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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,148
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AT&T brings lawsuit against Verizon over 'Map' ad campaign
AT&T has filed a lawsuit over Verizon's "There's a Map for That" advertising campaign, claiming Verizon is misrepresenting AT&T's coverage areas.
The suit seeks a temporary restraining order and a injunction to stop Verizon from "disseminating misleading coverage maps" of AT&T's areas of cellular and data coverage. AT&T is also seeking damages in the suit. The "Map" advertisement displays two competing 3G coverage maps, in which the Verizon coverage area is clearly more widespread than AT&T's coverage area. The suit contains an AT&T commissioned survey of the ads which found that 53 percent of those asked interpreted the non-colored areas of the maps to be total gaps in coverage. AT&T had previously contacted Verizon directly on Oct. 7, requesting that the ads be withdrawn or modified, according to the suit. Verizon responded by dropping the words "out of touch" from the ads and included the phrase "Voice & data services available outside 3G coverage areas" in small print at the end of the advertisements. The complaint lists two TV spots currently airing, dubbed "College" and "Bench," as well as a print advertisement that has run in various publications. "The map attributed to AT&T shows large swaths of white or blank space, as if these are areas in which AT&T has no coverage whatsoever," the suit reads. "By depicting AT&T's non-"3G" coverage as white or blank space in the map used in Verizon's print advertisement, consumers are being misled into believing that AT&T's customers have no coverage whatsoever and thus cannot use their wireless devices when they are outside of AT&T's depicted coverage area." The complaint was filed Tuesday in an Atlanta, Ga., federal court, and requests a temporary restraining order against Verizon to prevent the ads from continuing to air. The suit notes that the ads are airing during the "most vigorous and important marketing season for the wireless industry." AT&T claims that the ads in their current form convey the message that AT&T has no coverage in the areas that are blank on the 3G maps that are shown. AT&T contends that the 2.5G (EDGE) network is available in a much wider area, so to imply that there is no coverage is misleading. According to Reuters, Verizon has responded, saying that the suit is without merit and the advertisements are intended to show 3G coverage only: "The ads in question clearly state that voice and data services are available outside 3G areas." Verizon has released a series of aggressive ads targeted toward AT&T and the iPhone specifically in conjunction with the release of Motorola's Droid phone on the Verizon network. The Droid is scheduled to be released November 6th, and is the first phone to carry Android version 2.0 along with a beta of Google Navigator. Verizon's "iDon't" ad directly compared the Droid to the iPhone, claiming that the Droid has superior features. |
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#2 |
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Registered User
Join Date: Dec 2008
Posts: 639
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I wonder if anyone will take the Droid multitasking statement to task.
No simultaneous voice and data = no multitasking like the iPhone is capable of.
iDo let you use the Internet or check your email while on a call...
iDroid don't. |
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#3 |
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Registered User
Join Date: Jun 2009
Posts: 127
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I have to admit, I rather like the "there's a map for that" ad's.
I've no idea if they are true, but I think it's a smart idea. |
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#4 |
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Registered User
Join Date: May 2008
Location: North Carolina
Posts: 248
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No links to sources for this article?
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#5 |
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Registered User
Join Date: Oct 2009
Posts: 9
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Source for ATT Lawsuit against Verizon
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#6 | |
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Registered User
Join Date: Apr 2009
Posts: 558
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omfg at&t stfu and gtfo
Quote:
Honestly, I'm beginning to start to care less if I can multitask. It's nice and all, and seems like common sense, but it's not like I'm writing a report while updating my tweeter and facebook status and listening to a navigation system guide me somewhere or something... |
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#7 |
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Registered User
Join Date: Nov 2009
Posts: 5
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An outrageous act by ATT. Verizon clearly and honestly states that it is "3G" capability the map refers to. So what if ATTs crappy network provides antiquated 2 g coverage. ATT needs to spend money upgrading its technically inadequate 1900 Mhz crap network rather than filing lawsuits that attempt to muddy the truth. I will never forgive Apple letting the nations best smartphone operate only on its most inadequate 3g network.
