Apple's final Macworld booth in photos

***AppleInsider*** · 01-06-2009, 09:43 PM

Macs and iPhones are driving the the latest chapter of the Apple growth story but that's not the pictured painted by the company's exhibit at this year's Macworld Expo, where the usual suspects have taken a back seat to the latest innovations in consumer media and productivity software.

The Mac maker's final booth at Macworld mirrors those of years past, though the highlights are undoubtedly new versions of iWork and iLife. Mac Pros, Mac minis and Apple TV are amongst the no-shows at San Francisco's Moscone Center, while an army of iMacs serve only as portals for show goes interested in taking the latest iApps for a spin.

A sprawling banner suspended from the ceiling of Apple's booth states the arrival of iLife '09 and iWork '09, as do two larger and more vertical adverts that flank the front-most perimeter. Buried towards the back left-hand side of the centralized Apple theater are a couple of circular tables holding iPhones and iPod touches.

Meanwhile, an array of colored nanos can be seen affixed to the left wall of the theater, almost as a decorative afterthought. MacBooks aren't getting much play either, where the entire family of top-selling notebooks -- including the MacBook Air and four 17-inch MacBook Pros -- are confined to a single table on the far right end of the booth.

The sentiment at this year's show is noticeably subdued. There are fewer attendees and the resounding sentiment is that the Cupertino-based firm has left much to be desired from a more personal event that will arrive at a place and time of its own choosing.

[ View this article at AppleInsider.com ]

teckstud · 01-06-2009, 11:15 PM

GOod riddance to bad rubbish.
Apple doesn't need MacWorld any more than Sony needs CES.

Cubert · 01-06-2009, 11:28 PM

It looks like Steve Jobs selected the wardrobe of all the Apple employees working MacWorld.

Phizz · 01-07-2009, 09:11 AM

I really like the new iLife and iWork logo designs. I wish Adobe would hire whoever did those for their product branding - the big clump of squares on my dock is super fugly.

iVlad · 01-07-2009, 09:18 AM

Quote:

Originally Posted by Cubert

It looks like Steve Jobs selected the wardrobe of all the Apple employees working MacWorld.

Ok if everyone wears the same clothing it looks professional, not because Steve wanted to. Black top has been always apple's look.

Outsider · 01-07-2009, 09:20 AM

Quote:

Originally Posted by Phizz

I really like the new iLife and iWork logo designs. I wish Adobe would hire whoever did those for their product branding - the big clump of squares on my dock is super fugly.

I know, but they are easy to pick out. Remember CS2 and CS? I constantly got InDesign and Illustrator mixed up. It's worse when you are dragging a file to the wrong dock item to open it in the wrong application.

iVlad · 01-07-2009, 09:21 AM

Quote:

Originally Posted by Phizz

I really like the new iLife and iWork logo designs. I wish Adobe would hire whoever did those for their product branding - the big clump of squares on my dock is super fugly.

Really? Hmm i think its much better than some feathers or flowers that have nothing to do with the product. I don't think Adobe had a problem finding good designers, they just wanted the minimalist's look. I think it reflects CS4's UI pretty good.

tmedia1 · 01-07-2009, 10:39 AM

I like the little stainless steel iPhone stands that Apple uses in their booth. Anyone know if they can be bought anywhere?

Ireland · 01-07-2009, 11:31 AM

Quote:

Originally Posted by tmedia1

I like the little stainless steel iPhone stands that Apple uses in their booth. Anyone know if they can be bought anywhere?

They would have been custom made for Apple. They may be plastic also.

carloblackmore · 01-07-2009, 12:28 PM

Are the lanyards for the attendees badges made with reflective material? They glow pretty brightly in every photo. I wonder if there was some operational reason Macworld did that?

Fast Fred 1 · 01-07-2009, 02:53 PM

Quote:

Originally Posted by Ireland

They would have been custom made for Apple. They may be plastic also.

Hell, I thought they were made of Apple Tree wood..... well they couda!

Leonard · 01-07-2009, 03:07 PM

Man, who sets up all that?!? Must take a few days to setup all those Macs and large billboards. I must say, Apple does have quite the presence there.

01-06-2009, 09:43 PM	#1
*AppleInsider* Kasper's Automated Slave Join Date: Nov 1997 Posts: 6,151	Apple's final Macworld booth in photos Macs and iPhones are driving the the latest chapter of the Apple growth story but that's not the pictured painted by the company's exhibit at this year's Macworld Expo, where the usual suspects have taken a back seat to the latest innovations in consumer media and productivity software. The Mac maker's final booth at Macworld mirrors those of years past, though the highlights are undoubtedly new versions of iWork and iLife. Mac Pros, Mac minis and Apple TV are amongst the no-shows at San Francisco's Moscone Center, while an army of iMacs serve only as portals for show goes interested in taking the latest iApps for a spin. A sprawling banner suspended from the ceiling of Apple's booth states the arrival of iLife '09 and iWork '09, as do two larger and more vertical adverts that flank the front-most perimeter. Buried towards the back left-hand side of the centralized Apple theater are a couple of circular tables holding iPhones and iPod touches. Meanwhile, an array of colored nanos can be seen affixed to the left wall of the theater, almost as a decorative afterthought. MacBooks aren't getting much play either, where the entire family of top-selling notebooks -- including the MacBook Air and four 17-inch MacBook Pros -- are confined to a single table on the far right end of the booth. The sentiment at this year's show is noticeably subdued. There are fewer attendees and the resounding sentiment is that the Cupertino-based firm has left much to be desired from a more personal event that will arrive at a place and time of its own choosing. [ View this article at AppleInsider.com ]

01-06-2009, 11:15 PM	#2
teckstud Registered User Join Date: Oct 2007 Posts: 6,115	GOod riddance to bad rubbish. Apple doesn't need MacWorld any more than Sony needs CES. Once you go Mac, you never go back!

01-07-2009, 12:28 PM	#10
carloblackmore Registered User Join Date: Apr 2007 Posts: 61	glowing lanyards? Are the lanyards for the attendees badges made with reflective material? They glow pretty brightly in every photo. I wonder if there was some operational reason Macworld did that?

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01-06-2009, 11:28 PM	#3
Cubert Registered User Join Date: Jun 2005 Location: Philadelphia Posts: 472	It looks like Steve Jobs selected the wardrobe of all the Apple employees working MacWorld.

01-07-2009, 09:11 AM	#4
Phizz Registered User Join Date: Sep 2006 Posts: 111	I really like the new iLife and iWork logo designs. I wish Adobe would hire whoever did those for their product branding - the big clump of squares on my dock is super fugly.

01-07-2009, 10:39 AM	#8
tmedia1 Registered User Join Date: Dec 2006 Posts: 95	I like the little stainless steel iPhone stands that Apple uses in their booth. Anyone know if they can be bought anywhere?

01-07-2009, 03:07 PM	#12
Leonard Registered User Join Date: Jun 2002 Location: Ottawa Posts: 398	Man, who sets up all that?!? Must take a few days to setup all those Macs and large billboards. I must say, Apple does have quite the presence there.

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