Apple Worldwide Developers Conference set for June 8-12

[AppleInsider]

Apple announced Thursday that its annual developers conference will kick-off on Monday June 8th and run through the 12th at the Moscone West convention center in downtown San Francisco.

Tickets for 5-day event will run $1295 through April 24th, at which time Apple plans to increase the price by $300.

Snow Leopard at WWDC

Apple is expected to use this year's conference to show off a feature-complete version of its Mac OS X 10.6 Snow Leopard operating system, possibly unveiling an updated interface theme if it does not do so in developer builds that arrive in the weeks leading up to the conference.

The primary focus for developers is Snow Leopard's new 64-bit kernel with enhanced support for multicore and GPU computing. Apple is also drawing developers' attention to QuickTime X as a streamlined media playback system.

Specific sessions will target how to get the most from Apple's developer tools in terms of performance and efficiency, how to debug and analyze applications as they run with Dtrace, how to build solid user interfaces, and how to port existing code from other platforms to the Mac.

In depth sessions will focus on how to get the most from Apple's frameworks, including high performance graphics accelerated in GPU hardware and how to leverage OpenCL and Grand Central to get the most from multicore systems with powerful graphics processors.

WWDC will also present how to use open web standards to take full advantage of new technologies in HTML 5, including client-side storage, audio and video playback, CSS vector animations, transitions, transforms, form control styling, CSS3 downloadable fonts, and other emerging features.

iPhone at WWDC

The iPhone platform will also serve as a major component of WWDC, with sessions and hands-on labs covering the new iPhone 3.0 SDK. Information how to to implement the new 3.0 features, including peer to peer Bluetooth, interaction with hardware accessories, in-app purchases, and the new Apple Push Notification service, will be presented, along with details on best practices for building mobile apps with an engaging user interface that takes full advantage of the iPhone's rich media and graphics features, and how to localize apps to reach a global audience.

The event may likely also serve as the introduction of new iPhone hardware, as Apple has long been expected to release a significantly new iPhone version in mid June.



IT at WWDC

Apple also maintains an information technologies track at WWDC. This year, attention is being placed on how to use Snow Leopard Server to deploy collaboration features such as the new iPhone-optimized wiki features, enhanced new Podcast Producer capabilities, new standards-based services for exchanging calendar events and meeting request and shared contact records.

There's also new information on how to use the iPhone in large organizations, both with push notifications and the new Mobile Access Server, as well as tools to integrate the iPhone into existing corporate infrastructure from Exchange Server to 802.1x wireless authentication.

WWDC for students

WWDC will host a Student Career Fair, offering the opportunity to meet hiring managers from around the world. Apple is also offering free passes to WWDC as part of its student scholarship program for ADC Student Members and student Team Members in the iPhone Developer University Program.

[ View this article at AppleInsider.com ]

[htoelle]

Jobs

to make a re-entrance on the Apple Stage ?

[themoonisdown09]

Originally Posted by htoelle

Jobs

to make a re-entrance on the Apple Stage ?

I'm really curious about this. I almost think that he will just walk up on stage at the beginning and welcome everyone, but Phil will deliver the keynote.

[solipsism]

Originally Posted by htoelle

Jobs

to make a re-entrance on the Apple Stage ?

I'd bet money that Jobs plans on delivering the keynote. The iPhone is his baby and Apple's dominate money maker at this point (if you don't use adjusted profits).

[walshbj]

iPhone 3.0. New iPhone hardware. Possible Jobs return. Snow Leopard. Possible tablet. Enough to fuel speculation and drive the stock back where I'd like to see it...

[teckstud]

Originally Posted by solipsism

The iPhone is his baby and Apple's dominate money maker at this point (if you don't use adjusted profits).

And is the iPod Touch his step-child and the new Shuffle his bastard, unholy love child?

