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Palm snags another former Apple employee for exec role

post #1 of 39
Thread Starter 
Palm continues to poach former Apple employees for its executive-level talent, with its latest coup the signing of a former creative director at the Cupertino, Calif.-based company.

Jeff Zwerner, Palm's new senior vice president, Brand Design, had two stints at Apple: From 1995-1996 he was the senior art director, and from 2001-2003 he was the company's creative director for packaging. In his new role at Palm, Zwerner will be in charge of global advertising, marketing communications, PR, events and web design.

Zwerner also founded his own design consultancy, Factor Design, which served top-tier clients including Apple. He has won numerous awards and distinctions, including a nomination in 2007 for a National Design Award by the Cooper-Hewitt, National Design Museum, Smithsonian Institution. He has a bachelor of fine arts degree from California Institute of the Arts.

The new hire, first discovered by precentral.net is the latest in a series of hires of former Apple employees. The move began in 2007, when Palm appointed Apple's former senior engineering VP, Jon Rubinstein, as executive chairman and previous chief financial officer, Fred Anderson, as a general board member.

The takeover became official in June, when Rubinstein was named Palm's new CEO. An Apple executive who helped lead the company out of its dark ages and later played an integral role in pioneering the iPod, Rubinstein assumed his new position just days after Palm launched its new Pre smartphone, a competitor to the iPhone.

In 1996, Rubinstein accepted an executive position at Apple as senior vice president of hardware engineering because he saw the company as "the last innovative high-volume computer maker in the world." In the years that would follow, Rubinstein -- better known as "Ruby" by his peers -- would take the reins of Apple's Mac hardware engineer team, which he helped streamline and restructure alongside Jobs' advisement. He would go on to oversee development of the original iMac and several future generations of Mac hardware including G4 and G5 systems.

With the Mac back on its feet, Apple began to pursue alternative markets and Jobs tapped Rubinstein, 54, to devise a digital music player in just eight months. It was Rubinstein who discovered the original iPod's key technology at the time, a 1.8-inch hard disk floating around Toshiba's labs with no target market. Rubinstein retired from Apple in 2005, only to be plucked by Palm two years later.

In other Palm news, the handset maker has filed a complaint with the USB Implementers Forum over Apple's attempts to block the Pre from syncing with iTunes. In a back-and-forth dispute, Apple disabled the Pre's ability to sync with iTunes, only for Palm to fire back and fix the issue. The sync works because the Pre incorrectly identifies itself as an iPod.

Speaking with The New York Times, Mike Abramsky, an analyst with investment firm RBC Capital Markets, said the outcome of Palm's complaint is unpredictable.

There isnt much precedent for this case, he said. Its breaking new ground. In my mind, ultimately the users are the arbiters in the outcome of these situations.
post #2 of 39
2012: Jobs leaves Apple to head Palm...
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post #3 of 39
2012 the world ends
2013 Steve Jobs comes back to apple with palm in his pocket
post #4 of 39
Apple should move to another state where no-compete clauses have some teeth
post #5 of 39
I am not sure it matters since palm is not really poaching.
All these guys were already turned out to pasture by apple (or found the gate on their own).
I think most non-compete clauses are for a year and all of them had been away from apple for longer than that already. It could simply be a new trend:
"If you were good enough to work for Apple, then you are probably better than we have inhouse".

I wonder what other companies have snatched up former apple folks?
post #6 of 39
But why should they leave? What does this say about Apple? Palm? What do they see that we're not seeing?
post #7 of 39
Poor Steve will be whining again.
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post #8 of 39
Quote:
Originally Posted by estyle View Post

I am not sure it matters since palm is not really poaching.
All these guys were already turned out to pasture by apple (or found the gate on their own).
I think most non-compete clauses are for a year and all of them had been away from apple for longer than that already. It could simply be a new trend:
"If you were good enough to work for Apple, then you are probably better than we have inhouse".

I wonder what other companies have snatched up former apple folks?

Exactly, the headline is probably deliberately misleading to attract attention. 'Snag' infers they are at Apple when hired. It is not really 'snagging' when the are simply ex Apple.
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post #9 of 39
Quote:
Originally Posted by digitalclips View Post

Exactly, the headline is probably deliberately misleading to attract attention. 'Snag' infers they are at Apple when hired. It is not really 'snagging' when the are simply ex Apple.

