Originally Posted by NasserAE
If I am not mistaken Apple started with two trial stores as well and now they have more than 270.
Yes, and? Because one company has had success doing something, every company that does that is bound to succeed?
Let's be real. Microsoft is not going under within our lifetime and given MS history they will keep pumping money into this until they success. Maybe MS will not be making millions from their retail stores but I don't think that's the point. I wouldn't be surprised if Dell, HP, and other PC manufacturers are aiding MS with their retail plans.
However you look at it, it will be a win for those who leave from Apple to the largest software developer in history, which is a fact whether we like MS or not.
I don't think anyone is claiming that MS is going under.
On the other hand, if these first two stores don't do very well, it's a little hard to imagine MS "pumping money" into an undertaking as vast as a network of retail stores. It's one thing to sell the Xbox at a loss to drive adoption-- MS sees it as critical to their strategy for getting into the living room.
But what, exactly, do stores do for Microsoft? Apple decided to seize control of their retail message because they were being so poorly served by big box retailers. Does Microsoft has this problem? Are people having a hard time figuring out where to get the MS gear they crave?
Running their own stores were a vital part of Apple's plan to rebuild the brand, and they've been a huge success in that regard. For many people, the Apple store is now synonymous with the whole Apple vibe.
MS, on the other hand, is simply trying to sprinkle a little "cool" dust on their brand. That's a much vaguer motivation for spending a great deal of money, and the payoffs are likely to be vague, as well.
Add to that the already mentioned problem that MS simply doesn't have the kind of product lineup that lends itself to making a store a center of enthusiasm, and I think the jury is still very much out as to whether MS ever expands this idea much past the first few stores.