You are not forced to buy anything from Apple as you claim. You are not being forced to buy your TV subscription from Comcast, you can go any other provider that services your area. This entitlement to have Apple bend to your particular will and needs is not uncommon on these forums but its always silly and short-sighted.
I agree fully: the key here is choice. You have every right to not accept the terms Apple has set out and buy from another company as a result. I'm sure Dell especially would love to have your business right now.
You look at Apple as a software company and that simply is not true. Apple is and always has been a registered hardware producer. The entire point in OS X is to make you desire its hardware more because that's where its profits come from. Take iTunes as an example: Apple has made billions on the sales of iPods, but it barely makes more than what it takes to actually run and maintenance the iTunes servers from the sales of the actual music.
Microsoft is and always has been a software company. Beyond its keyboards/mice and the Xbox, the company produces no hardware of its own (which is probably a good thing given the failure rate of the Xbox360).
Companies like Dell, HP, & Toshiba could easily create their own OS if they wanted to entice customers in such a way, but they choose to use Windows, Apple doesn't. Apple is unique in this regard and it's what fuels its business success and forcing it out of a successful strategy ostensibly because a small percentage of people are annoyed by it or don't understand the inherent benefits in it is just plain dumb.