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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,148
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Apple to answer netbook market with $500-$700 tablet - report
With a conventional netbook clearly out of the question, researchers for Piper Jaffray said Thursday there's mounting evidence to suggest Apple next year will introduce its own take on the market in the form of a tablet-based device that will sell for $700 or less.
"Between indications from our component contacts in Asia, recent patents relating to multi-touch sensitivity for more complex computing devices, comments from [chief operating officer] Tim Cook on the April 22nd conference call, and Apple's acquisition of P.A. Semi along with other recent chip-related hires, it is increasingly clear that Apple is investing more in its mobile computing franchise," analyst Gene Munster and his team wrote in lengthy research note to clients. More specifically, the analyst said these investments will likely culminate with the launch of a touch-screen tablet with a display somewhere between 7- and 10-inches at a special event sometime in the first half of 2010. Such a move, he added, would be consistent with management's comments that Cupertino-based company has no interest in catering to the existing segment for "cheap" miniaturized notebooks and its spoken desire to differentiate in a market currently dominated by cramped computers with razor thin margins and a subpar user experience. Thus far, Munster's contacts in the component supply chain have not seen a prototype of the device but say there's ongoing discussions between the company and its suppliers about the parts that will eventually be required to build the product. For his part, the analyst believes the device will end up retailing somewhere in the range of $500 - $700, bridging the gap between the $399 iPod touch and the $999 MacBook. He expects that it will be driven by a proprietary microprocessor designed in-house by engineers Apple adopted in the acquisition of P.A. Semi and others it's known to have hired in recent months. Apple has also been consistent in its communications that software will play a vital role in any and all of its efforts to achieve success in the mobile space, and therefore Munster anticipates that the tablet will run an operating system more robust than the iPhone's but optimized for multi-touch, unlike Mac OS X. He envisions a new "hybrid" piece of software that would meld traits from both its Mac-based OS and the one that runs on both the iPhone and iPod touch. "The device's OS could bear a close resemblance to Apple's iPhone OS and run App Store apps," the analyst wrote. "Apple could possibly introduce a second screen resolution into the iPhone OS software development kit (SDK), enabling developers to build apps specifically for the larger tablet device." The larger screen real estate offered by a tablet could also pave the way for more than one iPhone application to run simultaneously in unaltered form. "Key apps, like Safari and Mail, could make use of the larger screen resolution, making Apple's tablet appealing for more extended use, but the company could continue to leverage its primary asset in mobile computing, the App Store, in this scenario," he explained. Alternatively, Munster said Apple may be working on a customized version of Mac OS X for traditional computers that would be optimized for its multi-touch platform. Such an effort would be extensive and time consuming, even if it's already underway, and therefore the analyst believes it may not be ready for consumption until sometime next year. "In other words, we expect the end result of the expected product to be launched later but with more dramatic differentiation than the Street is expecting," he wrote. "Another important possibility for the tablet that we expect Apple to launch in 2010 is that of wireless carrier subsidies." Apple has become all too familiar and rather comfortable with subsidy pricing on its iPhone 3G, and Munster believes the company may take a similar approach to sales of the tablet. He also points to recent media reports about ongoing talks with Verizon wireless, which lead him to believe the company "could include an integrated mobile data feature such as 3G wireless into the device and partner with AT or Verizon to subsidize the device together with a contract for a wireless data plan." The Piper Jaffray analyst also told clients that a tablet device could pave the way for Apple to get more serious about eBooks and give devices like the Kindle and Kindle DX from online retailer Amazon.com some unwanted competition. "While we do not expect this to be a core selling point for the device, it would make sense for Apple to develop an electronic reading app for the device (and possibly for iPhones and iPod touches too) along with digital books sold on the iTunes Store," he wrote. Munster maintained his Buy rating and $180 price target on shares of Apple. |
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#2 |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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2010? The Year we make Tablet?
While this is great, 2010 is simply way too long away for an announcement. See what happens when all your energies go into the iPhone? Macs get pushed aside.
Once you go Mac, you never go back!
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#3 |
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Registered User
Join Date: Dec 2008
Location: Upstate NY
Posts: 551
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Do you EVER have anything nice to say about Apple?
Website: MacXpress
2.66 GHz Quadcore MacPro (Nehalem) 24" LED Apple Cinema Display 2.4 GHz 24" Aluminum iMac (Rev A) 867 MHz PowerMac G4 (Quicksilver) w/17" Apple Studio LCD 16GB iPhone 3G(S) |
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#4 |
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Registered User
Join Date: Aug 2006
Posts: 257
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Does it really make sense for Apple to develop yet another operating system? Unless it's going be the same iphone OS with added resolutions I just don't see them recouping the costs of development.
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#5 |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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WTF- I said it was a great that it's happenening! READ.
Once you go Mac, you never go back!
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#6 |
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Registered User
Join Date: Dec 2008
Location: Upstate NY
Posts: 551
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Yeah...then READ what you said afterwards! Dipshit!