That's for sure- my prior post was responding on that assumption.
post #10 of 39
Quote:
Originally Posted by al_bundy View Post

Apple should move to another state where no-compete clauses have some teeth

Non-compete clauses have no teeth anywhere since it is unconstitutional to unreasonably restrict a person' ability to earn a living. WTF he hasn't worked at Apple for 6 years!
post #11 of 39
Quote:
Originally Posted by AppleInsider View Post

Palm continues to poach former Apple employees for its executive-level talent,

Since when does having worked at Apple 6 years ago and being a contractor for Apple equate with being an "Apple Exec" and "employee?" What am I missing?
post #12 of 39
Quote:
Originally Posted by teckstud View Post

But why should they leave? What does this say about Apple? Palm? What do they see that we're not seeing?

Apple has huge market, software, apps leadership in the smart phones. However, it limiting its distribution to ATT here in the US and a limited number of carriers in other countries. So that leaves room for upstarts like Palm. Theoretically folks who want the iPhone could switch to ATT, but that does not take place for various reasons. In the US, Verizon is the big prize for Palm once the Sprint exclusivity ends. Overseas, Palm could sell to the CDMA EVDO carriers and sell a model based on TD-SCDMA to China Mobile.

The software is a little unstable and the hardware is not polished yet. However, that can be improved with time. All this new talent probably gets a lot of options and even a so so share of the smartphones and the stock could really go up. A long shot indeed.
post #13 of 39
Quote:
Originally Posted by DESuserIGN View Post

Since when does having worked at Apple 6 years ago and being a contractor for Apple equate with being an "Apple Exec" and "employee?" What am I missing?

Sensationalized, misinformed "journalism."
post #14 of 39
The key phrase here is "former creative director". Obviously not someone they were interested in keeping.
post #15 of 39
Quote:
Originally Posted by DESuserIGN View Post

Since when does having worked at Apple 6 years ago and being a contractor for Apple equate with being an "Apple Exec" and "employee?" What am I missing?

the key word "former"

the article is absurdly sensationalist though.
post #16 of 39
Sloppy seconds . . .
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post #17 of 39
Curious how Palm is doing it.

The Pre should keep them alive, but it is hard to see how they can sell the quantities required (especially with just Sprint). So much of Sprint's subscriber base is either legacy Nextel or prepaid that it is hard to imagine the Pre having an addressable market more than 2.5MM customers over a period of six months. That will keep the lights on, but the company has to show a profit so I can't imagine any big bonuses or stock options that wouldn't just decimate the share price...

By the time Verizon is on the scene, the Pre might be a dated offering. Could Palm pull off semi-annual update cycles? (Could Apple?)
post #18 of 39
According to Sprint's tv ad, "thousands are enjoying the Palm Pre", so if it's only thousands, shouldn't be too much of a drain on ITMS!

With so many Apple people headed over to Palm and they are becoming Apple lite, maybe Palm should change it's name to something fruity... like Orange... then you can have Apples to Oranges in comparison!

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post #19 of 39
Apple should just buy up Palm. Buy them out lock stock. Take everything, all their patents the lot.
Then shut Palm down after asset stripping it.

With all the cash Apple has in the bank this would hardly even show on the bank balance and Apple would pocket the rights to some pretty good patents regarding handheld devices.
post #20 of 39
Kasper -

Your articles are becoming more tabloid as time goes on. Please do us loyal AI members a favor by personally replying as to how Palm "snags" a former Apple employee that hasn't been there for years. And during those years he was there, he did not amount to much.

Your title is misleading. You do your members a disservice.
post #21 of 39
Quote:
Originally Posted by sflocal View Post

Kasper -

Your articles are becoming more tabloid as time goes on. Please do us loyal AI members a favor by personally replying as to how Palm "snags" a former Apple employee that hasn't been there for years. And during those years he was there, he did not amount to much.

Your title is misleading. You do your members a disservice.

Welcome to modern journalism.

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post #22 of 39
Maybe some former Apple employees are going to Palm because it seems
like an opportunity to recreate a corporate culture similar to what they
may view as "the good old days" at Apple (only better). The sad thing is,
if they are successful, Palm probably will be acquired by some big company
like Dell or Motorola and the soul of the new Palm corporate culture will
be crushed by their new parent's insipid weight.
post #23 of 39
Quote:
Originally Posted by aaarrrgggh View Post

Curious how Palm is doing it.

The Pre should keep them alive, but it is hard to see how they can sell the quantities required (especially with just Sprint). So much of Sprint's subscriber base is either legacy Nextel or prepaid that it is hard to imagine the Pre having an addressable market more than 2.5MM customers over a period of six months. That will keep the lights on, but the company has to show a profit so I can't imagine any big bonuses or stock options that wouldn't just decimate the share price...

