Maybe this thing will look like a miniature iMac?IF
Apple does intro a Slate or Pad or Tablet, if it is a quality product that meets a need, then it will sell. Pricing will take a back seat here.
The marketing world classifies the population by income and spending potential. Products and their pricing are targeted at these different groups.
A long time ago, I bought what was a high-end quality Sony Trinitron TV (terrestrial analogue days), which had to be fine-tuned every time I changed channels
. I returned it and bought a higher-spec Grundig TV, not only because it outperformed the Sony but was also a very high-quality German-made product.
I wouldnt even think of buying a Grundig-badged product today because the original company went belly-up (see history at http://en.wikipedia.org/wiki/Grundig
). In my view, current Grundig products lack the quality of the original.
Apples initial target group wasnt even the individual, even as it claimed to bring computing to the masses. At some point, the price-entry-point for Apple products became affordable but nowhere near mass-affordability. When I bought my first Apple product, a mid-range Mac IIsi, it cost an absolute bomb and I had to borrow money from my bank to buy it. My current machine, a Mac Pro (2008) cost me half the price of the IIsi!
Different Apple products are targeted at different income groups, but very few, if any, target the sort of people who would buy Alba, Amstrad or even Grundig products -- the low-end electronic goods sold by the likes of the DSG group (PC World, Currys, Dixons).
The other thing is that I know a number of high earners who are also very intelligent people, but they prefer to buy cheap and replace in six months than buy a costly item that will probably last 5+ years? You just cant fathom how some people operate. May be that they're just tight-fisted.
Point of all this? There will always be people who will pay premium prices for quality products, whether they can afford them or not, and there are those who would rather lose money buying cheap0 crap. Many peoples buying decisions have little to do with brand-loyalty, no matter what the marketing departments tell you. Its mostly about lust.You can fantasise about Angelina Jolie as much as you want, doesnt mean youre going to get to share her bed!