Originally Posted by Shintocam
Because commenting on a blog should always be done using the most professional language and grammar.
Give me a break.
Here allow me to fix your comment:
"Affirmative. The usage of the words referenced was questionable however. The original author clearly did not use very professional grammar."
Um ... we were referring to professional ad copy right? Not sure what you're talking about here.
The use of "customizable" (sic) and "upgradable" (sic) is not "wrong" (you can find them in most dictionaries), but it's a very recent and not entirely professional use that you won't find in many professional advertisements. I use these words on forums myself all the time, but you don't see them much in advertising copy
, at least not in stuff that wasn't written by a teenager.
In the same sense it wasn't "wrong" of them to use a radial drop shadow as a stroke on the font of the main title, but the "ugly" side effects of that choice are quite apparent and it's something you won't find any real professionals doing.
As I have already pointed out, there are many other problems with this ad.
Overall, I just think it's hilariously funny that Psystar is behind this ad, and that the ad reflects the exact same relationship that Psystar has to Apple in the first place. i.e. - a cheap mistake filled copy of the original. That's the kind of satire you usually have to pay for, and it's made more choice by the fact that these guys did it to themselves and unintentionally