[teckstud]

Originally Posted by htoelle

Jobs

to make a re-entrance on the Apple Stage ?

to the music of The Rutles? "All You Need is Cash"

[GTL215]

Originally Posted by teckstud

And is the iPod Touch his step-child and the new Shuffle his bastard, unholy love child?

its well documented SJ already has a bastard love child

[Abster2core]

Originally Posted by GTL215

its well documented SJ already has…

Nice. Real nice.

[Gm7Cadd9]

Wow the site is getting hammered... has me worried slightly. Anyone know how quickly it sold out last year??

thanks,

[ltcommander.data]

http://www.techreport.com/discussions.x/16640

Interestingly, despite Apple's closer ties with nVidia and AppleInsider's many articles on the Apple-nVidia relationship, it's ATI that seems to have come up with the first application for OpenCL. ATI has co-operated with Havok (owned by Intel) and gotten it hardware accelerated through OpenCL. Presumably this should allow Havok Physics acceleration on ATI, nVidia, Intel (no doubt Larrabee and maybe Westmere IGPs), PowerVR (ie. next-gen iPhone), and any other GPU that supports OpenCL, which is much more open than nVidia's PhysX acceleration implemented in their proprietary C for CUDA language.

Hopefully, Apple will bring out ATI and Havok physics as a demo for OpenCL and Snow Leopard at WWDC using the HD4850 in the new iMac and HD4870 in the new Mac Pro. nVidia probably wouldn't be too happy about that.

[addabox]

Hmmm....... Just got the email from Apple encouraging me to buy my tickets now. The image is an iPhone with letters where the apps would be spelling out "Make Your Mark Here."

Probably can't read too much into that, but I wonder how much of this WWDC will be about the iPhone, and how much about Snow Leopard?

[teckstud]

Originally Posted by GTL215

its well documented SJ already has a bastard love child

True, but she's not unholy -the new shuffle actually speaks to you in tongues.

[probably]

As much as I would rather have him surprise and come unveil it -- my prediction is that he isn't present but still comes back at the end of June, documeted by a quiet PR statement about that fact.

Their effort to detach Steve from the perceived viability of the company has been effective so far, but maybe they need to do it again to break the notion that he's supposed to do the WWDC keynote - or at least, the keynote for his latest baby-superstar product.

[KnightoftheWord]

This was the first thing I thought of too when I saw this. However, the full six months are not up and it is certain the speculation over who will be giving the keynote will immediately go into full swing.

Apple should nail this immediately. Tell who is delivering the keynote and be done with. The upside is that yet again Apple is seen to have the skilled personnel to do this and is not so reliant on Jobs. This whole "Apple is Jobs" needs to be quashed and no better way to do it than keep him away. If he comes back it is perceived to be sooner than was necessary and that Apple just cannot live without him. We know different of course, but Apple should emphasise it.

[SirROM]

Originally Posted by probably

As much as I would rather have him surprise and come unveil it -- my prediction is that he isn't present but still comes back at the end of June, documeted by a quiet PR statement about that fact.

Their effort to detach Steve from the perceived viability of the company has been effective so far, but maybe they need to do it again to break the notion that he's supposed to do the WWDC keynote - or at least, the keynote for his latest baby-superstar product.

I agree. I see this WWDC being co-keynoted by several headliners, but not Steve.

I expect a full showing of Snow Leopard with a release date in late August/early September. I also expect a showing of the iPhone 3.0 hardware then, if it hasn't been announced at a special event beforehand. Unfortunately, the new iPhone will not be released until end of June/early July. It's availability will be announced on that day (in June/July) by Steve in a memo to the world about the iPhone and his return to Apple on a daily basis. This will create a press situation linking the new iPhone and his return in EVERY comment/blog/news article about either of those things for a couple of weeks at least.

