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Exclusive photos, video from Microsoft Store grand opening

post #1 of 294
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Microsoft debuted its first retail store in Scottsdale, Ariz., Thursday to coincide with the launch of Windows 7, and AppleInsider has exclusive photos, video and details from the grand opening event.

Reader Charles A. Keller Sr. provided photos and video from the launch event at a packed store inside the Scottsdale Fashion Center. Inside the new location, the walls are lined with continuous screens that rotate through images. The store also includes a multi-touch Microsoft Surface table.

In the back of the store is the "Guru Bar," Microsoft's answer to the Genius Bars at Apple stores. The station where Windows Gurus are located has the word "Answers" on its left and right side.

At least one former Mac Specialist is said to work at the Arizona location. Keller, a former Apple Retail employee, said he knows others who were approached by Microsoft and offered similar wages to what Apple pays.

In September, reports suggested that Microsoft was offering raises to key Apple Store managers in an attempt to lure them away. Those who jumped ship were allegedly asked to attempt to recruit the most seasoned Apple employees they had presided over in their previous job.



Inside the store at Thursday's opening was said to be an "impressive line" of people. Many patrons who made purchases walked out with smaller bags, likely to have copies of Windows 7. At least one customer was seen purchasing an HP TouchSmart PC, one of the third-party hardware options available.



In attendance was Microsoft Chief Operating Officer Kevin Turner, who has been with the company since 2005. Turner himself made comments in recent months that his company intends to get aggressive with Apple in the retail space, going as far as to say that Microsoft plans to open stores right next door to Apple.

Microsoft COO Kevin Turner at Thursday's event.

Turner also made headlines this summer when he bragged about a phone call he received from Apple's legal department over a Laptop Hunters advertisement. Apple reportedly called the Redmond, Wash., software giant over an outdated "Laptop Hunters" ad that showed a MacBook Pro with higher pricing. Microsoft later quietly changed the ad.

Thursday's grand opening is just the first Microsoft store, and Apple's rival to the north intends to open more in the coming months. Among them is a brick and mortar destination located near an existing Apple Store in The Shops in Mission Viejo, Calif. Apple recently closed that location for renovations.



post #2 of 294
Microsoft innovation at work.
post #3 of 294
I'm confused. At the top of the page I read that this site is called AppleInsider yet the title of this article is "Exclusive photos, video from Microsoft Store grand opening." Something isn't adding up.
post #4 of 294
That guy on the bench is pissed!!

http://images.appleinsider.com/ms-coo-091022.jpg
Hard-Core.
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Hard-Core.
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post #5 of 294
Should be good. Let's see how this shakes out.

Proud AAPL stock owner.

 

GOA

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Proud AAPL stock owner.

 

GOA

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post #6 of 294
Quote:
Originally Posted by red_skittles View Post

I'm confused. At the top of the page I read that this site is called AppleInsider yet the title of this article is "Exclusive photos, video from Microsoft Store grand opening." Something isn't adding up.

They have to have some humour don't they?
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post #7 of 294
The store thing is so 2001.

I guess the fantasy is finally fulfilled for Windows fan. They now have a place to call their own.

The Guru bars should do good business.
post #8 of 294
Opening on the day W7 comes out at least ensures they get a good initial crowd for publicity purposes. What will actually be more interesting is what it's like in the months to come.
post #9 of 294
Quote:
Originally Posted by aplnub View Post

That guy on the bench is pissed!!

http://images.appleinsider.com/ms-coo-091022.jpg

He must have been talking to a PC Genius and learned how it's his own fault that his computer doesn't work.
post #10 of 294
Congrats Cheryl. You rock. If nothing else, I'm sure the team is excited, motivated, and happy to have a great leader.
post #11 of 294
Quote:
Originally Posted by MsNly View Post

They have to have some humour don't they?

Yeah. I'm surprised they didn't have an article about Windows 7 being amazon's highest grossing preorder of all time. You know, just for the humor of it.
post #12 of 294
Quote:
Originally Posted by FormerARSgm View Post

Congrats Cheryl. You rock. If nothing else, I'm sure the team is excited, motivated, and happy to have a great leader.

