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#1 |
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Kasper's Automated Slave
Join Date: Nov 1997
Posts: 6,151
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Nintendo admits 'dark' future if it can't differentiate from iPhone
As the iPhone has proven itself to be a formidable competitor in the handheld gaming business, the president of Nintendo has said his company must differentiate itself to survive.
As Apple portrays the iPod touch and iPhone as the ultimate portable gaming machine, Nintendo, maker of the Nintendo DS, has seen its profits freefall last quarter, from 133 billion yen a year prior to 64 billion yen. Highlighting the newfound competition between Apple and Nintendo, The Wall Street Journal noted that Nintendo has fended off several potential portable challengers, but it hasn't quite faced a competitor like the iPhone. Satoru Iwata, president of Nintendo, is reportedly an Apple fan who uses an iPhone and Mac laptop. He also denied that there is a rivalry between his company and Apple, noting that attempts to create one makes him "uncomfortable." But Iwata also allegedly sees the iPhone as enough of a threat that Nintendo must work to stand out from it and devices like it. "If we can't make clear why customers pay a lot of money to play games on Nintendo hardware and Nintendo software and differentiate ourselves from games on the mobile phone or iPhone, then our future is dark," he said. The Journal cited research firm DFC Intelligence as stating that growth for dedicated portable gaming machines like the Nintendo DS and Sony PSP has reached an apex. That firm believes that Apple products will be the driver of portable game sales in the next five years, rising from $46 million in 2008 to more than $2.8 billion in 2014. To combat declining interest in its Nintendo DS platform, the company will launch a new form factor for the hardware in Japan in this month, and next year in the U.S. The Nintendo DSi LL will feature 93 percent larger 4.2-inch dual screens and will carry a $222 price tag in Japan. For two years now, Apple has pitched its iPod touch as a portable gaming machine, dubbing it "The funnest iPod ever" at its September events. The latest upgrade to the hardware includes the ability to run Open GL ES 2.0, with up to 50 percent faster performance. Iwata and Nintendo said they believe the iPhone attracts a different kind of game playing market, as dedicated hardware like the DS offers unique titles unavailable anywhere else. Among those are Nintendo-exclusive franchises like Mario and Zelda. But one advantage Apple does have over Nintendo and Sony is the price and availability of software. The company boasted at its media event in September that, at that moment, the iPhone OS had 21,179 game and entertainment titles available via its App Store, compared to 3,680 for the Nintendo DS and 607 for the Sony PSP. Many of those are budget-priced, with major franchises like Madden football selling for under $10. Comparatively, most games for the Nintendo DS and Sony PSP cost between $25 and $40. This year, large publishers with key properties have brought titles like Tetris, The Sims 3 and Metal Gear Solid Touch to the iPhone and iPod touch. They have helped to bring the total number of applications on Apple's App Store to over 100,000. |
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#2 |
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Registered User
Join Date: Nov 2008
Posts: 2,053
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Told yas.
But did Iwata actually even remotely hint at it this time? Satoru Iwata, president of Nintendo, is reportedly an Apple fan who uses an iPhone and Mac laptop. He also denied that there is a rivalry between his company and Apple, noting that attempts to create one makes him "uncomfortable." But Iwata also allegedly sees the iPhone as enough of a threat that Nintendo must work to stand out from it and devices like it. "If we can't make clear why customers pay a lot of money to play games on Nintendo hardware and Nintendo software and differentiate ourselves from games on the mobile phone or iPhone, then our future is dark," he said. Source?
(Formerly LTD on Neowin.net) (currently *LTD* on Macrumors.com)
Mac OS users have made a conscious technology choice and are therefore typically better informed than their peers. -- Paul Thurrott, winsupersite.com, December 06, 2004 |
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#3 |
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Registered User
Join Date: Apr 2009
Posts: 47
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Like when Apple announced they were entering the phone game, skeptics smudged their noses at them and laughed. People even laughed at the concept of an iPod playing games and competing with the likes of the PsP&DS. But guess what, time and again, Apple is showing these stagnated companies their business model needs to evolve into the 21st century and get out of the rut they've been in the past decade or so.