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#8 | |
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Registered User
Join Date: May 2009
Posts: 37
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Quote:
I think AT&T's argument is a stretch, the graphs are clearly labeled and the entire ad is about 3G. Perhaps instead of suing people they could put more effort into improving their network. What are they doing with all that money they've gotten from the iPhone?? Their network sucks, and their support sucks. And their plans suck. I'm sure I'm forgetting something too. :-p |
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#9 | |
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Registered User
Join Date: Jun 2009
Posts: 35
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Quote:
And anyway, don't kid yourself to think that Verizon's network would fare any better than AT&T with similar restrictions on data.But of course, it's just easier to blame AT&T. |
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#10 | |
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Registered User
Join Date: Oct 2007
Posts: 53
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Quote:
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#11 |
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Registered User
Join Date: Sep 2009
Posts: 11
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fewer suits, more coverage
I'd just rather AT&T spend money on towers and equipment that more lawyers.
A big heart is commendable, an enlarged heart is a medical condition.
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#12 |
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Registered User
Join Date: Nov 2009
Posts: 5
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Verizons network operates at 800 Mhz. Most of ATTs is still at 1900 Mhz. By physics Verizons signal WILL be stronger inside a building since wall penetration efficiency drops with an increase in frequency. I initially bought a ATT 3g card for my Macbook Pro but canceled service after a week because it worked virtually nowhere inside a building. Switched over to Verizon and have never failed to lock right up on a 3g signal inside those same buildings. And it is mighty nice that it has over 5 times the area coverage as inadequate ATT.
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#13 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,744
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AT&T is in the wrong here. Verizon’s ad clearly states that ‘3G' has more coverage and shows (what I assume) is the same 3G coverage area that you find in AT&T stores. If the customer is unaware that ‘2G’ coverage is different and more spread out then AT&T needs to educate.
True, but this is a a feature that I can’t live without. I didn’t know that when I first got the iPhone but it seems every time I’m on a call I’m using the internet at some point, even if it’s just entertaining myself while on hold. I would never even consider Verizon or Sprint unless they get EVDO Rev. B or LTE going. |
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#14 | |
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Registered User
Join Date: Apr 2009
Posts: 558
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Quote:
Mainly, I think the most obvious advantage with simultaneous data & voice is caller ID. On my phone, for instance, there's a cab that attempts to look up a number as someone's calling, but it only works on GSM. That'd be pretty nice. Or looking up movie times. I would definitely like to have that functionality. |
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#15 | |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,744
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Quote:
That is changing pretty fast. I heard that within a year nearly all their 3G towers will have been transferred. I was told that there were some delays working out some software kinks but that the rest of it should go a lot smoother. I have no idea that is true. Consider it hearsay. |
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#16 | |
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Registered User
Join Date: May 2009
Posts: 37
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Quote:
Holding Verizon accountable for the stupidity of a select group of people is really a noble thing to do too. This puts AT&T in a poor light, not matter how you slice it. |
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#17 |
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Registered User
Join Date: Jun 2005
Location: Fortress of Solitude in Upstate NY, Albany and Binghamton
Posts: 133
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Nope, sorry AT&T. They may intent to be misleading, but dont do anything that is actually misleading, the facts they use, are accurate. If AT&T is upset that their customers (or the consumer market) is not educated about the differences between 3G and 2G/1G and their respective uses, that is not Verizons fault. Moreover, 3G coverage is getting pretty important... especially for a company which sells the iphone, which, is pretty close to pathetic without a 3G network.
If this lawsuit works, then when will the cable company and other ISP's be sued for using Mbps... Because most consumers dont understand how that works either (ie differences between MegaBIT and MegaBYTE)... obviously, thats equally as "misleading" to consumers isnt it? If AT&T was smart, they would figure out a clever way of pointing out that Verizon is misleading/dishonest, rather than file frivilious lawsuits-- or better yet, improve their lousy 3G network, 2nd biggest carrier with the 4th best 3G is lousy. |
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#18 |
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Registered User
Join Date: Nov 2008
Posts: 2,047
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Without Apple, AT&T would be getting virtually no publc play at all. Such a boooring company.
