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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,165
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Blockbuster partners with TiVo, says Apple products in sight
In the latest move to rejuvenate its weathered brand, Blockbuster plans to make its premium digital movie catalog available to TiVo subscribers before ultimately extending the service to devices made by Apple and other hardware vendors.
As part of the deal announced Wednesday, all broadband TiVo subscribers will soon be able to purchase or rent movies from Blockbuster's OnDemand service from their TiVo Series2, Series3, HD, or HD XL digital video recorder (DVR) set-top boxes. The partnership will also see TiVo DVRs sold at thousands of Blockbuster brick-and-mortar retail stores as well as online at blockbuster.com, offering both parties new distribution outlets as they simultaneously band together to implement a cross-marketing campaign. Blockbuster's arrival on TiVo will pit it against Netflix and Amazon.com, which already offer digital catalogs to TiVo subscribers. However, the movie rental house believes its catalog will stand out against those of its rivals, which tend to include mostly older titles rather than recent movie theater hits. The move is also said to be the first of many that will see Blockbuster broaden its reach to embrace the growing demand on the part of consumers to enjoy video at their leisure through a new array of handheld devices and set-top-boxes in the living room. "You will see us in a large number of other devices going forward," Blockbuster's vice president of digital entertainment Kevin Lewis told Reuters. He added, without providing details, that the company also plans to make its services available on devices sold by Apple. "We need to be in the normal places that consumers want to watch movies," he said. In total, about 10,000 movies titles will be available to TiVo subscribers when the integrated service launches some time during the second half of this year. Although pricing details having been announced, Blockbuster currently sells film rentals over its online service for $2 to $4, while movie purchases are priced around $10. |
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#2 | |
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Registered User
Join Date: Mar 2004
Location: Australia
Posts: 969
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Quote:
I hope they do get access to AppleTV. I'd much rather have AppleTV giving me access to a variety of sources (but I'm happy to be forced to use iTunes if any movie is available on both Apple & Blockbuster). ps. Blockbuster is about to start movie rentals direct to TiVo in Australia, it was supposed to start in March but now April. |
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#3 | |
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Registered User
Join Date: Oct 2007
Posts: 7
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Quote:
However, it would be a much bigger story if this is a hint that Apple is preparing to release a SDK for the Apple TV like they have for the iPhone which will allow 3rd-parties to run applications on the Apple TV. Now that would really be news! |
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#4 |
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Registered User
Join Date: Oct 2002
Location: Denmark
Posts: 1,235
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When this takes off for real, im getting myself a 'rent movies over the internet' thingy for my TV.
"There's no bigot like a religious bigot and there's no religion more fanatical than that espoused by Macintosh zealots." ~Martin Veitch, IT Week [31-01-2003]
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#5 |
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Registered User
Join Date: Sep 2006
Posts: 76
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I wouldn't put it past Apple to open up AppleTV to blockbuster and others (netflix?). If Apple took 30% of all purchases, they could make a killing off of others' subscription models/rentals. They might have to concede since the movie industry is holding them back (their selections are pathetic). Blockbuster and Netflix would greatly add to their library.
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#6 | |
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Registered User
Join Date: May 2004
Location: florida
Posts: 212
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Quote:
Does anyone have stats on how many films are available for rent on AppleTV, Blockbuster, and other competing sources? It seems like that ought to be data someone's tracking. Apple ought to agree to such a deal, to break the stranglehold the studios have on it. |
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#7 |
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Registered User
Join Date: Nov 2006
Posts: 459
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Who do companies like BB hire to set all this up? There must be only a couple players in the game who can manage to set up an online system like this yea? Is BB actually doing the contracting or do the movie companies take care of this? How does BB get the permission to convert the movie to online formats and how many systems exist that can deliver online movies?
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#8 |
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Registered User
Join Date: Oct 2007
Posts: 6,200
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Don't hold your breath.
The AppleTV Jukebox is probably such a huge generator of iTunes revenue (it's totally geared toward buying and renting iTunes content) , I doubt it will ever get SDK.And it's 2 years old already.
