I'm starting to wonder if blu ray is even going to survive in the long run. I was reading today that overall DVD sales including Blu ray dropped 13.9%. They dropped another 13.5% the first six months of 2009. This happening while digital distribution keeps rising.
Everyone thought when HD-DVD died Blu Ray would jump and it hasn't, in fact numbers keep falling. Most people don't seem interested.
It still doesn't change the fact that you have all this potential on the new 27" iMac and nothing to watch on it except iTunes HD, DVDs and 1080p trailers from the Quicktime trailer site. Kind of a waste. Or, if you happen to be editing 1080 on your new iMac, your HD delivery options are limited by the internal superdrive.