By the time Verizon is on the scene, the Pre might be a dated offering. Could Palm pull off semi-annual update cycles? (Could Apple?)

Verizon is supposed to get the Pre in a few months. maybe 1/2010 at the latest.

Pre is going to be as dated as the iphone 3GS by that time since they both have the same CPU and graphics core. only difference is the manufacturer.
post #24 of 39
Quote:
Originally Posted by digitalclips View Post

Exactly, the headline is probably deliberately misleading to attract attention. 'Snag' infers they are at Apple when hired. It is not really 'snagging' when the are simply ex Apple.

I didn't read it like that. They put in the word "former" so I read it as them picking up someone who used to work for Apple. Interesting how people read things differently. I wonder if that's a left brain vs right brain thing lol
post #25 of 39
LOL you guys know the drill.

"Slow news day? Fire up something controversial"

I'm not blaming Kasper. He's running with the same story that all the boring
ass net rags are running.
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post #26 of 39
Quote:
Originally Posted by Chintan100 View Post

2012: Jobs leaves Apple to head Palm...

That would make Palm a .....Cocoa nut Palm. heheheh... see... cocoa nut.....
post #27 of 39
This is actually the most interesting bit of this news story:

Quote:
Originally Posted by AppleInsider View Post

In other Palm news, the handset maker has filed a complaint with the USB Implementers Forum over Apple's attempts to block the Pre from syncing with iTunes. In a back-and-forth dispute, Apple disabled the Pre's ability to sync with iTunes, only for Palm to fire back and fix the issue. The sync works because the Pre incorrectly identifies itself as an iPod.

Sour grapes from Palm. The complaint will never be taken seriously because of the bolded statement above. The Palm Pre has to impersonate an iPod to make the connection. No way Apple is going to allow any company to do that.
post #28 of 39
Quote:
Originally Posted by AppleInsider View Post

Palm continues to poach former Apple employees for its executive-level talent, with its latest coup the signing of a former creative director at the Cupertino, Calif.-based company.

Who cares about "snag." But poach? Seriously? What sensationalism. Too bad the execution of the word doesn't match the definition. But for discussion's sake, lets analyze the various definitions of "poach" and see if it can be properly applied to the situation at hand and also how the manner in which that article chooses to use it:

Poach verb (when used with object)

1. To trespass, esp. in order to hunt.

Definition not related.

2. To steal from another's property.

Zwerner was at one time Apple's intellectual property, the most recent of which was 6 years ago, and that far exceeds any non-compete clause. Therefore, he is no longer Apple's intellectual property, regardless of whether he worked there, and so stealing occurred on Palm's part. No poaching took place.

3. To take without permission and use as one's own: to poach ideas; a staff poached from other companies.

Related to #2. Palm did not steal him from Apple; Zwerner was not working there at the time Palm hired him. Nor did he defect in any way. Since he is an ex Apple employee of many years, Apple itself is irrelevant. Since Zwerger is now working for Palm, he thus agreed to be hired; Palm could not have hired Zwerner without Zwerner's own permission. No poaching took place.

4. To break or tear up by trampling.

Definition not related.

5. To mix with water and reduce to a uniform consistency, as clay.

Definition not related.


And so, it is clear from the above that no meaning of the word can be properly applied in the article. Of course, Kasper is trying to infer that Palm is "out for sport" to hire Apple's ex-employees, trying to convey the image that Palm is hunting them like game, which is completely misleading. The fact of the matter is, if Apple's ex-employees didn't want to work for Palm, they wouldn't. Palm is not holding them at gun point forcing them to work, nor is Palm adding them as trophies.
post #29 of 39
Quote:
Originally Posted by iReality85 View Post

Of course, Kasper is trying to infer that Palm is "out for sport" to hire Apple's ex-employees, trying to convey the image that Palm is hunting them like game, which is completely misleading.

Well, I don't think it's a stretch to say that Palm has Apple-envy. They are doing their best to mimic Apple's success with the iPhone, including hiring former Apple employees, making their phone very iPhone-like and making it impersonate an iPod so it can synch using iTunes. Palm is doing their best to ride Apple's coattails.
post #30 of 39
When I saw this article's Title: Palm snags another former Apple employee for exec role - such were my initial thoughts:

Maybe Palm knows something that nobody else knows, then they tease some folks at Apple with that, and those folks see that as some brighter future, and thus more lucrative opportunity! So they jump to that next big thing at Palm, betting on it being the winning horse...