Once you go Mac, you never go back!
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#9 |
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Registered User
Join Date: Oct 2007
Posts: 6,200
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AS opposed to the stranglehold Apple has on the Apple TV itself?
Once you go Mac, you never go back!
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#10 |
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Registered User
Join Date: Oct 2007
Posts: 644
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The whole online video rental 'thing' is obviously in its infancy and at the moment it is completely fragmented and to be honest, stupid. The fact that not all video content is rentable and viewable by anybody, no matter what hardware they have is not only lame but old fashioned, counter productive and consumer un-friendly. For any company - Apple included - to impose artificial hardware barriers is wrong wrong wrong. I should be able to rent a movie from any source and view it through my Apple TV, Tivo box, or whatever hardware I have. I used to go to BB and get a DVD and pop it into any player, PC or dedicated, and watch the content I had rented. I REALLY resent being tied to a specific hardware solution.
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#11 | |
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Registered User
Join Date: Oct 2007
Posts: 6,200
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Quote:
Once you go Mac, you never go back!
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#12 | |
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Registered User
Join Date: Jun 2008
Posts: 5,517
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#13 |
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Registered User
Join Date: Dec 2006
Posts: 9
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Call me cynical...
The Mac is an "Apple device," yet Blockbuster has never bothered to get their download service to work on OSX.
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#14 |
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Registered User
Join Date: Aug 2003
Location: Oklahoma
Posts: 747
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TiVo?
We used to have TiVo and then found it cheaper to add the digital recorder from the cable company - they even come out to the house and replace it if there is a problem. The TiVo was taken to Goodwill. Actually i didn't know TiVo was doing well enough to be a major player these days.
Ken
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#15 | |
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Registered User
Join Date: Sep 2007
Location: Seattle, WA
Posts: 268
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Quote:
If we're to see platform-independent content, then Apple would need to license Fairplay (and release QuickTime for other Unix platforms). Then Netflix, Amazon, Blockbuster and everyone else in the business could convert their content to h.264 (like YouTube did). That way everyone could view content via iTunes on their computers, or by way of QuickTime on a dedicated box (like a TiVo). I don't see the incentive for Apple to do so, although I think Apple really should license the technology to Blockbuster. I think the BB/TiVo partnership is mainstream enough that it could really take what little steam there is in the Apple TV platform. While it's clearly not going to happen overnight, I think we all agree that downloadable content is the future. Apple has a slight advantage because of the iPod/iTunes ecosystem, and to maintain that, they'll need to do something to either compete with or partner with someone who's got the content. BB's policy (30 days to start, 24 hours to finish) is the same as Apple's. I can't tell if they've got much advantage in terms of content - on initial look, it seems like much of their content is somewhat obscure (they're probably competing more with Jaman than with Apple). I think their biggest advantage is the delivery system. How many TiVos are in the wild, vs Apple TVs? However, the fact that BB is looking to partner with Apple gives me hope -- hope that there is a new Apple TV on the horizon! The current unit is nearly perfect, it just needs more storage and a faster processor (as it currently will only play 720p content if its in h.264, there's no support for 1080, and can only playback non-h.264 content at 480p - and then only after a hack). |
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#16 | |
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Registered User
Join Date: Sep 2007
Location: Seattle, WA
Posts: 268
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#17 |
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Registered User
Join Date: Oct 2008
Posts: 17
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I can't believe people still pay for movies.
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#18 |
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Registered User
Join Date: Feb 2008
Posts: 163
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#19 | |
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Registered User
Join Date: Apr 2008
Location: Wilmington, DE
Posts: 134
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Yes, TiVo still exists
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#20 |
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Registered User
Join Date: Oct 2007
Posts: 644
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Well, you see, it is like this....