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(Formerly LTD on Neowin.net) (currently *LTD* on Macrumors.com)
Mac OS users have made a conscious technology choice and are therefore typically better informed than their peers. -- Paul Thurrott, winsupersite.com, December 06, 2004 |
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#19 |
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Registered User
Join Date: Sep 2007
Location: Seattle, WA
Posts: 267
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[QUOTE=chronster;1513833Honestly, I'm beginning to start to care less if I can multitask. It's nice and all, and seems like common sense, but it's not like I'm writing a report while updating my tweeter and facebook status and listening to a navigation system guide me somewhere or something...[/QUOTE]
I wish I could selectively multitask. I listen to a lot of Pandora and Last.fm and wish I could keep the music going while I update my Facebook or Twitter status. Otherwise you're right, I also couldn't really care less about multitasking. |
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#20 | |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,744
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Quote:
If talking to friends or family I’m usually looking up movies, some odd thing that is asked of me with Safari, or looking up an address, number or distance of a restaurant or some other place with Maps. SMS/MMS also works and you can also conference in up to 5 more calls, but I don’t utilize this features. PS: The iPhone will list the city & state of a missed call for numbers not in your contacts. What I don’t get is why this is listed when the call is coming in, which I would find more useful. |
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#21 | |
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Registered User
Join Date: Sep 2009
Posts: 79
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Quote:
As for all the recent comments about how AT&T could not survive without Apple, I recently ran across this website that show cased all of the accomplishments and inventions by AT&T over the last 130 years. (I was researching the origins of the cell phone for a project that I am working on.) It’s quite impressive. http://www.corp.att.com/attlabs/reputation/timeline/ Some highlights: 1876: The first telephone. 1924: The first Electrical Sound Recordings. 1926: The first Sound in Motion Pictures. 1939: The first Digital Computer. 1946: The first Mobile Call. 1947: The first Transistor. This was one of the biggest inventions of the 20th century. This is the foundation of every single electronics device. 1954: The first (usable) modern Solar Cell. 1960: The first Communications Satellites. 1969: UNIX and the foundation of the Internet. 1969 The CCD (Charge-Coupled Device that transfers light into electric signals) Every one of the digital images you — and millions of others — take every day is made possible thanks to work done by two Bell Labs researchers in the late 1960s. Their ground-breaking work was recently recognized with the Nobel Prize in Physics. 1983: Cell Phones and the Cell Phone Network. 1983: C (1972) and C++. You may not know this, but just about every digital device runs some form of C++ generated code. 1989: HDTV Technology…..and first demonstration to the FCC. 1997: a2b secure digital transmission of Music (compression, authorization). This cleared the way for online music resellers to distribute digital music over the Internet. There are plenty more out there…..these are just a few as they relate to Apple. So, yes AT&T is benefitting from Apple’s iPhone……but I would argue that Apple has also benefitted from AT&T’s accomplishments as well. AT&T has invented many of the critical components that are at the core of the most popular products that Apple sells today. Apple’s strength is the ability to integrate and enhance previously developed technologies into desirable consumer products. Here are some examples: Mac OS X: The foundation of this OS is UNIX……UNIX was created by AT&T. iPod/iTunes: AT&T developed stereo recordings, compression, secure digital transfers, C++, and of course the transistor. The latest iPods now have CCDs (picture/video)…all developed by AT&T. iPhone: AT&T invented the Cell Phone Network. Apple’s recent growth (iPhone) is reliant upon this technology that AT&T invented. So, yes, AT&T is benefiting from the iPhone….but Apple has also benefitted from AT&T’s inventions as well. I am offering this to inspire intelligent discussion, debate, and comments. |
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#22 | |
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Registered User
Join Date: Nov 2008
Posts: 2,047
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Quote:
![]()
(Formerly LTD on Neowin.net) (currently *LTD* on Macrumors.com)
Mac OS users have made a conscious technology choice and are therefore typically better informed than their peers. -- Paul Thurrott, winsupersite.com, December 06, 2004 |
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#23 |
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Registered User
Join Date: Oct 2007
Posts: 6,106
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Where's AT&T's tethering? Is there a lawsuit for that?
Once you go Mac, you never go back!
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#24 |
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Registered User
Join Date: Mar 2003
Location: Jordan, AR
Posts: 3
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A.T.&T.'s suit is an act of embarassment
I understood the commercial the 1st time around. I have a 3G iPhone but in our area we don't get 3G and we don't stand a chance in heck to get it unless AT&T gets their head out of their butt and upgrades the system. No 3G, but I still have to pay for it. A.T.& T. gave me a one-time rebate because of the poor service, but nothing on going.... A "sort-of" acknowledgement that their system in this area is inadequate. AT&T needs to not pay lawyers,but put their money in upgrading the system. This lawsuit only highlights what an embarassment AT&T's 3G system truly is at this point in time and I really don't think that the invention of the phone can be used as a credit to this particular company after it being broken up and then re-invented because they deregulated the whole business.