That might be what Palm want the world to believe, and at least make it into a self-fulfilling prophecy... We are the future, look at these guys from Apple jumping to our ship, cause they don't want to miss this victory train leaving the station...

But, then I read the comments here:

These guys have worked at Apple at some point. They didn't quit to work for Palm, cause Palm made them a better offer! And, even if that $$ was better, it's still a likely bluff, why? Cause if Pre doesn't sell to well, how long can Palm last?

Verizon is trying to get iPhone and the tablet or whatever that device is gonna be... ATT and VZ will be both on LTE/4G, while Sprint is WiMax...

Like I've describe in my post on another thread -- Pre has no REAL SUPPORT! That is its death verdict! Palm doesn't have $$ to run as fast as Apple, no matter how much Bono and friends sink into it... Even if MSFT or Google were to buy it, or Del, someone, how will that compete with Apple's 800 phone, and Apple Stores support, plus 10s of MILLIONS iPhone users and growing?

Pre vs. iPhone = a joke..., no matter how Apple-esqe Pre TV spots are! And iPhone is not Pre's only competitor - WM, Nokia, and BB!

Support is where it's ATT

As to the MISSLEADING:

Palm is TRYING to keep itself in the news, and create a self-fulfilling prophecy! I bet Sprint sales folks tell the shoppers: look! iPhone is dying, all Apple folks are trying to get into Palm! Then, if they trick someone to buy Pre, good luck to that person getting Support, coverage! It's a JOKE! They tech reviewers could kill Pre with a few articles, but they try to appear independent from Apple! A JOKE! They know what's up, and play stupid, looking the other way from the Truth!

Pre is too little too late from a company that can't borrow much and quickly enough!

So, I say: ENOUGH!!!!!!!!!!!!!! Good Night Palm!

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post #31 of 39
all those people who are challenging the journalistic integrity of this site better watch out! For real, i got banned under a different s/n when i pointed out the same type of faux-journalism around here. I love the site, but they take themselves too seriously sometimes. I got banned for "ad hominem" attack. What is this, Nazi germany?
post #32 of 39
Quote:
Originally Posted by al_bundy View Post

Apple should move to another state where no-compete clauses have some teeth

Nah. If anyone who works at Apple wants to leave, they just should. Non-competes are nasty, lawer-driven things that should hardly ever have to be waved around at current or former employees unless they appropriate specific knowledge for the benefit of a competitor.

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post #33 of 39
Quote:
Originally Posted by al_bundy View Post

Apple should move to another state where no-compete clauses have some teeth

,
No-compete clauses usually last for only 2 years and can be challenged, if you are stopping that person from making a living using their own skills.
I would take the other approach, Apple must be doing something very special, if competitors are hiring former employees.

Apple will just have to rise the bar again!
post #34 of 39
Quote:
Originally Posted by teckstud View Post

But why should they leave? What does this say about Apple? Palm? What do they see that we're not seeing?

As a new Pre user after 2 years with the iPhone, I can tell you the Pre has a more elegant UI/OS and a more attractive, "organic" hardware design. The TV ads may be weird, but this device will give the iPhone a run for it's money especially when it arrives on Verizon's network. Oh, and the Pre is also great as a PHONE too. Sorry AT&Fee. Sprint's service in my area is amazing and I will be doing what I can to get people to switch to WebOS. Who needs 60,000 apps, when only a handful are admittedly useful at any time? As for the purported hardware build issues (oreo effect, etc.) I've had no problems, no wiggle at all. Generally speaking, except for iPhone users, most people treat their phones like sh*t. Treat your tech well people.

Sincerely,
Apple girl gone Pre

P.S.
Can't wait for Snow Leopard!
post #35 of 39
Quote:
Originally Posted by Gyokuro View Post

As a new Pre user after 2 years with the iPhone, I can tell you the Pre has a more elegant UI/OS and a more attractive, "organic" hardware design. The TV ads may be weird, but this device will give the iPhone a run for it's money especially when it arrives on Verizon's network. Oh, and the Pre is also great as a PHONE too. Sorry AT&Fee. Sprint's service in my area is amazing and I will be doing what I can to get people to switch to WebOS. Who needs 60,000 apps, when only a handful are admittedly useful at any time? As for the purported hardware build issues (oreo effect, etc.) I've had no problems, no wiggle at all. Generally speaking, except for iPhone users, most people treat their phones like sh*t. Treat your tech well people.