Lastly, I expect Apple to make the new 3.0 OS software available about a week before the new hardware to help build the buzz. I think the reason they did not do this last year was the new hardware was not sufficiently differentiated to prevent some potential buyers from just staying with their first gen iPhone. This year, the new hardware will have some very compelling features that will make it difficult for people to choose not to upgrade. The new OS software a week before will be just a tease, especially when you know the owners of the new hardware will be able to do things you can't.

[Booga]

Originally Posted by walshbj

iPhone 3.0. New iPhone hardware. Possible Jobs return. Snow Leopard. Possible tablet. Enough to fuel speculation and drive the stock back where I'd like to see it...

The WWDC is rarely the forum for major hardware announcements, especially consumer ones.

[mariofreak85]

Originally Posted by Booga

The WWDC is rarely the forum for major hardware announcements, especially consumer ones.

last year Steve announced the 3g at WWDC.


That's pretty much all he did last year too, announce the phone, and hand the rest over to Phil

[hmurchison]

Originally Posted by mariofreak85

last year Steve announced the 3g at WWDC.


That's pretty much all he did last year too, announce the phone, and hand the rest over to Phil

And the Mac Pro was announced at WWDC as well.

[backtomac]

Originally Posted by probably

As much as I would rather have him surprise and come unveil it -- my prediction is that he isn't present but still comes back at the end of June, documeted by a quiet PR statement about that fact.

Their effort to detach Steve from the perceived viability of the company has been effective so far, but maybe they need to do it again to break the notion that he's supposed to do the WWDC keynote - or at least, the keynote for his latest baby-superstar product.

While you may be right, If Steve's health has improved enough for him to do so I think he will.

The original iPhone buyers will have their 2 year contracts expire in June. I really would be shocked if Apple don't have a new iPhone ready in June. They may do a special event to show it but WWDC is conveniently planned that month as well. I really think the 3rd gen iPhone will be quite a bit different than the first two which are pretty similar. I think it'll have *new* features that will help blunt the excitement of the competition (Pre anybody). I think it will also try to send the competition back to the drawing board. I would be surprised if its just a slightly faster version of what already exists.

The iPhone is Steve's baby. I look for him to present any significant changes.

[chadisawesome]

I wonder if they will be doing another early upgrade price like they did the first time around with the iPhone. I doubt it because the reason they were able to do that the first go round is the people who had iPhones paid full price for their phones, so at&t was able to subsidize the 3g model and tie them up for another 2 years. I think this time around, you won't be able to upgrade until you reach your 2 year mark, which will be on launch day next year for me.

[Chris_CA]

Originally Posted by walshbj

iPhone 3.0. New iPhone hardware. Possible Jobs return. Snow Leopard. Possible tablet. Enough to fuel speculation and drive the stock back where I'd like to see it...

What does good news, new products, great sales, high customer satisfaction, higher customer loyalty, record profits and Steve Jobs in good health have to do anything with driving the price of Apple stock higher?

[mark2005]

Originally Posted by probably

As much as I would rather have him surprise and come unveil it -- my prediction is that he isn't present but still comes back at the end of June, documeted by a quiet PR statement about that fact.

Their effort to detach Steve from the perceived viability of the company has been effective so far, but maybe they need to do it again to break the notion that he's supposed to do the WWDC keynote - or at least, the keynote for his latest baby-superstar product.

Phil will intro. Then he and Bertrand will intro and demo Snow Leopard, and announce the approximate ship date (before end of September). Then Scott will recap iPhone OS 3.0 and demo some new third party apps, and announce the approximate ship date (end of June). Then Phil will intro the new iPhone and demo some of its capabilities. Finally, if the new iPhone has a front-facing camera and iChat video, Phil and Greg will call each other up and crack some joke about not having seen Steve for awhile. Then they will call Steve via iChat. Steve will announce the ship date (either June 26 or July 10) and thank all the Apple staff for their hard work. Phil will recap. Somebody will sing. End of keynote.