To make a moderately budgeted independent movie easily costs two or three million dollars. usually there is a marketing budget that comes on top of that. Somewhere in the region of 100 people are directly involved in making the movie (getting their hands dirty?) and these people are grown ups who often times have children they have to feed and so need to get paid for their work. Even most of the young people that work on a movie have their own apartments and need to pay for things like food and rent. Making a movie can take anything from three months to several years to make. When people pay to see movies they are funding all of the above. The reason the studios are so protective of their movie 'properties' is that if people don't pay, they can't make movies and if they don't make movies they, and all the people working on the movies don't have jobs. See? So next time your mom or dad takes you to see a flick, watch them. While you are running around being a nuisance they probably go to a window in the wall and pay. Ditto if you go with them to the video store. |
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#21 | |
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Registered User
Join Date: Oct 2007
Posts: 7
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#22 |
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Registered User
Join Date: Sep 2007
Posts: 150
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Have to do something
Blockbuster has to make some sort of move. In the current DVD rental market, the value that BB brings to the table is their willingness to purchase studio copies of the DVD and lease retail locations to deliver the video.
Slowly, this is going away courtesy of other services that are more convenient and competitive. There would be no need for BB if iTunes had all of these movies, Apple would want to deal direct with the studios, as no physical copy is required, thus no reason for BB to exist. |
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#23 |
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Registered User
Join Date: Jun 2007
Posts: 29
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Thats right Blockbuster...give into the best hardware software combo. I wouldn't be surprised if by then Apple doesn't even need to consider saying yes.
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#24 | |
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Registered User
Join Date: Aug 2005
Location: Georgia
Posts: 283
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#25 |
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Registered User
Join Date: Jan 2006
Location: SoCal
Posts: 941
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Maybe, but people usually get their values and ethics from their parents and hotmarkb presumably learned that stealing is cool by example.
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#26 | ||||
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,885
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Hmm... Will Apple want to allow content from other distributers in their store and/or on their devices? The AppleTV is an extension of iTunes to the living room. Will they see it as the beginning of the end of the iTunes Store model? How will this affect them financially? What long term benefit will they gain by partnering with Netflix and Blockbuster? If the content providers have inked deals with the others then wouldn't it mean they are no longer as fearful about digital sold media, making it easier for Apple to ink their own deal? Would it not be easier for Apple to buy one or the other out instead of being under their rule?
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You mention artificial HW limitations but the issue for most content is not HW but the codecs and digital rights. This is a complex issue and not one that is the fault of anyone but the content owners. This is what I want to know, too. Quote:
The more storage thing I don't understand. It has more storage than all the other media extenders before it. Popcorn Hour is a large box of nothing with a place to put any size 3.5" HDD you wish, so it would win there, but it can't push video as well with it's cheaper HW. For a home that doesn't use iTunes or a home with a lot of AVIs I'd recommend Popcorn Hour.]
Do your part to clean up AppleInsider forums: User CP » Edit Ignore List » Teckstud
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#27 |
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Registered User
Join Date: Oct 2007
Posts: 6,200
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Thank you Dr. Phil.
Once you go Mac, you never go back!
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#28 | |||
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Registered User
Join Date: Sep 2007
Location: Seattle, WA
Posts: 268
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True, it outputs 1080i, but only supports 720p content (presumably there's some upscaling going on? Not sure, as my 720p TV supports 1080i as an input, but obviously has to downscale).
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But, you say you're able to view 720p content via Perian??? I'd love to skip the time (and loss of quality) involved with transcoding if I can. Quote:
I've heard fantastic things from a friend who's got the original version of the Popcorn Hour, and that's a very tempting device - except I have no wired ethernet connection where I'd be plugging it in (although I've read that the new device supports USB Wireless devices). He tells me it hasn't choked on a single video format he's thrown at it. I'd prefer to have a single device that does it all, however, and I do buy plenty of TV shows through iTunes and want to keep my Apple TV. If it (or a new incarnation) can do the HD content (other than that from iTunes), it will be the perfect device for me! |
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#29 |
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Registered User
Join Date: Nov 2008
Posts: 5
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Still in Business?
