, Apple forum. I have been holding off my laptop purchase in anticipation of the new releases. Hopefully my wait will be rewarded. Right now I am plugging along on my 2002 eMac and my work issued Thinkpad. I've got the Windows blues.

[BlackSummerNight]

So every 4 notebooks out of 5 are PCs.

[quinney]

Originally Posted by bigmc6000

Hey man, college is rough these days. I mean, I remember back in the good old days when a girl would date you just because you had a Mac but now a days it's a lot tougher! You have to at least have the 15" MBP!

size matters

[Roger Knights]

Originally Posted by walshbj

Last night she picked up her old Thinkpad, a machine we both loved, and said, "Whoa. This looks so....dated." And then she waited while it took over a minute to wake up and get on the network.

Windows: It just labors.

[StLBluesFan]

Originally Posted by BlackSummerNight

So every 4 notebooks out of 5 are PCs.

No. 4 out of 5 sold during July/August (at retail) were PCs. The percentage of PCs as a whole is higher than that, but it is declining.

[dizzy13]

What's the difference between vegas and stocks?
...You have a better chance of leaving with more money in vegas

Ok, maybe that isn't funny, but at this point it seems like it could be true!

[eAi]

Originally Posted by walshbj

Awesome photo. Is it yours? I'd like to post it on my site....

Unlikely, it's an old image thats been knocking around the internet for at least a couple of years.

[solipsism]

Originally Posted by DCJ001

<image> :: http://lbhat.files.wordpress.com/200...41ed85d420.jpg

In last week's The Office they showed a college classroom with nothing but Macs. THe show has referenced and used Apple products often, but this looked more like it was showing the college/trend of Macs.

[bigmc6000]

Funny episode. I did notice the same thing tho - I was like wow - every single person has a MB and they are all plugging in and then use iChat to talk to each other. Gotta love product placement advertising!!

Everybody say hi to pam!

[solipsism]

Originally Posted by bigmc6000

Gotta love product placement advertising!!

It's either getting much more common in both film and TV or I'm just noticing it more. It is definitely distracting at times, but I can't fault them for using this method with such prevalent digital theft and time shifting methods in place.



edit: Arrested Development satirized it well. The description from Wiki (below) doesn't do the scene justice.

"Later, Weathers meets with Tobias at Burger King, and explains he is directing an episode of Scandalmakers and needs Tobias to sign over the rights for the story of his family. The whole scene satirizes product placement (Burger King is a major sponsor of both the real Arrested Development and fictitious Scandalmakers), with Weathers joyfully remarking that refills are totally free."

[SpamSandwich]

Originally Posted by Kaiser777

And still the stock is down. I just don't get it...

Hellllllloooooooo! McFly! In case you haven't noticed, we're in the middle of one of the greatest market crashes in modern times.

[Kaiser777]

Originally Posted by SpamSandwich

Hellllllloooooooo! McFly! In case you haven't noticed, we're in the middle of one of the greatest market crashes in modern times.

Yeah no kidding. I bought AAPL at $69.60. It still hurts.

[beingnickb]

Originally Posted by ncee

Because as long as Apple is in business, there will be folks who knock them, say bad things about them, lie and cheat to make them look bad. This causes all those damn day traders to buy and sell based on what they see and read, instead of doing any research and seeing for themselves how good Apple stock is.

Apple has always been a scape goat from most marketers and analyst and because of this the stock is always up and down.

Hell Apple can come out with an OUTSTANDING quarter and the stock will still go down. That's mostly because those same folks will say "Apple is having a great quarter and should show great numbers next week … blah, blah blah, and the next week they say, oops, looks like they won't meet projections … and it goes down.

They don't meet their projections, yet they increase the business, hell in most cases, it's the best quarter ever (compared to the same quarter in years past), but the stock goes down?

Apple stock is one stock many folks are making money with. Many of these folks want it to go down, so they can get more at a cheap price, and then they'll start playing the word and guessing game, in hopes to make the stock shoot up.

It's a game some of us stock holders do not like, but we learn to live with. If you own apple stock, keep it, it WILL go up. Apple has way to many things coming out, and they ARE doing to good for the stock not to go up.

Skip

Please tell me you are not someone actually working in the investment field. This is one of the most absurd posts I think I've ever read.

[TBaggins]

Originally Posted by BlackSummerNight

So every 4 notebooks out of 5 are PCs.

For how much longer?

It's getting to the point that HP, Dell, and Microsoft are getting worried.
But I think we kinda knew that already when we saw MS's "I'm a PC" campaign.

...

[Neil Anderson]

The photo is from the Missouri School of Journalism.

http://mac.blorge.com/2007/10/02/uni...e-exclusively/

[solipsism]

Originally Posted by BlackSummerNight

So every 4 notebooks out of 5 are PCs.

5 out of 5 were PCs. But 1 out of 5 were specifically sold from Apple. That leaves 4 out of 5 to be sold by every other PC vendor. That is a lot. It makes no sense to have an OS-centric view on this topic.

[cwpastor]

Originally Posted by solipsism

5 out of 5 were PCs. But 1 out of 5 were specifically sold from Apple. That leaves 4 out of 5 to be sold by every other PC vendor. That is lot. It makes no sense to look at have an OS-centric view on this topic.

Excellent point! Macs are "personal computers". But, just to make a point about the different OS's, there is a place in this topic for OS mention, because the MB and MBP are capable of running OSX and Windows, whereas all other notebook makers cannot run OSX. That certainly plays into the decision to buy an Apple notebook for many people.
(Mac user since 1991)

[BlackSummerNight]

So are you saying the the "I'm a Mac" ad campaign is a complete waste of time, Since a Mac is a PC which is sold from Apple?

Originally Posted by solipsism

5 out of 5 were PCs. But 1 out of 5 were specifically sold from Apple. That leaves 4 out of 5 to be sold by every other PC vendor. That is a lot. It makes no sense to have an OS-centric view on this topic.

Quit being such a dipshit.

[solipsism]

Originally Posted by BlackSummerNight

So are you saying the the "I'm a Mac" ad campaign is a complete waste of time, Since a Mac is a PC which is sold from Apple?

What part of 'personal' and 'computer' don't you understand? Are you suggesting that Macs are 'impersonal computers' or that they aren't computers at all? Do the NPD lumping of Apple PC sales with Dell and HP and Acer and Sony confuse you?

Mac is Apple's brand name for their PC, just like Vaio is Sony's. The "I'm a Mac" ads are a successful marketing campaign. I had assumed it was obvious, but apparently you need to learn how to separate marketing tactics from statistical accounting.


PS: Even from Apple's own site they refer to their Macs are PCs, as well as their own "I'm a Mac" ads where the Macs even states he is a PC, too.

• http://www.apple.com/pr/library/2003/jun/23pmg5.html

PPS: I'll never understand how the concepts of good marketing can be so lost on some, but I guess its those that don't get it are the ones who fall victim to it. I suppose someone has to be buying HeadOn and Flowbees.