They're dropping after 2,000.
I did note that the OLED display on an older device of mine seemed plenty bright to me. A sample of one doesn't conclude an argument, but I do wonder in practical terms whether the brightness factor is actually an issue when all is said an done. Neither the article writer, nor myself have seen the Zune HD in action. It is likely I may never have the opportunity.
I've not seen the Zune HD either, but other small displays I've seen looked good, but not up to the quality of an LCD.
I didn't say "poor" so you shouldn't put it in quotes like I did. I said "inferior", which is different. Just a minor point. I wasn't really having fun either. What I was trying to demonstrate was that you could not conclude that as a whole LCDs were poor based on looking at a MacBook LCD in exactly the same way you can't conclude that OLEDs are poor simply by evaluating that type of display on the Sony Cellphone. This appears to be the conclusion the author is making.
Not one of Apple's displays has ever been truly bad, other than for quality of manufacturing issues, which is something else. Not all have been truly great either. But that's not the issue, is it? This is a different issue. It's whether an entirely new type of display is ready for prime time.
Is an OLED display good enough for a music player or phone, but not good enough for a video player? See what I'm saying? If it washes out in bright light, but not sunlight, then that's a problem. Maybe the Zune Hd's display is better than the other small OLEDs I've seen, but maybe not.
The problem with OLED displays is that they've been hyped so much that it's difficult for the average person to know what's true, and what isn't.
For some time, I've been reading that they will be so bright that they will be easily seen outdoors. Well, everyone in the business that I've spoken to thinks that's a crock. Maybe, eventually, they will get to the point of being decent outdoors, but that will take years of efficiency gains. It won't happen next year. OLEDS are MUCH dimmer than LEDs.