Originally Posted by antkm1
But if NBC and HULU broadcasts their shows (with commercials) on their websites (for free), why can't iTunes?
Because then you get into the whole mess of the content providers have to negotiate with Apple on how much of the ad revenue they will give Apple to cover their expenses for infrastructure and bandwidth. Hulu is probably a break-even business, at best, created by the content owners. Apple is a for-profit business and needs to have its costs + profit covered.
However, if the content providers were truly interested in this type of set-up, there is an easy and readily available solution. Podcasts. The NBC News and Meet the Press are a couple of examples of this. You can subscribe to the video podcasts so iTunes will automatically download the new episodes. Both of these programs include short commercials, but the commercials are short enough and few enough that it's not worth trying to fast forward through them, even though you technically could, so using DRM or streaming to force the viewer to watch the commercials really isn't necessary. Apple only has to provide the pointer in iTunes to the content which is hosted by the content provider on their own server.
Originally Posted by Logisticaldron
CDs are a different beast, the iTunes Store was created then and iTunes was only for Macs at the time. It would be great, no one denies that, but the RIAA and the MPAA are completely different animals. The AppleTV isnt great, but no media extender is. There was just too much flux in the where the technologies could go to make it a great product. Now things are much more set it place. Now its time for Apple to strike with a good product which makes me think that AppleTV Take3 with new hardware will hit in September.
I disagree with you about needing a bunch of different AppleTVs without content before including the iTunes Store. That is just a more expensive and convoluted situation with no way to win for Apple or the consumer. The first problem the AppleTV had was the lack of content. Now the content is finally there, and it was a slow hard battle for Apple according to all reports.
You may have misunderstood, or perhaps I wasn't clear. Yes, CDs are different beasts. That was my point. If CDs were like DVDs with DRM or something that prevented you from being able to rip the CDs you already owned, sales of iPods would have started off far, far, far more slowly than they did. The problem with the AppleTV isn't so much the hardware, it's the lack of content. If it played my DVDs, I would have bought one by now.
Also, I wasn't saying we "needed a bunch of different AppleTVs" One is fine thank you.
But we need one with content, including the content I already have on DVDs. An AppleTV that played my DVDs (simply including a drive would do the trick) would be the Trojan horse to get it into my living room. Once it's there I can get a taste of downloaded movies, etc, and get addicted. But they have to get into my living room first, and that's a tough sell for a $200 upfront investment that can't even play my existing content.