[solipsism]

Originally Posted by chadisawesome

I wonder if they will be doing another early upgrade price like they did the first time around with the iPhone. I doubt it because the reason they were able to do that the first go round is the people who had iPhones paid full price for their phones, so at&t was able to subsidize the 3g model and tie them up for another 2 years. I think this time around, you won't be able to upgrade until you reach your 2 year mark, which will be on launch day next year for me.

That is something to think about. I do think that Apple wants to get people in the habit of updating their phone yearly, so I think they will work with carriers to allow you to update to a new iPhone with a new 24 month contract at little to no upgrade fee for a limited time frame. My reasoning is that a happy consumer is one that will stay and the iPhone seems to be making a lot more consumers happy than other phone hardware. Plus, once you get closer to 2 years the harder it is to keep you from jumping ship since the cancelation fee is low.

I'd like to hear some ideas about what you think Apple and AT&T will do to get more people on the iPhone. If it's $50 to cancel your contract after you've had it for a year I don't think many would not do that.

[mark2005]

Originally Posted by solipsism

That is something to think about. I do think that Apple wants to get people in the habit of updating their phone yearly, so I think they will work with carriers to allow you to update to a new iPhone with a new 24 month contract at little to no upgrade fee for a limited time frame. My reasoning is that a happy consumer is one that will stay and the iPhone seems to be making a lot more consumers happy than other phone hardware. Plus, once you get closer to 2 years the harder it is to keep you from jumping ship since the cancelation fee is low.

I'd like to hear some ideas about what you think Apple and AT&T will do to get more people on the iPhone. If it's $50 to cancel your contract after you've had it for a year I don't think many would not do that.

I think that's a bit too optimistic. At best, I think AT&T will offer iPhone 3G owners the "new contract" price of $199/$299 for two more years, instead of insisting on its policy of an early upgrade price of $399/$499.

[solipsism]

Originally Posted by mark2005

I think that's a bit too optimistic. At best, I think AT&T will offer iPhone 3G owners the "new contract" price of $199/$299 for two more years, instead of insisting on its policy of an early upgrade price of $399/$499.

Huh? Your scenario is more optimistic than mine as it means that AT&T doesn't charge you anything to cancel your contract before writing up a new one.

[desarc]

OMG OMG OMG!

they're gonna make the phone icon PURPLE and the safari icon GREEN!!!!
i'm pulling out my wallet right NOW to git1.

[elmsley]

"Make your mark" sounds more like touch screen, like full touch screen monitors! OS could have an iphone-y UI. They save money not shipping mice and no longer need mice support and no one can complain their "device" isn't working. Then they can reduce the already-reduced keyboard to nothing. I'm sure Apple makes tons of $ from making everything smaller and "less", the lcd is the next in line!

[wizard69]

Lots of speculation here about a new iPhone. Obviously it is coming but I'm not sure it will be WWDC. It could come before or after as it is nothing more than an upgrade.

What I'm expecting is something completely new. I'm suspecting it will be a large Video iPod / tablet / Newton 2. In other words another member of the iPod Touch family. However there seams to be steam building towards a clam shell device / netbook / pocket computer. Either way I just don't see a modest iPhone upgrade taking center stage at WWDC this year. If any hardware is introduced it will be something we haven't seen before.



Dave

[mdriftmeyer]

http://developer.apple.com/wwdc/mac/

Clearly, QuickTime X is more than just a playback mechanism.

Nice to see nothing of Carbon, all of AppKit, Foundation Kit, ObjC and Cocoa.

It only took 11 years for this statement to arrive:

Cocoa is Apple's collection of frameworks, APIs, and accompanying runtimes that make up the development layer of Mac OS X.

Bravo! Finally moving forward.

[addabox]

Originally Posted by addabox

Hmmm....... Just got the email from Apple encouraging me to buy my tickets now. The image is an iPhone with letters where the apps would be spelling out "Make Your Mark Here."

Probably can't read too much into that, but I wonder how much of this WWDC will be about the iPhone, and how much about Snow Leopard?

