Will Steve Jobs announce a corperate rebranding?
Will Steve Jobs announce a corperate rebranding? The last time Apple rebranded was in 2000.
Branding signifies a strong sense in corporate structure and marketplace. In the last seven years, apple have matured and grown up to be one of the most respected company in technology.
Branding signifies a strong sense in corporate structure and marketplace. In the last seven years, apple have matured and grown up to be one of the most respected company in technology.
Comments
Just my two penneth.
The website, though, could use a change, and assuming that the Leopard UI rumors are true, I imagine it would change to match.
Yep, the Apple Store and website in general could definitely use a graphical overhaul. I'm getting sick of the current one anyways
Apple has very strong branding. The Apple logo is very iconic and I think it is best in it's simple monotone type.
Apple does not need new branding. They just need a website without pinstripes.
Apple has very strong branding. The Apple logo is very iconic and I think it is best in it's simple monotone type.
Apple does not need new branding. They just need a website without pinstripes.
Sorry for not really answering the question appropriately. I meant that they do not need rebranding, but definitely a new website. Just what you said. I voted No.
The only problem that it has ever caused was that the homage the name was paying to the Beatles' Apple Records has come back to bite them in ass a couple of times.
Sorry for not really answering the question appropriately. I meant that they do not need rebranding, but definitely a new website. Just what you said. I voted No.
Yeah, a new website look would be nice, but they've already got a lot to do with maintaining current website and iTunes Store websites (a lot of work).
Yeah, a new website look would be nice, but they've already got a lot to do with maintaining current website and iTunes Store websites (a lot of work).
That's the price you pay if you are a rising company.
.
.
.
My eyes are burning.
They were going to go with Dull, but it was already taken.
Apple is one of the most recognized brands in the world, why mess with that?
That's exactly why. make hay while th sun shines. You need to advertise more when you are a success than when you are not (Paraphrased from Ogilvy, the God of advertising)
[QUOTE=The only problem that it has ever caused was that the homage the name was paying to the Beetles' Apple Records has come back to bite them in ass a couple of times.[/QUOTE]
Please, it's BeAtles, not beEtles,. BeEtles are either winged insects or cars made by Volkswagen!
Cheers
Branding has nothing to do with advertising. Apple is advertising more than ever, it seems, so your friends at Ogilvy should remain pleased.
Regarding the treatment of the Apple logo; the simpler the better. The teaser graphic treats it as a flat slab and considering the fact that it's more of an icon than a logo, that's appropriate. They (thank god) stopped using the "aqua" treatment on the logo, and the silvery treatment they brought out a few years ago has been mercifully constrained to the OS X login screen. Hopefully with the new OS, apperances of the logo in Mac OS X will start to be treated as elegantly as it is on the hardware itself.
.
.
.
.
ROFLMAO