Originally Posted by OriginalMacRat
Apple made iTunes for iPod sales.
Apple doesn't make money from the Palm Pre.
Yeah, but if Apple licensed access to iTunes, they WOULD make money. Just figure out an algorithm that offsets iPod losses with Pre license fees. You could even make it big, like $100 per Pre or so. Apple makes money off the few people that buy a Pre. The Pre doesn't really compete with the iPhone/iPod anyway - esp. re apps, so why not?!?!?!
Again this is just about figuring out the right price. Then the Pre becomes the iPhone's red haired cousin and actually begins to depend upon Apple. I think they could have done this with Scandisk and others, just make it expensive enough that you make money off of the people that weren't going to buy an Apple product anyway.
PLUS if they bought all their music on iTunes, even iTunes +, they are more likely to upgrade to the next revolutionary, cool Apple thing than they are to the incrementally better Palm device.
If its just about money, just set a price.
If its just about market share, just keep the innovative lead and people's mindshare on iTunes.
If its about ego and not partnering with Palm, just get over it. They are no threat.