Did Cheryl Crow perform?
post #13 of 294
http://www.youtube.com/watch?v=g9Hk0...layer_embedded

BLATANT copying of Apple. It's just pathetic now.
post #14 of 294
Quote:
Originally Posted by extremeskater View Post

If the store thing is so 2001, why does Apple continue to open stores? The genius bar is pretty busy most of the time when I walk into the Apple store, so the myth that it "just works" is just that a myth.

So Apple's #1 rating in customer satisfaction, year after year, just happened by sheer accident. And consumers handing Apple record quarter after record quarter in Mac sales don't actually exist.



There's a reason MS lost the Premium market and is constantly embarrassed by Apple in nearly every area in which it competes. And that's no accident.
post #15 of 294
Quote:
Originally Posted by extremeskater View Post

If the store thing is so 2001, why does Apple continue to open stores? The genius bar is pretty busy most of the time when I walk into the Apple store, so the myth that it "just works" is just that a myth.

Were they suppose to open close to 300 stores in a year?

Oh yeah, I know the Genius bars stay fairly busy. Just poking a bit of fun. I have gone there with a iPod problem once and with an aunt with a Macbook battery problem. I like the online reservation thing.


Just have to see how this store does once the holidays are over.

Alot of media did not give Apple a chance of success with their stores.

In reality, its the stores that have really driven record sales for Apple.

The stores also did well because Apples retail support network was not that great.
post #16 of 294
Quote:
Originally Posted by Quadra 610 View Post

http://www.youtube.com/watch?v=g9Hk0...layer_embedded

BLATANT copying of Apple. It's just pathetic now.

Even the poster on the wall is complete copy of Apple's iPhone apps poster you find in Apple Stores
post #17 of 294
Quote:
Originally Posted by extremeskater View Post

If the store thing is so 2001, why does Apple continue to open stores? The genius bar is pretty busy most of the time when I walk into the Apple store, so the myth that it "just works" is just that a myth.

The idea is 2001. The point made is that MS is about 8 years behind and copying Apple still.

Think of it as the start to the Kentucky Derby. Apple left the gate when the gun went off. MS had to wait and see if it was a good idea to race and then took off 8 years later.
post #18 of 294
Quote:
Originally Posted by NasserAE View Post

Even the poster on the wall is complete copy of Apple's iPhone apps poster you find in Apple Stores

Oh right- I forgot no retail store has ever posted large pictures of their products on their walls before. Does Apple own a copyright on that? GAP anyone?
post #19 of 294
Quote:
Originally Posted by NasserAE View Post

Even the poster on the wall is complete copy of Apple's iPhone apps poster you find in Apple Stores

Where the hell is all of MS' R&D money going? Chairs? Coffee runs?

Even the tables in the vid look the same. Just with PCs on them.
post #20 of 294
Quote:
Originally Posted by Psych_guy View Post

The idea is 2001. The point made is that MS is about 8 years behind and copying Apple still.

Think of it as the start to the Kentucky Derby. Apple left the gate when the gun went off. MS had to wait and see if it was a good idea to race and then took off 8 years later.

Would you rather they have shirtless guys greeting you at the door like Abercrombie 2009?
post #21 of 294
This would be really good...if I wasn't a mac owner... And proud!!!
post #22 of 294
I don't think it was fair the way they took down that Apple logo.
Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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Citing unnamed sources with limited but direct knowledge of the rumoured device - Comedy Insider (Feb 2014)
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post #23 of 294
Quote:
Originally Posted by extremeskater View Post

I know. Opening a store, how dare they.

And posting pictures of their actual products on their walls? SACRILEGE!!!
post #24 of 294
Quote:
Originally Posted by Quadra 610 View Post

Where the hell is all of MS' R&D money going? Chairs? Coffee runs?

up ballmer's nose, probably...
post #25 of 294
Quote:
Originally Posted by Psych_guy View Post

The idea is 2001. The point made is that MS is about 8 years behind and copying Apple still.