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#4 |
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Registered User
Join Date: Sep 2009
Location: Bangkok, Thailand
Posts: 42
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Imagine Apple didn't even plan for their device to compete in the portable arena. Nice problem to have.
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#5 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,768
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Nintendo has been in this position before. They are one of the wealthiest companies in Japan and have been out of favour with customers before. I have no doubt at this time they will find away to come back stronger than ever. Like Apple, they often redefine the market.
Originally, I have to assume the source was Mr. Iwata. I copied and pasted the quoted text into Google and came up with a WSJ articel form November 7th.• http://online.wsj.com/article/SB1000...534809890.html PS: The App Store has only been out for a year and half, and first iPod Touch to advertise being the ‘funnest iPod ever” was at the iPod Special Event in 2008. Wasn’t that less than 14 months ago, not years? Last edited by solipsism; 11-11-2009 at 09:00 AM.. |
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#6 | |
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Registered User
Join Date: Nov 2008
Posts: 2,053
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Quote:
Iwata is also worried about the wohle "device convergence" issue. And rightly so.
(Formerly LTD on Neowin.net) (currently *LTD* on Macrumors.com)
Mac OS users have made a conscious technology choice and are therefore typically better informed than their peers. -- Paul Thurrott, winsupersite.com, December 06, 2004 |
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#7 | |
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Registered User
Join Date: Aug 2008
Posts: 157
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Quote:
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#8 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,768
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#9 | |
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Registered User
Join Date: Jul 2009
Location: Mumbai, India
Posts: 320
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Quote:
I enjoy healthy competition has I said many times, GREAT for the consumer! |
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#10 |
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Registered User
Join Date: Feb 2007
Location: England
Posts: 557
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I can't see how Nintendo can compete... getting out the hardware business to write software for the iPhone is probably their best bet.
WII2 would have legs for one more round though, but handheld, no way. Unless they bring out their own phone and app store and change the model considerably. Reality is, Nintendo caught Sony and MSFT sleeping (how asleep they were astounds me), and got lucky last time. Whereas at Apple they never sleep, they take amphetamines all night long. (allegedly ) Last edited by monstrosity; 11-11-2009 at 09:12 AM.. |
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#11 | |
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Registered User
Join Date: May 2008
Posts: 303
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Quote:
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#12 | |
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Registered User
Join Date: Mar 2006
Posts: 954
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Quote:
Phone iPod point and shoot camera flip video camera DS or PSP GPS digital voice recorder alarm clock satellite radio flashlight ![]() Apple is doing the same thing to the whole consumer electronics industry. |
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#13 |
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Registered User
Join Date: Apr 2006
Location: The Ansible
Posts: 11,768
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I’d like to see a proper API for gaming. Something where gaming controls can be done virtually or through any number of 3rd-party gaming attachments for D-pads. This way, a game can be sold on the App Store without the user being required to use an attachment but one can be added and the game can choose the physical input method for proper handheld gaming without the developer having to specifically code for its use through the 30-pin connector. I have no idea if that is feasible but I want it.
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#14 |
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Registered User
Join Date: Feb 2007
Location: England
Posts: 557
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#15 | |
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Registered User
Join Date: Jul 2006
Location: Georgia
Posts: 714
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Quote:
"Mr. Iwata says the company's hand-helds offer an experience that mobile phones—no matter how smart the phone—can't match." Nitendo has been on the ropes before and has always come out ahead. Nintendo is also great at doing this. "My job is to find the potential in something that others can not see, to secretly pour our resources into them and turn them into hits before anyone else catches on," That last quote almost sounds like something Steve Jobs would say, funny part is when SJ says it he is being innovative yet when someone else says it they are scared. |
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#16 |
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Registered User
Join Date: Oct 2006
Location: Greenville, SC
Posts: 852
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Perhaps if they didn't make crap consoles and handhelds with such terrible screen resolutions.
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#17 | ||
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Registered User
Join Date: Jul 2008
Posts: 754
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Quote:
![]() Quote:
While this might sound like a nice problem to have for Nintendo, when they can't put out big games on a consistent basis their hardware sales suffer. Of course, many of the big developers not backing the Wii are also turned off by its subpar graphics and processing power. It's not exactly the same situation on DS but then, that platform is getting rather long in the tooth.
