Originally Posted by chronster
Look at the commercial again with google video. Tell me if u can see if it's the 2000 or 1700 model.
Well in the original ad they showed an image of a Macbook Pro. (New or old they all look the same). They showed the price: $1999.99. And the price ticket contained some specs.
In June Apple updated the specs of all their Macbook Pros and reduced the prices
. That meant, that through no fault of their own, Microsoft now had a commercial that compared a competitors product with incorrect specs and pricing.
Microsoft's mistake was to continue to air the ad. Apple complains. A slightly hysterical Microsoft exec claims that annoying Apple was the best day in his career... and then legal tells him to change the friggin' ad... pronto!
The ad is edited and no price is mentioned. They still get to make a dig at Apple by mentioning a lower spec HD and "it seems like you're paying for the brand". So Apple wins a bit and Microsoft wins a bit. Hopefully end of storm in a teacup.
Just in case you are wondering why Microsoft didn't just switch their focus to the new
$2000 Macbook... it's because neither they nor their agency are stupid. The whole premise of the ad is about searching for a computer with certain attributes for under $1700. There is now a 15 inch Macbook Pro hits that price range. To simply ignore that model would be just another form of deception. Their point has been made already.
BTW, nobody "reserves the right" to insult anyone on these forums. I'm sure the mods will be happy to explain why if you want to keep that up.
I'll take my chances.