Website: MacXpress
2.66 GHz Quadcore MacPro (Nehalem) 24" LED Apple Cinema Display 2.4 GHz 24" Aluminum iMac (Rev A) 867 MHz PowerMac G4 (Quicksilver) w/17" Apple Studio LCD 16GB iPhone 3G(S) |
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#7 |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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I hope it come with some sort of wireless plan (hopefully Verizon) whereas every update of the software is not charged $$ like the Touch.
Once you go Mac, you never go back!
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#8 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,739
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Having a subsidy option has no baring on how the device is accounted.
Do your part to clean up AppleInsider forums: User CP » Edit Ignore List » Teckstud
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#9 |
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Registered User
Join Date: Dec 2008
Location: Upstate NY
Posts: 551
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Apple wouldn't charge for the Touch update if they didn't have to. I doubt they'd use Verizon. Wishful thinking there.... That is unless some miracle happens and Apple uses Verizon for the new iPhone too. AT&T isn't the reason why Apple charges for its updates on the Touch.
Website: MacXpress
2.66 GHz Quadcore MacPro (Nehalem) 24" LED Apple Cinema Display 2.4 GHz 24" Aluminum iMac (Rev A) 867 MHz PowerMac G4 (Quicksilver) w/17" Apple Studio LCD 16GB iPhone 3G(S) |
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#10 |
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Registered User
Join Date: Nov 2004
Location: The kool-aid stand...
Posts: 2,182
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Ahhhh, everyone is always so nice on here.
Hardcore.
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#11 |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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I can't help it if the truth hurts you so much. I'm not the only one saying that Mac development has been hindered by iPhone. Look at all the updates and lateness of Leopard. Look at MobileMe fiasco. Now this. Get over it.
Once you go Mac, you never go back!
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#12 |
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Registered User
Join Date: Sep 2008
Location: West Village, NYC
Posts: 32
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I just don't understand why everyone is so in love with this tablet idea. These things have such an exceedingly limited usefulness.
Do you really want to keep it flat on your lap while you type on it? Because that won't add an incredible amount of strain to your neck or anything. Or maybe you can hold it up with one hand, and type with the other one. Yeah, that'll be a blast. Try it now with your keyboard. Hold it up with one hand and type with the other. See how long you keep that up. Plus, no mouse means no rollover, so even if this thing has Flash support, good luck visiting any Flash-based websites and not wanting to throw that $700 tablet like a frisbee. If there were no more client-side hard drives, if everything (including your applications) was stored on the internet and you could access it anywhere, then maybe something like this - essentially just a portable window to the internet - might be useful. Otherwise, as a second computer, this thing is going to be a $700 paperweight. Honestly, I love Apple, and I don't think they're dumb enough to build something like this. However, they did create a Shuffle with no buttons, so I've been wrong before... |
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#13 | |
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Registered User
Join Date: Dec 2008
Location: Upstate NY
Posts: 551
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Quote:
MobileMe was just the wrong time to roll it out. Absolutely have NOTHING to do with the iPhone. Its great how you can take everything wrong and blame it on the iPhone.
Website: MacXpress
2.66 GHz Quadcore MacPro (Nehalem) 24" LED Apple Cinema Display 2.4 GHz 24" Aluminum iMac (Rev A) 867 MHz PowerMac G4 (Quicksilver) w/17" Apple Studio LCD 16GB iPhone 3G(S) |
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#14 | |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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Quote:
Once you go Mac, you never go back!
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#15 | |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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Quote:
Once you go Mac, you never go back!
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#16 |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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yes it does . Apple uses the 2 year AT&T plan as a factor into it's payment of the device.
Once you go Mac, you never go back!
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#17 | |
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Registered User
Join Date: Nov 2008
Posts: 2,042
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Quote:
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(Formerly LTD on Neowin.net) (currently *LTD* on Macrumors.com)
Mac OS users have made a conscious technology choice and are therefore typically better informed than their peers. -- Paul Thurrott, winsupersite.com, December 06, 2004 |
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#18 | |
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Registered User
Join Date: Jul 2005
Posts: 157
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Quote:
Hybrid OS? Apple has made it clear that the iPhone OS is a subset of Mac OS X. Does this guy really have a clue? |
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#19 |
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Registered User
Join Date: Feb 2005
Posts: 791
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I don't think the success of subnotebooks should be taken as evidence that people want a computing device that size. It should be taken as evidence that they want, specifically, smaller and/or cheaper notebooks.
Otherwise, why have so many tablets failed in the past? |
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#20 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,739
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You made a statement that implies that they are linked. They are not. Apple can choose go for whatever accounting model they choose. The AppleTV is on that same model and it isn’t subsided by any carrier. Are you really that dense or are you choosing to be ignorant to the same topics we’ve discussed over and over? If you have a psychological problem let me know and I’ll back off, otherwise I can’t but think you are trolling.
Do your part to clean up AppleInsider forums: User CP » Edit Ignore List » Teckstud
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#21 |
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Registered User
Join Date: Mar 2007
Posts: 44
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2010 is because of the economy
They are smartly hedging their bets that things will get better soon. I don't mean that things will just bounce back, but that psychologically coming out with a new killer device in this economy isn't smart. Apple has acted counter to the rest of the computer world in actually making gains this year, but that doesn't mean they can take userexperience transforming risks.