Think of it as the start to the Kentucky Derby. Apple left the gate when the gun went off. MS had to wait and see if it was a good idea to race and then took off 8 years later.

exactly
post #26 of 294
I take exception to describing the M/S Guru Bar as an answer to Apple's Genius Bar. That implies a reaction with notable improvements when, in fact, it is a copy. So the bar, indeed the entire store, is not "an answer" to the Apple retail experience unless we are talking about the sort of answers that a trained Parrot gives.
post #27 of 294
Quote:
Originally Posted by doyourownthing View Post

up ballmer's nose, probably...

post #28 of 294
Quote:
Originally Posted by extremeskater View Post

I know. Opening a store, how dare they.

But Ballmer has said that Windows 7 is now available in over 45,000 stores.

You see Windows PC's everywhere. Walmart, Target, Office Depot, the dollar store, etc.

Not sure if this will give the impact MS wants.

It was a much more critical endeavor for Apple.
post #29 of 294
The nice thing is, MS can't get away with it without being called out on it.

The average consumer is going to notice the fraud going on. Hell, MS' tradition of ripping off Apple is already firmly planted in the public consciousness.

MS has some serious image issues already, and this latest laughable attempt to ape Apple certainly won't help.

It's like Mitt Romney trying to be "street:

http://www.youtube.com/watch?v=FDwwAaVmnf4

Doesn't get much more sad and awkward than that.
post #30 of 294
Quote:
Originally Posted by teckstud View Post

Oh right- I forgot no retail store has ever posted large pictures of their products on their walls before. Does Apple own a copyright on that? GAP anyone?

Apples retail guy was with GAP if I recall.
post #31 of 294
So is this a Microsoft Store or a Windows Store?



The logo suggests this is a Windows store, unless Microsoft changed their logo.
post #32 of 294
Quote:
Originally Posted by Quadra 610 View Post

Where the hell is all of MS' R&D money going? Chairs? Coffee runs?

Even the tables in the vid look the same. Just with PCs on them.

Which make the place looks depressing
post #33 of 294
Quote:
Originally Posted by Quadra 610 View Post

The nice thing is, MS can't get away with it without being called out on it.

The average consumer is going to notice the fraud going on. Hell, MS' tradition of ripping off Apple is already firmly planted in the public consciousness.

MS has some serious image issues already, and this latest laughable attempt to ape Apple certainly won't help.

You actually believe the average consumer as visited an Apple store and will make that connection? What motivational seminar did you enroll in 'cause I need to get there FAST!
post #34 of 294
Hey, I'm pretty sure I see Techstud standing there in the crowd. I wonder how he likes his new home away from home. Anything is better than Apple's crap, right?
post #35 of 294
Quote:
Originally Posted by extremeskater View Post

If the store thing is so 2001, why does Apple continue to open stores? The genius bar is pretty busy most of the time when I walk into the Apple store, so the myth that it "just works" is just that a myth.

Your bash is misplaced.

The slogan "it just works" refers to normal operating conditions, something which NEVER happens on a PC, even when it is in perfect working order.

Yet every product, including Apple's, is going to have a certain failure rate. Even at a low percentage, if your sample space is large enough, it amounts to a lot of people needing help.

Thompson
post #36 of 294
Quote:
Originally Posted by iPedro View Post

So is this a Microsoft Store or a Windows Store?

http://images.appleinsider.com/msstore-091022-1.png

The logo suggests this is a Windows store, unless Microsoft changed their logo.

They would have placed an Apple logo instead if it wasn't for copyright laws
post #37 of 294
Quote:
Originally Posted by red_skittles View Post

I'm confused. At the top of the page I read that this site is called AppleInsider yet the title of this article is "Exclusive photos, video from Microsoft Store grand opening." Something isn't adding up.

Same question here...why the HELL is AI promoting Microshaft's highly "innovative" stores now?

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post #38 of 294
Quote:
Originally Posted by lkrupp View Post

Hey, I'm pretty sure I see Techstud standing there in the crowd. I wonder how he likes his new home away from home. Anything is better than Apple, right?

No- I was just in the Apple store at lunch.
post #39 of 294
Quote:
Originally Posted by extremeskater View Post

Lets remember who has 90% of the OS market.

I love chest thumping.

With that much share, do they need a store?

No, but its MS's desire to try to be cool and boost their image. They want to get that Buzz like Apple does.

The OS war was over YEARS ago.
post #40 of 294
I don't see a ton of products, what do they sell other than Windows and Office? It does not seem to be an experience rich store.
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