Assuming the story is true, it puts Apple in a bad light. No matter how you spin it, it looks like sour grapes. Microsoft knows the law and much advertising stretches the truth. I don't want to see Apple and MS battling each other in court endlessly over advertising. Not good for profits nor the stock.
Personally, I think Microsoft's ads are quite effective at getting the point across that PCs are cheaper. A few of the commercials even threw Apple a bone, one even saying Apple's kit is cool.
As far as the phone call, that plays into the dynamics even more. Why would they print a C&D letter that could be used in MS's next ad? Steve Jobs loves phone calls and when you want to keep stuff quiet, you do the phone call.
So I say lets have the war. Out in the open. Harping on Apple's prices day in and day out is going to pressure Apple to lower prices. And that is a good thing. I love competition.
But there is a point that neither side can cross. I'm not a legal expert, but I don't think MS has crossed that line. If lawsuits arose out of details, our economy would would grind to a halt. Well, except for the lawyers.
Personally, I think Microsoft's ads are quite effective at getting the point across that PCs are cheaper. A few of the commercials even threw Apple a bone, one even saying Apple's kit is cool.
As far as the phone call, that plays into the dynamics even more. Why would they print a C&D letter that could be used in MS's next ad? Steve Jobs loves phone calls and when you want to keep stuff quiet, you do the phone call.
So I say lets have the war. Out in the open. Harping on Apple's prices day in and day out is going to pressure Apple to lower prices. And that is a good thing. I love competition.
But there is a point that neither side can cross. I'm not a legal expert, but I don't think MS has crossed that line. If lawsuits arose out of details, our economy would would grind to a halt. Well, except for the lawyers.