This device will live or die on usability. When's the last time you used your Windows based tablet? I still have an ol dissue of PC Magazine ( I think it was ) that declared pen computing a solid future and that tablets were going to become their own market segment. Apple has the first real chance at pulling this off, but the cards are stacked against it. Ironically I think the largest threat to this device failing is that people may just simply be happy with the ipod touch for factor and not want this device. Right now the only thing i would think a 9 inch device could do better than iPhone/Touch is webbrowsing clarity, and movie watching. But you are crossing an imaginary line ... to where your expectations of the deviice might shift into "real" computer. If mentally the public does this, then Apple runs the risk of seriously disappointing people. They will want it to be "real" OS X then with all the features you're accustomed to, including an otional keyboard attachment. Fortunately I know the 3rd party people will make a mini keyboard and trackpad the very accessory made for this. ![]() I hope it's a great success.. I want it to be a success. but waiting is likely a very good thing, despite my own wishes they bring it out this fall |
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#22 | |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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Quote:
Once you go Mac, you never go back!
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#23 | |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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Quote:
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Once you go Mac, you never go back!
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#24 |
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Registered User
Join Date: Nov 2008
Posts: 2,042
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researchers for Piper Jaffray said Thursday
It helps to stop reading right there. Seriously.
(Formerly LTD on Neowin.net) (currently *LTD* on Macrumors.com)
Mac OS users have made a conscious technology choice and are therefore typically better informed than their peers. -- Paul Thurrott, winsupersite.com, December 06, 2004 |
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#25 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,739
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Since when can’t it run multiple apps? What is your reasoning for this?
Do your part to clean up AppleInsider forums: User CP » Edit Ignore List » Teckstud
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#26 |
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Registered User
Join Date: Dec 2007
Posts: 182
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This is where I stop trusting analysts. The iPhone OS is a variant of Mac OS X, and heck, it's running on a completely different instruction set. Besides x86 and ARM, there really isn't any other instruction set out there to use.
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#27 |
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Registered User
Join Date: Mar 2009
Posts: 85
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Phone over Mac
Isn't that what was said in early 2007, and Apple did the phone, iLife (events, new iMovie) , new aluminum iMacs, Leopard...
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#28 |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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You know exactly what I meant but are being a jerk once again. Of course it can run Mutiple Apps!!! Mutiple Apps running at once. Where's my spoon for you?
Once you go Mac, you never go back!
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#29 | |
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Registered User
Join Date: Jun 2003
Location: Tinton Falls, NJ
Posts: 702
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Quote:
I, for one, would probably order one of those things immediately. Especially if it had a mode where it could act as a pen input device for my MacBook Pro, then "undock" and be its own browser/reader/etc. |
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#30 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,739
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If it’s a tablet that is finger-based then a new UI would have to be made. The iPhone OS would be too small and the Mac OS would require a more precise pointing device. Even the Dock could be an issue. I think that is what is probably meant, not the kernel’s instruction set.
Do your part to clean up AppleInsider forums: User CP » Edit Ignore List » Teckstud
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#31 | |
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Registered User
Join Date: Feb 2005
Posts: 791
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Quote:
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#32 | |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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Quote:
Leopard was late and was truly buggy. iLife is a given. MobileMe a disaster in 08. No new iMac in 08, 09. Meanwhile netbooks selling like hotcakes- meaning more people entrenched in Windows.
Once you go Mac, you never go back!
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#33 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,739
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Multiple apps do run at the same time on the iPhone and Touch. The only thing Apple currently doesn’t allow is the multiple 3rd-party apps to run at once. There is a difference and there is a reason for it, but you know that are just trolling.
Do your part to clean up AppleInsider forums: User CP » Edit Ignore List » Teckstud
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#34 |
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Registered User
Join Date: Apr 2009
Posts: 17
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Laughable. Apple can't do anything less than $999....
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#35 |
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Registered User
Join Date: Nov 2008
Posts: 36
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His point, I believe, is that it can run multiple apps at once, which is why your iPod music keeps playing, your stopwatch keeps running and you keep receiving emails, etc whilst browsing Safari. So perhaps you're being the jerk, or just ignorant?
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#36 |
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Registered User
Join Date: Dec 2005
Location: Massachusetts
Posts: 677
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The AT&T subsidy has no direct relationship to Apple choosing subscription accounting for the iPhone. Evidence: Apple also uses subscription accounting for AppleTV. Apple could've chose to use subscription accounting for the iPod touch, but chose not to. Why it chose not to, is a mystery.
"you will know the truth, and the truth will
set you free." |
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#37 | |
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Registered User
Join Date: Feb 2005
Posts: 791
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Quote:
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#38 |
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Registered User
Join Date: Feb 2008
Location: Arizona
Posts: 367
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i wish I was as certain about "anything" the way Techstud is certain about "everything!"
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#39 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,739
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As cool as it would be, I still don’t see a consumer market for a dedicated tablet Mac.
Do your part to clean up AppleInsider forums: User CP » Edit Ignore List » Teckstud
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#40 |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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Sounds like an awesome gaming device!
Once you go Mac, you never go back!
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