False comparisons do not a valid argument make.
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#18 |
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Registered User
Join Date: Mar 2006
Posts: 954
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#19 |
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Registered User
Join Date: Apr 2002
Posts: 875
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Time for Apple to buy Nintendo.
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#20 | |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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Here we go again-
Quote:
Fun doesn't only apply to games but music and videos as well.
Once you go Mac, you never go back!
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#21 | |
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Registered User
Join Date: Oct 2007
Posts: 86
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Quote:
Blu-ray discs get Managed Copy; hardware support nonexistent After four years in the oven, "managed copy" is done—and boy, is it a stinker. ![]() |
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#22 | |
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Registered User
Join Date: Nov 2008
Posts: 2,053
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.. . . ..
Quote:
(Formerly LTD on Neowin.net) (currently *LTD* on Macrumors.com)
Mac OS users have made a conscious technology choice and are therefore typically better informed than their peers. -- Paul Thurrott, winsupersite.com, December 06, 2004 |
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#23 | |||
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Registered User
Join Date: Jun 2006
Location: Jersey (new)
Posts: 1,001
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Quote:
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I have no doubt but that he has a plan to avoid this possible future, but to pretend that it isn't a concern of his is plain stupid. Quote:
Now, why you see Apple and by extention (apparently) AI, as your opponent, I have no idea. But that is your problem. But why you spend as much time here as anyone, well, that is just sort of sad.
Progress is a comfortable disease
--e.e.c. |
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#24 | |
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Registered User
Join Date: Apr 2002
Location: The North
Posts: 588
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Quote:
Also, don't underestimate the value of a d-pad and real buttons. For many types of games, these things are very important. Far more so than a higher screen resolution.
Prosecutors will be violated
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#25 |
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Registered User
Join Date: Oct 2009
Posts: 5
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Ha Ha! Even Iwata, Nintendo's president, is an Apple fanboy.
Oh and the source is the Wall Street Freaking Journal! Don't you ever check the provided links? |
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#26 |
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Registered User
Join Date: Jul 2006
Location: Georgia
Posts: 714
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"except that apple is in nintendo's handheld space now. Entirely different ballgame"
There have been several handhelds in Nitendos face before most of which you don't even hear about today. Sony is the only one left standing and they aren't doing very well. Knowing that its time to make changes doesn't mean you are scared it means you are smart. Its the company that doesn't realize it time to change thats in trouble. Sony is a good example. The reason the iPhone/ iPod Touch are doing well in gaming has to do with the price of games. Its hard to turn down a 4.99 game even if the technology is often 15 years. "because we know apple will deliver and we see apple delivering on these bold statements. When jobs dismisses the competition and make promises, we actually have something in our hands that illustrates his words." Apple is like every other company there are things they have delivered on and products that have failed. Apple Tv and the mac mini would be their current failures with the Macbook Air not far behind. Also trying to sell monitors at 5 times the cost of everyone else doesn't seem to be working out too well for them either. People talk about the tablet when we have no clue whats its going to offer. The iPod Touch is fun everyone in my family has one but I don't see it driving Nintendo out of business by any stretch. You seem to have this mental block that if companies fail competition and innovation also fail and all that hurts is the end user. Your blind love for Apple keeps you from that very simple fact. |
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#27 | |
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Registered User
Join Date: Jul 2006
Location: Georgia
Posts: 714
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Quote:
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#28 |
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Registered User
Join Date: Jul 2008
Posts: 754
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False comparisons do not a valid argument make.
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#29 | |
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Registered User
Join Date: Feb 2007
Location: England
Posts: 557
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Quote:
The problem for nintendo is that phones are now multipurpose devices, why buy a handheld if your phone already does 90% of what it does, plus a multitude of other tasks it's doesnt do..? Slight point with the dpad, but nobody seems to care that much i feel, and there are penty of other ways to input control data accelerometer, gps , augmented reality etc. A new breed of games is on the horizon, a dpad is a bit yesterday IMO. See the 2d/3d map game here... http://www.youtube.com/watch?v=agywuau0RHQ |
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#30 | |
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Registered User
Join Date: Feb 2008
Location: Arizona
Posts: 367
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Quote:
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#31 |
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Registered User
Join Date: Jun 2005
Posts: 463
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What's the point of the larger DS? The pixels on those large screens will be huge, as it doesn't look like they're improving the resolution (it still runs the same software).