I have to say, I didn't even know BlockBuster was still around. I thought they had gone out of business like so many other companies that forgot they actually needed their customers. I can't imagine why I would want to do business with them.
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#30 |
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Registered User
Join Date: Dec 2006
Posts: 476
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Yeah! After all, why should the movie studios get paid for their work you enjoy?
The actors and film crews should all donate their time so you have something to watch. Oh, and all the equipment manufacturers (lights, cameras, film, computers, sets) should also donate everything so you don't have to pay. |
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#31 |
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Registered User
Join Date: May 2005
Posts: 8,461
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Blockbuster isn't just a "weathered brand", they have failed to provide a business model that makes sense. They will eventually need to shutter their doors and replace their stores with DVD rental/digital download kiosks and other innovative ideas in the future if they plan to survive.
"The natural progress of things is for liberty to yield, and government to gain ground."
—Thomas Jefferson Proud AAPL stock owner. |
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#32 | |
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Registered User
Join Date: May 2005
Posts: 8,461
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Quote:
"The natural progress of things is for liberty to yield, and government to gain ground."
—Thomas Jefferson Proud AAPL stock owner. |
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#33 |
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Registered User
Join Date: Jun 2008
Posts: 26
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I'd like to see Tivo partner with Apple, not Blockbuster. The Tivo interface SUCKS, but it's the best out there. Apple would do much better... sigh.
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#34 | |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,885
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Quote:
Do your part to clean up AppleInsider forums: User CP » Edit Ignore List » Teckstud
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#35 |
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Registered User
Join Date: Oct 2002
Location: Denmark
Posts: 1,235
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The Perian devs have dropped supporting the ATV, because Apple did so many things to hinder what they were doing.. So I would do my videos with that in mind.
"There's no bigot like a religious bigot and there's no religion more fanatical than that espoused by Macintosh zealots." ~Martin Veitch, IT Week [31-01-2003]
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#36 | |
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Registered User
Join Date: Apr 2007
Posts: 859
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Quote:
The TiVo Series 3 and HD DVR's blow away any cable box. I can transfer shows between both my TiVo DVR's, transfer shows to my Mac for archiving or conversion to iPhone/iPod, display photos from my Mac, listen to music (still limited to MP3's), access NetFlix, Amazon, and many other broadband features. Appears I may be able to do Blockbuster too in the near future. I can also program TiVo to record a show up to an hour before broadcast through the internet or my iPhone. Too bad the cable companies won't allow you to do alll that. |
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#37 |
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Registered User
Join Date: Apr 2007
Posts: 859
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Yet the cable company charges you a monthly fee for a box that rarely works well. I don't have to hook up another box because my TiVo Series 3 and HD DVR's replaced my cable box. So I don't need another remote. You are thinking of the outdated Series 2 boxes, and only if you wanted to record premium channels, required the use of the cable box in combination with the Series 2 box.
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#38 |
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Registered User
Join Date: Oct 2005
Location: South Carolina
Posts: 58
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Numbers game
I read today that TiVo currently has 3 million subscribers, which is a declining number. I'd say that may be part of the reason this deal is being done now...2 struggling companies seeing strength in cooperation. Apple/Jobs has made it very clear that this sector remains too undefined and complicated for it, but the rumors and code hints seem to indicate a near future product that moves beyond the current Apple TV offering.
Whether it's the economy driving up these type of video purchases, a mind shift in studio policies, or just another damn good idea like Apple had with the iPod/iPhone for its category, it seems something will be here soon because Apple feels it's ready to move to the next level. |
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#39 | |
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Registered User
Join Date: Apr 2007
Posts: 859
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Apple has no interest because that would interfere with the iTunes Store. Apple wants you to buy your TV shows and Movies instead of record them off cable or satellite, which you are already paying for in the first place. |
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#40 |
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Registered User
Join Date: Oct 2007
Posts: 6,200
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A Blockbuster App for the iPhone- big deal.
AppleTV will remain a iTunes Jukebox. Yawn.
Once you go Mac, you never go back!
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