Originally Posted by Smurfman
Who cares about Blu-ray support?!?! It'll be obsolete in a few years anyway. Apple isn't playing that game. They are pushing digital distribution and will soon offer true 1080p videos..
I agree on digital distribution being the way to go without question. However, I still think Apple would be foolhardy to not provide Blu-ray to its customers who want it if for no other reason to play the library they've already purchased.
For digital distribution to really take hold we need TWO things:
1 - A **FULL** collection of Movies and TV at the highest HD resolution released by the studio (1080p, 1080i or 720p)
2- Reasonable rentals plans:
Rental Plan #1 $4.99 gets you 3 maybe 4 unique/metered SHOWINGS
where a SHOWING counts as a movie running for more than 75% of its total run time in a 4 hour window. So yes cheaters could watch 1/2 the movie and then wait 4 full hours and watch the other half and it wouldn't count as a viewing but lets face it most people would not go to such extremes to get an extra showing for 'free'. Otherwise these individual SHOWINGS do NOT
expire. I could watch the rental in January, March, June and September if I actually felt the need or perhaps the unused showing WOULD expire on the 1 year anniversary of the rental.
Rental Plan #2 $4.99 gets you UNLIMITED SHOWINGS for a TWO/THREE DAY time span (think Friday 3PM till Sunday 3PM maybe 9? see below),
The 2 plans cover quite a number of circumstances.
Plan #1 the couple on the go... pay for the rental and can watch the movie UP TO 4 times and if something comes up and you have to put off watching it for a week or three it's okay the SHOWINGS will not expire or at least have a very generous expiration period 3/6/9 or 12 months.
Plan #2 the family plan... Kids will watch movies continuously (till their eyes fall out) 2 full days (52 hours would be best) of unlimited viewing would satisfy the little critters just fine. Rental begins Friday at 3pm and would expire on 3pm on Sunday (or 3pm Fri - 9pm Sun) or make it 48 hour rental period with a special weekend promo... Rent anytime on Friday and it expires 12:01am Monday morning
Two major points:
1 - Having a deep catalog of FULL QUALITY/RESOLUTION movies and TV is PARAMOUNT!
2 - Don't even THINK about telling me I can't view my rentals on any TVs in my home or even switch from one TV to another TV, in fact even to the point of showing the same movie rental on ALL the TVs simultaneously (or staggered) but each TV viewing the movie would go against the total number of SHOWINGS I'm afforded (for plan #1 pricing above - if you rent with plan #2 then go nuts 10 TV all going at once if you so desire)
But I somehow don't think digital distribution will even come out with anything close to these terms and thats too bad because unless I find digital rentals to my liking I won't use them and they will loose out the money.
Something the studio need to understand:
In todays world we have an unimaginable number of new and interesting ways we can entertain ourselves with and if the studios make it unappealing or obtrusive to purchase and watch their PRODUCT we will simply see less and less movies yet at the same time we will still get OUR entertainment from numerous other sources, the studios will simply not profit from it.
Could you imagine a world without movies or a much less powerful Hollywood?
When I was growing up in the 80s it didn't even enter my mind... Today, yea sure I can see the Movie Industry become much less powerful then they are now just like the printed news paper and the monthly magazines and even the Music Industry. All of the 'old world' heavy weights are going on a crash course diet and one by one they will all REINVENT themselves or DIE.