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"The cry of equality pulls everyone down." - Iris Murdoch
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#25 |
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Registered User
Join Date: Nov 2008
Posts: 70
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#26 |
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Registered User
Join Date: Jun 2009
Posts: 773
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That would be one impressive list of accomplishments, but the current AT&T isn't the company that did those things. Today's AT&T is SBC renamed, not the AT&T that invented UNIX.
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#27 |
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Registered User
Join Date: Apr 2006
Posts: 64
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Really???? Hmmmm, I have a G1 with Tmobile, and I use data apps all the time while talking on the phone. I think you've gotten some bad info.
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#28 | |
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Registered User
Join Date: Sep 2006
Posts: 3,207
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Quote:
It also says something about how the innovative greatness that was once the hallmark of the American companies has now been reduced to fighting over scraps of competing ads and tiny market share gains from borrowed technology. No major company - not Microsoft, not Intel, not Cisco, not Apple - seems to to be doing that type of path-breaking, world-changing research anymore. |
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#29 | |
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Registered User
Join Date: Jan 2007
Location: methane seas of neptune
Posts: 1,474
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Quote:
all i think of is the app store maps
Change your company's name. Not that big of a deal.
The Beatles . |
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#30 |
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Registered User
Join Date: Sep 2007
Location: Seattle, WA
Posts: 267
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Your Andriod phone runs on UMTS which supports simultaneous voice and data. Verizon's Android phones will not support this (nor will any of AT&T or T-Mobile's phones when used outside of a 3G coverage area; EDGE/GPRS [2.5/2g] do not support simultaneous use of voice and data either).
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#31 |
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Registered User
Join Date: Dec 2008
Posts: 639
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T-mobile is GSM, weird 1700Mhz GSM that no-one else on earth uses but GSM nonetheless, hence capable of simultaneous voice/data transmissions to donuts or cupcakes.
Has T-Mobile also licensed the use of the name "Droid" from LucasArts and are they using it in an extensive advertising campaign involving a specific Motorola CDMA handset?
iDo let you use the Internet or check your email while on a call...
iDroid don't. |
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#32 |
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Registered User
Join Date: Sep 2006
Posts: 3,207
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Quite true. But, in fairness, SBC used to be a part of the original ATT that did all this with its Bell Labs division.
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#33 | |
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Global Moderator
Join Date: Jun 2004
Location: .US
Posts: 9,127
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Quote:
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#34 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,744
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edit: pipped by everyone.
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#35 | |
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Registered User
Join Date: Jan 2007
Location: methane seas of neptune
Posts: 1,474
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great father son time line read
Quote:
THERE IS NO connection betwixt the old att and the new att none great history i love your timeline my son whose 9 will read this and we will discuss some things we find from it so thank you dude peace 9
Change your company's name. Not that big of a deal.
The Beatles . |
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#36 |
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Registered User
Join Date: Jan 2007
Location: methane seas of neptune
Posts: 1,474
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So, yes, AT&T is benefiting from the iPhone….but Apple has also benefitted from AT&T’s inventions as well.
I am offering this to inspire intelligent discussion, debate, and comments.[/QUOTE] A great part of ma bell was bell labs whom invented all the stuff you speak of and tons more as a child i watched each new invention bell labs made with great interest . There will never be a bell lab again sad i am to say this . back then AN ATT made phone lasted 20 YRS
Change your company's name. Not that big of a deal.
The Beatles . |
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#37 | |
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Registered User
Join Date: Jan 2007
Posts: 849
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Quote:
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#38 |
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Registered User
Join Date: Jan 2007
Location: methane seas of neptune
Posts: 1,474
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Change your company's name. Not that big of a deal.
The Beatles . |
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#39 |
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Global Moderator
Join Date: Jun 2004
Location: .US
Posts: 9,127
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I would suggest that the intellectual heritage is gone, and so is Bell Labs, they've been spun off about a decade ago, and squandered too.
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#40 |
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Registered User
Join Date: Jun 2009
Posts: 773
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Yes, but not a part that had anything to do with Bell Labs. SBC, today's AT&T, had essentially nothing to do with any of the things Bell Labs accomplished.
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