I don't see anything in that article which contradicts anything I said about Zune being more than a product line of MS-branded and marketed devices going forward, but rather a general software platform migrating to X-Box, Windows, Win Mobile phones and other devices and software - even if I was out on a limb about a possible "Zune app" for the iPhone (see below). He was just focusing on the new device itself.
MS has deep pockets and patience. And they finally seem to be getting a little less dweeby and dorky (geeky they remain, which in and of itself is neither good nor bad). Search was a hopeless also ran area for them until they launched the Bing platform. And "platform" fits - it's not just a search engine, it's now the back end of Yahoo Search and has other potential.
It looks good, actually has some cool factor going on, works great and has become my default on FireFox.
So if Zune software is approached in the same way, MS may create its own media ecosystem with some unique features and start creeping back into the media market. They've done it before.
Another example is the "Live" stable of cloud products, which have been somewhat underwhelming, and certainly not creating any buzz for all the effort MS has put into them, but that may change with "Office Live" which could bring 10's of millions of business users into LiveLand where they may start to partake of other offerings the way I have with the convenience of one sign in for all of Google's services which I can access from my GMail inbox - Google Docs, Calendar YouTube, Picasa (instead of Flickr which I would have otherwise used 'cos it's bigger, more popular), etc.
Whatever, I was starting to check out Carbonite and Mozy for backup piece of mind - since a fire or theft could take out twenty years of my accumulated work and memories (docs, pix, media) even with multiple backup devices - and decided to look at SkyDrive - and was surprised to see MS has given me 25 GB of online storage simply by virtue of having an old Hotmail account I use for long-standing subscriptions, biz correspondence, etc.
SkyD at this point also has rudimentary but useful artificial intelligence features, recognizing the original folder of a file you download to your downloads folder, edit and then re-upload from that location. No backup program - no automatic deleting and updating of files by monitoring your computer - no automatic upload of new ones, only six uploads at a clip, but hey, with a burgeoning collection of huge HD vid files, 25 GB is a lot of free offsite storage to have accessible from all my computers.
I'll probably still settle on a service that provides real, automatic backup, but the point is that they're not just sitting around up there pinning all their hopes on Win 7 and the latest Zune device by any means.
So anyone who scornfully writes off MS in general as a "pitful, helpless, fading giant," and the Zune set of products and intiatives in particular - as so many are here whether for religious or secular reasons, is engaged in wishful thinking.
Originally Posted by melgross
I don't see that [a Zune app to give Zune Pass subscibers access to their Libraries] as being possible. A subscription requires DRM. Apple has never had MS DRM on their machines, and I don't see that happening now. This seems like pie in the sky.
I believe Thurrot's idea was not to down the DRM'd library, but stream from it.
But in retrospect I have not the faintest idea if this makes a bit of sense. Also, AT&T might not let the traffic over their network, restricting it to Wi-Fi hotspots, which would make it even more unpractical. So whatever passing that on says about my posting, just have to live with it!
In the words of the Emily Latella character, on the original SNL: "Nevermind."