Quote:
Originally Posted by
Lemon Bon Bon. 
I like the iMac I have very much. It is 'last years' top end model that I bought in a sale this year due to my disgust at the UK price jack.
That was a VERY smart move, in my book. The discounted outgoing models are always where the best value for money can be found.
I just picked up a £1,599 MacBook Pro for £1,149. Cheaper than the incoming base 15.4" model, and with a 9600M to boot.
But back to the sentiment of your post.
It is beyond me that Apple continue to put laptop components into a desktop computer that is constantly plugged into the wall. The whole premise of laptop components is to trade performance for battery life. To repeatedly knowingly select laptop components, which offer lower performance at a higher price tag, for a desktop computer which has no real need for low power components simply so that you can make the design slimmer and quieter is beyond me.
It's little wonder that Apple is seeing a shift away from desktop computers to notebook computers.
The iMac is a corporate statement. A design statement. It says 'this is a little slice of the future'. It appeals to people who have an eye for beautiful things and who don't mind paying a premium for such objects of desire. For these customers, the performance of the computer doesn't matter as much as having something beautiful on their desktop that people will complement them on. And that's fine, it's their money, and Apple is simply catering to that market.
But given the state of the worldwide economy, these customers are thinner on the ground, and I get the impression that customers are more interested in an item's price tag than the value for money that it offers.
'I don't really care if the £899 entry level MacBook offers better value for money than the £299 P.O.S. that Tesco are selling I may not have a job in 6 months time'.
Perhaps function over form is the order of the day? It certainly wouldn't hurt Apple to open up a new product family and test the water?
So if you were to start with a blank sheet of paper, and pick the components which offered the best back-per-puck (within the consumer marketspace) what would you end up with?
a mainstream desktop CPU that can be upgraded
a mainstream discreet GPU that can be upgraded
a mainstream memory standard with support for large capacities
a desktop 3.5" hard disk drive that can be upgraded
perhaps space for a second hard disk drive
a mainstream optical drive
And that would be a great machine. It might not look as great as the iMac or be as thin, but it would certainly offer more bang-per-buck and allow Apple to compete.
This, in a nutshell, is the argument for the headless 'xMac'.
You can be damn sure that Apple has costed and built prototypes of this machine. And then the accountant pointed out that there was no margin in the product and that Apple would be slitting its own throat. Not only that, but that Apple would be supplying a product that customers would be able to freely upgrade for years to come without any of that revenue stream coming Apple's way.
And you realise that it's perhaps not a reluctancy on Apple's part to compete in the 'xMac' space, but rather a mechanism of survival. Apple know that they can't afford to compete with the cheap HP machines that are everywhere there's simply no margin. So all they can do is build beautiful products that convince those with the means to part with the extra cash in order to experience 'a little slice of the future'.
This, in a nutshell, is the argument against the 'xMac'.
And so we've come 180º, and I realise now that the iMac may not be the best computer that it can be, but rather it's a result of strategy to fish-in the punters. It appeals to the emotional, rather than rational, animal within us. So with this in mind, the next iMac won't offer rational benefits like the best performing components for the job, but rather the components that will allow Apple to build a system that will appeal to the emotions. That means thin, desirable, hardware porn.
That means LED panels and 2.5" HDDs that will allow Apple to build a super-thin enclosure. Hell drop the optical drive completely and offer an optional external unit it almost worked with the MacBook Air?
So here's the new iMac it's got a beautiful 24" LED backlit display, two spindle RAID via 2.5" hard disk drives, an SD card slot and a 0.75" thick enclosure. It comes with a webcam that anybody can phone and video conference with. It starts at £399, with a £99 per month O2 contract for 24 months. Or there is the 30" model that starts at £499, with a £149 per month contract.
That's compelling. That's the future. That's where the money is. That's where the long term revenue stream is. That's why the iPhone has been so successful for Apple - build compelling hardware porn, let O2 worry about the billing and the credit scoring, and simply take a cut of the profits.
Apple will try it with the tablet first, because it's more socially acceptable (at the moment) to pay a monthly contract for a mobile device.