Duh. Just looked at the actual article instead of the forum version and saw that that image was included.

Um, well, my email had a secret extra part that made me faint from excitement! And I won't tell you what it is, except to say "Everybody better brush up on their Etruscan history!" I've already said too much!

[Virgil-TB2]

Originally Posted by probably

As much as I would rather have him surprise and come unveil it -- my prediction is that he isn't present but still comes back at the end of June, documeted by a quiet PR statement about that fact.

Their effort to detach Steve from the perceived viability of the company has been effective so far, but maybe they need to do it again to break the notion that he's supposed to do the WWDC keynote - or at least, the keynote for his latest baby-superstar product.

I think it depends on what's announced.

If the "second" iPhone and ipod touch are just slightly differentiated versions of the same thing then I think not. If they are instead the much rumoured tablet then I think he will.

If Apple comes out with a tablet version of the iPhone it's going to be a really, really big deal. Almost as big as the original iPhone. It may also be the very last truly different and innovative product from Apple in a long while, perhaps ever.

I would think if that's true, that Steve will have a hard time sitting it out. It would be like a pro baseball player sitting out the last world series he was going to be in on a technicality, or just to be polite to some other player.

[SpamSandwich]

Originally Posted by htoelle

Jobs

to make a re-entrance on the Apple Stage ?

If he looks the same or worse than he did before he took time off, he should let others do the presentations. He needs to focus on taking care of himself and his family.

[SpamSandwich]

Originally Posted by walshbj

iPhone 3.0. New iPhone hardware. Possible Jobs return. Snow Leopard. Possible tablet. Enough to fuel speculation and drive the stock back where I'd like to see it...

Don't expect AAPL to hit $200 anytime soon in this market, no matter what happens at WWDC.

[apsynknod]

lets get sj to build multiple iphones of various sizes up to 250 gig with a minimum configuration of 4 with every variant to satisfy the throngs of tech users and stop spoon feeding us with micro updates and upgrades.

[iVlad]

Originally Posted by htoelle

Jobs

to make a re-entrance on the Apple Stage ?

Who cares, as long as he's healthy and doing fine. People need to weight more of a person than just apple products.

[Ireland]

Originally Posted by walshbj

iPhone 3.0. New iPhone hardware. Possible Jobs return. Snow Leopard. Possible tablet. Enough to fuel speculation and drive the stock back where I'd like to see it...

No tablet until CES 2010.

[apsynknod]

sj is doing well with a program to lower his estrogen levels. the reduction of hormone levels has even caused some weight increase. detoxification through diet and exercise is gradually making improvements. the chance of a brief intro by sj may come true. so I understand.

[konajef]

Originally Posted by backtomac

While you may be right, If Steve's health has improved enough for him to do so I think he will.

The original iPhone buyers will have their 2 year contracts expire in June. I really would be shocked if Apple don't have a new iPhone ready in June. They may do a special event to show it but WWDC is conveniently planned that month as well. I really think the 3rd gen iPhone will be quite a bit different than the first two which are pretty similar. I think it'll have *new* features that will help blunt the excitement of the competition (Pre anybody). I think it will also try to send the competition back to the drawing board. I would be surprised if its just a slightly faster version of what already exists.

The iPhone is Steve's baby. I look for him to present any significant changes.

Maybe we will see not only new hardware but the opening of the iphone to a new carrier (Verizon) as has been speculated? How can Apple ignore this HUGE new cash flow.

[quinney]

Originally Posted by addabox

Duh. Just looked at the actual article instead of the forum version and saw that that image was included.

Um, well, my email had a secret extra part that made me faint from excitement! And I won't tell you what it is, except to say "Everybody better brush up on their Etruscan history!" I've already said too much!

Weren't the Etruscans known for burning books. What could that possibly have to do
with Apple? Or is it that they wrote on tablets? Apple doesn't make a tablet, so that
can't be it.