How long has Apple been beating this same dead ad campaign?
I was lead to believe that they were the company one looks to for 'innovation' -
Maybe it's time to approach matters from an 'more innovative' angle, as these absolutely 'reek' of an arrogance/smugness that only the 'already initiated' find the least bit appealing, and many others simply find off-putting.
I find it a bit disheartening, especially as the owner of several Macs, that Apple misleadingly makes it seem that 'moving' one's stuff' to a Mac is some simple task, when in fact it is not for many users.
The Windows platform/software library supports a vastly more diverse number of file formats/media codecs than the Mac ever will, so what does one do with all of the WMA/WMV etc media files that Mac stubbornly refuses to embrace... ?
What about all of those Windows programs (professional/educational/games even) that many have become accustomed to using that don't have Mac equivalents (and there are literally thousands of them)?
Won't these new 'Mac Movers' be relegated to using Windows (virtually) anyway?
As for the the one outlining 'Windows problems through the past', Apple seems to forget last month's 'Guest Account' fiasco, as well as several others related not only to Snow Leopard, but countless others Mac operating systems prior to OSX (OS 7.5 and others I remember well, as I was a Mac... and a PC, even back then).
These ads never tell the 'entire truth', and in the case of the ones featured in this blog entry - Seriously Reek of Desperation on Apple's Part.