Sincerely,
Apple girl gone Pre

P.S.
Can't wait for Snow Leopard!

Boy, does this reek of something straight out of a Palm viral (guerilla?) advertising campaign. Consciously breezy and casual yet hits all the correct talking points--even a "girl" to make it seem less hostile. Right down to the little P.S. at the end that says: "Hey, I'm not a hater." Nice job Palm.
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post #36 of 39
Quote:
Originally Posted by Robin Huber View Post

Boy, does this reek of something straight out of a Palm viral (guerilla?) advertising campaign. Consciously breezy and casual yet hits all the correct talking points--even a "girl" to make it seem less hostile. Right down to the little P.S. at the end that says: "Hey, I'm not a hater." Nice job Palm.

You may want to take the time to read my previous posts, where I often comment about the superior nature of the iPhone and other things Apple related. I am a girl, actually, a professional woman in my late 20's that is an Apple fangirl, but I happened to find a mobile device that is superior (for me). I know this is a commentary related Apple fan site, however, don't be a hater if I chose something else over iPhone. they are actually complementary devices in function, but I like Sprint's phone service in my area and the 3G is fast. I need both as a business professional. Thank you though for the complement as I like to think of myself a casual and breezy, and I bet you'd be the one to give me a second look if I passed you by on the street.
Not to toot my own horn or anything. I own two Macs and a Touch, so Apple is getting plenty of my dough. Apologize or I will sick SJ on you.
post #37 of 39
Quote:
Originally Posted by Gyokuro View Post

As a new Pre user after 2 years with the iPhone, I can tell you the Pre has a more elegant UI/OS and a more attractive, "organic" hardware design.

No it doesn't. I've tried the Pre and while it's an okay phone, compared to the iPhone it feels like a toy. And that keyboard with the tiny keys is awful and quite awkward to use. The OS is sluggish and has quite a few quirks that still need to be worked out. The Pre is maybe 75% of what the very first iPhone was, so, Palm still has a lot of catching up to do if it wants to be better than the iPhone.
post #38 of 39
Quote:
Originally Posted by Trajectory View Post

No it doesn't. I've tried the Pre and while it's an okay phone, compared to the iPhone it feels like a toy. And that keyboard with the tiny keys is awful and quite awkward to use. The OS is sluggish and has quite a few quirks that still need to be worked out. The Pre is maybe 75% of what the very first iPhone was, so, Palm still has a lot of catching up to do if it wants to be better than the iPhone.

I never implied the Pre was superior, it's just better for me. Remember, I had the iPhone for two years. My beef is mainly with AT&T. While the quality of the iPhone's build may be better, the device also had to function well as a phone for me, and it didn't. Apple's fault or AT&T's, I don't know. The Pre's keyboard works just fine and may not be as nice as touching glass buttons. They both work as intended. To type. Calling the Pre a toy is immature and shortsighted. Competition is a good thing.
post #39 of 39
[QUOTE=Gyokuro;1460963]You may want to take the time to read my previous posts, where I often comment about the superior nature of the iPhone and other things Apple related. I am a girl, actually, a professional woman in my late 20's that is an Apple fangirl, but I happened to find a mobile device that is superior (for me). I know this is a commentary related Apple fan site, however, don't be a hater if I chose something else over iPhone. they are actually complementary devices in function, but I like Sprint's phone service in my area and the 3G is fast. I need both as a business professional. Thank you though for the complement as I like to think of myself a casual and breezy, and I bet you'd be the one to give me a second look if I passed you by on the street.

Actually, I did check previous posts before my comment--that's one of the reasons I made it. Here are some samples that caught my eye:

"Why is AI dragging their feet on the obvious 3GS overheating issues. Now there is a story.

This enormous fact is why the iPhone is not as strong with business and why I will not be renewing my contract. Too many dropped important biz calls. I am now waiting for the BB Tour to be released...

My first gen iPhone contract is nearly up. I have to say that if nothing more than what has been speculated on actually materializes with the new iPhone software/hardware, I will be defecting. My...

I am personally offended that Microsoft is coming out with an OLED screen on the new Zune HD, without knowing if Apple will offer same on the Touch or iPhone.

I have secretly hoped for OLED..."

I admit that these are selective, and that there are others that are Apple fan-ish, but they were enough to get me wondering. If I am wrong, I am glad. Anything to keep you from siccing the Jesuits on me!
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