The DS has an advantage in that it has buttons for direction and actions, which translate well to some games. It also has the big franchises, and the games will be of reasonable quality at least, and have many hours of gameplay. However only one screen is touchable, and it's not multitouch. There is no accelerometer so tilting games and tilt-based controls are out the window. Admitted the latter is only to make up for the lack of a direction pad. Downloadable games via a simple application store? Nope. Cheap and free games? Nope. The next portable console Nintendo do will have to improve on the hardware features, and bring in more non-gaming features. I expect an accelerometer is a dead cert. Higher resolution screens with better 3D will be as well. |
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#32 | |
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Registered User
Join Date: Apr 2009
Location: Toms River, NJ
Posts: 238
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Quote:
The iPod touch is the smart handheld gaming choice. Maybe not for the kids who are used to the gameplay depth of the PSP, but the DS is certainly the third choice, which is a problem. Being a third choice, in a category where most kids choose ONE, at the most, TWO, you are basically sunk. The same goes for the Wii. In fact, the Wii may be far worse off. Far, far worse. |
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#33 | |
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Registered User
Join Date: Feb 2008
Location: Arizona
Posts: 367
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Quote:
It is truly remarkable what Apple has been able to achieve! ![]() Last edited by christopher126; 11-11-2009 at 10:19 AM.. |
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#34 |
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Registered User
Join Date: Jun 2003
Posts: 114
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Grand Theft Auto: Chinatown Wars began a Nintendo DS exclusive then was ported to PSP and a version for iPhone/iPod touch has been announced. That's a big game franchise that has never been on an Apple platform before, and the iPhone/iPod touch hardware is significantly more powerful than the DS and even the PSP. Rockstar Games significantly upgraded the graphics and interface when they ported from DS to PSP, so the iPhone/iPod touch version should be expected to show what the hardware can do. Other handheld makers should be worried, particularly since the advantage of an all-purpose device is that the person is always carrying it.
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#35 |
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Registered User
Join Date: Oct 2006
Location: South Florida
Posts: 1,006
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In addition, mine also replaced the little sticky notes that I would write my shopping list on. (...and then leave at the house sitting on the counter)
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#36 |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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Right- that would really help the iPhone make business enterprise inroads.
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Once you go Mac, you never go back!
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#37 |
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Registered User
Join Date: Apr 2005
Posts: 26
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I wouldn't say replace, I would say that it could do all of these things though but would you really replace your point and shoot camera with one of these? I know many people use them but its not really a replacement, at least not yet. Not to mention that an iPod and walkman are really the same thing when considering its replacing something and I'm not sure that I'd really use this for recording serious video either. Also, most mobiles phones can do these, perhaps not as well though.
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#38 | |
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Registered User
Join Date: Oct 2007
Posts: 6,115
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Quote:
Seriously, my favorite new device is as a product scanner. RedLaser app. Fantastic and accurate.
Once you go Mac, you never go back!
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#39 | |
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Registered User
Join Date: Feb 2008
Location: Arizona
Posts: 367
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Quote:
![]() ![]() ![]() Funniest post today!![]() Done it many times! Write a list so as not to forget anything only to forget the damn list! ![]() |
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#40 | |
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Registered User
Join Date: Apr 2009
Location: Toms River, NJ
Posts: 238
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Quote:
Nintendo has sold 115 million DS in over 3 full years worldwide. Apple has sold over 60 million iPhone and iPod touch, in just over 2 years. The key differences, going forward, being: 1. The DS does one thing. You can argue you this, but the DS does one thing. Play $34 games, some of which, are lower quality than a $0.99 iPhone games. 2. The iPhone/iPod touch initial investment is much higher. This would be a downside, if people weren't speaking with their wallets. The sales numbers, compared with the difference in initial sales revenue, is staggering. Most analysts would say, from these data alone, that the iPhone OS is currently more successful. |
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