Originally Posted by Lemon Bon Bon.
Yep. And I bet it doesn't cost the 'bomb' that Apple's consumer desktops cost.
A PC quad is put together for just a few hundred quid these days.
I'd love to see the proper return of the Cube. The mini looks ok. But it should be a £195 'bite sized Mac.' No more. It's outrageously priced at £495. It's £300 overpriced and underspecced.
While I don't see the Mini as being under specced, when they are released, they certainly are overpriced. That overpricing just gets worst as timewearson waiting for the next update.
Generally the best values are found immediately when Apple releases a significantly updated model. Unfortunately the last updates where not significant at all.
It really is very easy, Apple. Make the same width as Mini, stack it 3 times higher, put a decent low end Radeon 4850 in it. Put an i7 in it. Price at at £495 for the entry level...and ride those specs upto £995. And with the 'Light' port thing coming around the mountain...you'd have a single cable going into an Apple 24 inch LED display and not the morass of cables like you had with the Cube back in the day.
With devices like iPhone I could see people moving back to desktops as a better all around value. Unfortunately Apple doesn't have a mid level desktop machine.
You'd have switchers swarming over Mac OS X like flies around...
I actually think that the easy switchers have already switched. The trick now is finding the feature to pull in the harder heads. This might require more than just hardware though.
It's not as if these desktop components cost alot. And if PC guys can sort the cooling out on these shuttles, it's a non-issue. Put a bit of Johnny Ive style on the same shuttle ala Mac Cube...and i'd be wak-ta-bating over it until I was blind. Plus. I'd actually buy one.
A viable desktop can be had for the same price as the current Mini. That for a reasonably packed machine. Yes it would sell, though I'm not going to run out and buy one. Mostly because I need to pace my purchases.
However Apple could force my hand with a system preconfigured with a Fermi based accelerator. In otherwords a desktop optimized for OpenCL.
The whole tower, expandable debate is a little mute for me. I can't see Apple going for it. Despite their environment claims...they clearly want consumers to have a Mac for a few years and throw it away and get another.
After years of either building or updating my PCs I think the days have passed where doing so is viable outside of a few things. Those things being memory and disk space. However Apple really doesn't have a midrange machine that addresses those two issues.
As a side note I'm more and more frustrated with the so called Green movement. My local grocery was giving away sample and stuff that they claimed where Green products. In any event I tasted one of there samples and frankly wanted to gag or hurl right in the store. I'm just left with the feeling that these people are off their rocker and would eat crap if you told them it was Green.
Mind you. The only thing I want to upgrade on the tower is the gpu. But even that would be rendered mute if Apple put out an updated and decent spec as they became available.
Actually that might be a third item worth considering for upgrades. That is GPU cards being self contained allows for viable updates. Especially considering that GPUs are still seeing real innovation. Even then we have to acknowledge that shipping a Mac with a state of the art card greatly reduces the viability of an update in the future.
It maybe a dead horse to Apple. But even at 40% of the worlds PC shipments, that's an awful lot of Cube/Tower sales Apple is missing out on.
Especially if iPhone users begin to realize that an iPhone and a desktop might be a better combination for their needs. Portables are great but they are also limited, a properly designed desktop should be fairly unlimited for a couple of years.
Apple's current consumer desktop strategy is baffling to me.
Other than to ignore it they have no strategy!!!!!!!
Sure, I like the iMac's simplicity. I have one. I appreciate it's elegance and style. And in PC bootcamp mode, it has as good a framerate on Champions as a PC tower that cost twice as much.
However, that isn't the point.
Apple are using premium components and premium pricing on desktops. They could use faster, cheaper parts and still put them in a stylish Apple container AND pass those savings onto the consumer.
Sure, Apple are selling more computers than ever. But I'd guess/wager they'd sell way more if they wised up and stopped being laggardly on the upgrade cycle.
They probably don't care. Let's face, as a manager if your sales are going up steadily no one cares either. If sales where to slip you would likely see share holders up in arms.
In any event good sales does give Apple an opportunity to invest in new hardware development. If we are lucky they will have something up their sleeves. The lack of rumors though (desktop related) kinda indicates to me that the public doesn't care either.
Apple has a £1400 premium over the 'entry' to quad core capability. That is shocking. (Whether that power if fully harnessed by the consumer/software is irrelevant. What is relevant is that Apple's consumer desktop specs are not competitive. And saying that an AIO or the Mac Pro can't be compared is also mute. That is what Apple puts out...that is where they've chosen, obtusely, to compete. And you go to their closest competitor and they're behind on gpu, cpu, ram usually and bundling the monitor.)
Lemon Bon Bon.
I feel your pain Lemon!